Kyle Porter (CEO, Salesloft) - My Reps are Averaging 400% of Quota, Here's th...Sales Hacker
Kyle Porter (CEO, Salesloft) - My Reps are Averaging 400% of Quota, Here's the 7 Reasons Why
Visit SalesHacker.com for more sales hacks, tips, and tactics.
Our optimization experts will quash common misconceptions and share their best strategies to help bring your landing pages to the next level. Tune in to learn how to create a streamlined, engaging experience that drives lead generation.
You'll learn:
-Why you should use video on your landing page
-How your landing page affects your Google Quality Score
-How to design your landing page to capture more conversions
You’ve dedicated countless hours to creating the perfect piece of content — but how do you get your audience to read it and even better, move further down the funnel?
Content promotion has so many moving parts and it’s easy to get overwhelmed. That's why we’ve brought two promotional experts together to show you the way. They’ll explain their tried-and-tested strategies to market your content to its fullest potential and capture fresh new leads in the process.
Plus, they’ll share innovative tips on how to refresh and reuse past content to use as lead generation machines – to save you time and money.
You'll learn:
-How to structure content for high organic rankings
-How to use targeted social ads to promote content
-How to turn content into a lead generation machine
-How to use content and social advertising to boost PPC
Today’s marketers in highly competitive industries need to have the best tools to stay ahead in the digital space. There are a lot of factors to consider, both pre-click and post-click. First, you need the best methods to get meaningful, valuable clicks, and then you need to see if those leads are actually turning into sales.
It starts with optimizing your pay-per-click campaign and continues with an effective marketing automation platform.
This webinar will help you:
-Write ad copy that converts customers
-Track sales down to a keyword level to see exactly what’s working and what’s not
-Use nurturing campaigns and workflows to stay top-of-mind with your leads
7 Lead Nurturing Secrets To Turn Strangers Into CustomersAutopilot
Watch the webinar replay: http://flightschool.autopilothq.com/video/lead-nurturing-secrets-webinar/
Try Autopilot free for 30 days: https://autopilothq.com/free-trial.html
Are you missing out on the 30-50% of leads who aren't ready to buy when they first come into contact with your business? Three quarters of these inquiries will become sales ready within 12 to 18 months, but how do they go from stranger to customer?
Lead nurturing is the process of building a relationship with prospective buyers with the goal of earning their business when they are ready to make a purchase. But what does a successful lead nurturing strategy actually look like?
Join Autopilot’s CEO Mike Sharkey, CMO Guy Marion, and Director of Marketing Sander Zaydman for a secret-packed webinar where you’ll discover exactly how to execute a lead nurturing strategy that turns strangers into customers.
In this webinar, you’ll learn:
-What “The Nurture Machine” is and why it’s important for your business
-Quick win strategies for reactivating a stagnant email list
-How to create a “lead magnet” to grow your database
-Best practices for timing and structuring your lead nurturing communications
-The key performance indicators to track what’s working and what’s not
The Top 10 Tricks for Today's Successful WebsitesBrian Hamlett
This presentation, presented to the Charlotte Technology Partners, highlights the 5 concepts of the new web and lists the top 10 tricks/techniques employed by today's successful websites.
Website design is not decoration. And website marketing (that actually gets you customers) isn’t about doing what everyone else is doing. We'll formulate a website visibility strategy from your timeline, budget, and goals to help YOU get more clients using the Internet.
Kyle Porter (CEO, Salesloft) - My Reps are Averaging 400% of Quota, Here's th...Sales Hacker
Kyle Porter (CEO, Salesloft) - My Reps are Averaging 400% of Quota, Here's the 7 Reasons Why
Visit SalesHacker.com for more sales hacks, tips, and tactics.
Our optimization experts will quash common misconceptions and share their best strategies to help bring your landing pages to the next level. Tune in to learn how to create a streamlined, engaging experience that drives lead generation.
You'll learn:
-Why you should use video on your landing page
-How your landing page affects your Google Quality Score
-How to design your landing page to capture more conversions
You’ve dedicated countless hours to creating the perfect piece of content — but how do you get your audience to read it and even better, move further down the funnel?
Content promotion has so many moving parts and it’s easy to get overwhelmed. That's why we’ve brought two promotional experts together to show you the way. They’ll explain their tried-and-tested strategies to market your content to its fullest potential and capture fresh new leads in the process.
Plus, they’ll share innovative tips on how to refresh and reuse past content to use as lead generation machines – to save you time and money.
You'll learn:
-How to structure content for high organic rankings
-How to use targeted social ads to promote content
-How to turn content into a lead generation machine
-How to use content and social advertising to boost PPC
Today’s marketers in highly competitive industries need to have the best tools to stay ahead in the digital space. There are a lot of factors to consider, both pre-click and post-click. First, you need the best methods to get meaningful, valuable clicks, and then you need to see if those leads are actually turning into sales.
It starts with optimizing your pay-per-click campaign and continues with an effective marketing automation platform.
This webinar will help you:
-Write ad copy that converts customers
-Track sales down to a keyword level to see exactly what’s working and what’s not
-Use nurturing campaigns and workflows to stay top-of-mind with your leads
7 Lead Nurturing Secrets To Turn Strangers Into CustomersAutopilot
Watch the webinar replay: http://flightschool.autopilothq.com/video/lead-nurturing-secrets-webinar/
Try Autopilot free for 30 days: https://autopilothq.com/free-trial.html
Are you missing out on the 30-50% of leads who aren't ready to buy when they first come into contact with your business? Three quarters of these inquiries will become sales ready within 12 to 18 months, but how do they go from stranger to customer?
Lead nurturing is the process of building a relationship with prospective buyers with the goal of earning their business when they are ready to make a purchase. But what does a successful lead nurturing strategy actually look like?
Join Autopilot’s CEO Mike Sharkey, CMO Guy Marion, and Director of Marketing Sander Zaydman for a secret-packed webinar where you’ll discover exactly how to execute a lead nurturing strategy that turns strangers into customers.
In this webinar, you’ll learn:
-What “The Nurture Machine” is and why it’s important for your business
-Quick win strategies for reactivating a stagnant email list
-How to create a “lead magnet” to grow your database
-Best practices for timing and structuring your lead nurturing communications
-The key performance indicators to track what’s working and what’s not
The Top 10 Tricks for Today's Successful WebsitesBrian Hamlett
This presentation, presented to the Charlotte Technology Partners, highlights the 5 concepts of the new web and lists the top 10 tricks/techniques employed by today's successful websites.
Website design is not decoration. And website marketing (that actually gets you customers) isn’t about doing what everyone else is doing. We'll formulate a website visibility strategy from your timeline, budget, and goals to help YOU get more clients using the Internet.
Customer Generation: Delivering on the Promise Demand Gen Forgot AboutSearch Engine Journal
Need a new approach to demand generation? Looking for a different way of going to market?
In this Search Engine Journal Webinar, you’ll learn how to:
- Perfectly understand and compare channel level performance using the LTV:CAC formula.
- Boldly identify and emotionally connect with your exact persona at your ideal accounts.
- Correctly leverage first-party data for campaign success.
- Aggressively grow pipeline revenue via gift-giving and psychology.
Across millions of dollars of spend and hundreds of accounts, boilerplate “search marketing best practices” are struggling to drive customers for technology companies.
Garrett Mehrguth, President and CEO at Directive, will walk you through how to take a new approach, customer generation, to outperform your competition.
You’ll also get templates, tactics, and spreadsheets used on the top 1% of SaaS accounts.
Far too many advertisers are STILL ignoring mobile as part of their digital strategy. In today’s always-on, multi-device environment, these advertisers are missing countless opportunities to get their ads in front of the right people, at the right time, in the right place.
In this exclusive webinar with Google, Erin and Cindy will take a look at the current state of mobile, before telling you exactly what you need to do to crush your competition and improve the ROI of your mobile campaigns.
Increase PPC Campaign ROI with Call Tracking & Conversation IntelligenceSearch Engine Journal
Looking for ways to get more insight from your marketing efforts and make the most out of your PPC campaigns?
In this presentation, learn how to boost your ROI from paid search using conversation tracking, plus:
- Easy ways to identify wasted ad spend.
- Strategies to uncover new keywords that drive leads.
- Ways to improve customer experience and close more deals.
- Tactics to eliminate blind spots in your marketing.
- Why Google’s call tracking feature won’t cut it.
If you’re not tracking inbound calls to your business, then you might be missing out on a treasure trove of marketing data.
Discover why conversation tracking is essential for PPC advertisers today and how to leverage both call tracking and conversation intelligence to drive more conversions and make better business decisions.
Global Minds Series #3 | Mark Roberge - The Sales Acceleration FormulaALPHA Camp Taiwan
Video Recording : https://www.youtube.com/watch?v=5z4SUD6pJIs
Global Minds Series #3 invites Mark Roberge, Chief Revenue Officer of HubSpot Sales Division. Prior to this role, Mark served as HubSpot’s SVP of Worldwide Sales and Services from 2007 to 2013, during which time he increased revenue over 6,000% and expanded the team from 1 to 450 employees. These results placed HubSpot #33 on the 2011 INC 500 Fastest Growing Companies list. Mark was ranked #19 in Forbes’ Top 30 Social Sellers in the World. He was also awarded the 2010 Salesperson of the Year at the MIT Sales Conference.
In Global Minds Series #3 Mark shared "the secrets to creating revenue growth" by answering questions such as: How can effective marketing generate revenue? How can we use technology to improves sales? Also, how do you build a strong sales team? What kind of person has the talent to help you achieve your sales goals?
Co-hosted by Taiwan's first startup school, ALPHA Camp, and Taiwan Startup Stadium (TSS), Global Mind Series is a multi-site, cross-border lecture series with the aim of aligning Taiwan and Southeast Asian startups with the latest from the global tech scene, as well as strengthening the links between startups in America and Southeast Asia. We have brought together international experts from various fields to engage in an international discussion with startups from Singapore, Hong Kong, South Korea, and Taiwan.
Global Minds Series #4 | Heather Brunner - Charting your path to $1M in revenueALPHA Camp Taiwan
Video Recording : https://www.youtube.com/watch?v=RvuJgMy9Xac
Heather J. Brunner, CEO of WE Engine, a 26 year technology veteran, shared how she has been leading a team of 60% female dominated company serving international business with 50,000 customers in 136 countries.
Co-hosted by Taiwan's first startup school, ALPHA Camp, and Taiwan Startup Stadium (TSS), Global Mind Series is a multi-site, cross-border lecture series with the aim of aligning Taiwan and Southeast Asian startups with the latest from the global tech scene, as well as strengthening the links between startups in America and Southeast Asia. We have brought together international experts from various fields to engage in an international discussion with startups from Singapore, Hong Kong, South Korea, and Taiwan.
More of Global Minds Series : https://www.alphacamp.co/global-minds-series/
Email easily outperforms other types of online marketing. Yet most accounting firms are not making the most of its incredible return on investment.
Find out how to do email marketing the right way for your accounting firm in this practical webinar with Bizink CEO and veteran email marketer, Matt Wilkinson.
CRM Tips & Tricks with Lena, Head of CRM @Foodspring TheFamily
Whether you only have 50 customers so far or you’re already dealing with furious growth; whether you’re BtoB or BtoC; Customer Relationship Management must be a CORE issue for you. It’s about making SURE you’re prioritizing your clients correctly and following them in the right way, leaning on all the data you’ve collected on them
In this workshop, you get answers to questions like: which should you use between Oracle, Salesforce and Zendesk? How can you improve customer experience & loyalty based on customer base analysis & segmentation? How can you A/B test your CRM to maximize your CLV? How can you plan your email marketing strategy? & more.
Lena Langhoff is the Head of CRM at the Berlin-based, fast-growing startup Foodspring. She basically tailored the company’s entire integrated CRM strategy and managed its strategic planning in 12 countries
Improving PPC Campaign Effectiveness Through Pipeline MeasurementJD Prater
According to Gartner's CMO Spend Survey, ROI of total marketing spend is at the top of CMO’s list. Gone are the days of just generating top of funnel leads with little insight into what happens after a lead becomes a prospect and then a customer. To improve lead quality, PPC campaigns should be measured beyond leads down to pipeline contribution.
Your PPC campaigns are driving relevant traffic and leads at a fantastic conversion rate and cheap cost per lead.
But how many of your leads are actually converting into sales?
This cost-per-lead mentality proves that marketing is a cost center rather than a pipeline driver. In this Hero Conf session, JD Prater shows how you can change that by syncing your marketing goals and business metrics across campaigns to grow your business.
Attendees will learn:
- How to improve lead quality by tracking and measuring deeper funnel metrics
- Tips on how to customize and optimize campaigns based on ROI
- How to create impactful reports to get CMO buy-in
I walk through the content marketing framework I used to drive 7 million visitors to my website last year. The traffic generated $1m in revenue and 10,000 leads.
After nearly 3,000 Google AdWords audits we are finding that nearly EVERYONE is making some of the same mistakes that are costing them big time.
The great news is that these mistakes are easy to fix and can literally double your profitability with AdWords over night.
During this webinar learn how to:
Stop robbing your most profitable keywords
How to organize your account for easy optimization and double the profitability
Avoid some gotchas that we've learned the hard way
Leveraging Digital Marketing and Social Media in Your BusinessBecky Livingston
This special, interactive, two-hour workshop, hosted by SCORE of Bergen County, provided attendees with information, templates, and hands-on activities for implementing digital marketing and social media in their business
At this workshop, I shared:
- The definition of digital marketing and social media in business.
- The art of writing good digital copy for online ads, including the call-to-action.
- The importance of landing pages and what should/should not be on them.
- A 90-day marketing plan you can begin using post session.
I also covered email marketing, social media use, search engine marketing (SEM), and more.
Looking for templates and the workbook? Visit http://penheel.com/score-workshop/
Customer Generation: Delivering on the Promise Demand Gen Forgot AboutSearch Engine Journal
Need a new approach to demand generation? Looking for a different way of going to market?
In this Search Engine Journal Webinar, you’ll learn how to:
- Perfectly understand and compare channel level performance using the LTV:CAC formula.
- Boldly identify and emotionally connect with your exact persona at your ideal accounts.
- Correctly leverage first-party data for campaign success.
- Aggressively grow pipeline revenue via gift-giving and psychology.
Across millions of dollars of spend and hundreds of accounts, boilerplate “search marketing best practices” are struggling to drive customers for technology companies.
Garrett Mehrguth, President and CEO at Directive, will walk you through how to take a new approach, customer generation, to outperform your competition.
You’ll also get templates, tactics, and spreadsheets used on the top 1% of SaaS accounts.
Far too many advertisers are STILL ignoring mobile as part of their digital strategy. In today’s always-on, multi-device environment, these advertisers are missing countless opportunities to get their ads in front of the right people, at the right time, in the right place.
In this exclusive webinar with Google, Erin and Cindy will take a look at the current state of mobile, before telling you exactly what you need to do to crush your competition and improve the ROI of your mobile campaigns.
Increase PPC Campaign ROI with Call Tracking & Conversation IntelligenceSearch Engine Journal
Looking for ways to get more insight from your marketing efforts and make the most out of your PPC campaigns?
In this presentation, learn how to boost your ROI from paid search using conversation tracking, plus:
- Easy ways to identify wasted ad spend.
- Strategies to uncover new keywords that drive leads.
- Ways to improve customer experience and close more deals.
- Tactics to eliminate blind spots in your marketing.
- Why Google’s call tracking feature won’t cut it.
If you’re not tracking inbound calls to your business, then you might be missing out on a treasure trove of marketing data.
Discover why conversation tracking is essential for PPC advertisers today and how to leverage both call tracking and conversation intelligence to drive more conversions and make better business decisions.
Global Minds Series #3 | Mark Roberge - The Sales Acceleration FormulaALPHA Camp Taiwan
Video Recording : https://www.youtube.com/watch?v=5z4SUD6pJIs
Global Minds Series #3 invites Mark Roberge, Chief Revenue Officer of HubSpot Sales Division. Prior to this role, Mark served as HubSpot’s SVP of Worldwide Sales and Services from 2007 to 2013, during which time he increased revenue over 6,000% and expanded the team from 1 to 450 employees. These results placed HubSpot #33 on the 2011 INC 500 Fastest Growing Companies list. Mark was ranked #19 in Forbes’ Top 30 Social Sellers in the World. He was also awarded the 2010 Salesperson of the Year at the MIT Sales Conference.
In Global Minds Series #3 Mark shared "the secrets to creating revenue growth" by answering questions such as: How can effective marketing generate revenue? How can we use technology to improves sales? Also, how do you build a strong sales team? What kind of person has the talent to help you achieve your sales goals?
Co-hosted by Taiwan's first startup school, ALPHA Camp, and Taiwan Startup Stadium (TSS), Global Mind Series is a multi-site, cross-border lecture series with the aim of aligning Taiwan and Southeast Asian startups with the latest from the global tech scene, as well as strengthening the links between startups in America and Southeast Asia. We have brought together international experts from various fields to engage in an international discussion with startups from Singapore, Hong Kong, South Korea, and Taiwan.
Global Minds Series #4 | Heather Brunner - Charting your path to $1M in revenueALPHA Camp Taiwan
Video Recording : https://www.youtube.com/watch?v=RvuJgMy9Xac
Heather J. Brunner, CEO of WE Engine, a 26 year technology veteran, shared how she has been leading a team of 60% female dominated company serving international business with 50,000 customers in 136 countries.
Co-hosted by Taiwan's first startup school, ALPHA Camp, and Taiwan Startup Stadium (TSS), Global Mind Series is a multi-site, cross-border lecture series with the aim of aligning Taiwan and Southeast Asian startups with the latest from the global tech scene, as well as strengthening the links between startups in America and Southeast Asia. We have brought together international experts from various fields to engage in an international discussion with startups from Singapore, Hong Kong, South Korea, and Taiwan.
More of Global Minds Series : https://www.alphacamp.co/global-minds-series/
Email easily outperforms other types of online marketing. Yet most accounting firms are not making the most of its incredible return on investment.
Find out how to do email marketing the right way for your accounting firm in this practical webinar with Bizink CEO and veteran email marketer, Matt Wilkinson.
CRM Tips & Tricks with Lena, Head of CRM @Foodspring TheFamily
Whether you only have 50 customers so far or you’re already dealing with furious growth; whether you’re BtoB or BtoC; Customer Relationship Management must be a CORE issue for you. It’s about making SURE you’re prioritizing your clients correctly and following them in the right way, leaning on all the data you’ve collected on them
In this workshop, you get answers to questions like: which should you use between Oracle, Salesforce and Zendesk? How can you improve customer experience & loyalty based on customer base analysis & segmentation? How can you A/B test your CRM to maximize your CLV? How can you plan your email marketing strategy? & more.
Lena Langhoff is the Head of CRM at the Berlin-based, fast-growing startup Foodspring. She basically tailored the company’s entire integrated CRM strategy and managed its strategic planning in 12 countries
Improving PPC Campaign Effectiveness Through Pipeline MeasurementJD Prater
According to Gartner's CMO Spend Survey, ROI of total marketing spend is at the top of CMO’s list. Gone are the days of just generating top of funnel leads with little insight into what happens after a lead becomes a prospect and then a customer. To improve lead quality, PPC campaigns should be measured beyond leads down to pipeline contribution.
Your PPC campaigns are driving relevant traffic and leads at a fantastic conversion rate and cheap cost per lead.
But how many of your leads are actually converting into sales?
This cost-per-lead mentality proves that marketing is a cost center rather than a pipeline driver. In this Hero Conf session, JD Prater shows how you can change that by syncing your marketing goals and business metrics across campaigns to grow your business.
Attendees will learn:
- How to improve lead quality by tracking and measuring deeper funnel metrics
- Tips on how to customize and optimize campaigns based on ROI
- How to create impactful reports to get CMO buy-in
I walk through the content marketing framework I used to drive 7 million visitors to my website last year. The traffic generated $1m in revenue and 10,000 leads.
After nearly 3,000 Google AdWords audits we are finding that nearly EVERYONE is making some of the same mistakes that are costing them big time.
The great news is that these mistakes are easy to fix and can literally double your profitability with AdWords over night.
During this webinar learn how to:
Stop robbing your most profitable keywords
How to organize your account for easy optimization and double the profitability
Avoid some gotchas that we've learned the hard way
Leveraging Digital Marketing and Social Media in Your BusinessBecky Livingston
This special, interactive, two-hour workshop, hosted by SCORE of Bergen County, provided attendees with information, templates, and hands-on activities for implementing digital marketing and social media in their business
At this workshop, I shared:
- The definition of digital marketing and social media in business.
- The art of writing good digital copy for online ads, including the call-to-action.
- The importance of landing pages and what should/should not be on them.
- A 90-day marketing plan you can begin using post session.
I also covered email marketing, social media use, search engine marketing (SEM), and more.
Looking for templates and the workbook? Visit http://penheel.com/score-workshop/
The following is a lecture I gave to MBA students at the Digital Marketing and Social Media course (College of Management, Israel).
The presentation provides background to web analytics, covering metrics lifecycle process, the world of web/google analytics, sem and seo common terms and definitions, advanced metrics (goals, a/b testing, funnel, in-page analytics), social marketing analytics and tips for 1st time google adwords users.
I recommend downloading the file and viewing it in slideshow mode (F5) as there are animations and embedded youtube videos.
6 Ways to Take Advantage of LinkedIn at Various Stages of the Sales Life CycleBecky Livingston
Lead nurturing is a crucial part of your marketing and sales success. To nurture those leads correctly, however, you need to somehow adjust your messaging based on their point in the sales life cycle.
In preparation for busy season, now is the time to begin winterizing your marketing plan. The suggestions below are provided to help you develop a marketing plan that will carry you through busy season, while helping to increase leads and to generate brand awareness for your firm.
If you own a smaller firm, tackling all of these items at once will be a challenge. However, review the list below and choose the items that you feel will provide the most ROI. Then after busy season, begin to implement the other items for next year’s growth plan.
Quick start to LinkedIn Pay-Per-Click (PPC) Ad Marketing OptimizedBecky Livingston
Are you curious about LinkedIn’s pay-per-click (PPC) online ads? Do you wonder whether they’d be an effective component of your practice’s or company’s growth strategy?
In this deck, examples of how to set up your first LinkedIn PPC campaign are shared, plus:
- Key LinkedIn advertising statistics
- Bids and budgets
- Targeting
- Creative Calls to Action (CTA)
- Optimization
- Monitoring & reporting
eMarketing For Small Business Owners - SCORE Bergen WorkshopBecky Livingston
This 34-page slide decks is dedicated to helping small business owners who are leveraging social media to implement eMarketing initiatives, such as advertising, boosted posts, video cards, and more.
In addition to the slide deck there is a series of handouts to compliment the session. You may find them on the Penheel Marketing Website at Penheel.com/Speaking-Engagements.
How to: One Post Multiple Lead Generation OpportunitiesBecky Livingston
Sharing content on social media and digital marketing helps to keep your firm’s name top of mind. However, who has the time to write content every week?
Here is a primer to help you get started with creating a solid blog post that provides a ton of lead generation opportunities for your company. Create it once. Share it many times.
This document offers insight into:
- 10 Benefits of Blogging
- Increasing leads with one post
- Developing your story
- Blogging tips for beginners
- The sequence of events
- Writing blog headlines and calls-to-action
- Blogging No-No’s
- Developing a content calendar
- Creating UTM codes
Your organization’s story is your most valuable asset. Your story can inspire action and create change.
In addition, non-profits that tell compelling stories tend to raise the most funds.
During this presentation we covered a variety of topics to help non-profit organizations to tell their story through social media means.
Topics included:
- Why storytelling
- Creating a plan
- Conveying the story with pictures
- Video storytelling checklist
- Case studies/examples
- Resources
When trying to increase client engagement with emails, you may be at your wits end. This deck provides insights into tips you may begin using immediately to help increase respondents' engagement with your emails. A sample email format and email are shared.
In this slide deck, statistics about influencer engagment are shared along with tips on how to engage with influencers via social media. Several tips about online tools and resources are also provided to help you increase:
- Brand Reach
- Social Media Influence
- Personal Branding
- Online Engagement
- Search Engine Ranking
View the Penheel Marketing website for more content like this.
Mobile Marketing in the CPA profession shares information and tips about the immediate and long-term mobile trends in the CPA profession.
This deck covers:
- Behavioral changes taking place due to mobile tech;
- Best practices for collecting and analyzing data;
- Stochastic models for conversion, targeting, and cross-selling;
- Mobile strategies that integrate analytics; and the
- Critical role of analytics in responding to customer needs.
Learn more about personal branding via social media, particularly LinkedIn, for CPA professionals. This deck covers topics such as:
- What is personal branding?
- Why personal branding is important.
- Defining personal brand equity.
- Developing a personal brand statement.
There are true-life examples and best practices shared throughout.
This one-hour “Career Networking Using Social Media” presentation focuses on how job candidates can leverage the power of social media to inject their job search with social media efforts, to increase their online profile presence, and to learn what not to do in current social media that might impact their efforts.
Dynamic Pricing: Past, Present, and FutureJeffrey Funk
These slides use concepts from my (Jeff Funk) course entitled analyzing hi-tech opportunities to show how the cost and performance of gas sensors are improving rapidly, making many new applications possible.
With the twitch of the internet and explosion of social media, B2B marketing and lead generation has changed intensely in the last few years.
In this case study, we’ve defined what has changed in the recent years and additionally, a few B2B marketing strategies to increase lead generation.
Lead Generation for Small Business: Experts Weigh In
Managing your sales using a simple CRM is critical. The question is how do you even generate leads in the first place? Lead generation is the lifeblood of small businesses. If done right, generating great quality leads can be a major catalyst for growth and revenue. But with so many lead generation tactics and approaches available out there, small businesses want to know which are the most effective to use.
To help answer this question, we’ve reached out to a panel of small business sales and marketing experts and asked them all a single question: “What is the most effective lead generation technique(s) for small businesses“?
The ABM Leadership Alliance and ITSMA have joined forces to bring you one full day of actionable content and ABM case studies designed to help you optimize and expand your ABM programs in 2018.
The Problems at Small Marketing Agencies & How to Fix ThemPeter Caputa
How small and mid sized agencies can fix common problems like acquiring new clients, cash flow, revenue per client, proving ROI, client retention, client upselling and profitability.
How to grow your marketing contribution to sales through growth optimization ...Eduardo Esparza
Maximizing Your Marketing Contribution to Sales -
Unpack the 6-step growth-driven marketing process that rapidly growing SaaS, enterprise software, and high-value B2C companies are using to blow past their competitors.
The Power of Digital Marketing for Your Small Business by One Marketing MindOne Marketing Mind
Ready to supercharge your small business in the digital age? Discover the transformative capabilities of digital marketing with this guide. From boosting your online presence to connecting with your target audience and achieving real results, this resource equips you with the strategies and insights needed to propel your business to new heights. Harness the power of digital marketing to drive growth, engage customers, and thrive in the modern marketplace. Your journey to success starts here.
In today's digital-driven world, the path to business success lies in harnessing the immense power of digital marketing. Small businesses, just like their larger counterparts, can thrive and prosper by embracing the strategies and techniques outlined in this comprehensive guide.
Explore the transformative capabilities of digital marketing as you journey through these pages. Discover how to establish a formidable online presence, effectively engage with your target audience, and achieve tangible results that drive growth and profitability.
This guide is your compass, leading you through the dynamic landscape of digital marketing without overwhelming jargon or complex theories. Instead, you'll find practical insights, real-world examples, and actionable steps that empower you to:
Boost Your Online Presence: Learn the art of creating a user-friendly website, optimizing for mobile, and leveraging the vast potential of social media.
Create Compelling Content: Craft content that captivates your audience, from engaging blog posts to attention-grabbing videos and visually stunning infographics.
Dominate Search Engines: Master the intricacies of SEO (Search Engine Optimization) to ensure your business shines on search engine results pages.
Excel in Paid Advertising: Harness the immediate impact of PPC (Pay-Per-Click) advertising on platforms like Google Ads and Facebook Ads while staying within your budget.
Leverage the Power of Email: Discover the art of building and segmenting your email list, and learn how to create email campaigns that convert.
Conquer Social Media: Navigate the diverse landscape of social media platforms, connecting with your audience and measuring your social media ROI.
Harness Data Insights: Make data-driven decisions by understanding the importance of analytics tools like Google Analytics and learn how to act on the insights they provide.
Manage Your Online Reputation: Gain the skills to monitor your online reputation, respond to customer reviews, and shape a positive online brand image.
Budget Wisely and Measure ROI: Set a digital marketing budget that aligns with your business goals, and understand how to measure your Return on Investment (ROI).
Your small business's journey to success starts right here. Empower yourself with the knowledge and tools to navigate the digital landscape, connect with your audience, and achieve the results you've always dreamed of.
The 2017 State of B2B Digital Marketing ReportDemandWave
Get a sneak peek of our sixth annual State of B2B Digital Marketing Report where nearly 200 B2B marketing leaders weighed in on the top goals and challenges of 2017.
Similar to 8 landing page tips for non profits and small businesses (20)
- Provide faculty and staff with an understanding of what Pinterest is and how it may be used in the classroom environment.
- Share a step-by-step implementation plan on setting up a Pinterest board and starting the process
- Share case studies and examples of educational institutions using Pinterest within the classroom, along with best practices.
Digital Marketing Tips and Strategies for Non-ProfitsBecky Livingston
Digital marketing is often a challenge for non-profits. This slide deck outlines several tips for email, blogging, websites, video, strategy, and more to help non-profits make the most of their digital marketing efforts.
Using Social Media Effectively - Tips for Small and New Business OwnersBecky Livingston
This deck offers a high-level overview of social media for small or new business owners looking to increase their online engagement with customers and leads. Tips and tools are shared, as well as guides on how to choose the right platform for your business.
How to begin the search engine optimization (SEO) process and what’s needed to be successful.
This slide deck was presented to graduate-level students at Pace University to help them expand their knowledge about marketing and online search rankings for mock businesses they were building.
Mobile devices have moved email marketing back to the forefront of every marketers marketing plan. Because of this, there are many outdated email rules that should be reconsidered in your 2014 marketing strategy.
For job seekers, LinkedIn can be one social media tool that may help them find and land a new job. This deck provides a checklist, tips on using LinkedIn's Job Seeker tools, and how recruiters use LinkedIn to view profiles.
Statistics and examples are shared, along with tips on completing your LinkedIn profile with keywords recruiters use in finding potential candidates. Boolean searchers are also discussed, which can be a powerful way to use LinkedIn search to land your new job.
Uncovering Social Media & SEO Opportunities to Maximize Your Firm's Digital R...Becky Livingston
Presented in conjunction with Brian Swanson, Becky and Brian share tips on how firm's can leverage social media and search engine optimization (SEO) strategies in its marketing strategy. Are you sure you’re getting the most from your analytics, new social platforms, and SEO to help increase lead generation, the firm’s bottom line, and branding potential? This slide deck was developed to help you:
• Discover additional inbound marketing opportunities for your firm using Google+;
• Take a deeper dive into social analytics, e.g., dark social, to help determine how clients share content; and
• Understand how Author Rank influences search engine rankings and inbound marketing.
Social Media Usage in the Real Estate ProfessionBecky Livingston
This high-level overview provides a glimpse into how real estate agents are using Twitter, Pinterest, Facebook, LinkedIn, and various video platforms to promote their properties. Additionally, social media stats in the real estate profession are shared, along with tips on how to get started.
Personal branding is important when looking for a job, starting a business, or changing careers. This presentation provides tips and techniques to help define your personal brand. Examples are shared along with a personal brand strategy and brand statement development exercise. Job aids, personal branding toolkit, and resources are also offered to participants.
An overview of what SEO is and how to work with it within the code of webpages. This deck is developed for those with a basic level of HTML coding experience.
In this beginners' deck, we talk about branding strategy, brand statements, and ways to help make the brand become apparent to others.
This deck may be used for a personal brand or a company brand, the process is very similar.
This deck also offers a branding checklist to help you keep on track with the development of your brand.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
15 ideas and frameworks on the art of storytelling
8 landing page tips for non profits and small businesses
1. 8
Landing
Page
Tips
for
Non-‐Pro3its
and
Small
Businesses
Landing
pages
are
cri-cal
to
any
good
inbound
marke-ng
effort.
Here
are
eight
-ps
you
can
use
to
create
landing
pages.
Becky
Livingston
President
&
CEO
Penheel
Marke:ng
September
2014
10. Parting
Words
There
are
many
elements
to
a
good
landing
page,
but
to
make
them
great
and
to
increase
conversions
takes
more
than
just
great
layout.
11. Who
is
Penheel
Marketing?
Social
media
and
digital
marke:ng
consul:ng
firm
for
CPA
firms,
small
businesses,
and
non-‐profits.
hLp://Penheel.com
Marke&ng
Analy&cs
Website
analy:cs,
online
adver:sing
analy:cs.
See
which
sources
are
genera:ng
the
most
leads.
Email
Send
personalized,
segmented
Emails
based
on
any
informa:on
in
your
contact
database.
Search
Engine
Op&miza&ons
Improve
your
rank
in
search
engines
by
finding
and
tracking
your
most
effec:ve
keywords.
Lead
Management
Track
leads
with
a
complete
:meline-‐view
of
their
interac:ons
with
your
firm.
Blogging
Create
blog
content
quickly
while
geUng
SEO
:ps
and
best
prac:ces
pointers.
Social
Media
Publish
content
to
your
social
accounts,
then
nurture
leads
based
on
their
social
engagement.