A Winning Content Marketing Strategy
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Within the social media and content ecosystems, there are many content marketing sins and pitfalls that prevent content success. Presented at SME Summit in Puerto Rico on October 21, 2015 by Jason Keath Get more social media and content marketing tips from Jason Keath at socialfresh.com/subscribe
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A Winning Content Marketing Strategy
- 1. A WINNING CONTENT STRATEGY For The Social Media Ecosystem JASON KEATH
- 2. @JASONKEATH
- 4. Inspire + Drive Results @JASONKEATH
- 5. Social Fresh Conference Longest running social marketing conference • We host our 18th next year in Orlando Social Fresh Content Marketing • @socialfresh • Social Fresh Blog • Social Toolkit Podcast • Social Fresh Tips • SocialMediaCurrent.com
- 6. 5 Sins of Content Marketing @JASONKEATH
- 7. 5 Sins of Content Marketing @JASONKEATH
- 8. 5 Sins of Content Marketing 1. Content envy @JASONKEATH
- 9. CONTENT ENVY n. The aspirational desire to create content marketing at the same quality and/or quantity of another brand. @JASONKEATH
- 10. @JASONKEATH
- 11. 5 Sins of Content Marketing 1. Content envy 2. Scaling too soon @JASONKEATH
- 14. 5 Sins of Content Marketing 1. Content envy 2. Scaling too soon 3. Too many platforms @JASONKEATH
- 15. @JASONKEATH
- 16. 5 Sins of Content Marketing 1. Content envy 2. Scaling too soon 3. Too many platforms 4. Skipping the funnel (sales pressure) @JASONKEATH
- 17. @JASONKEATH
- 18. 5 Sins of Content Marketing 1. Content envy 2. Scaling too soon 3. Too many platforms 4. Skipping the funnel (sales pressure) 5. No distribution @JASONKEATH
- 19. CONTENT FATIGUE n. The desire to stop creating content. Forever. Seriously. Leave me alone, I hate blogging and Twitter and I never want to see another infographic again. @JASONKEATH
- 21. s @JASONKEATH
- 23. 10 Tips For a WINNING CONTENT STRATEGY @JASONKEATH
- 24. 1. The Vanilla Ice Content Mindset Focus On One Big Hit (intentionally) @JASONKEATH
- 26. @JASONKEATH
- 27. @JASONKEATH
- 28. 2. One Home Run per Quarter @JASONKEATH
- 31. Master the 80/20 Rule
- 34. 4. Borrow, Steal, Partner @JASONKEATH
- 43. 7. Repurpose and Repost @JASONKEATH
- 46. 8. Solve Customer Problems @JASONKEATH
- 47. @jasonkeath
- 48. @JASONKEATH
- 49. 9. Tell A Longer Story @JASONKEATH
- 50. @jasonkeath
- 51. 10. Don’t Forget Distribution @JASONKEATH
- 52. 8 Content Promotion Tips 1. Email (and apps) 2. Post multiple times to social 3. Syndicate 4. Pitch for shares 5. Feature influencers 6. Communities 7. Test new websites and channels (50/25/25) 8. Native ads (Outbrain & Taboola) @JASONKEATH
- 53. * BONUS: Social Ads @JASONKEATH
- 54. 1. Start with Facebook • More people • More targeting options • More ad types • More success • Now includes Instagram @JASONKEATH
- 55. 2. Build in a 10% Testing Budget • Test targeting (custom audiences) • Test creative (images, headline, copy) • Test landing pages • Test ad types (link ad, video ad, lead gen ad) • Use Carousel ads @JASONKEATH
- 60. 3. Use Video Ads for Awareness • Short videos (30-60 seconds) • Hook them in the first 5 seconds • Plan for viewers who have no audio • Include a clear call to action • Use video to educate and excite @JASONKEATH
- 61. 4. Social Ads Work Best for Email Leads @JASONKEATH
- 62. Social Ads Work Best for Email Leads @JASONKEATH
- 63. 5. Good Landing Pages The strength of your landing page can save or kill your ad campaign. @JASONKEATH
- 66. 5 Social Ad Tips 1.Start with Facebook 2.Test everything (10% test budget) 3.Use video at the top of the funnel 4.Social ads work best for email lead generation 5.Focus on your landing pages More info at: socialfresh.com/leadpages @JASONKEATH
Editor's Notes
- If you have any questions, please tweet me.
- Our purpose as a company is to… educate, inspire, and improve results for social marketers. We are not an agency. We do not take clients. We have free training through our blog and webinars. Paid online training through our Academy. And paid in person training at our conferences and workshops.
- The Social Fresh business.
- They post 10 times to Facebook each day. They blog 5 times a day. They posted an original brand art image every day for 100 days. We should do that.
- This is only the start of the problem though. It is compounded by a few additional industry trends that exacerbate Content Envy’s effect.
- Content fatigue comes from this overwhelming pressure we put on a business to create and create more and more content at a higher and higher level on more platforms with no strategy, and oh yeah, we need better results. This leads to a lack of creativity. A lack of surprise and delight. No human touch. This leads to overwhelming mediocrity of content.
- Leads to overwhelming mediocrity
- Quality content from Southwest
- Creativity takes time Discuss Small Business vs Large Business
- Pareto Principle 80% of land in italy was owned by 20% of people 80% of pareto’s pea pod crop was harvested from 20% of the healthiest best pods Capitalism takes over all the good analogies. 20% of your customer create 80% of the revenue 20% create 80% of your complaints Find the 20% that create a much larger impact on your business, good or bad. Customers, products, marketing, everything. It is a tool for refocusing your time on what matters most.