5 Xero marketing campaigns you can use this week - Bizink
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This document outlines 5 marketing campaigns that a Xero partner can implement this week: 1. Get Paid Faster - Promote an article on getting invoices paid promptly and offer help implementing payment reminders and pay buttons. 2. Own & Amplify - Develop a blog, social media, and email list to own your niche and amplify your content. 3. Nail a Niche - Target communications and landing pages to a specific industry like trades to own that niche. 4. People Buy from People - Host events to connect with potential clients and use pre/post emails to promote them. 5. Onboarding Excellence - Implement online forms, email courses and automation to onboard
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5 Xero marketing campaigns you can use this week - Bizink
- 1. 5 XERO MARKETING CAMPAIGNS YOU CAN USE THIS WEEK
- 2. + WHAT?
- 4. “Good artists copy, great artists steal.” PABLO PICASSO
- 6. Subject: Want help getting paid faster? Hi {first name} You probably want to get paid faster right? Here’s a great article from our accounting software partner Xero on seven ways to get invoices paid more promptly. You’ll be able to do most of them yourself but we can help as well. Whether it’s adding automatic reminders for people who owe you money or setting up a “pay now” button on your invoices, we can help you get paid faster. The next step is a quick chat - is there a good time in the next week or two? Thanks {your name}
- 7. GET PAID FASTER CHECKLIST ❏ Essential ❏ Something to sell! ❏ Content from Xero ❏ Email list ❏ Email software ❏ Optional ❏ Meeting booking software ❏ Ecommerce or online payments
- 9. OWN AND AMPLIFY CHECKLIST ❏ Essential ❏ Blog ❏ Social media accounts ❏ Email list ❏ Email software ❏ Optional ❏ Video software
- 11. Subject: Helping tradies get paid faster Hi {first name} You probably want to get paid faster right? Here’s a great article from our accounting software partner Xero on seven ways to get invoices paid more promptly. You’ll be able to do most of them yourself but we can help as well. Whether it’s adding automatic reminders for people who owe you money or setting up a “pay now” button on your invoices, we help tradies get paid faster. The next step is a quick chat - is there a good time in the next week or two? Thanks {your name}
- 13. NAIL A NICHE CHECKLIST ❏ Essential ❏ Everything from the previous campaigns ❏ Website landing page ❏ Optional ❏ Case study or testimonial ❏ Outbound marketing software ❏ LinkedIn Sales Navigator
- 15. EVENTS ARE EASIER THAN YOU THINK
- 17. PEOPLE BUY FROM PEOPLE CHECKLIST ● Essential ○ Slidedeck ○ Venue ○ Pre and post event emails ● Optional ○ Event registration system
- 24. ONBOARDING EXCELLENCE CHECKLIST ❏ Essential ❏ Online form software ❏ Email automation software ❏ Email course
- 25. SUMMING UP ● Xero + what? ● Steal your marketing ideas! ● Good this week is better than perfect next week (ie. never) ● People buy from people ● Onboarding is key to long term profit
- 26. MARKETING FOR XERO PARTNERS ● Websites ● Email marketing ● Social media ● Blogs ● Landing pages ● SEO ● Onboarding