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Better Business Blogging

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ARC Science
ARC Science

This document provides an overview of corporate blogging and its benefits. It discusses how corporate blogging can: 1) Generate valuable consumer-generated content and online word-of-mouth marketing by facilitating discussions with customers. 2) Help companies establish trust, brand recognition, and a more personal relationship with customers through a more informal communication channel. 3) Provide companies with market research insights into customer wants, needs, and opinions.

BusinessTechnology
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Learn-It #4: Better Business Blogging By: Corey Brand 4 December 2008
Agenda: What Will I Be Learning Today? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Introduction: What is a Blog? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Introduction: Blog History ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Introduction: Categories of Blogs ,[object Object],[object Object],[object Object],[object Object]
Blog Types Personal Blog
Blog Types Corporate Blog
Blog Types- By Media Type Sketchblog Video Blog (VLog)
Blog Types- By Device Mobile Phone Blog (MoBlog)
Blog Types- By Genre Politcal Blog
Statistics About Blogs: According to “2008 State of the Blogosphere by Technorati” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Blogs vs Forums Examples of Differences ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Forum Example Disboards.com
Corporate vs Personal Blogs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Fortune 500 Blogs Coca-Cola Google
Value of Corporate Blogging WOM Online ,[object Object],[object Object],[object Object],[object Object],[object Object]
CGC Value ,[object Object],[object Object],[object Object],[object Object]
CGC Value ,[object Object],[object Object],[object Object]
Corporate Blogging Why Blog? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Corporate Blogging Why Blog? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Blog Features ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Blog Features ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Avis “Community” Example
Blog Features ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
“ E-Mail Link” Feature Marriott Blog
Future of Blogs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Final Thoughts… ,[object Object],[object Object],[object Object],[object Object]

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