2. INTRODUCTION
ABOUT ME
‣ Started with creating online companies
‣ Struggled with finding effective ways of using paid advertising
‣ Created a company focusing on conversion optimization
3. GOAL: HELP YOU CREATE A GROWTH STRATEGY
AGENDA
‣ Step 1: Identify and understand your market
‣ Step 2: Define an offer
‣ Step 3: Get a basic website
‣ LUNCH: 12:30ish
‣ Step 4: Drive a little traffic
‣ Step 5: Tweak and adjust
‣ Step 6: Scale up!
5. WHAT IS DIGITAL MARKETING?
‣ Digital marketing is an umbrella term for the targeted,
measurable, and interactive marketing of products or
services using digital technologies to reach and convert
consumers. The key objective is to promote brands, build
preference and increase sales through various forms of
digital media and tools.
27. WHAT ARE YOU LOOKING FOR?
- Find opportunities
- Identify key problems
- A clear picture of the typical customer
GOAL: GET A CLEAR UNDERSTANDING OF YOUR MARKET
42. HAVE YOU ALREADY IDENTIFIED THE NEED?
- Your audience´s questions
- Testimonials from customers
- Your own ideas (Do they solve a pressing need?)
GOAL: SOLVE A PRESSING NEED
43. DO YOU THINK LIKE A CUSTOMER?
- What would you want?
- Where would you go?
- What information would you look for?
GOAL: SOLVE A PRESSING NEED
52. WHERE SHOULD YOU START?
- From step 1: Identify audience needs - be empathic
- From step 2: Explain your solution - be logical
- Add evidence - build credibility
- Define the action you want customers to make
GOAL: CREATE A CONVINCING ARGUMENT
53. HOW DO YOU PUT IT TOGETHER?
- Wireframing software: balsamiq.com
- Do it yourself:
- launchrock.co - concept testing - “Do you like this idea?”
- conversionxl.com and unbounce.com - landing page
- clickfunnels.com - sales funnels
- Get help: Upwork.com, freelancer.com
GOAL: CREATE A CONVINCING ARGUMENT
64. HOW SHOULD YOU DRIVE TRAFFIC?
- Install Google Analytics
- Pick advertising: LinkedIn (B2B), Facebook, Twitter, Google
AdWords or….?
- Install conversion pixel
GOAL: TEST THE OFFER
66. WHEN SHOULD YOU USE IT?
- Trying to reach out to key decision makers in companies
- Sell primarily B2B
- Sell services with a longer sales process
LINKEDIN ADVERTISING
94. A FEW TRAFFIC TIPS:
- Test two ads at a time for 1,000 impressions each
- Keywords: Focus on specific and phrase match (AdWords)
- Use what works to improve the landing pages
GOAL: TEST THE OFFER
95. HOW SHOULD YOU SET UP TESTING?
- Do at least one A/B test (can use vwo.com)
- At least 1,000 views to the test
- Test from the top down, headline, copy, offering
GOAL: TEST THE OFFER
98. HOW DO YOU EVALUATE THE RESULTS?
- Conversion rate = (sales or leads / unique visitor) x 100
- Time on page (more than a minute indicate interest)
- Cost per lead/sale = total traffic price / number of leads or
sales
GOAL: TEST THE OFFER
105. CAN YOU IMPROVE THE ADVERTISING?
- Did you choose the right channel?
- What can you learn from the most successful ads?
- How can you change the landing page based on your click
through rate?
GOAL: IMPROVE CONVERSION
106. CAN YOU IMPROVE THE OFFER?
- How can you provide more value?
- How can the text become stronger?
- Does the design send a better message?
GOAL: IMPROVE CONVERSION
107. HOW CAN YOU IMPROVE THE FUNNEL?
- Add email marketing?
- Offer incentives to share on social media?
- Warm up the leads a little more?
GOAL: IMPROVE CONVERSION
119. INCREASE PPC
- To production capacity or highest ROI
- Audit regularly
- Create a gradual growth plan
GOAL: MAXIMIZE YOUR CONVERSIONS
120. INTRODUCE SEO
- Only use keywords you know are converting for you
- Create a content driven strategy
- Use social media to spread it (IFTTT.COM)
GOAL: MAXIMIZE YOUR CONVERSIONS
121. ADD NEW TRAFFIC SOURCES
- Consider offline advertising
- Press releases
- Do joint ventures
GOAL: MAXIMIZE YOUR CONVERSIONS
144. UPGRADE YOUR NECKTOP
HOW TO READ ONE BOOK A MONTH
● Install Kindle on your phone
● Put it on flight mode
● Read 5% every day Monday to Friday
145. NEED MORE SALES?
● Top 10 reasons why a website is not selling
● How many of them apply to you
● Specific suggestions for fixing it
Go to scaleup.com.au - Normally $250
Free with promo code: “GA”
BONUS WEBSITE OPTIMIZATION CONSULTATION
