This document provides an overview of digital marketing strategies and services offered by Searchsmart, including: - Searchsmart was founded in 2000 focusing on SEO and later Google AdWords, and is one of the first companies in Australia to use these strategies. - Their services include website development, SEO, social media, search marketing, display advertising, video marketing, and analytics to help drive traffic to clients' websites. - The document discusses how each channel can help clients attract more relevant customers and shows the importance of an optimized website in converting visitors to customers.