Join Shridhar Luthria in building a business plan for an ideal web presence business in this fast paced industry. Shridhar attempts an all new format, engaging you in a conversation with other established business owners, who have stood strong and scaled up through the various changes in the industry.

1. Building A Web Presence
Business, Today!

2. Why are we
Doing This?

3. The Premise
 The Indian Website Industry is evolving
 Some believe the Indian Market to have
skipped generations
 People are questioning the need for
Websites
 Those that have/want it want a Mobile
presence with it
 Some are just happy with Facebook and
Amazon
 What might have worked in 2010, might not
today

4. Keeping all that in mind, the idea is to stop and
think if there is anything about our Business,
that needs Change or to be Reinvented, with
time

5. Who Is This For?
 This is for every person sitting in this room
- who already does, or wants to run a Web
Presence Business
 You might have your Business today, but it
won't hurt to see if you are doing all this or if
you should :)

6. Let's Try
Solving Problems!

7. Have you heard this
before?
 I don't want a Website. Why should I get one?
 I have to write content for a Website, when I
really don't know how to
 Pay for Maintenance also? Are you mad!?
 What do I do with this Website now? I don't
know how to get Traffic

8. Are there any other
Problems?
< type here>

9. These Challenges may or may not get
answered in the exact order from here, but
we'll try to Summarize at the end

10. Let the games begin!

11. What's the
Brand Name?
< type here>

12. Let's Define the
Target Audience

13. Do You Want to
Focus on...
 Customers of a certain Purchasing Power?
 All types of Customers within a City, State, Country?
 Becoming the outsourced arm of several large
International Design & Development Agencies?
 Everybody that has a Facebook Business page or is
an Amazon Seller
 Specific Channels & Verticals?

14. Anybody Else?
< type here>

15. Now, to this Audience, how do you
want to Position Your Brand?

16. Positioning: What's so Different About You?
Or, are You Solving any of the Problems

17. < type here>
Positioning Ideas

18. Positioning: Just in case nobody
says anything
 Specialize in Services for Specific Sectors
 Help Build Affordable Websites
 Specialize in Responsive Design
 Specialize in Good Content and Optimized Websites
 Focus on the Overall Online Presence (including SMM,
SEO, SEM)
 End to end Online Presence Value Provider - I want to
help you add value to your Business with everything you
can do Online

19. So let's select one
< type here>

20. Keeping this in mind, let's look
at the Products & Services

21. Products: See Anything
You Like?
 Website Design
 Responsive Website Design/Mobile Websites
 Email Services
 Professional Content Writing Services
 Stock Images
 Integrated Google Analytics
 Website Maintenance Services
 Marketing Services - SEO, SEM, SMM
 Tools to post updates on the Website and
other social media

22. Products:
< type here>

23. Products: Other
Recommendations
 Backup Solutions
 Malware Solutions
 Digital Certificates
 Cloud Services (for the needy)
 CRMs
 HR Solutions
 Business Productivity & Task Management
Tools
 Email Marketing Tools & Leads
 SMS Marketing Tools & Leads
 Instant Messaging & Collaboration Tools
 Workforce Management Tools
 Other SaaS Applications
 Payment Gateway Solutions
 Shopping Carts
 Mobile App Builders

24. So you know your Target Audience, your
Positioning, and the Services.
Before we focus on Marketing, let's try to
define some Business Goals

25. Some Numbers
 25 New Clients per month
 $1,000 per Client
 $25,000 per month

26. Marketing: What Do You
Have In Mind?
< type here>

27. Marketing 101 (or 102?)
Reaching Out to Customers
 Cold Calling
 Feet On Street
 Email Marketing
 Micro Affiliates - Referral Incentives
 Local Newspapers/Industry Magazines
 Google Search Lists
 Facebook Business Page Search Lists
 Local Body Partnerships
 Targeted SEO
 Advertising via Google & Facebook (if you
want to indulge)

28. Marketing 101 (or 102?)
Reduce Customer Friction (via good
Documentation)
 Benefits of a consolidated Web Presence -
why the Website is a must
 Website creation process on your Website
and Email Content, for interested parties

29. Marketing 101 (or 102?)
Engage Your Customers
 Send them a Monthly Analytics Reports
 Send them Reports on what Competitors in
the same space are doing Online
 Use the above to offer Redesigns, Marketing
Services, Responsive Sites, Apps, more
Social Media Presence, etc.

30. REMEMBER

31. Don't be shy to Invest in
the Right People

32. Address both - Quantity &
(more importantly) Quality

33. I'd love to cover all this in
more detail…

34. But Time is of the Essence
(literally!)

35. So let's just look
back at the Original
Problems

36. I don't want a Website.
Why should I get one?
 Positioning yourself as a Technology
provider, or complete Online Service provider
helps reduce the focus on the need of just
the Website
 Collaterals explaining uses of a Website
 Added Collaterals around what Competitors
are doing helps the Customer take a decision
 A Micro-Affiliate Strategy ensures an
increase in the number of people providing
positive Feedback about the need
 Responsive Designs coupled with the need
for a Mobile Presence

37. I have to write Content for a
Website, when I really don't
know how to
 Depending on your Positioning, you could
look at consolidating your charges
 Documentation explaining the Website
creation process can help give the Customer
clarity
 Integrating Professional Content Writing
Services also helps
 Integrating Social Media Presence and
reducing actual Content across the Website
reduces friction as well

38. Pay for Maintenance also?
Are you mad!?
 Try charging a consolidated amount here too
 Provide basic edits for free – charge for the
more time consuming ones
 Again, documentation explaining the process
of Creation and Maintenance
 Providing Monthly Analytics and Competitor
Reports allow you to help the Customer look
at Maintenance Activities

39. What do I do with this Website
now? I don't know how to get
Traffic
 Provide the right Promotion Services
 Look at inexpensive and effective solutions -
SMM, SEO, Email Marketing, etc
 Ensure the SMB is listed on as many portals
as possible
 Add value to his online presence