This document discusses how building an online presence through a professional website and social media can help small businesses generate more customers. It notes that most customers now search online, so businesses need a website and optimized content to engage visitors and convert them into leads and sales. The document then promotes website design, content optimization, and sales funnel setup packages to help businesses establish an online presence and generate more leads through their website and social media channels.

2. Welcome!
httphtt://marketingofflinebiz.in
cms.net

3. Would you like
more clients
and
customers?

4.  Small businesses are often
facing challenges:
× Not enough customers
× Advertising costs too high
× Expensive lead acquisition
× Not enough profit per
customer
(initial/recurring)

5. How are you
advertising?

6. × Offline advertising is expensive.
× It is difficult to target the right people.
× It takes time and money to plan and
execute a campaign.
× Hard to make changes once the
campaign started.
× Results are difficult to measure.
× Hard to build a relationship with
limited possibilities for follow-up.

7.  Technology
changes the way
people
communicate.
 These new
channels have to
be added to your
marketing mix!
Phon
e
Smartphon
e
Mail Email
News
Electroni
c
news
Social Social
Network
s

8.  Your customers are online - 95
out of 100 Americans use the
internet to find local businesses!
(Source: Brightlocal.com)
 Local businesses lose out if they
don’t have an online presence
tailored to the customers’ needs.
 A website is an absolute must for
any business these days!

10.  Your website is more than just
your business card on the web!
 If your business is getting found
by more prospects, you will
automatically generate more
leads, customers and revenue!
 If done properly, your website can
become a 24x7 lead generation
and money making machine.

11.  Most importantly: A good website
has content that drives visitors and
engages them.
 Think about what kind of questions
your prospects might have.
 Publish everything that is relevant
(news, press releases, blog posts,
podcasts, photos, videos, eBooks,
presentations, etc.)!

12. • Every website should answer
the questions a prospect might
have – the navigation could
look like this:
 About us
 Services/Products
 Frequently asked questions
 News
 Contact form
 Testimonials/Case studies

13.  People and search engines like
fresh and engaging content.
 More good content =
more chances to be found!
 Once people are on your
website, you need to get them
into your sales funnel.
 Then you can educate and
convert them.

14.  To convert your prospects, you
need to give them what they
want.
 Exchange their information for
a free download or
consultation.
 You can think of each separate
page of your website as a
“landing page” with a specific
conversion goal.

15.  Such a “conversion” of a visitor
can come in many forms:
 Download of a free checklist in
exchange for the email address
 Subscribing as a fan on
Facebook or Twitter to receive
relevant news and tips
 A purchase in an online store
 Booking of a free phone
consultation
 Sign up for the newsletter

17.  Your website needs to be
seen in your market (e.g. #1
listing in Google for term x).
 This brings visitors to your
website, which can be
converted into leads
through relevant content.
 These leads can be educated
(e.g. through an automated
email follow up) and then
converted into customers.
Market
Visitors
Leads
Customers

18.  Think about your website as a
24x7 sales representative!
 It can answer many questions
a potential customer might
have and resolve them
immediately.
 If optimized properly, you are
getting found online and will
generate new leads and
customers around the clock.

19.  Are you getting found in search engines?
 Is your content up to date and optimized
for search engines?
 Do you have clear calls to action to boost
your conversion (to generate leads)?
 Do you have a working sales funnel in
place that generates leads 24x7?
 Is the website professionally designed
appealing? Does it load fast?
 Is the website optimized for mobile
phones (responsive design)?

23.  Establish a professional web
presence that is appealing to
people and search engines.
 Ensure that the website is
mobile-ready and search engine
optimized.
 Have content that allows you to
convert your visitors into leads.
 Have an online sales funnel set
up for automatic follow up to
generate leads 24x7.

24.  We are specialized in helping
businesses like yours!
 Our most popular
“Professional” package:
 Design of a new mobile-optimized
website
 Migration of existing content
 Update of content for optimized
conversion and search engine
rankings

25.  100% “done for you” website
 Based on a flexible and easy to
use Content Management System
 Intuitive handling with visual
editor
 Integration of forms, videos, etc.
with just a few clicks
 Image database integrated,
automatic optimization
 Flexible and fast system based on
cutting edge web technology

29. Personal
• Website with a
standard design
template
• 1 email address
Professiona
l
• Website design
with customization
• Migration of
existing content
• Content
Optimization
• Up to 4 email
addresses
Business
• Website migration
• 5 emails
• Content
Optimization
• Monitoring Fan
Pages Facebook
• Mthly Covers
• Customer care 1 hr
mthly meetings
• 10 free updates
Recurring fee for hosting, domain, maintenance, support
Most popular
package

30. • Your customers are on social media.
It is vital that you engage with them
where they spend most of their online
time!
• Our Social Media Package:
 Setup of a Facebook page
 Setup of a Twitter account
 Setup of a YouTube channel
 Everything will be designed
based on your corporate
identity!

31. • Your website is just the starting point
to drive people into your sales funnel.
• We can help you to get the most out
of your website visitors:
 Sales funnel workshop 1.5h
 Creation of a landing page for
24x7 lead generation
 Setup of an email marketing
system plus autoresponder
sequence with 5 emails

32.  “Professional Website” Package: $1,500.
 “Social Media” Package: $ 800.
 “Sales Funnel” Package: $ 350.
 Monthly hosting fee: ( $20. mthly 1 yr) $ 240.
 Total price regular:
$2890.
 Special offer today: $1900.
 You save:
$ 990.

33. About us
http://marketingofflineonline.com

34. Picture
Founder &
CEO
Picture
Designer
Picture
Community
Management
Picture
Marketing
Campaigns

35. Our experience is based on many projects –
with clients like you!

36. • Paid Advertising (PPC)
• Optimize local listings
• Reputation Management
• Mobile Apps
• Lead Generation
• Video Production
• Public Relations/Press
Releases
• Affiliate Marketing
 Website setup (once)
 Website maintenance
(recurring)
 Online Marketing
Consulting
 Social Media Services
 Search Engine Optimization
 Content Creation
 Email Marketing
 Design Services

37. :http//marketingofflineonline.com
/marketingofflineonline
6133279187
marketingofflineonline@gmail.co
m
476 Center St Winchester ON
@MarketingKM