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What’s Next in Growth?
Andrew Chen / StartCon 2016
Zoom out. See what’s come before
What's Next in Growth? 2016
Get this deck and updates via my newsletter
andrewchen.co
Getting customers to refer friends
What's Next in Growth? 2016
Why do you refer?
Who’s referred?
Which channel?
Is it exponential?
What's Next in Growth? 2016
What's Next in Growth? 2016
What's Next in Growth? 2016
Spreading viral content
What's Next in Growth? 2016
When a dog bites a man, that is not news,
because it happens so often…
When a dog bites a man, that is not news,
because it happens so often.
But if a man bites a dog, that is news.
(John B. Bogart. City Editor at The Sun)
GREAT ASTRONOMICAL DISCOVERIES LATELY MADE BY
SIR JOHN HERSCHEL - Published 1835
AKA The Great Moon Hoax of 1835
What's Next in Growth? 2016
What's Next in Growth? 2016
Bootstrapping marketplaces
Marketplace
Marketplace
Which side is constrained?

How to grow buyers?
How to grow sellers?
Find > Price > Transact
What's Next in Growth? 2016
What's Next in Growth? 2016
What's Next in Growth? 2016
We could go on for a while on this.
Convincing people to buy stuff

has been around for a long time.
But really here’s the point…
Technology changes, but people stay the same
Referrals, content marketing,

virality, coupons, publicity stunts,
influencer marketing, A/B testing,
copywriting, etc etc …
Created 100 years ago…
Relevant 100 years from now!
Growth opportunities arise constantly:

Classic strategies x New platforms x Smart execution
What's Next in Growth? 2016
What's Next in Growth? 2016
What's Next in Growth? 2016
What's Next in Growth? 2016
What's Next in Growth? 2016
What's Next in Growth? 2016
What's Next in Growth? 2016
What's Next in Growth? 2016
My challenge to you:
Study the classics.
(Don’t try to get clever with tips and tricks)
Approach platforms/channels systematically
Be early to new platforms when you can!
Execute thoughtfully and iteratively
Ignore quick growth hacks
Only trust ideas that 100+ years old :)
Technology changes, but people stay the same
Get this deck and updates via my newsletter
andrewchen.co
Thank you!

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