Marketing tech stack for accounting firms

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This document discusses various marketing technology tools that accounting firms can use to build an effective marketing tech stack, including websites, CRMs, email marketing, social media, prospecting, meetings/webinars, and integration apps. It emphasizes that while apps are useful, simply having apps is not enough and firms need to become experts in using their chosen tools together as a coordinated marketing stack. The document concludes by asking if the reader has any other questions.

Marketing

WHAT IS A TECH STACK?
And why apps aren’t enough on their own

EMAIL MARKETING
The most effective form of online marketing

$44
For every $1 spent
(Direct Marketing Association)

Bizink email
marketing
App + content
Email blasts
Email newsletters
Automated emails

SOCIAL MEDIA
Engage your existing audience

Auto-post to
social media
from your
website

PROSPECTING
Find and connect with potential clients

MEETINGS & WEBINARS
People buy from people

WRITING
The pen is mightier than the app

Reporting
Report and refine without drowning in data

Summing up
Apps alone aren’t enough
Become an expert in your stack
We’ll send our our marketing stack checklist tomorrow
Any questions?

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