The document discusses microsharing and introduces the User Multiface Browser, a tool that aggregates various social media and communication feeds. It allows users to access messages and updates from platforms like SMS, IM, RSS, Facebook, and blogs across multiple devices. The document then discusses how social media can be used to connect people, cultivate relationships, share knowledge and ideas, and influence others through attention and value rather than self-promotion. It provides tips on how to effectively use social media by listening, being helpful and useful to others, and focusing on genuine human connections.

1. Microsharing. Laura Fitton Pistachio Consulting Inc. www.PistachioConsulting.com [email_address] 800-747-1941 @Pistachio

2. One in a BILLION

3. One in a BILLION

4. WHAT IS IT?

5. What Are You Doing?

6. “ Use it Where You Think Best” -IBM ThinkPad

7. The User Multiface Browser • SMS • IM • RSS reader • FriendFeed • Facebook • blogs • widgets • desktop, iPhone, Blackberry, and SMS clients

8. The User Multiface Browser • SMS • IM • RSS reader Clients: iPhone • Blackberry • desktop • SMS Lifestream aggregator, Facebook, blogs …

10. The User Multiface Browser • SMS • IM • RSS reader Clients: iPhone • Blackberry • desktop • SMS Lifestream aggregator, Facebook, blogs …

13. The User Multiface Browser • SMS • IM • RSS reader Clients: iPhone • Blackberry • desktop • SMS Lifestream aggregator, Facebook, blogs …

14. The User Multiface Browser • SMS • IM • RSS reader Clients: iPhone • Blackberry • desktop • SMS Lifestream aggregator, Facebook, blogs …

15. The User Multiface Browser • SMS • IM • RSS reader Clients: iPhone • Blackberry • desktop • SMS Lifestream aggregator, Facebook, blogs …

16. The User Multiface Browser • SMS • IM • RSS reader Clients: iPhone • Blackberry • desktop • SMS Lifestream aggregator, Facebook, blogs …

18. The User Multiface Browser • SMS • IM • RSS reader Clients: iPhone • Blackberry • desktop • SMS Lifestream aggregator, Facebook, blogs …

19. The User Multiface Browser • SMS • IM • RSS reader • FriendFeed • Facebook • blogs • widgets • desktop, iPhone, Blackberry, and SMS clients

20. WHY?

21. What’s it DO? Connect humans Surround you with motivating people Cultivate relationships Foster cohesion and affinity Maintain and grow your network Expose ideas and talent Flatten hierarchy

22. What’s it DO? Harness: power of loose ties Source products and solutions Query collective knowledge Knowledge-sharing/collaboration News and best practices Status, news and other alerts Slow-motion virtual summit Coordination of/at events

23. SO?

24. Influence (was) Attracting attention to yourself

25. Influence (is) Providing attention and value to others

26. Social Media is Nothing New

27. Photo Credit: (cc) jerryfletcher on flickr.com

28. Social Media is Knowledge

29. Knowledge is Socially Mediated

30. Knowledge is Socially Mediated Photo Credit: (cc) fredoalvarez on flickr.com

31. Knowledge is Socially Mediated

32. Knowledge is Social ly Media ted

33. Markets are Socially Mediated

34. Photo Credit: (cc) gregor_y on flickr.com

35. Markets are Socially Mediated

36. Markets are Social ly Media ted

37. Photo Credit: (cc) matrianklw on flickr.com

39. Externally Customer service Market awareness News Innovation Understanding Extending reach Relationships Branding Direct sales SEO Driving traffic Networking

40. Internally Sales Teams Event Planning Project Status News Coordination Interface Decentralized teams Employee Support Mentoring Problem-solving Purely Social

41. VALUE. visibility relevance relationships social capital community ideas trust research marketing networking customer service news sales SEO

43. HOW?

44. Listen.

45. Listen. Photo Credit: (cc) gari.baldi on flickr.com

46. Be Human.

47. Be Human. Photo Credit: (cc) gebala on flickr.com

48. Know Yourself.

49. Know Yourself. Photo Credit: (cc) gi on flickr.com

50. Be Useful.

51. Be Useful. “ Never Have an Ordinary Day.”® Photo Credit: (cc) my MacBook :-)

52. Help Others.

53. Help Others. Photo Credit: (cc) finds on flickr.com

54. Connect.

55. Connect. Photo Credit: (cc) eschipul on flickr.com

56. Crucial to success: “ Commitment to each other and to their joint future ” – David Maister

57. “ Ea ch morning they wake up loving Perl and loving one another in the context of Perl.” – Clay Shirky

58. Love Matters. Love Lasts.

59. Love Matters. Love Lasts. Photo Credit: (cc) prakhar on flickr.com

60. Twitter isn’t Twitter.

61. Microsharing. Laura Fitton Pistachio Consulting Inc. www.PistachioConsulting.com [email_address] 800-747-1941 @Pistachio