Social media for accountants & bookkeepers
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In this workshop, you’ll discover how to make social media work for your firm. We will cover: - Does social media “work” for accountants? - Which social sites should you use? - What content should you post and share?
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Social media for accountants & bookkeepers
- 1. Social Media Presenter: Matt Wilkinson, CEO Bizink Web: bizinkonline.com Twitter: @bizinkonline | @mattwilkinsonnz #marketingquickstarter
- 2. About me... Matt Wilkinson, Founder & CEO of Bizink Over 15 years working in online business Worked exclusively with accountants & bookkeepers since 2010 Bizink is a Preferred Website Supplier to MYOB Partners Work with firms in US, Canada, UK, Australia and New Zealand
- 3. What we’ll cover… Does social media work for accountants & bookkeepers? Five ways you can use social media Which social sites you should use Getting started with social media
- 4. Does social media work? Yes but it’s not like traditional marketing It’s quickly become very important: • Facebook – 1.7 billion users • LinkedIn – 380 million users • Twitter – 313 million users Most of your clients & prospect use social media
- 5. Why is social media important? 28% of time spent online is on social media It’s conversational not transactional Suits accountants and bookkeepers Reflects your “old” marketing: • Networking • Word of mouth • Demonstrate expertise
- 6. Ways you should use social media Distribute content Engage with clients & prospects Networking Research Advertising
- 7. Distribute content Content is fuel for your marketing machine Social is a key part of the marketing machine Any content you publish, mention on social Repeat several times to make sure it’s seen Visual content works well
- 9. Tips on social content Use a tool like Buffer, Hootsuite or Edgar Only share useful content and add your spin Keep the content appropriate to the social channel
- 10. Engage with clients & prospects Follow all your clients on social You are now in their network = prospects Praise their success Answer questions and build trust
- 11. Networking Engage with a prospect on social Follow industry leaders & influencers Join social communities Attract and find employees
- 12. Research Stay at the cutting edge of the profession Local and national business news Serve a niche? Learn more on social Join groups and communities
- 13. Advertising Pay to be seen on Facebook, LinkedIn and Twitter Facebook offers great value lead generation Content helps You need a good social presence as well
- 14. Which social sites should you use? Depends on your audience Must match your personal style One channel done well better than four done badly
- 15. LinkedIn The business-to-business network 380 million users who are very active Individual profiles better than company pages Posts work very well Some communities are excellent
- 16. Facebook Biggest social network – 1.7 billion users Use business pages Excellent communities or create your own Advertising can be effective and cheap
- 17. Twitter Wide mix of people using Twitter Hard to be seen through the noise Good for engagement and networking
- 18. Google+ Never seen any results from firms using it Supposed SEO benefit
- 19. Instagram Good for millennial audience Not enough data to tell you how well it works
- 20. Snapchat Again a younger user base Only know of a couple of firms using it
- 21. Getting started with social Pick one social channel or two to focus on Make a plan for 90 days and review monthly Set aside 30 mins per day (2 x 15 mins) for social Don’t expect results right away
- 22. Summing up Social media works! In fact it’s ideal Don’t view it like a traditional marketing channel Decide where your audience is and focus there Make a 90 day plan and stick to it Don’t expect overnight results
- 23. Next Marketing Quickstarter Event Email Marketing We will cover: • Why email is the most effective form of online marketing • Types of email • How to build an email list Date & Time Thursday 20th October AEST: 1 pm | NZ: 3 pm
- 24. Social Media Course What included: • 2 x interactive workshop (limited to 20 firms) • Creation of a social media plan for your firm • Guidelines for staff using social media • Templates for creating content • 1-on-1 session with our social expert Date & Price First session 25th October $495 per firm
- 25. Any questions? Bizink is a Preferred Website Supplier to MYOB Partners • Special pricing • Exclusive content • We make it easy to have a winning website! Learn more: bizinkonline.com/myob
Editor's Notes
- Hello and thanks for coming Housekeeping Any problems, use the question window and Kamila will help out If you’d like to chat to me after the webinar, drop me an email. Won’t be able to answer questions during the webinar. My address is on screen and I’ll show it again later Before we get started just going to ask a quick poll question – how often do you blog?
- Matt Wilkinson, Founder & CEO of Bizink Over 15 years working in online business Worked exclusively with accountants & bookkeepers since 2010 Bizink is a Preferred Website Supplier to MYOB Partners Work with firms in US, Canada, UK, Australia and New Zealand
- We asked if it works a lot – depends how you define work Answer is yes but not like traditional marketing when you spend money, do something and clients drop out the other end Social is multi-faceted and covers content distribution, conversations, networking and advertising. We’ll discuss But look at these numbers Your clients are on social so you need to be as well
- Main forms of online marketing are email, search engines and social media People fixate on search engines like Google - but that’s better for transactional businesses where some searches for exact product Accts and bookkeepers are in the relationships business. To sell, you need conversations. Social is conversational Social most reflects how you used to get business: Networking Word of mouth Demonstrating expertise Lets have a look at some ways to use social media
- This how modern marketing works Internet has changed how people want information
- Hopefully you saw from last week’s webinar, the importance of content. It’s the fuel for your marketing machine Social is one of main ways to get your content in from of people Post to your blog, should also go to social Show how that quickly multiplies Visual content works great - show graphic for this webinar Canva
- Hopefully you saw from last week’s webinar, the importance of content. It’s the fuel for your marketing machine Social is one of main ways to get your content in from of people Post to your blog, should also go to social Show how that quickly multiplies Visual content works great - show graphic for this webinar Repeat as people only log on at certain times. Means you need to do less than you think Use tools like Buffer, HootSuite or Edgar Can also share & curate content What not to do Shots of cakes Lame business quotes Stuff that’s not appropriate to the channel You should still be business like
- Use tools like Buffer, HootSuite or Edgar Can also share & curate content Useful content – Facebook does not need anymore funny cat videos LinkedIn doesn’t need any more Winston Churchill, Ghandi or Steve Jobs quotes Appropriate LinkedIn: keep it business
- Follow all your clients on social You are now in their network = prospects Praise their success Answer questions and build trust
- Want to make contact with a local business? Follow them on social: Have they won an award? Say well done Engage over a local issue Conversation has started and they are aware of you in a positive context Industry leaders are all on social. You get access to people who were previously out of reach
- Stay at the cutting edge of the profession (Twitter is great) Local and national business news Serve a niche? Learn more on social Join groups and communities You can do research with posting content or engaging with anybody
- Want to make contact with a local business? Follow them on social: Have they won an award? Say well done Engage over a local issue Conversation has started and they are aware of you in a positive context Industry leaders are all on social. You get access to people who were previously out of reach
- Depends on your audience Must match your personal style One channel done well better than four done badly
- The business-to-business network Individual profiles better than company pages Posts work very well Some communities are excellent
- Want to make contact with a local business? Follow them on social: Have they won an award? Say well done Engage over a local issue Conversation has started and they are aware of you in a positive context Industry leaders are all on social. You get access to people who were previously out of reach
- Wide mix of people using Twitter Hard to be seen through the noise Good for engagement Good for networking
- Never seen any results from firms using it Supposed SEO benefit
- Want to make contact with a local business? Follow them on social: Have they won an award? Say well done Engage over a local issue Conversation has started and they are aware of you in a positive context Industry leaders are all on social. You get access to people who were previously out of reach
- Want to make contact with a local business? Follow them on social: Have they won an award? Say well done Engage over a local issue Conversation has started and they are aware of you in a positive context Industry leaders are all on social. You get access to people who were previously out of reach
- Pick one social channel or two to focus on Make a plan for 90 days and review monthly - We’re giving away a planner in the social media pack. It also contains some blogs, content to giveaway and guide to using social media Set aside 30 mins per day (2 x 15 mins) for social Don’t expect results right away
- Social media works! In fact it’s ideal Don’t view it like a traditional marketing channel Decide where your audience is and focus there Make a 90 day plan and stick to it Don’t expect overnight results
- Going to keep the content very specific and not go too long so we’ve got plenty of time for questions at the end I don’t want to overwhelm you with theory and too many actions as I know time is in very short supply for most firms, especially at this time of year
- Going to keep the content very specific and not go too long so we’ve got plenty of time for questions at the end I don’t want to overwhelm you with theory and too many actions as I know time is in very short supply for most firms, especially at this time of year
- Complete survey and get your free content We’ll send out recording and slides after