The document provides tips and strategies for holiday email marketing campaigns. It discusses why email is effective, especially during the holidays. It outlines key planning essentials like creating a calendar and content strategy. It then showcases 8 ways to engage recipients, such as using seasonal themes, valuable content like gift guides, timely promotions, and growing email lists. The presentation aims to help marketers achieve success and engagement with their holiday email campaigns.

1. Tis’ the Season for Email Marketing
Ros Hodgekiss
Campaign Monitor
@yarrcat

2. Ros Hodgekiss
Campaign Monitor
@yarrcat
• Why Email?
• Planning Essentials
• 8 Ways to Engage with your
Holiday Email Campaigns
• Q&A
Agenda

3. Simple and elegant email marketing for business
Simple & easy to get set up
Design-oriented and modern
Built for business with 24/7 support

4. Loved by 2 million marketers at 150,000 companies around the
world
Small to medium
growing businesses
Small teams within
big companies Creative Agencies
Our customers come from all types of backgrounds

5. Why email?
Email is alive and well. Let’s talk about how email can bring massive
ROI to your business during the holidays.

6. Email makes for a very happy holiday
Email’s business impact is heightened during the holiday season
• Email is 40 times more effective at acquiring new customers than Twitter
and Facebook combined.
• Last year more than 1.6 billion people made at least one purchase based
on promotional email.
• For every dollar invested in email, the average return is $44.25 – 4400%.
• Email marketing drove 27.3% of online sales during the holidays last year.

7. Holiday emails come in many different packages

8. The competition is stiff, so make sure your email stands out

9. Planning Essentials
Give your holiday email marketing a flying start

10. Your holiday email marketing checklist
Don’t forget to cross these items off your list
 Create your Holiday Email Calendar
 Develop your content strategy
 Plan ahead
 Use a mobile mindset

11. Your holiday email marketing checklist
 Create your Holiday Email Calendar
 Develop your content strategy
 Plan ahead
 Secure approvals & create campaigns
 Select your lists carefully
 Schedule your campaigns
 Use a mobile mindset
Don’t forget to cross these items off your list

12. Your holiday email marketing checklist
 Create your Holiday Email Calendar
 Develop your content strategy
 Plan ahead
 Use a mobile mindset
 Over 50%+ of opens on mobile devices
Don’t forget to cross these items off your list

13. 8 Ways to Engage During the Holidays
A showcase of great holiday ideas and inspiration

14. 1. Delight your customers with Holiday pizazz
Use seasonal backgrounds, logos, and animation to get customers in the spirit

15. 1. Delight your customers with Holiday pizazz
Use seasonal backgrounds, logos, and animation to get customers in the spirit

16. 1. Delight your customers with Holiday pizazz
Use seasonal backgrounds, logos, and animation to get customers in the spirit

17. 2. Prepare your audience for the holiday rush
Over-communicate about what’s coming, whether it’s content or shipping deadlines

18. 2. Prepare your audience for the holiday rush
Over-communicate about what’s coming, whether it’s content or shipping deadlines

19. 2. Prepare your audience for the holiday rush
Over-communicate about what’s coming, whether it’s content or shipping deadlines

20. 3. Stand out with useful, valuable content
Gift guides, holiday specials, recipes, and tips are fun content ideas
#Protip:
Use our Salesforce Integration or GetFeedback
to funnel subscriber information into your lists.

21. 3. Stand out with useful, valuable content
#Protip:
Use our Salesforce Integration or GetFeedback
to funnel subscriber information into your lists.
Gift guides, holiday specials, recipes, and tips are fun content ideas

22. 3. Stand out with useful, valuable content
Gift guides, holiday specials, recipes, and tips are fun content ideas
#Protip:
Use our Salesforce Integration or GetFeedback
to funnel subscriber information into your lists.

23. 3. Stand out with useful, valuable content
Gift guides, holiday specials, recipes, and tips are fun content ideas
#Protip:
Use our Salesforce Integration or GetFeedback
to funnel subscriber information into your lists.

24. 4. The time to buy is NOW!
Leverage timely promotions and holiday countdowns to drive revenue
#Protip:
Use automation to set up a series of emails like a
“10 day gift guide” or “12 days of deals”

25. 4. The time to buy is NOW!
Leverage timely promotions and holiday countdowns to drive revenue
#Protip:
Use automation to set up a series of emails like a
“10 day gift guide” or “12 days of deals”

26. 4. The time to buy is NOW!
Leverage timely promotions and holiday countdowns to drive revenue
#Protip:
Use automation to set up a series of emails like a
“10 day gift guide” or “12 days of deals”

27. 5. Invite your audience to visit your store
Use location segments to promote store visits or events
#Protip:
Segment your list by geo-location so you
target customers actually near your store

28. 6. Grow your email list in your store
Proactively build healthy email lists – online and offline
More than just forms:
• Enlist (iOS app)
• POS / CRM Integration
• Social Channels

29. 7. Never miss a marketing opportunity
Transform transactional emails into valuable marketing & branding opportunities
#Protip
Run your marketing and transactional emails
on the same platform

30. 8. Make the next interaction better than the last
Use post-purchase surveys to start a dialogue between you and your customer

31. Takeaways

32. Ros Hodgekiss
Campaign Monitor
@yarrcat
• Sending email is a surefire way to
achieve success
• Plan ahead
• Learn from our 8 ways to engage
Holiday Takeaways

33. What’s next?

34. Questions

35. Thank You!
Ros Hodgekiss
@yarrcat