The document provides an overview of Google Adwords and search engine optimization (SEO). It discusses the history of Google and how SEO has evolved. It outlines that paid search (PPC) and organic search (SEO) are complementary strategies. The bulk of the document then discusses seven ways to supercharge an Adwords campaign, including optimizing account structure, using negative keywords, split testing ads/extensions, integrating product reviews, setting up mobile ads/campaigns, tracking conversions, and implementing remarketing. Real client examples are provided to illustrate points. The presentation aims to help audiences better understand modern SEO and maximize their Adwords investments.
You can take a blog, an email list, a few social sites and a bit of content marketing and make a simple digital marketing plan that is designed to bring you leads and sales from people who WANT to buy from you.
Digital marketing plan - Digital marketing strategy for businessGaurav Tripathi
Digital Marketing Ideas for your small business, check this ppt and find here , how to increase online traffic, how to create brand awareness, complete digital marketing plan for your business, digital marketing strategy, seo techniques, social media marketing.
visit here www.clciktrends.com
If you’re looking to utilize Facebook advertising to hit record-breaking holiday profits – Join CPC Strategy, AdEspresso & AddShoppers for THE 2016 Facebook Advertising Summit of the year.
Optimizing Your Facebook Dynamic Ads to Maximize ConversionsTinuiti
If you’re looking to utilize Facebook advertising to hit record-breaking holiday profits – Join CPC Strategy, AdEspresso & AddShoppers for THE 2016 Facebook Advertising Summit of the year.
You can take a blog, an email list, a few social sites and a bit of content marketing and make a simple digital marketing plan that is designed to bring you leads and sales from people who WANT to buy from you.
Digital marketing plan - Digital marketing strategy for businessGaurav Tripathi
Digital Marketing Ideas for your small business, check this ppt and find here , how to increase online traffic, how to create brand awareness, complete digital marketing plan for your business, digital marketing strategy, seo techniques, social media marketing.
visit here www.clciktrends.com
If you’re looking to utilize Facebook advertising to hit record-breaking holiday profits – Join CPC Strategy, AdEspresso & AddShoppers for THE 2016 Facebook Advertising Summit of the year.
Optimizing Your Facebook Dynamic Ads to Maximize ConversionsTinuiti
If you’re looking to utilize Facebook advertising to hit record-breaking holiday profits – Join CPC Strategy, AdEspresso & AddShoppers for THE 2016 Facebook Advertising Summit of the year.
Google now has 92% of the UK search engine market, it was named Britain's Number One brand for 2010 and has been cited as one of the most important creations of the 20th century. With nearly 50% of the world online population on Facebook and 1.5 Million businesses already using Facebook ads now is the time to look "under the bonnet" of Facebook.
Hi. I’m Anya. This portfolio is designed to show successes and lessons learned as Head of Growth Marketing at Jhana. I like to call this portfolio, my box of persuasion magic.
Attracting the Right Customer with Google Adwords: An Overview of Search, Dis...Adina Zaiontz
Take advantage of the Google Adwords ecosystem to promote your business and increase exposure to your target customer. An overview of Google Adwords, Google My Business, Google Display Ad Network (GDN), Google Retargeting and More.
The E-Commerce Business’s Approach to Facebook Performance MarketingTinuiti
In our co-hosted event with the Editor In Chief of The Shopify Plus Blog, Tommy Walker, will dive into how ecommerce businesses can utilize Facebook as an incremental revenue driver.
Facebook Marketing Mini-Series Day 2: Using Facebook to power dynamic on-site...Peter Messmer
Day 2: Using Facebook to Power Dynamic On-Site Marketing
* Why and how to treat your Facebook traffic differently
* How to use data from Facebook to power personalization
* How to use your existing audience to drive new leads on Facebook
LinkedIn over the years has emerged as a powerful tool for business owners and individuals to increase their connection, generate more leads, promote their brand, and also become a thought leader. If you are a business to business (B2B) company and lack a LinkedIn marketing strategy, you are definitely missing out on a lot.
In the presentation you will get detailed strategy to promote your business with LinkedIn.
If you want help regarding LinkedIn marketing or any other type of social media marketing then just visit: https://yashus.in/our-services/social-media-marketing-company/
Professional Digital Marketing Diploma evening March.
Contact us & Visit us 28 Al-Sheikh Mohammed Al Nadi, from Mostafa El- Nahaas, Nasr City, Cairo, Egypt. Call us Phone: 022671310 Mobile: 01227076587 Mobile: 01010032518 Mobile: 01007426916 Email hello@imfnd.com / imfnd
Thanks! Any questions? You can find us at Hello@imfnd.com
At our company, it has been our legacy to raise the bar of excellence several notches higher with every new creation.
Our vision is to create residential and work spaces with modern amenities at affordable prices.
Write Your Business Roadmap: A comprehensive 6 step framework to create your business and marketing plan for the new year. By napkin marketing | digital marketing + web design
With a few short months left in the year, it’s time to tackle the challenging task of planning and budgeting for your 2014 digital marketing activities. eMarketer estimates that B2C and B2B companies will see a 9.9% and 11.1% growth in digital advertising budgets in 2014, respectively. How is your company planning on establishing online marketing goals and budgets for your business and mapping both strategy and tactics to these objectives and resources? In this seminar, Formic Media will cover digital marketing planning and budgeting best practices, trends for 2014 and how to incorporate your key decision makers and digital agency into the process of creating an effective digital marketing strategy.
Components Of Digital Marketing StrategyCraig Feigin
A digital marketing strategy can bring outstanding success if implemented correctly either locally or globally. There are some components Of Digital Marketing Strategy which can make them stronger and effective.
http://craig-feigin.com/
Vibes Communication is one of the best digital marketing agency in Noida. We’re the fusion of technology and marketing that enhance the brand’s value and integrity. Think of Branding-Think of us. We are the brand builder. Click here to know about us: www.vibescom.in
Looking for Digital Marketing services? Look no where coz we are here to help you with all your requirements. iBraine is a one stop shop for all online services like Search Engine Optimization, Pay Per Click, Social Media Optimization, Google Analytics, Affiliate Marketing, Website Designing and Development, Online Reputation Management etc.
Looking for Digital Marketing Agency for your Business?
Starting from website designing and development to the entire marketing strategy, iBraine is a one-stop solution for all the requirements.
An official Google Partner agency with core experience of over 10 years.
For more details, visit our website & we will be happy to help you.
Webinar presentation by Ajax Union experts David Gscheidle and Sarah Mogin on April 10, 2013 at noon EDT. Produced by Small Business Expo and hosted by Gary Jesch of WebinarsOnFire - covers lots of ground in Search Optimization - get on webinar via http://sbe03.eventbrite.com
Google now has 92% of the UK search engine market, it was named Britain's Number One brand for 2010 and has been cited as one of the most important creations of the 20th century. With nearly 50% of the world online population on Facebook and 1.5 Million businesses already using Facebook ads now is the time to look "under the bonnet" of Facebook.
Hi. I’m Anya. This portfolio is designed to show successes and lessons learned as Head of Growth Marketing at Jhana. I like to call this portfolio, my box of persuasion magic.
Attracting the Right Customer with Google Adwords: An Overview of Search, Dis...Adina Zaiontz
Take advantage of the Google Adwords ecosystem to promote your business and increase exposure to your target customer. An overview of Google Adwords, Google My Business, Google Display Ad Network (GDN), Google Retargeting and More.
The E-Commerce Business’s Approach to Facebook Performance MarketingTinuiti
In our co-hosted event with the Editor In Chief of The Shopify Plus Blog, Tommy Walker, will dive into how ecommerce businesses can utilize Facebook as an incremental revenue driver.
Facebook Marketing Mini-Series Day 2: Using Facebook to power dynamic on-site...Peter Messmer
Day 2: Using Facebook to Power Dynamic On-Site Marketing
* Why and how to treat your Facebook traffic differently
* How to use data from Facebook to power personalization
* How to use your existing audience to drive new leads on Facebook
LinkedIn over the years has emerged as a powerful tool for business owners and individuals to increase their connection, generate more leads, promote their brand, and also become a thought leader. If you are a business to business (B2B) company and lack a LinkedIn marketing strategy, you are definitely missing out on a lot.
In the presentation you will get detailed strategy to promote your business with LinkedIn.
If you want help regarding LinkedIn marketing or any other type of social media marketing then just visit: https://yashus.in/our-services/social-media-marketing-company/
Professional Digital Marketing Diploma evening March.
Contact us & Visit us 28 Al-Sheikh Mohammed Al Nadi, from Mostafa El- Nahaas, Nasr City, Cairo, Egypt. Call us Phone: 022671310 Mobile: 01227076587 Mobile: 01010032518 Mobile: 01007426916 Email hello@imfnd.com / imfnd
Thanks! Any questions? You can find us at Hello@imfnd.com
At our company, it has been our legacy to raise the bar of excellence several notches higher with every new creation.
Our vision is to create residential and work spaces with modern amenities at affordable prices.
Write Your Business Roadmap: A comprehensive 6 step framework to create your business and marketing plan for the new year. By napkin marketing | digital marketing + web design
With a few short months left in the year, it’s time to tackle the challenging task of planning and budgeting for your 2014 digital marketing activities. eMarketer estimates that B2C and B2B companies will see a 9.9% and 11.1% growth in digital advertising budgets in 2014, respectively. How is your company planning on establishing online marketing goals and budgets for your business and mapping both strategy and tactics to these objectives and resources? In this seminar, Formic Media will cover digital marketing planning and budgeting best practices, trends for 2014 and how to incorporate your key decision makers and digital agency into the process of creating an effective digital marketing strategy.
Components Of Digital Marketing StrategyCraig Feigin
A digital marketing strategy can bring outstanding success if implemented correctly either locally or globally. There are some components Of Digital Marketing Strategy which can make them stronger and effective.
http://craig-feigin.com/
Vibes Communication is one of the best digital marketing agency in Noida. We’re the fusion of technology and marketing that enhance the brand’s value and integrity. Think of Branding-Think of us. We are the brand builder. Click here to know about us: www.vibescom.in
Looking for Digital Marketing services? Look no where coz we are here to help you with all your requirements. iBraine is a one stop shop for all online services like Search Engine Optimization, Pay Per Click, Social Media Optimization, Google Analytics, Affiliate Marketing, Website Designing and Development, Online Reputation Management etc.
Looking for Digital Marketing Agency for your Business?
Starting from website designing and development to the entire marketing strategy, iBraine is a one-stop solution for all the requirements.
An official Google Partner agency with core experience of over 10 years.
For more details, visit our website & we will be happy to help you.
Webinar presentation by Ajax Union experts David Gscheidle and Sarah Mogin on April 10, 2013 at noon EDT. Produced by Small Business Expo and hosted by Gary Jesch of WebinarsOnFire - covers lots of ground in Search Optimization - get on webinar via http://sbe03.eventbrite.com
The Basics of Digital Marketing - Learn online marketing today!Aarti Mohan
This presentation will enlighten you on the basics of digital and online marketing including seo, social media, content marketing, affiliate marketing, mobile marketing and much more. It's a fairly broad overview of the digital and social media marketing landscape today.
Do you want to increase traffic and sales to your website or company? Get in touch with me or visit my website at http://www.modifyed.in
Whether you’re planning your initial PPC budget or evaluating your current spend every day, there are plenty of tips and strategies for spending your PPC dollars more wisely. PPC accounts in all stages could probably use a refresher when it comes to spend planning, overall budgeting, and cost measurement.
For more information, visit www.wordstream.com
Whether you're planning your initial PPC budget or re-evaluating your current spend, there are always ways to spend your PPC dollars more wisely. Chances are, your PPC account could use a refresher when it comes to spend planning, overall budgeting, and cost measurement.
In this webinar, WordStream's Larry Kim and Hanapin Marketing's Carrie Albright will share best practices and creative tips for budget management, including:
- Reconciling PPC budget with your overall marketing costs
- Adjusting your strategy for large or small accounts
- Choosing the right metrics to help define your spend
- Incorporating expenses like agency or staff overhead
Watch now to learn proven strategies for better managing your ad spend.
This presentation is from Affiliate Summit West 2018 (January 7 - January 9, 2018 in Las Vegas).
Session description: From choosing a merchant to link strategies to reporting to commissions, we’ll answer a baker’s dozen of the most frequent affiliate questions, with time to ask your #1 question too.
Looking for Digital Marketing Agency for your Business?
Starting from website designing and development to the entire marketing strategy, iBraine is a one-stop solution for all the requirements.
An official Google Partner agency with core experience of over 10 years.
For more details, visit our website & we will be happy to help you.
Companies spends precious money on online advertisements, organic optimization but yet they are unsatisfied with the outcome. Typical problems faced by a Website/Portal are as following.
1) High Traffic but high bounce rate.
2) High Traffic but low conversion rate (sale or enquiry).
3) Low Overall Traffic
4) Ever increasing budget on Digital Marketing without improvement in average cost of customer acquisition.
5) Low Average Order Value.
Are you facing any of these issues?
Some Global statistics.
Conversion rate typically range from 1 to 3 percent
Companies typically spend $92 to bring customers, but only $1 to convert
Only 22 percent companies are satisfied with their conversion rate
About 75 percent of businesses have problems finding suitable expertise to optimise their landing page
Businesses with over 40 landing pages generated a whopping 12 times more leads than those with 1-5 landing pages
The presentation will help you to work out a Digital Marketing Strategy with quick ROI.
Digital marketing top tips & techniques on Google Analytics, Adwords, SEO, social media, twitter and facebook advertising, content marketing, inbound marketing and email marketing
5 great tips to increase your online Sales. Presented to the Victoria Park Local Chambers Networking Sundowner March 5th 2015 by SEO Specialists 'White Chalk Road's CEO Charles Ryder.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
4. One slide answer.
• You need a strategy for BOTH.
• Properly considered PPC and SEO are
complimentary.
PPC SEO
5. In this presentation
• Brief history of Google (and Push)
• What the recent Penguin and Panda
updates mean for SEO.
• 7 Ways to supercharge your Adwords
campaign.
• Questions.
Real cases throughout.
7. A brief history of
• 1995 Larry Page and Sergey Brin meet at
Stanford
• 1997 Larry and Sergey decide that the
search engine needs a name. After some
brainstorming, they go with Google (Numeral 1
followed by 100 zeros).
• 2003 The birth of Google Adsense really
made everything snowball.
• Mid 2000s Google introduced Quality
Score.
8.
9. Over 100 Clients Trust
Us
• Spend over £150,000 a month on Google.
• Google Accredited Partner.
• There IS a formula for success.
10. In this presentation
• Brief history of Google.
• What the recent Penguin and Panda
updates mean for SEO.
• 7 Ways to supercharge your Adwords
campaign.
• Questions.
Real cases throughout.
12. Some dangerous myths
about SEO
• It’s ‘more important’ than PPC. WRONG
• It’s all about link building. WRONG
13. Think of Google as a
‘real person’
• Ask yourself “Is this site relevant to the
search?”
• How good is this site out of all the sites
served on page 1 in ‘answering the
search’ ?
• Don’t try and dupe Google.
• SEO has changed forever.
14. Build content that people
will read and share
• Add a blog to your site
• Post the links on other relevant links
• Use competitions to encourage comments
• Guest blog on other high traffic sites
• You will be generating traffic and search
engines will love it too
15. How to get fresh user
generated content
• Sign up to review tools
• You will get links back to your site
• If you set it up right you get user
generated content
• You do pay per month but better value
than buying links
• Good reviews lead to more sales/leads
18. What is a Social Signal?
• Tells search engines that your site is
popular and should be ranked higher
• Build fans on facebook, followers on
pinterest and twitter
• Build a Google + page
• Give people a reason to like or follow you
from your website
20. What is SEO now?
• S - Think Social
• E - Build Engagement
• O - Do it Organically
21. In this presentation
• Brief history of Google.
• What the recent Penguin and Panda
updates mean for SEO.
• 7 Ways to supercharge your Adwords
campaign.
• Questions.
Real cases throughout.
22. Our team conduct ca 10
Adwords Audits every week.
• Structure.
• Keywords and matching.
• Negatives.
• Ad copy.
• Content network and settings.
• Budget.
• Impression Share.
• Quality Score.
• Mobile.
• Conversions.
• MUCH MORE
23. Biggest Mistakes
• There are a lot of elements to get right.
However, when we audit a client there is
always one big mistake..........
25. 7 ways to Supercharge
your Adwords Account
1. Structure.
2. Negatives
3. Split testing Ads and Extensions
4. Product review tools
5. Mobile ads & campaigns
6. Conversion & goal tracking
7. Remarketing
26. Structure is crucial to
success
Structures should be built around the following
.....intended settings
.....landing pages or key products and services
..... the most popular and relevant terms
27. Not having one campaign with
multiple ad groups or even 1 ad
group
28. It is essential to get the structure
planned and ready from the start.
• Importantly you can set budgets per
campaign
• This allows you to allocate budget to top
keywords and cut those not working
• Easily grow and manage your account.
29. Tidy and organised accounts will
perform far better and are much easier
to manage
30. Turn the content network off
• Often we see campaigns with display
(content network turned on)
• It is set to on as default by Google on set
up
• This means you budget is being split on
Google search and on other sites enabled
on the Google network
31. We do sometimes use the
content network.
• However it should have it’s own campaign
and budget
• Should be turned on when you are
maximising results on Google search.
32. 7 ways to Supercharge
your Adwords Account
1. Structure.
2. Negatives
3. Split testing Ads and Extensions
4. Product review tools
5. Mobile ads & campaigns
6. Conversion & goal tracking
7. Remarketing
34. Without negatives their ads would
appear and likely be clicked from
some of the following terms.....
• Homeless shelters
• Tent shelters
• Dog shelter in London
• Jobs at local shelters…..
• All of which would have needlessly cost the
client over £1 a click!
35. 7 ways to Supercharge
your Adwords Account
1. Structure.
2. Negatives
3. Split testing Ads and Extensions
4. Product review tools
5. Mobile ads & campaigns
6. Conversion & goal tracking
7. Remarketing
36. Ads and split testing
• Constant split testing helps:
• Improve CTR therefore capturing a higher
percentage of your core target searchers.
• Focus and improve on ads leading to more
conversions.
• Reduce costs through a higher quality score.
40. 7 ways to Supercharge
your Adwords Account
1. Structure.
2. Negatives
3. Split testing Ads and Extensions
4. Product review tools
5. Mobile ads & campaigns
6. Conversion & goal tracking
7. Remarketing
41. Product Reviews
• Product review systems and feedback
have can have significant impact to both
CTR’s and buyer confidence.
• When synced with your Ads they provide
visually impressive ads as well as give off
the perception of an established and
trustworthy supplier.
42. Product Reviews – A good star
rating can often triple your CTR
very quickly
43. 7 ways to Supercharge
your Adwords Account
1. Structure.
2. Negatives
3. Split testing Ads and Extensions
4. Product review tools
5. Mobile ads & campaigns
6. Conversion & goal tracking
7. Remarketing
44. Mobile ads are growing
quickly
• On average our clients now receive 20%
of all online traffic from mobile devices.
• A figure in many cases which shows at
least a 200% increase on year on year
figures
45. Typically we find mobile visits to be
50% cheaper than those from
desktops
46. Mobile specific campaigns & Ads
• Creating unique mobile campaigns help
take advantage of the lower bids price.
• With space restraints on mobile pages a
different strategy is often required for ad
text and ad positioning.
• Click-To-Call mobile extensions have
proved very useful for many clients.
47. 7 ways to Supercharge
your Adwords Account
1. Structure.
2. Negatives
3. Split testing Ads and Extensions
4. Product review tools
5. Mobile ads & campaigns
6. Conversion & goal tracking
7. Remarketing
48. Conversion and goal tracking
• Traffic is useless without conversion….
• Without correct conversion tracking it will be
impossible to measure the CPA and
conversion rates of your campaigns,
keywords or ads.
50. How can you justify increasing budget for
a campaign without knowing if it will
convert at a profitable rate?
51. Without conversion tracking how would a
decision be made to add any additional
budget to one of two limited campaigns
52. 7 ways to Supercharge
your Adwords Account
1. Structure.
2. Negatives
3. Split testing Ads and Extensions
4. Product review tools
5. Mobile ads & campaigns
6. Conversion & goal tracking
7. Remarketing
53. Ever wondered how Ads follow you
around? It’s called remarketing.
A prospect browses on your site..... Then leaves to browse other sites
Remarketing then serves up a
personalised Ad to the prospect.
And with just one click they
are back on your site with a
targeted offer.
55. Lots of other tips and tools to make
the most out of your Adwords ....
• Impression share
• Geographic settings
• Call tracking
• Analytics
• Search query analysis
• Bid strategies
• & much, much more….
56. What Next?
• Ask Push for a free search audit
• Make sure you have the time to manage
SEO and Adwords to keep improving
performance
• Supercharge your account yourself or ask
us to manage it for you!