This document provides an overview of effective web-based marketing strategies for small businesses. It discusses using a combination of digital marketing techniques, including building an optimized website, search engine optimization, social media engagement, and paid advertising. The presentation recommends starting with defining the target audience and unique value proposition, then developing content and an online presence across multiple digital channels. Metrics and ongoing optimization are important to measure success and improve digital marketing efforts over time.
An orientation to internet based marketing for small business owners. Topics addressed include building a website, good website design practices, website search engine optimization, use of google SEO, and social media marketing. This is the first of a series of 5 workshops. Contact b2bplanner for more information.
This presentation is part of the _Newport e-Vermont_ project and courtesy of e-VT partner Vt Small Business Development Council (VtSBDC). Excllent useful info for those small businesses considering going online. It\'s a good idea, a necessary tool for successful business ... how do you get there from here?
This PowerPoint takes you through the basics of how and why to create an online presence for your business. From cost to design to SEO, this slideshow gives you the info you need to help you get started.
SEO tips and tools for franchise and local businesses - presented at The Nati...Ann Stanley
Ann Stanley delivers a presentation at the National Franchise Exhibition at the NEC. In it, she covers:
- The Digital Marketing Landscape
- Maximising visibility in the local Google search results
- Understanding Search Engine Optimisation (SEO)
- Recent changes to the Google algorithm and how to avoid getting a Google penalty
- The importance of mobile
- Essential tools and techniques to help you carry out SEO
Ed Tankersley, principal of Eight Trails LLC online marketing and a Google AdWords Qualified Individual, shows how to set up your AdWords account the right way the first time, and how to get the most out of AdWords. The special focus for this presentation is on Bed and Breakfasts, but the information is applicable to all businesses.
Local Search Engine Optimization (SEO) - Why, How, and ResourcesEvans Design Studio
Understand Why Local Search Engine Optimization is important to your business and How to accomplish better rankings. This presentation concludes with an extensive list of resources to use.
An orientation to internet based marketing for small business owners. Topics addressed include building a website, good website design practices, website search engine optimization, use of google SEO, and social media marketing. This is the first of a series of 5 workshops. Contact b2bplanner for more information.
This presentation is part of the _Newport e-Vermont_ project and courtesy of e-VT partner Vt Small Business Development Council (VtSBDC). Excllent useful info for those small businesses considering going online. It\'s a good idea, a necessary tool for successful business ... how do you get there from here?
This PowerPoint takes you through the basics of how and why to create an online presence for your business. From cost to design to SEO, this slideshow gives you the info you need to help you get started.
SEO tips and tools for franchise and local businesses - presented at The Nati...Ann Stanley
Ann Stanley delivers a presentation at the National Franchise Exhibition at the NEC. In it, she covers:
- The Digital Marketing Landscape
- Maximising visibility in the local Google search results
- Understanding Search Engine Optimisation (SEO)
- Recent changes to the Google algorithm and how to avoid getting a Google penalty
- The importance of mobile
- Essential tools and techniques to help you carry out SEO
Ed Tankersley, principal of Eight Trails LLC online marketing and a Google AdWords Qualified Individual, shows how to set up your AdWords account the right way the first time, and how to get the most out of AdWords. The special focus for this presentation is on Bed and Breakfasts, but the information is applicable to all businesses.
Local Search Engine Optimization (SEO) - Why, How, and ResourcesEvans Design Studio
Understand Why Local Search Engine Optimization is important to your business and How to accomplish better rankings. This presentation concludes with an extensive list of resources to use.
Find out why local search is one of the hottest opportunities for small business and how you can increase your ranking on Google, Bing and Yelp! This presentation looks at why search is one of the key ways to attract new customers, what the difference between organic (SEO) and paid search (PPC), how to claim your Google Place page and list your business in local directories, how to leverage social sites to grow local brand awareness and sales - and how to analyze your local search results. Contact www.deluxe.merchengines.com for more information
A custom website can help your business stand out in the marketplace, get found more easily online, and increase your revenue. In this Deluxe webinar learn;
- What you might pay for a custom website
- What you should look for in an agency or service
- What the design process looks like
An orientation workshop presentation for people new to digital marketing. The first of a series of 5 workshops on web-based marketing. Contact me for worksheets on this workshop and other materials. www.ohiobusinesshelp.com
Advanced Internet Marketing November 2010kevindean9737
Social media, search engine optimization, pay per click, what should small businesses use to succeed online? Actually these and many other options abound for business success with online marketing.
100 Ways to Transform Your Business OnlineBabich Media
Over 100 tips and tricks from BabichMedia.com on digital marketing in 2019. Influencer Marketing, Facebook ADS, Mobility Scoring, Google Ads, Google My Business, and more...learn more at http://babichmedia.com/ 1-602-497-1011
Developing the Ultimate Demand Gen WebsiteDigital Reach
Your website might be stopping you from ranking properly, reducing your conversion rate, and preventing you from hitting your revenue goals. You’ve known this for a while, but now it’s time to take it seriously.
But how do you know when it’s really time for a new site? And what about optimizing your website for search? Should that happen now, or wait until later?
If this sounds like your current experience, you’ll want to join our Head of Operations Andrew Seidman on June 7th to discuss the ins-and-outs of developing an SEO Friendly Website.
During this Web Clinic, we’ll cover:
When to pull the trigger on a new website
When (and how) to think about SEO
How to choose your CMS
Are you a local brick and mortar business? Maybe you have multiple locations? If either of these are true statements you won’t want to miss the upcoming Formic Media Seminar, Going Places with Google. This presentation focuses on how to help increase your business’ visibility within the local search results by utilizing specific tactics that directly affect how Google “sees” your business.
Reach your online potential & help customers find you locallyDeluxe Corporation
This presentation was designed to support the Deluxe webinar, Reach Your Online Potential - and features online expert Steph Rowan's take on how small businesses can improve their chances of being found locally. Topics include:
- Local search overview
- Websites for local businesses
- Search engines: Optimization for local businesses
- How to increase your ranking in local results
- Google places overview
- Social tactics for local traffic
- Mobile and local search
- Where to start
BloomReach CEO and co-founder Raj De Datta's presentation from the SES Chicago session on "Mastering the Four Crucial Ingredients for Successful Landing Pages". Raj focuses on "relevance", providing examples of landing pages that are and are not relevant to the user's intent.
He suggests asking:
- Is this page relevant to my query?
- Do I know why this is the right solution for me?
- Is it obvious what I need to do next?
Description of the session from the SES website:
In this session, you'll learn how to boost conversion of your web pages using the four critical conversion-optimization ingredients: aesthetics, usability, marketing, and context appropriateness. You'll see examples of winning pages that used the right balance of the four aspects, as well as pages that failed by focusing too much on just one of the four key areas. You'll also get specific ideas on how to immediately improve your pages' conversion by incorporating all four ingredients in your design and messaging.
Game Changer Immersion - Search Engine Optimisation for Fitness ProfessionalsAlexei Kouleshov
Game Changer Immersion is an event by Dan Henderson (a business coach who specialises in helping fitness businesses grow). We did a presentation specific to search engine optimisation and how simple SEO processes can help fitness professionals with local SEO and organic SEO. To find out more about presentation go to https://yews.com.au/uncategorized/search-engine-optimisation-for-fitness-professionals/
Mixwest 2014 Local SEO Strategies & SecretsErin Sparks
A comprehensive presentation about Local SEO, the localized search engine marketing tactics that lead to easy consumer wins. Learn what you need to do and what you need to avoid in grooming your web site for best results on Google. Find out techniques to gain great consumer reviews, and why it is so important. Presenting a full list of steps to fully connect with attendees local business profiles, and what are best techniques to groom the listings.
Marketing methods have changed entirely in the last five years. Consumers and businesses alike increasingly rely on the Internet as their primary source of information. Without a strong and responsive web presence, you have no way to attract new customers.
Site Strategics understands the art and science of properly structuring your web, mobile and social media programs. The metrics of search engine optimization (SEO) are increasingly complex and our experts rule the tools that provide the research required to satisfy stringent new search engine requirements. Google certified owner Erin Sparks keeps up with the continually changing digital landscape and offers valuable insights on his weekly radio podcast, Edge of the Web.
How to Structure a Scalable SEO StrategyDigital Reach
Everybody knows that SEO is important, but preparing for an SEO campaign can seem intimidating and overwhelming. Where do you start? What is important? How will we succeed? Anybody who promises you fast and easy answers isn’t being forthright, but it is possible to win at SEO. In our next Web Clinic: How to Structure an SEO Strategy, I’ll be showing you how to structure your SEO strategy for long term success.
On Tuesday, February 21st, we’ll be hosting Web Clinics all day about the proper implementation of an SEO strategy. Register to participate at 9AM PT, 11AM PT, or 1PM PT and set yourself up for SEO ranking success.
During this Web Clinic, our Head of Operations Andrew Seidman will cover:
Low-hanging fruit for ranking improvements
How to develop an effective link building strategy
The value of data attribution in SEO planning
Plus, don’t miss our live analysis of member submitted websites, so be sure to submit your website during the Web Clinic!
Show 63 | Websites Are Dead | Edge of the Web RadioErin Sparks
Consider this: There are about 700 million websites. But to most of us, only a tiny fraction of those sites exist because we jump from bookmark to bookmark, scanning our favorite homepages and refreshing our feeds. Marketers everywhere are asking, "Why do so many websites fall short?"
We're giving you the Three Deadly Reasons Most Websites Fail
If you're looking to understand the fundamentals of digital marketing, this is the 101 presentation for you. This is part of the digital marketing Webinar series that are run for business owners, digital marketing practitioners and marketing managers to enable them to get an overview of what constitutes digital marketing and how online marketing works.
To know more about the author please connect with me on LinkedIn or at Twitter at @aon_menon
Find out why local search is one of the hottest opportunities for small business and how you can increase your ranking on Google, Bing and Yelp! This presentation looks at why search is one of the key ways to attract new customers, what the difference between organic (SEO) and paid search (PPC), how to claim your Google Place page and list your business in local directories, how to leverage social sites to grow local brand awareness and sales - and how to analyze your local search results. Contact www.deluxe.merchengines.com for more information
A custom website can help your business stand out in the marketplace, get found more easily online, and increase your revenue. In this Deluxe webinar learn;
- What you might pay for a custom website
- What you should look for in an agency or service
- What the design process looks like
An orientation workshop presentation for people new to digital marketing. The first of a series of 5 workshops on web-based marketing. Contact me for worksheets on this workshop and other materials. www.ohiobusinesshelp.com
Advanced Internet Marketing November 2010kevindean9737
Social media, search engine optimization, pay per click, what should small businesses use to succeed online? Actually these and many other options abound for business success with online marketing.
100 Ways to Transform Your Business OnlineBabich Media
Over 100 tips and tricks from BabichMedia.com on digital marketing in 2019. Influencer Marketing, Facebook ADS, Mobility Scoring, Google Ads, Google My Business, and more...learn more at http://babichmedia.com/ 1-602-497-1011
Developing the Ultimate Demand Gen WebsiteDigital Reach
Your website might be stopping you from ranking properly, reducing your conversion rate, and preventing you from hitting your revenue goals. You’ve known this for a while, but now it’s time to take it seriously.
But how do you know when it’s really time for a new site? And what about optimizing your website for search? Should that happen now, or wait until later?
If this sounds like your current experience, you’ll want to join our Head of Operations Andrew Seidman on June 7th to discuss the ins-and-outs of developing an SEO Friendly Website.
During this Web Clinic, we’ll cover:
When to pull the trigger on a new website
When (and how) to think about SEO
How to choose your CMS
Are you a local brick and mortar business? Maybe you have multiple locations? If either of these are true statements you won’t want to miss the upcoming Formic Media Seminar, Going Places with Google. This presentation focuses on how to help increase your business’ visibility within the local search results by utilizing specific tactics that directly affect how Google “sees” your business.
Reach your online potential & help customers find you locallyDeluxe Corporation
This presentation was designed to support the Deluxe webinar, Reach Your Online Potential - and features online expert Steph Rowan's take on how small businesses can improve their chances of being found locally. Topics include:
- Local search overview
- Websites for local businesses
- Search engines: Optimization for local businesses
- How to increase your ranking in local results
- Google places overview
- Social tactics for local traffic
- Mobile and local search
- Where to start
BloomReach CEO and co-founder Raj De Datta's presentation from the SES Chicago session on "Mastering the Four Crucial Ingredients for Successful Landing Pages". Raj focuses on "relevance", providing examples of landing pages that are and are not relevant to the user's intent.
He suggests asking:
- Is this page relevant to my query?
- Do I know why this is the right solution for me?
- Is it obvious what I need to do next?
Description of the session from the SES website:
In this session, you'll learn how to boost conversion of your web pages using the four critical conversion-optimization ingredients: aesthetics, usability, marketing, and context appropriateness. You'll see examples of winning pages that used the right balance of the four aspects, as well as pages that failed by focusing too much on just one of the four key areas. You'll also get specific ideas on how to immediately improve your pages' conversion by incorporating all four ingredients in your design and messaging.
Game Changer Immersion - Search Engine Optimisation for Fitness ProfessionalsAlexei Kouleshov
Game Changer Immersion is an event by Dan Henderson (a business coach who specialises in helping fitness businesses grow). We did a presentation specific to search engine optimisation and how simple SEO processes can help fitness professionals with local SEO and organic SEO. To find out more about presentation go to https://yews.com.au/uncategorized/search-engine-optimisation-for-fitness-professionals/
Mixwest 2014 Local SEO Strategies & SecretsErin Sparks
A comprehensive presentation about Local SEO, the localized search engine marketing tactics that lead to easy consumer wins. Learn what you need to do and what you need to avoid in grooming your web site for best results on Google. Find out techniques to gain great consumer reviews, and why it is so important. Presenting a full list of steps to fully connect with attendees local business profiles, and what are best techniques to groom the listings.
Marketing methods have changed entirely in the last five years. Consumers and businesses alike increasingly rely on the Internet as their primary source of information. Without a strong and responsive web presence, you have no way to attract new customers.
Site Strategics understands the art and science of properly structuring your web, mobile and social media programs. The metrics of search engine optimization (SEO) are increasingly complex and our experts rule the tools that provide the research required to satisfy stringent new search engine requirements. Google certified owner Erin Sparks keeps up with the continually changing digital landscape and offers valuable insights on his weekly radio podcast, Edge of the Web.
How to Structure a Scalable SEO StrategyDigital Reach
Everybody knows that SEO is important, but preparing for an SEO campaign can seem intimidating and overwhelming. Where do you start? What is important? How will we succeed? Anybody who promises you fast and easy answers isn’t being forthright, but it is possible to win at SEO. In our next Web Clinic: How to Structure an SEO Strategy, I’ll be showing you how to structure your SEO strategy for long term success.
On Tuesday, February 21st, we’ll be hosting Web Clinics all day about the proper implementation of an SEO strategy. Register to participate at 9AM PT, 11AM PT, or 1PM PT and set yourself up for SEO ranking success.
During this Web Clinic, our Head of Operations Andrew Seidman will cover:
Low-hanging fruit for ranking improvements
How to develop an effective link building strategy
The value of data attribution in SEO planning
Plus, don’t miss our live analysis of member submitted websites, so be sure to submit your website during the Web Clinic!
Show 63 | Websites Are Dead | Edge of the Web RadioErin Sparks
Consider this: There are about 700 million websites. But to most of us, only a tiny fraction of those sites exist because we jump from bookmark to bookmark, scanning our favorite homepages and refreshing our feeds. Marketers everywhere are asking, "Why do so many websites fall short?"
We're giving you the Three Deadly Reasons Most Websites Fail
If you're looking to understand the fundamentals of digital marketing, this is the 101 presentation for you. This is part of the digital marketing Webinar series that are run for business owners, digital marketing practitioners and marketing managers to enable them to get an overview of what constitutes digital marketing and how online marketing works.
To know more about the author please connect with me on LinkedIn or at Twitter at @aon_menon
With the widespread use of forums, discussion groups, blogs, review sites and social media (such as Facebook & Twitter), it is very easy for Internet users to post their opinions and rants. This content can be positive but it can also be negative with wide ranging consequences.
The essence of online reputation management is ongoing research accompanied by a strategy and tactics to deal with the individual situations found.
This webinar will take you through the 4-step process of building an effective reputation management strategy.
This presentation gives you the process to build a website that will convert traffic into qualified leads.
The process begins with marketing strategy and planning. This is to work out your marketing messages and your target audience.
We show you how to profile your target audience using persona mapping. This is the secrete of website conversion.
Geared towards small and medium manufacturers, this presentation explains the basics behind web site design, search engine optimization, pay-per-click marketing and social media. It includes tips for both DIY'ers and those looking to outsource. Finally, find out which web marketing strategies work best based on timelines, budgets and resources.
This webinar covers the Shifft 7 Step Digital Marketing process, explores where you need to start your Digital Marketing journey and discusses tips on how to leverage yourself in this space.
Amiro Consulting is a leading Cloud Marketing Solutions provider. We deliver scalable products and on-demand professional services to help enterprises accelerate their adoption of cloud applications and platforms.
Our world-class portfolio proves that we bring innovation and best practices to every project. From demand generation to marketing automation, CRM implementation and cloud strategy, we guarantee that our Solutions deliver the increased productivity, revenues and ROI that you expect.
What is Digital Marketing?- SEO, SMM, Email Marketing etc. etc.Stefy John
A complete guide, which explains the concept of google search, importance of website, mobile friendly website, ecommerce website, digital marketing,seo, keyword optimization ,adwords,social media marketing. Please like and share if you like the presentation.
Presentation given Nov. 18, 2010 at the Dublin Entrepreneurial Center in partnership with the Ohio Small Business Development Center (SBDC). Key topics include web design, web development, search engine optimization, search engine marketing, usability and marketing strategies.
The Basics of Digital Marketing - Learn online marketing today!Aarti Mohan
This presentation will enlighten you on the basics of digital and online marketing including seo, social media, content marketing, affiliate marketing, mobile marketing and much more. It's a fairly broad overview of the digital and social media marketing landscape today.
Do you want to increase traffic and sales to your website or company? Get in touch with me or visit my website at http://www.modifyed.in
This presentation will cover the basics for all of your internet marketing needs. Learn the inbound strategies and web design tricks that increase internet traffic and let your customers find you.
Check out more at http://www.designandpromote.com
Learn the building blocks for a solid, money-generating web presence. This goes far beyond a simple web site, and includes generating relevant traffic to that site that will readily convert into buyers of your products and services.
This presentation shows 5 basic Google marketing tools for small businesses and nonprofit organization. Prepared by #OhioBusinessHelp.com and Rob Bunting of CIG
This marketing plan template was developed as a marketing tool for small businesses and nonprofit organizations to create successful marketing campaigns. Online or telephone assistance can be obtained using the enclosed links. In person consulting is available in the Dayton area.
A more complete slide presentation is available by request to art@ohiobusinesshelp.com
A workshop designed for small non-profit organizations to help them use online marketing to increase donations, attract Board Members and Volunteers. Audience targeting, developing compelling messaging, and selecting the right media are demonstrated in this presentation. A template is provided to be used as an aid to implementing effective online marketing. Contact Art@ohiobusinesshelp.com
Marketing methods for nonprofit organizations of all types to build effective relationships with donors, volunteers, and clients. Addresses how to create effective social media, email, and web-based marketing programs at low cost and time requirements.
Slides produced for a workshop on measures to use to protect your computer and system security. By Computer Troubleshooters, Dayton, Ohio. February 15, 2014
Low Temperature Plasma Coating of Silica Powder and Polymer MembranesB2BPlanner Ltd.
Nanocoating for silica powder and polymer membranes using low temperature plasma in a vacuum to modify hydrophobicity. Capabilities of Ecosil Technologies LLC.
Sales and marketing manager in Dayton and Cincinnati area of Ohio. Experience in business to business sales in manufacturing and chemical industries. Leadership and management skills. Bachelors and Masters degrees in engineering, MBA, and Registered Professional Engineer.
Simple Small Business Strategic Planning ToolB2BPlanner Ltd.
This presentation was given by Art Helmstetter at a Dayton Chamber of Commerce sponsored workshop to help small businesses learn how to develop a strategic plan for their business. For information or assistance contact www.b2bplanner.com
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
2. Art Helmstetter
Founder, B2Blanner Ltd.
• Experience:
Business Marketing and Sales
Strategic Planning
Service business Development
• Owner/partner in 3 small businesses
• Grew two businesses from 0 to $25 million
• 35 years - business & management experience
• Education and Registration:
MBA, BS & MS Engineering,
Professional Engineer
3. Workshop Overview
• Marketing 101
• Where digital marketing fits
• Elements of digital marketing
•
•
•
•
Planning a website
Building a website
Search Engine Optimization
Use of Social Media
• Next Steps
4. Marketing 101
Your business plan MUST answer these questions
and define HOW you will do it.
Who You Sell To?
How You Beat the
Competition?
How You Make Profit
Defines WHERE you market
(audience)
States your UNIQUENESS for
Your “marketing message”
(message)
Determines what you are
selling and at what price.
(offer)
5. Marketing and the
Role of Digital Marketing
Mass Media TV, Radio, Print
Digital and Web Based
Location & Face to Face
Promotions & Packaging
10. 7 Reasons Small
Companies Love Online
1. It is low cost
2. It can be highly targeted (audience)
3. Results are easily measurable
4. Quality is economical – you look BIG
5. It is real time
6. It is scalable to (millions)
7. It can be one-to-one and personal
11. The Web Fits between Mass
Media and Face to face Contact
• Small Businesses can use the Web to capture some
of the benefits of personal contact, yet avoid some of
the costs inherent in FTF customer management
14. Decide Your Site’s Purpose
Typical uses:
• Build awareness of your brand and products
online brochure
• Distribute information that saves staff resources
hours, location, services
• Build relationships and get visitor identity information
offer a newsletter or free report in exchange for an email address
Provide social media buttons for twitter, Facebook etc.
• Perform e-commerce, sell and deliver product/service
15. Consider Your Audience(s)
You first think of:
• Existing customers
• Potential customers
But there will be:
• Competitors
• Vendors
• Potential lenders
• Potential investors
• Potential
employees
• Existing employees
• Press
16. Build A “Responsive” Site
A responsive site displays well on mobile devices like phones and tablets –
example not responsive
17. Step 2. Website Acquisition
• Planning for the Site
• Acquiring the Site
• Website Optimization
• Social Media
18. Domain Name
• What is a Domain Name?
• What Domain Name should I get?
Company Name if well known
Include Keyword Phrases - function, location,
etc.
• Where to go to RENT domain name
Any Internet Service Provider (ISP)
register.com
godaddy.com
• Need a hosting ISP to house your site
Own this process!
20. Building The Website
Do it yourself (DIY)
Can I spare the time
Do I have the skills?
Can I get affordable training?
Do I want control of my website?
Hire a website developer
Do I have the money to hire someone?
Am I okay with having someone else in control?
21. Do It Yourself ?
Pros
Cons
• You control your website
Frequency of Updates
Speed of updates
Ensure Content
• Less Expensive
• You don’t have to rely on
someone else’s schedule.
• Takes time to update
• The learning curve
• You may not get the best
features
22. If You Hire A Developer
• Have a signed contract
–
–
–
–
Retain ownership of domain name
Own all content (copyright)
Where applicable own the code (assignment)
Pay as work progresses (progress payments)
• Stay involved and meet frequently
23. Web Build Strategy
Start Package
$$
Intermediate Package
$$$$
Home
Home
Enterprise Package
$$$$$$$$
Home
24. Website Building Costs
• One time costs – Front End
Web site creation/setup
Graphics, photos
Domain name(s), building client databases
(your time) for site content development
• Recurring operating costs - Ongoing
Hosting
Maintenance/modifications
Web site management (you or your delegate)
25. Estimated Front End Costs
•
•
•
Custom developed website
• $1,500 to $7,000
• 20 – 100+ hours of your time
Developer site using a website builder
• $500-$1200
• 40 – 100+ hours of your time
Do it yourself website (DIY):
• $300-500
• 50 - 200+ hours of your time
26. Ongoing Costs
Domain Name Rental
$8-$30 (annually)
Hosting Service
$5-$200 (monthly)
Site Maintenance
$0-$500 (monthly)
Search Engine Listings $0-$2000 (annually)
$100 - $2,000 per year
27. Use Professional Images
Have your products professionally photographed.
or …
buy professional stock photos:
www.istockphoto.com
www.photodisc.com
www.corbis.com
www.gettyimages.com
Remember copyright laws apply
to the internet
30. Organic vs. Paid Results
People click in the organic results 75% of the time!
31. How They Rank You
Over 85% of web searches are done on Google
Search Engine “crawlers” index site content like a library index to
find the best key word matches
Google’s method to rank listings is Top Secret !
Ranking Factors include:
“Freshness” of the site content
Publishing media, blogs, social media, etc.
Key word match to site content or name
Site traffic volume
Links to and from the site
32. Key Words for Organic Results
Use keywords that describe your
products/services
Use keywords that indicate where you do
business
Optimize keyword phrases within your site that
have a higher a number of searches. (see
analytics)
Review your competition’s online presence. Look
at the top 10 sites (check out keyword phrases,
etc)
Look at the number of listings for searched
keywords on Google. Stay away if more than 5
million
85% of searches are 2 words or more.
33. You Have 60 Seconds…
You have LESS than a minute to engage a visitor
5-10 seconds
looking for
5-10 seconds
what they are looking for
Decide if you do what they are
Navigate to find details about
20-30 seconds
Compare and evaluate your
information, services, products, case studies, etc.
5-10 seconds to
Convert (find a phone number,
complete a form, link to email, bookmark etc.)
34. Maintenance Tasks
• Content management
Change 15-20% of site content per month
• Site maintenance
Avoid “linkrot” – check each link monthly
Analyze traffic (hits by day/week/month, etc.)
• Client feedback
Use a separate website related email address
Respond daily!
38. Use FREE Google Tools
Google Analytics – captures information about
the way users behave on your site.
(www.google.com/analytics)
Google Adword Keywords
Submit site to Google Index (new site)
Create a free Google and Yahoo Local Listing –
and get reviews
Get Reviews and create offers on Google
Local/Maps
39. Optimize Results through
Directories and Link Building
Submit your website to free submission directories and create
a profile:
Google http://www.Google.com/LocalBusinessCenter
Yahoo
BING
Yelp
Merchant Circle
Use Yext to check your status: www.yext.com
Link your site to other sites:
Trade organizations
Groups in your industry through social media
41. Email
• Get contact information – website, social media, advertising
• Manage email campaignshttp://email-marketing-service-review.toptenreviews.com/
•
•
•
•
Obey anti-spam laws
ALWAYS send useful information and promotions
Integrate with other marketing
Services – Constant Contact, Mail Chimp, etc.
42. When To Pay
The Other 25% of Searches
Paid listings and ads increase your traffic
Google adwords piggybacks on searches
–
You can target who and where to show your ad
–
You “pay per click” from $.10 to $1
–
Google Express ads are effective but cost $3-$10
Source: Chris R. Keller, Profitworks.com
43. Social Media Marketing
• Planning for the Site
• Acquiring the Site
• Website Optimization
• Social Media
46. What is Social Media?
• Social Media are Web Sites and online forums
that allow people and businesses to interact
• Places – Facebook, LinkedIn, Twitter, Blogs, etc.
• Content - Words, Pictures, Videos, Music, Apps
• Purpose - Business Application, interests
46
47. Why Use Social Media?
•
Search Engines (Google) Love Social Media and
Blogs (Google +)
•
Drives traffic to your website or business
•
People use the web to get more of their information
•
It replaces personal “word of mouth” marketing
•
•
•
People trust referrals from friends
You stay in touch with customers
It is informal and relaxed, people are open and
receptive to your message/branding
17
48. Match Social Media To
Your Marketing Plan
Marketing
Create awareness
Need identification
Source discovery
Sales
Create purchase preference
Trust
Service
Meeting customer expectations
Receiving complaints
Marketing
(Awareness)
Sales
(Action)
Service
(CRM)
49. Social Media Etiquette
• Be helpful and conversational (SOCIAL)
• Respond to inquiries promptly
• Focus on areas related to your business
– Tips on how to save money or time
•
•
•
•
Provide RELEVANT and interesting content
Make it brief, timely, current
Focus on one place at a time
Set up a business page
50. The Social Big Three + 2
– (www.linkedin.com) B2B (270 MM)
• Business Professionals, Male
– (www.facebook.com) B2C (1.4 billion)
• Females 18-29
– (www.twitter.com) B2B & B2C (230 MM)
• Urban 18-29
- (www.google.com) B2B & B2C (600 MM)
• Strongest Search Engine Impact
- (www.pinterest.com) B2C (70 MM)
• Women under 50
50
54. Rules of Social
Engagement
– Protect your privacy
• Birth Date, Maiden Name, Home Address
– Account Setup
• Employees access?
• Keep Track of logins
– Think before you post/link/friend/tweet
• Customers?
• Competitors?
– Pick One, Get Really Good, Move On
55. Optimizing for Google
Set Up a Google account
– Index your new site
– Set analytics up for your site
– Create a Google+ page and create a business page
– Register as an author and link to your site and google+ page
https://plus.google.com/authorship
– Get Google reviews
– Start a google blog and link to your google+ page
http://www.blogger.com
56. Content is King
In Online Marketing
How can you get good content?
– Do it yourself
– Use other people’s (with attribution & links)
• Applicable to your business or location
• Especially if there is good media
– Leverage your best content
• An ebook or article -> Blog -> Post -> Twitter
– Events
•
•
•
•
Publicity
Photos
Videos
Posts – from attendees
58. Three Things to Do Today
• Write down the marketing message that
makes you unique and states your offer
• Define the audience that you are targeting
• Select the media that reaches your audience
Then Get Started Using These Tools
59. If You Need More Help
Contact Us to Integrate Your Online Marketing
With Your Business Strategy
Or
To Develop Your Business Model
www.OhioBusinessHelp.com/contact
art@OhioBusinessHelp.com
www.linkedin.com/in/arthelmstetter
Editor's Notes
Your Dayton SCORE Workshop Leader
The first step is to understand what the internet is, how it works, and how your website fits in the digital world.
The above functions are listed in increasing order of cost because the complexity of the site increases as the functions increase.
The more complex items are dynamic, usually involving data management and security issues. The more of these you do the more you need to get some help to develop your site. Explain briefly RSS and social network buttons
USE THIS SLIDE TO ENGAGE THE AUDIENCE
WHO WILL LOOK AT YOUR WEBSITE?
It is obvious that customers new, and existing, will look at your site.
But WHO ELSE MIGHT see the information you publish?
Is there information that you would not want them to see? For example?
Everything on your site is in the public domain and can be seen, copied and distributed. Don’t publish anything you would not want a competitor to see.
Once your planning is done, it is time to get to work developing your site and its content.
THIS IS A KEY SLIDE _ WRITE THIS DOWN.
Your domain name is unique, and you rent it, but do not own it forever unless you continue to pay the rent. Your domain name links to a IP address which directs other computers to the host computer where your website exists. IP address is like your zip code.
Some questions that can help you to make your decision go back to the questions of cost, your time, and your expertise. Another consideration is the amount of control you want to have.
If you expect to be changing the content of your site often, such as offering daily sale prices or discounts, you will want to have more control over your site.
Site developers serve many customers and typically take several days to change content.
You can use CSS (content style sheets) which the developer or site builder sets up that allow for consistent changes across your site, and ease of changing content.
As presented in the planning discussion, there are pros and cons to doing it yourself.
It is important to realize that there are ongoing costs that must be budgeted for with a website in addition to the front end development costs.
Both of these costs should be managed effectively.
The cost of a custom designed site can vary widely, as can the time you have to spend developing content and working with the developer and designer.
A static “ebrochure” is static and will not take much to develop or change, while ecommerce is daynamic and will have higher development and maintenance costs. For a complex site, we recommend using a developer and telling them what your budget limits are.
Typical ranges of costs for developing and maintaining your site are listed here.
The broad range indicates why it is important to have a clear idea of what you site should do, and how you will obtain a return on your investment from it.
You should measure effectiveness by the profit that your site provides, not the level of sales.
Once you have your website set up and hosted, the work is not done. You still need to make sure the site is running properly and is accessible.
This gets better all of the time.
Attendee Exercise - List 10 words that identify your business:
You should work on your site every month to make sure that it is current and is working well. Unfortunately, this can be an issue for small businesses, but it is an important function if you have a website. The value of the web is the immediate availability of information that is current and accurate.
If you don’t do this, you will lose credibility with potential customers, or other stakeholders.
To submit to Bing: https://ssl.bing.com/listings/ListingCenter.aspx
To submit to Yahoo: http://listings.local.yahoo.com/basic.php
Once you have your website set up and hosted, the work is not done. You still need to make sure the site is running properly and is accessible.
This gets better all of the time.
Once you have your website set up and hosted, the work is not done. You still need to make sure the site is running properly and is accessible.
This gets better all of the time.
To submit to Bing: https://ssl.bing.com/listings/ListingCenter.aspx
To submit to Yahoo: http://listings.local.yahoo.com/basic.php
This page will guide you through the free services available through Google.