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Winning the Online Marketing Game Through Content Optimization 2013MultiWave Media
Discover how Content drives all digital marketing in 2013 and beyond; how to optimize that content for search engines, and beat your competitors at this game!
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Jay Berkowitz, CEO of Ten Golden Rules presents the Top 10 Strategies to Market Your Company and Build Personal Brands on the Internet at the Legal Marketing Association event on April 2, 2009.
Winning the Online Marketing Game Through Content Optimization 2013MultiWave Media
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SEO for Startups - #StartupSEO.TO by Powered by SearchPowered by Search
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Slides Images Credit: SEOMoz & Eliance.
How to improve a website so it shows up at the top of Google searches
How to generate positive return-on-investment with online marketing
What online business models are working, and not working today?
Why Facebook matters for business
The 3 E’s of Social Media & emerging sites such as Pinterest
How to use YouTube videos for online business
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Presentation given to TCC Graduate Class of 2014 focuses on digital marketing and the most important things to know. Key topics covered include: Social marketing, mobile marketing, search engine marketing (SEM), search engine optimisation (SEO), free tools available to help being insightful and general digital marketing stats.
The presentation I delivered at the Social Recruiting Conference (#SRCONF) in Paris on 1st December 2011.
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Social Media A Low Cost Solution To Attract Emerging Talentlizzpellet
Social media is changing the way we communicate. Facebook™, Twitter™, LinkedIn™ , Yammer, Yelp and blogs are creating unique opportunities and challenges for companies today and employers must decide how to interact with these ever-evolving venues. This presentation will address the benefits of using social networks and how a company can strategically build its social networks; how a company can build its brand on LinkedIn™, Facebook™ & Twitter™ and how these sites are being used by recruiters today; and how to incorporate the latest trends in social media to create a competitive advantage for your organization.
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This meetup is for startups and marketers curious about the building blocks and foundation of proper SEO and Inbound Marketing, come join us for a session where Dev Basu and his team at Powered by Search walks you through a crash course session of the low hanging fruit that you can pick off to get your website generating more traffic, conversions, leads and ultimately more business from search engines for your startup.
Slides Images Credit: SEOMoz & Eliance.
How to improve a website so it shows up at the top of Google searches
How to generate positive return-on-investment with online marketing
What online business models are working, and not working today?
Why Facebook matters for business
The 3 E’s of Social Media & emerging sites such as Pinterest
How to use YouTube videos for online business
A presentation I gave at the #btvsmb social media breakfast in Burlington, VT, on December 15, 2008. It introduces the concept of inbound marketing, and dives into the details of search engine optimization, content production and social media.
Jay Berkowitz, author and keynote speaker, presented “Making Social Media Make Money” at the Boca Raton Executive Club. Mr. Berkowitz explained how to make money using social media.
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Social Media for Business - Commercial Real Estate FocusedMike Gingerich
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Why Social media? Engaging with customers through social mediaSmartdog digital
Slides cover how to engage with customers online looking at how social media as a channel allows businesses to talk to customers in a more personalised way.
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Digital Synergy was asked to speak about Social Media and Search Engine Optimization last month at Central Basin Municipal Water District. This is the slide show presentation from the event.
Facebook for Business 101: Cost Effective Marketing Using FacebookVirtual Desk Support
Facebook is here to stay and it is growing rapidly as a legitimate and cost effective platform that your business should be represented on and from which you can market your products and services. These are slides from a seminar we presented on Facebook for Business.
Indiana Construction Roundtable PresentationMediaSauce
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Social Media & Inbound Marketing - The Future of Business & Personal PromotionKuno Creative
Kuno Creative's inbound marketing team partnered with the the Coalition for Hispanic Latino Issues & Progress (CHIP) on Saturday, April 16th to present Social Media & Inbound Marketing - The Future of Business & Personal Promotion during CHIP's Annual Hispanic Leadership Conference in Lorain Ohio.
As the internet becomes the critical hub for all business and personal communications, discover ten trends that will allow businesses and individuals to differentiate themselves and succeed online.
Jay Berkowitz, CEO, Ten Golden Rules (Twitter @JayBerkowitz)
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A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
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https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
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www.seribangash.com
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Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
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Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
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Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
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Web Marketing & Social Media for Business
1. Using the Web for Marketing &
Generating Sales
Effectively Use Your Website & Social Media
Presented By
Digital Hill is a Web Design and Internet Marketing firm with offices in Goshen and Fort
Wayne, offering website development, e-commerce websites, Search Engine Optimization,
and Internet Marketing including Social Media Marketing integration.
Digital Hill Multimedia, Inc. www.DigitalHill.com
2. Web Marketing Overview
g
What we’ll cover today…
Why Use the Web?
Why Use Social Media?
How to use Both Together to be found & generate leads
Tips & Ideas
Digital Hill Multimedia, Inc. www.DigitalHill.com
3. Why Use the Web?
y
Reason 1
80% of Americans are using the web to check out a
business before doing visiting their store!
Your Website is often a “First Impression” of your business.
Is content current?
Is it easy to use?
Is there consistently new content to make me want to come back?
Digital Hill Multimedia, Inc. www.DigitalHill.com
4. Web Keys:
y
- Relevant Content
- Easy to Navigate
- Helpful images
p g
You ve
You’ve got 3 5 seconds to make an
3-5
impression, or else….
Digital Hill Multimedia, Inc. www.DigitalHill.com
11. Why Use the Web?
y
Reason 2
Over 14 Billion Searches on Search Engines
per month in the U.S. alone.
Roughly 470 million searches per day
People use search engines to find products
and retailers!!
Digital Hill Multimedia, Inc. www.DigitalHill.com
12. Why Use the Web?
y
So what does this mean for you?
If you don’t come up in search results, they
can’t find you.
If you don’t come up on the 1st page of their
search results, very few will find you.
You need to target Keywords for your
products/services to be found!
Digital Hill Multimedia, Inc. www.DigitalHill.com
13. -10 Natural Results
- Sponsored PPC is a
Guaranteed way to
appear
- People click top 6
natural results
majority of time
14.
15. Website Keys for SEO
y
Content is King!
Keyword Density http://www.digitalhill.com/page/80/White-Paper-Resources
Backlinks are important!
Optimize Browser page Titles and meta data
Digital Hill Multimedia, Inc. www.DigitalHill.com
16. Why use Social Media?
y
Because 3 out of 4 Americans use some form of Social Media; &
people now spend more time on social sites than with personal
e-mail.
e mail
Reach further with your message
Advertise / Expand Awareness of your Brand
Go to where your customer’s are (55 minutes a day)
Low cost of implementation compared to other marketing
Another Channel to Generate Sales Leads
Build Relationships / Rapport
Gauge Customer Satisfaction
Get Customer feedback
Provide
P id customer service
t i
Digital Hill Multimedia, Inc. www.DigitalHill.com
17. What is Social Media?
Information content created by people using highly
accessible and scalable publishing technologies.
Often the basic use levels are free to use.
Facebook
Twitter
LinkedIn
Blogs
Bl
Podcasts
YouTube
Newsletter
E-mail
Webinars
Digital Hill Multimedia, Inc. www.DigitalHill.com
19. The Th
Th Three E’s of S i l M di
E’ f Social Media
Educate – share your expertise so
Ed t h ti
folks come back to you for more
Entertain – Viral info gets shared,
show some personality
Engage – Ask questions / seek
feedback / build rapport
Digital Hill Multimedia, Inc. www.DigitalHill.com
20. The Three Results of Social Media
Increased Exposure – more chances
for people to find you, connect
with you, learn about you
Increased Footprint – Social Media
can boost your presence in search
results and push competitors down
Increased O
I d Opportunities – more
t iti
connections and better visibility =
more chance t close d l
h to l deals
Digital Hill Multimedia, Inc. www.DigitalHill.com
21. How are companies already
using social media?
Discounts / Customer Service
Sales Channel via unique specials
Information / Education / Interaction
Digital Hill Multimedia, Inc. www.DigitalHill.com
22. What’s right for you?
g y
Who is your target audience? What do they use?
What is your goal/purpose?
How much time do you have to invest?
Digital Hill Multimedia, Inc. www.DigitalHill.com
23. Getting started…
g
Let’s dive right in…
Blogging
Facebook.com
Twitter.com
YouTube com
YouTube.com
LinkedIn.com
Digital Hill Multimedia, Inc. www.DigitalHill.com
24. Blogging – What it is?
A blog is a website that’s easy to update &
that s
updated frequently. Content. Content. Content
25. Blogging – What it is?
People subscribe to blogs by email or a ‘feed’
feed
RSS feeds can
be pushed to:
-Facebook
-LinkedIn
Twitter
-Twitter
-Friendfeed
26. Why it matters…
y
I. October 14 Blog post by CEO Jeff Weiner
“LinkedIn has 50 million users
worldwide and we re growing that
we’re
figure at roughly one new member per
second. When LinkedIn launched in
2003,
2003 it took 477 days — almost a year
and four months — to reach our first
million members. This last million took
only 12 days.”
l d ”
Digital Hill Multimedia, Inc. www.DigitalHill.com
27. LinkedIn – Why it Matters…
Business P fil – St ff P fil = B di
B i Profile Staff Profile Branding
28. Using
5 Things LinkedIn Is Great For
Growing Your Brand
Finding a contact in any company
Building your Credibility
gy y
Looking for information
Networking
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29. Facebook
Why Facebook matters:
It has moved into the overall #2 spot of unique visitors per
month for all websites! #1 Google #2 Facebook #3 Yahoo
Over 111.9 Million U.S. users as of 12/2009 (400m + globally).
If it were a co ntr it would be the 3rd most pop lated ( of
ere country o ld populated (as f
8/09). U.S. user base doubled in 2009!
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30. Facebook
Why Facebook matters: (Data from Spring 2009)
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34. YouTube – Why it matters
Now th #2 M t U d S
N the Most Used Search E i on th W b
h Engine the Web
All Videos are indexed by Google! Embed videos on your site!
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35. YouTube for Business: Blendtec
Over 7 Million Views Sales up 700X
p
http://www.youtube.com/watch?v=qg1ckCkm8YI
40. Which Sites? Why they Matter? What to do?
y y
Viral = Free Traffic
Conversion + How To’s
To s
Networking, Q&A’s
g
Facebook Pages for Business
Easy Way to have fresh Website content
Blogs = SEO Help & Subscriptions
g p p
Custom News Feed = Listen!
Search.Twitter.com
41. Done well, Y
D ll Your Web “F t i t” can G
W b “Footprint” Grow!
!
THE GOAL:
-Increase your footprint
-Dominate Search
Terms
-Give the user the info
they want quickly
-Give them a good 1st
impression
Digital Hill Multimedia, Inc. www.DigitalHill.com
42. What to do?
Wh t t d ? Twitter.com/DigitalHill
Twitter com/DigitalHill
Facebook.com/DigitalHill
Try 1 thing today!
Setup your LinkedIn personal and company profiles
Get a Facebook Fan page
Get a YouTube account for business
Consider a Blog
VIEW THESE SLIDES & OTHER RESOURCES HERE:
www.digitalhill.com/page/80/White-Paper-Resources
www digitalhill com/page/80/White Paper Resources
•We offer Web & Social Media integration on varying levels from start-
up/customization for you to run to fully managed social media services.
run, services
•THANKS FOR YOUR TIME.
Digital Hill Multimedia, Inc.
www.DigitalHill.com