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7 HARSH REALITIES
IN SOCIAL MEDIA
Hi, my name is Bart.
I work at webagency Netlash.




... and a few other companies:
You may remember me from
such presentations as:

- 10 tips for starting entrepreneurs
- How to score big in Google
- Old Media vs. New Media
7 harsh realities in Social Media
http://slideshare.net/netlash
7 HARSH REALITIES
IN SOCIAL MEDIA
6/3/2010, Barcamp Antwerp
Social Media !
Saviour of the universe.
(insert tune: Flash Gordon - Queen)
7 harsh realities in Social Media
7 harsh realities in Social Media
7 harsh realities in Social Media
THAT AIN’T
GONNA HAPPEN.
I have bad news for you:
I have bad news for you:
Social Media will not save your business.
1. Nobody reads your blog
1. Nobody reads your blog
1. Nobody reads your blog
‣   You need valuable content.
‣   Audience builds up over time.
‣   Connections on other blogs.
‣   Conversation on your blog.
2. Your Twitterstream is boring
2. Your Twitterstream is boring
2. Your Twitterstream is boring
‣   You need valuable content.
‣   Audience builds up over time.
‣   Right mix between links, vision, personal.
‣   Conversation!
3. Your Facebook fan page will be empty
3. Your Facebook fan page will be empty
If we can get 0,1% of the Chinese market,
we will be rich!

                        Every entrepreneur
                              at every start-up
There are 3 million Belgian profiles
on Facebook!

                            Every marketeer
                                      in Belgium
3. Your Facebook fan page will be empty
‣   Lots of profiles on Facebook doesn’t equal lots
    of fans for your page.
‣   You need traffic...
‣   You need valuable content.
‣   Conversation!
4. Your new social network site will not be used
Build it and they   will come.
7 harsh realities in Social Media
LOL
Build it and they   will come.

(Not going to happen.)
4. Your social network site will not be used
4. Your social network site will not be used
‣   You need valuable content.
‣   Audience builds up over time.
‣   You need traffic!
‣   Community management is important.
5. Your Great Idea will not go viral
5. Your Great Idea will not go viral
Step 1.
We have a
Great Idea!
Step 1.           Step 2.
We have a     Social Media Magic
Great Idea!     happens here.
Step 1.           Step 2.          Step 3.
We have a     Social Media Magic    The Idea
Great Idea!     happens here.      goes viral!
Step 1.           Step 2.          Step 3.
We have a     Social Media Magic    The Idea
Great Idea!     happens here.      goes viral!
5. Your Great Idea will not go viral
‣   You need valuable content.
‣   Audience builds up over time.
‣   You need traffic!
‣   Think twice about your idea...
6. Your Users will not Generate Content
6. Your Users will not Generate Content
6. Your Users will not Generate Content
‣   Make it easy.
‣   Make sure there’s enough ROI!
‣   Why would they do it for you, if they can do it
    for themselves?
‣   Engagement, personal appeal.
7. Your employees will not help
7. Your employees will not help
7. Your employees will not help
‣   You can mobilise your employees... once.
‣   It needs to be in someones job description.
‣   Needs time and resources.
‣   Needs expertise.
7 harsh realities in Social Media
Time to come to a conclusion.
Social Media works
Social Media works, but...
Social Media works, but... it needs
‣   quality content
‣   time
‣   engagement
‣   resources
‣   expertise
It just takes hard   work.
It’s not free!
QUESTIONS?
twitter.com/netlash
bart@netlash.com
www.netlash.com

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