In this webinar, Matt Wilkinson of Bizink will show you how to create a “unique selling point” for your firm. Every successful business has a point of difference. In this webinar you’ll learn how to find and communicate yours. *What you’ll Learn* - How a “unique selling point” or USP is what will really grab your prospect’s attention - A formula for creating your USP - How to weave your USP into your marketing

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MONTH OF MARKETING 2017
90 Day Marketing Plan Stream

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ABOUT MATT
Matt Wilkinson, Founder & CEO of Bizink
Over 15 years working in online business.
Worked exclusively with accountants &
bookkeepers since 2010
Bizink helps busy accountants and
bookkeepers grow using online marketing
Work with firms in US, Canada, UK, Australia
and New Zealand

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RECAP FROM LAST SESSION
Marketing to everybody is marketing to nobody
Who do you want to work with?
What are their pain points?
How can you solve them?
How are you different?

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DOES IT MATTER IF YOU’RE
DIFFERENT?

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IMPORTANCE OF A USP
Keeps your marketing focused
Drives your messaging
Stand out in an undifferentiated market
Speak directly to deal prospect’s pain points
Overcome inertia of tolerating average service

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You must make the product
interesting, not just make the
ad different
Rosser Reeves

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WAYS TO BE DIFFERENT
Price or service guarantee
Positioning
Offer a unique product or service
Operate in a niche

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USP FORMULA
Industry > Market Segment > Ideal Prospect >
Pain Points

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BIZINK’S FORMULA
Professional Financial Services > Accounting >
Small to medium sized accounting firms in NZ
and Australia who use latest tech and value
marketing > Want modern websites with quality
content and marketing tools

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BIZINK’S FORMULA
Professional Financial Services > Accounting &
Bookkeeping > Small to medium sized accounting
firms in English speaking countries who use latest
tech and value marketing > Want more leads but
lack time or skills to do marketing

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USP STATEMENT
Busy accountant or bookkeeper looking to grow?
We’ll help you with marketing so you win more
leads in less time

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USP STATEMENT
Marketing for busy accountants and bookkeepers
More leads in less time
We make accountants incredible online
Websites and online marketing for accountants

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ANOTHER EXAMPLE
Construction > Owner managed building firms >
Owner managed building firms with turnover between
$500k and $2 million > Poor bookkeeping means tax
time is very stressful, cash flow issues of getting paid
on time and high outlay at start of projects.

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ANOTHER EXAMPLE
We remove stress for building firms by solving their
admin nightmare and helping them keep more cash in
their business.

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USP IN PRACTICE

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SUMMING UP
• USP is your elevator pitch to your ideal prospect
• How are you DEEPLY different than your competitors?
• It’s not easy – keep tweaking!
• Gives you focus and drives your marketing

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NEXT SESSION
Facebook basics: pages, groups and ads
Gayatri Wood, Bizink and The Wow Company
Thursday 14th September, PDT: 12pm | EDT: 3pm | UK: 8pm

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QUESTIONS?
Marketing support: facebook.com/groups/bizinkascend/
Win stuff! monthofmarketing.com/prizes/