The document outlines 10 simple steps to create a great website, including project planning, design, navigation, homepage content, additional pages, search engine optimization, email marketing, social media presence, and mobile compatibility. It emphasizes strategic planning, user-focused content and design, calls to action, fresh and engaging content like videos and blogs, as well as search engine and social media optimization tactics.

1. 10 Simple Steps
To A Great
Website

2. Introductions

3. my name is
Paul Haslam

4. I’m the Creative Director at

8. 10 Simple Steps
To A Great
Website

9. 1 Project
Planning

10. 1. Project Planning
• Be Strategic
 Why are you unique?
 What is your USP?
• Who & Where are your audience?
 What are their characteristics?
 How can you reach out to them?
• What do you hope to achieve online?
 Brand awareness, Lead generation,
Sales/Marketing tool, Data capture

11. 1. Project Planning
• What are the key pieces of content
you like to display?
 Think about creating a sitemap
 Is this content customer focussed....?
• Do you require any specific
functionality...?
 Content Management System to update website
content, Integration with case management
software

12. 2 Design

13. 2. Design
• Don’t skimp in design!
 Your website is often the first place new
customers will discover you
 Ensure your business’ personality comes
across in the design
 And... first impressions count

16. 3 Navigation

17. 3. Navigation
• Keep it simple
• Use easy to understand terms
 Use terms your customer will understand
and avoid jargon where possible
• Make top level Services visible where
possible

19. 3. Navigation
• Be consistent – ensure your top line
navigation is consistent on all pages
 Ensuring visitors don’t get lost
• Highlight where to go next
 Using Call To Action Buttons, Clickable
Links or Images

20. 4 Homepage

21. 4. Homepage
• Make your homepage USEFUL
Its your shop window – set out your stall
• Key services
• Client case studies
• Recent success stories
• Clear headings – what can I expect to find on
your web site?
• Prioritise your content - most important first
• Strong Calls To Action – Get In Touch

23. 5 Content

24. 5. Content
Content is King!!!
At least in Google’s eyes
 Google rewards web sites with fresh
content
 What is Content....?
 Blog posts, News Articles, PR Releases,
Service Updates, Video...
 Don’t be afraid to brag – case studies,
customer success stories
 Fresh content!!!!!!

25. 5. Content
Be Scannable
 Segment - create one page per service
you offer
 Use lists, bullet points, short paragraphs
with good headers and sub-headers
 Lengthy text switches visitors off
 Ensure strong Calls To Action are in
place
• i.e. - Request a Call Back, Get In Touch

26. 6 Video

27. 6. Video
Video may have killed the radio
star but it could make your website
a huge success!!!
 Video is great for audience engagement
 Google rewards web sites that contain
video content
 The SEO/Traffic boost can be amazing
 Great for Social engagement via YouTube,
Vimeo, Twitter...

28. 6. V ideo
No budget? No content
ideas...?
 Video doesn’t have to break the bank, and
can be produced in-house
 60 seconds from key Partners
 Brief intro from Solicitors on their specialist
areas
 Client testimonials...?

29. 7 Mobile

30. 7. Mobile
Should I provide a Mobile friendly version
of my web site?
 YES, YES, YES, YES!!!
 4000% growth
in the proportion of UK & Ireland
web traffic accounted for by
mobile devices, Sept 2009 to
Jan 2012.
BBC News

31. 7. Mobile
Key Points for Mobile Web
Content:
1.Very simple navigation (thumb friendly)
2.Vital information only
3.Include phone number and email address
4.Don’t use flash

32. 8 Search Engine
Optimisation

33. 8. Search Engine
Optimisation - SEO
• Perform keyword research – identify
what your customers are searching for
• Ensure key pages are optimised
 Keywords, Title tags, H tags, Optimised
images
• Create a sitemap – tell Google about
your website’s content
• Fresh content!!!

34. 9 Email
Marketing

35. 9. Email Marketing
Why Choose Email Marketing?
 Develop relationships with existing clients
 Build new relationships with potential
clients / contacts
 Drive website traffic
 Build brand awareness
 Promote key services
 Very Cost effective!

36. 9. Email Marketing
How To Build A List?
 NEVER purchase lists – Leads to poor
response rates and can harm brand
 Build lists organically: newsletter sign up,
business cards from events, referral
network, LinkedIn contacts
 Use auto responders - Let your
subscribers know what to expect

37. 9. Email Marketing
Reporting
 Who opened your email
 Who clicked a link
 Which link they clicked
 Social reporting

38. 10 Be Social

39. 10. Be Social
Its not all about Facebook...
• LinkedIn
• Twitter
• YouTube

41. 10. Be Social
LinkedIn
• Include keywords in Title and Description to be easily found on Google
• Status Updates - Post relevant industry / company news, blogs, video
content.
• Also engage in Groups, offer advice and build relationships
• 100% complete profile
• Link to other social media channels
Company Page
• Overview
• Service information
• Careers
• Employee Information
• Analytics

42. Paul Haslam, Director
The Web Bureau Ltd
www.thewebbureau.com | info@thewebbureau.com
@thewebbureau
facebook.com/thewebbureau
linkedin.com/in/thewebbureau

44. Thanks for
your time
Paul Haslam, Director
The Web Bureau Ltd
www.thewebbureau.com | info@thewebbureau.com