The CADCA Leadership Forum from February 4-8, 2013, emphasized the power of Twitter as a vital tool for community and social change, advocating for its effective use to nurture networks and share valuable information. Participants explored how to craft engaging tweets, utilize hashtags, and establish connections, while emphasizing Twitter etiquette and relevance for advocacy. The session included discussions on strategies for effective tweeting and encouraged attendees to leverage Twitter's capabilities for recognition and engagement.

1. CADCA Leadership Forum
February 4-8, 2013
Twitterverse
The Final Frontier
LaDonna Coy
Raye Shilen

2. Welcome & Introductions
#Forum2013
http://bit.ly/CLF2013
#FindTheYES

3. We believe …
Twitter is the single most
powerful and underutilized
tool we have right now for
community and social
change.

4. Twitterverse
the final frontier.
It’s not just about
what’s out there
But what goes on
in here.

5. Find things online Keep up-to-date
Share Ideas, Resources,
And experiences Nurture Networks

6. Twitter
gives you
Super Powers
Power to read
people’s thoughts
Ability to overhear
conversations
Source: The Twitter Book, Ch. 2
Tim O’Reilly & Sarah Milstein

8. That’s me!

9. Learn & Use #Hashtags
(like a super hero)
Hashtags are how we categorize
tweets and share them.
#forum #coalition #Find the
2013 YES

10. “Hashtag How-to”
Power of
Hashtags

11. 1. Your First Name
2. @your handle

12. Networking Activity
• Image of cardstock with name,
handle and a few sticky notes
Your First Name
@handle

13. Networking Activity
#Hashtag Harvest

14. Why
do you
Tweet?
I tweet to …
My coalition tweets to … #forum2013

15. Personal – Professional – Strategic
News
Learning Influence Visibility
Content Generate
Curation Content
Broadcast

16. Twitter Etiquette
Etiquette means behaving
yourself a little better than is
absolutely essential.
-- Will Cuppy

17. Listen First

18. Nurture
Your
Connections
Follow
your
Sector Reps
and …

19. Nurture your Connections
Who do I NOT follow?
Credible?
Legitimate? Trolls, Jerks
& Haters?

20. Fishin’ For Followers
(catch some new peeps in 10 minutes a week)

22. What you’re
looking for
is what
others look
for in you

23. Be Visible
Bring your …
Your
Logo

26. What
do you
Tweet?

27. If you want twaction …
Be Interesting

28. Crafting a Tweet
What kind of tweets do you
find most interesting/useful?

29. Crafting a Tweet
Here’s the latest Monitoring the Future
Report from Institute of Social Research
http://www.monitoringthefuture.org/
What would strengthen this tweet?

30. Create a Virtuous Cycle
Listen
Learning
Meaning-making
Engaging
Discuss, nudge
Sharing
Seed, distribute

32. Be Relevant
… but it’s the
drugs ….

33. Maintaining
Relevance

34. Twitter for Advocacy

35. Who to Follow
• City council person
• Local news anchor
• Mayor
• Social media marketer
• Local culture/events bloggers
• Local journalists

36. @PreventionGeek

37. Tweet about books, materials

39. #TYS13

40. Tools to Manage Twitter

41. Tweet Tools
Desktop Tools Mobile Tools
Metrics Link Shorteners, etc.

42. Tweet like a Super Hero
Using the hashtags choose an action & tweet!
1. Tweet to recognize &
honor someone you met
today
2. Tweet something sticky
you heard today
3. Retweet something you
heard or thought “that’s
worth saying again”
#forum2013 #FindTheYES

43. Influence
That you are on Twitter
is not important.
What you are doing with Twitter
could be.
--Chris Brogan
@chrisbrogan

44. Twitter is the single most
powerful and underutilized
tool we have right now for
co-creating community and
social change.
http://bit.ly/CLF2013

45. Photo Citations
• Shoutout http://www.flickr.com/photos/45457688@N00/82283972/
• Istockphotos and shutterstock for purchased images
• Ladder of Engagement (Twitter)
http://www.socialbrite.org/2010/05/07/how-to-make-twitter-campaigns-
more-effective/#more-5884
• here

46. Resource List
• www.hashtags.org
• Strategies for Effective Tweeting: A Statistical Review
http://bddy.me/EffectiveTweeting
• The Twitter Book, Ch. 2, O’Reilly and Milstein
• The Twitter Networking activity is a variation on Jeff Pulver’s activity
http://youtu.be/-U1TfAJoVlo
• Paul Evensen’s Relevance Activity (from onsite training)
• Ladder of Engagement http://www.socialbrite.org/tag/ladder-of-engagement
• PEW Data on Twitter
– http://www.pewinternet.org/Reports/2012/Twitter-Use-2012.aspx
– http://www.pewinternet.org/Reports/2011/Twitter-Update-2011.aspx
– http://www.pewinternet.org/Reports/2012/Smartphone-Update-Sept-2012.aspx
• Minority
Usagehttp://www.pewinternet.org/Commentary/2010/September/Technolog
y-Trends-Among-People-of-Color.aspx
• Neighborhood Communications
http://www.pewinternet.org/Reports/2010/Neighbors-Online/Part-1.aspx#

47. This presentation is licensed under CREATIVE COMMONS.
This means you can use it, or parts thereof, as long as appropriate
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Suggested Attribution:
Source: LaDonna Coy, Learning Chi, Inc. and Raye Shilen, PreventionGeek for
the CADCA Leadership Forum, February, 2013, Washington, D .C.