Webinar - 10 Tactical Tips for #GivingTuesday - 2015-09-03
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Visit http://www.techsoup.org for donated technology for nonprofits and libraries! Three years ago, the 92 Street Y in NYC and the United Nations Foundation joined forces to create #GivingTuesday, a one-day annual movement focused on charitable giving. #GivingTuesday is just around the corner on December 1, 2015 and more than 30,000 organizations are engaged worldwide. This year, how do you take advantage of this day of giving? The challenge is using the right tactics to drive awareness and donations to your campaign. Learn ten proven tactics that can make your #GivingTuesday campaign a success. Hear from our partner organization, CauseVox, on #GivingTuesday best practices and tactical tips that you can implement for your campaign this fall.
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Webinar - 10 Tactical Tips for #GivingTuesday - 2015-09-03
- 1. Top 10 Tactical Tips for #GivingTuesday September 3, 2015
- 2. Using ReadyTalk • Chat to ask questions • All lines are muted • If you lose your Internet connection, reconnect using the link emailed to you. • If you lose your phone connection, re-dial the phone number and re-join. • ReadyTalk support: 800-843-9166 Your audio will play through your computer’s speakers. Hear an echo? You may be logged in twice and will need to close one instance of ReadyTalk. 2
- 3. You Are Being Recorded… • This webinar will be available on the TechSoup website along with past webinars: www.techsoup.org/community/events-webinars • You can also view recorded webinars and videos on our YouTube channel: https://www.youtube.com/TechSoupVideo • You will receive an email with this presentation, recording, and links within a day. • Tweet us @TechSoup or using hashtag: #techsoup or #TechedUp or #GivingTuesday 3
- 4. Top 10 Tactical Tips for #GivingTuesday September 3, 2015
- 5. Presenters 5 Assisting with chat: Ale Bezdikian, TechSoup Becky Wiegand Webinar Program Manager TechSoup Global Rob Wu CEO CauseVox
- 6. Where Are You? We Are Here 6 We Are Here
- 7. Agenda • Introduction to TechSoup • Poll Questions – Your #GivingTuesday history? • 10 Tactical Tips for Planning and Success • Crowdfunding Resources • Additional Resources • Q&A 7
- 8. About TechSoup Global We are a global network of 63 partner NGOs that provide the best technology resources to over a half-million organizations in 121 countries. 8 We connect organizations and people with the resources, support, and technology they need to change the world. Learn more from our 2014 Year in Review.
- 9. 9 We are working toward a time when every social benefit organization on the planet has the technology, resources, and knowledge it needs to operate at its full potential. 121 countries served 63 partner NGOs 41 Net2 local groups 615k NGOs reached Our Reach
- 10. Our Impact 10 Together, we build a stronger, more resilient civil society. $4.8B in technology products and grants employed by NGOs for the greater good 35 languages used to provide education and support 100+ corporate and foundation partners connected with the causes and communities they care about 5.9M annual visits to our websites 600,000 newsletter subscribers empowered with actionable knowledge 79% of NGOs have improved organizational efficiency with TechSoup Global's resource offering* *Source: = survey conducted among TechSoup members in 2013.
- 11. Our Product Donation Programs Donated technology, education, and community forum resources for NGOs save costs, magnify impact, and extend reach. 11
- 12. Participant Poll What kind of role are you in at your organization? • Fundraising/Development • Communications/Marketing • Leadership/ED/Board • IT staff • Social media • Program staff • Librarian • Administrative • I wear a few different hats mentioned here! • Other (comment in chat) 12
- 13. Participant Poll Have you participated in a GivingTuesday campaign in the past? • Yes • No 13
- 14. Participant Poll Are you looking for a fundraising platform? • Yes • No 14
- 15. #GIVINGTU Top 10 Tactical Tips for GivingTuesday Rob WU, CEO of CAUSEVOX
- 18. #GIVINGTU WE HELP GOO D THIN Photo from World Bicycle Relief in Sri
- 19. @robjwu / @causevox What is givingtuesday?
- 23. @robjwu / @causevox “How do you start a GivingTuesday campaign?” –You
- 24. @robjwu / @causevox –You “We need to take our givingtuesday fundraisinG to the next level!”
- 25. @robjwu / @causevox “We’re a small nonprofit without a lot of resources…how do we cut through the noise?”–You
- 26. #GIVINGTU Ten things you can do RIGHT NOW to turbocharge this year’s givingtuesday. Tactical Tips
- 27. #GIVINGTU FREE RESOURCES http://causevox.com/givingtuesdayreso urces http://gtweekly.causevox.com
- 28. #GIVINGTU Tip #1: SET An IMPACT METRIC
- 29. #GIVINGTU
- 30. #GIVINGTU
- 31. #GIVINGTU STEPS TO SETTING AN IMPACT METRIC IDENTIFY UnIT
- 32. #GIVINGTU STEPS TO SETTING AN IMPACT METRIC IDENTIFY UnIT DETERMIN E UNIT COST
- 33. #GIVINGTU STEPS TO SETTING AN IMPACT METRIC IDENTIFY UnIT DETERMIN E UNIT COST CalCulate GOAL
- 34. #GIVINGTU TIP #2: USE PEER TO PEER FUNDRAISING
- 35. @robjwu / @causevox WHAT IS Peer to Peer Fundraising?
- 38. @robjwu / @causevox 2x donations with Peer to peer fundraising
- 39. #GIVINGTU COMPONENTS OF A FUNDRAISER TOOLKITCampaign One-Sheet Images and Logos Social Media Tips Sample Emails, Press Releases, and Letters Printable Promotional Materials Recognition Tools Fundraising Tips
- 40. #GIVINGTU TIP #3: Create a campaign specific Facebook page
- 41. #GIVINGTU
- 42. #GIVINGTU
- 46. #GIVINGTU TIP #4: Have a call to action
- 47. @robjwu / @causevox ONRAMPING yields more results
- 53. #GIVINGTU Tip #5: Create a Unique Hashtag
- 54. @robjwu / @causevox The # symbol, called a hashtag, is used to mark keywords or topics in a Tweet. It was created organically by Twitter users as a way to categorize messages.
- 61. #GIVINGTU TIP #6: POST THE RIGHT TYPE OF CONTENT ON SOCIAL MEDIA
- 63. @robjwu / @causevox 80% should be EDUCATIONAL / ENTERTAINING /
- 64. @robjwu / @causevox 80% should be EDUCATIONAL / ENTERTAINING / 20% should be Salesy
- 68. #GIVINGTU TIP #7: PRACTICE SOCIAL LISTENING
- 73. #GIVINGTU SOCIAL LISTENING QUERIES HASHTAGS ORG NAME KEYWORD S
- 74. #GIVINGTU TIP #8: Create & Post content
- 75. @robjwu / @causevox Companies that blog get 55% more traffic
- 76. @robjwu / @causevox 36% of consumers say they share content primarily because it promotes causes or issues they care about
- 77. #GIVINGTU AGILE APPROACH TO CONTENT CREATION POPULATE CONTENT
- 78. #GIVINGTU AGILE APPROACH TO CONTENT CREATION POPULATE CONTENT REVIEW / MONITOR
- 79. #GIVINGTU AGILE APPROACH TO CONTENT CREATION POPULATE CONTENT REVIEW / MONITOR ITERATE
- 80. #GIVINGTU Tip #9: FOLLOW A STORYLINE
- 81. @robjwu / @causevox Protagonist sets out to defeat a deadly force or antagonist that threatens him or his home and community. OVERCOMING THE MONSTER
- 82. #GIVINGTU
- 84. @robjwu / @causevox Protagonist starts out as poor and downtrodden, but rises in the world through wealth, status, love, and more. May include momentary loss of it all and grows up because of it. RAGS TO RICHES / REBIRTH
- 85. #GIVINGTU
- 86. @robjwu / @causevox Protagonist and companions set out to acquire an important object or reach a destination, encountering perils and obstacles along the way. QUEST
- 88. #GIVINGTU
- 90. #GIVINGTU TIP #10: USE GREAT TOOLS
- 91. #GIVINGTU PABLO
- 92. #GIVINGTU Canva
- 94. #GIVINGTU FREE RESOURCES http://causevox.com/givingtuesdayreso urces http://gtweekly.causevox.com
- 96. #GIVINGTU ROB@causevox.com Facebook/causev ox twıtter/causevox CONTA CT US Photo from Well Aware World
- 97. CauseVox and Crowdfunding Resources on TechSoup 97
- 99. Year-End Fundraising, Crowdfunding, and #GivingTuesday • Fundraising Tools to Help You Prepare for End-of-Year Campaigns • 5 Tips for Getting Media Pickup for Your Fundraising Campaign • What You Can Learn About Cultivating Community from The Lord of the Rings • 5 Steps for Beginners in Peer-to-Peer Fundraising • #GivingTuesday and Year-End Fundraising Strategies • Crowdfund Your Way to Year-End Success • Crowdfunding for Libraries: Technology Tips for Futuristic Fundraising • Which Crowdfunding Platform Is Best for Your Organization? • 5 Techniques to Get Your Community Ready for #GivingTuesday • 4 Ways to Use Your Nonprofit Blog for #GivingTuesday Storytelling 99
- 100. Fundraising Tools • CauseVox Pro Plan • CauseVox Impact Plan • Teespring • Shopify 100
- 101. Q & A Please type your questions in the chat window. Continue the discussion in our Digital Engagement forum. http://bit.ly/1LWjY8Z 56
- 102. Learn and Share! • Chat in one thing that you learned in today’s webinar that you will try to implement. • Will you share this information with your colleagues and within your network? 102
- 103. Upcoming Webinars and Events • 9/10: Disaster-Proof Your Nonprofit or Library Tech • 9/16: Managing Mobile: Library Device Checkout Made Easy • 9/17: Getting Started: Making Your Grant Requests Sparkle • 9/24: Navigating the World of Donated and Discounted Technology Explore our webinar archives for more! 103
- 105. ReadyTalk offers dedicated product demos for TechSoup organizations 4 times per week. For more information: www.techsoup.org/readytalk Please complete the post-event survey that will pop up once you close this window. Thank You to Our Webinar Sponsor! 105
Editor's Notes
- Three years ago, the 92 Street Y in NYC and the United Nations Foundation wondered how they could bring back the spirit of giving to the holiday season and cut through all the extra noise. So they created GivingTuesday, a one-day annual movement focused just on charitable giving. In the three years since GivingTuesday was launched, the campaign has engaged more than 30,000 organizations around the world, raising $45 million among nonprofits worldwide. In 2014, collective reporting showed a 36% increase in online giving compared the previous year and a 63% increase in total donations.
- Peer-to-peer fundraising is a method of fundraising that leverages your supporters to fundraise on your behalf. It’s also known as social fundraising, personal and/or team fundraising, or p2p fundraising. Benefits Builds on existing relationships Multiplies impact Grows awareness organically Types Campaigns Personal event/challenge Activity
- Rather than rely on only your existing Facebook network, amplify your reach by creating a Facebook page for the campaign. A campaign-specific Facebook page is a central place to host the true believers in your community and post updates without diluting your existing brand or outreach.
- CTAs are a way to onramp people towards a specific action. Student study.
- Could you yourself sharing someone else’s fundraising appeal letter? No. You want to share things that anger you like inequality or positive things that inspire you. Stories drive traffic and donations
- AGILE APPROACH TO CONTENT CREATION 1. Start by creating one week of content that can be used across all of your social channels. 2. Review and monitor the performance of each social media post. On Facebook, look for shares and comments to measure engagement. On Twitter, look for mentions and retweets. 3. Based on which posts perform the best, tweak your content to get the most impact.
- AGILE APPROACH TO CONTENT CREATION 1. Start by creating one week of content that can be used across all of your social channels. 2. Review and monitor the performance of each social media post. On Facebook, look for shares and comments to measure engagement. On Twitter, look for mentions and retweets. 3. Based on which posts perform the best, tweak your content to get the most impact.
- AGILE APPROACH TO CONTENT CREATION 1. Start by creating one week of content that can be used across all of your social channels. 2. Review and monitor the performance of each social media post. On Facebook, look for shares and comments to measure engagement. On Twitter, look for mentions and retweets. 3. Based on which posts perform the best, tweak your content to get the most impact.
- Your classic good guy and bad guy story.
- - EarthRights International takes on corporate human rights abusers via advocacy and litigation. Crowdfunded a documentary film series & training curricula that will empower activists in their pursuit of justice. Our Mission EarthRights International (ERI) is a nongovernmental, nonprofit organization that combines the power of law and the power of people in defense of human rights and the environment, which we define as "earth rights." We specialize in fact-finding, legal actions against perpetrators of earth rights abuses, training grassroots and community leaders, and advocacy campaigns. Through these strategies, EarthRights International seeks to end earth rights abuses, to provide real solutions for real people, and to promote and protect human rights and the environment in the communities where we work. Our Work We document human rights and environmental abuses in countries where few other organizations can safely operate. We expose and publicize earth rights abuses through campaigns, reports and articles. We organize the human rights and environmental activist communities around earth rights issues. We are at the forefront of the movement to hold corporations accountable for fair human rights, labor, and environmental practices no matter where they do business. We litigate in U.S. courts on behalf of people around the world whose earth rights have been violated by governments and transnational corporations. For earth rights abuses against villagers in Burma, we brought the landmark lawsuit, Doe v. Unocal Corp. We teach people about their earth rights and remedies, especially people living under repressive regimes. We train villagers and refugee women to testify at the United Nations and other international agencies. We run the EarthRights Schools for activists in Southeast Asia. We advocate with those who have been harmed, and fight for better earth rights protections at every level, from the local to the international.
- Rebirth: The main character(s) has an inner transformation that leads to a new perspective on life.
- Chris Gardner’s wife leaves him. He works to get a job and eventually becomes a millionaire.
- http://www.youtube.com/watch?v=SgarS68U0Cc You might have seen Harry as a homeless man on the train years ago. Since childhood he has lived on the streets and spent almost 30 years in prison during his life. But now Harry is back! It is our honor to introduce you to Harry Dickerson, who gives us hope for New Yorkers still struggling to reclaim their lives. Project Renewal's mission is to end the cycle of homelessness by empowering men, women and children to renew their lives with health, homes and jobs.
- 105