Lead Generation boosters that can not only increase conversions, but can also increase your site’s trust factor and authority

1. Awesome Ways to
generate Leads using a
Website
LEAD GENERATION BOOSTERS THAT CAN NOT ONLY INCREASE
CONVERSIONS, BUT CAN ALSO INCREASE YOUR SITE’S TRUST
FACTOR AND AUTHORITY

2. Add a Contact Number
Adding a contact number to your website may
seem counterintuitive, especially if you sell a
digital product. Doing so however, increases
consumer trust and lends credibility to your
offer. Even if your customers don’t actually call,
the presence of a phone number does bring
them some comfort.
One lead generation site for a Los Angeles
dentist actually incorporated its phone number
as part of its domain name (4getpain.com)

3. Post Forms More Frequently
Having easy access to the actual lead
generation form is paramount to increasing
the number of viable leads through your
website. The less information they ask for,
particularly on the first step, the more likely
people will be to part with their valuable
personal details.
Putting lead generation forms above the fold
increases the likelihood that customers will
notice them and fill them out, particularly if
there are visual cues such as arrows and an
enticing offer such as a free quote.

4. Photos and Testimonials For Greater
Credibility
Testimonials can be a powerful marketing tool,
but adding photos or even rich media such as
video or audio can take them a step further.
While the rich media versions may be too
bandwidth-heavy for lead generation
websites, solid testimonials can have a
powerful impact and lend support to your
offer.
The accounting software Free Agent uses
testimonials coupled with black-and-white
photos, and large turnouts quotes to greet
effect on its pages.

5. Let your Videos Speak to the User
Online videos bridge the gap between online
and off-line commerce, as well as greatly
increasing conversion rates for a wide range of
industries — particularly e-commerce websites.
The highest performing videos speak to the user
rather than at them, as you’ll see in the 1,000th
episode of Gary Vaynerchuk’s Wine Library TV
below. Online users who viewed a product video
were much more likely to convert over users who
simply viewed an ad.
Videos help the user feel more informed and
confident of their purchase

6. Trust Seals: They’re More Than Just Eye
Candy
All of the major trust seal providers claim that
incorporating a trust seal on your website can
increase conversion rates, but the actual
statistics are hard to come by. Rather than
installing a seal for pure visual security benefits,
choose one that is backed up by a guarantee to
the consumer, such as what
OrientalFurniture.com did by using the BuySafe
guarantee. Customers who saw the seal were
7.6% more likely to buy than those who did not.
The BuySafe Guarantee protects customer
purchases against identity theft and also
guarantees delivery of items up to $500

7. Use Power Words to Offer Something
Powerful action verbs such as “get”, “feel” and
“have” are strong compellers because of their
active tone as opposed to “imagine having”,
“imagine feeling” and so on. Using action
oriented words in your offer places the
customer in a pivotal role as the one receiving
the benefits as opposed to simply imagining
them.
A lead generation page for a chronic pain
course incorporates “power words” directly
above the fold for maximum impact.
Notice how the graphic above the fold uses
power words like feel, boost, have and
overcome

8. Create your Own Site Template
It should go without saying, but when it
comes to quality lead generation, you
should avoid any cookie cutter “all-the-
work-is-done-for-you” website templates.
Instead, invest in the best possible website
you can afford, and make sure you make
the page’s purpose clear up front so that
the designer can tailor it to generating
leads rather than looking nice or having all
the bells and whistles. Having a well-
designed site also increases trust and
customer confidence levels when
shopping online.

9. End-Goal Comes First
When it comes to lead generation, begin with the
end in mind. What exactly does a “lead” mean to
you? Defining this will make your testing and
analytics goals even clearer, and help you
determine exactly what actions you want the user
to take as they progress through each stage of
your sales funnel. Is a lead considered someone
who fills out a form? Someone who signs up for a
newsletter? Requests a callback? Clearly define
your starting point and you’ll have a much easier
time adjusting your conversion goals accordingly.
Living Social cuts to the chase with focusing only
on getting the user’s email address and location

10. Use Whitespace Wisely
Whitespace (a.k.a negative space) is
one of those ‘little things’ in web
design that can make a big impact.
Rather than striving to fill up every
empty area on a page, give your
content, photos and call to action
buttons some breathing room.
There’s no need to add something
just to take up room – it can end up
only serving as a distraction to your
customers, and lowering your
conversion rates as a result.

11. Test, Test, Test
None of these tips will do you a bit of good unless you test them
for yourself and determine what works for your unique situation.
Number and quality of leads is a conversion factor just like any
other – one which you’ll want to see increase and improve over
time.
A lead generation page is also a great way to test crucial design
changes before applying them site wide. By split testing changes
from one landing page to the next, you’ll be able to see whether or
not your lead gen efforts pay off. Of course, having the right testing
and analytics software in place will help you determine exactly
what’s working – with real-time data, historic timelines, trends and
conversion funnels that let you segment down to the smallest
details.

12. Finding Out What’s Best For You
Testing is the only true way to know
exactly what works for your unique
needs, but when designing your
lead generation pages, keeping
these best practices in mind can
help you work less and convert
more!