Downloaded 12 times
Uploaded byOrbit Media Studios
The Tools (and The Process) for Fast, Effective Content Marketing
- The document presents an overview of various content marketing tools used in an organization's marketing technology (MarTech) stack, organized into categories for topics like analytics, content creation, publishing, email promotion, social media, and lead generation. - It provides examples of specific tools used for tasks like analyzing content performance, researching topics, creating and optimizing content, publishing content, tracking email campaigns, scheduling social media posts, monitoring PR mentions, and measuring the impact of video. - The presentation concludes by emphasizing the importance of understanding how audiences interact with content onsite through analytics tools and by offering to help with any other questions.
More Related Content
Similar to The Tools (and The Process) for Fast, Effective Content Marketing
More from Orbit Media Studios
The Tools (and The Process) for Fast, Effective Content Marketing
- 1. Presentation Title Subtitle Month, #,Year Content Marketing Process and Tools #wineweb February 9, 2021
- 2. What’s in yourMarTech Stack?
- 6. Content Marketing Tools OrbitMartech Stack • Analytics: GA, GTM, Search Console • ESP: Active Campaign • SEO: Moz, SEMrush, Alexa, ScreamingFrog, Ahrefs, Keywordtool.io • CRO & UX: Unbounce, Hotjar, Tobii, Optimize • Content: Google Docs, MarketMuse, Grammarly, Snagit, Camtasia • Chatbot: Drift • Events: Zoom, Eventbrite, Bizzabo • CMS, Hosting & DNS: WordPress, Pantheon, Cloudflare • Video: YouTube, Vimeo, Zoom, Camtasia • Social: CoSchedule, Buffer, Agorapulse • Other: Survey Monkey
- 7. Let’s take alook at of these tools 0.32%
- 8. Tools for Topicsand Research
- 9. Google Analytics Which articleswould benefit from a rewrite?
- 16. You don’t need1000 articles. You need 100 great articles.
- 17. Moz How have ourrankings changed?
- 20. SEMrush How have ourrankings changed?
- 22. BuzzSumo What topics /headlines are getting traction right now?
- 24. Alexa What topics arewe winning / losing?
- 27. Tools for ContentCreation
- 28. Google Docs Our MasterTemplate
- 29. Source: Web ContentTemplate, Orbit Media
- 30.
- 34. SEMrush Writing Assistant Optimizethe content for search
- 38. Market Muse Optimize thecontent for search
- 41. KeywordTool.io Finding all thephrases suggested by Google
- 43. Answer the Public Findingall the related questions
- 46. CoSchedule How might thisheadline perform?
- 47.
- 48. Content Marketing Tools source:CoSchedule
- 49. SparkToro Who is influentialon this topic?
- 51.
- 52.
- 53. Simple Webpage Analyzer Quickanalysis of any page
- 54. source: Orbit’s Simple WebpageAnalyzer
- 55.
- 57. Camtasia Record and editvideos
- 59. source: How toMake Social Media Videos, Orbit Media
- 60. source: How toMake Social Media Videos, Orbit Media
- 61.
- 62.
- 63. Laptop Camera (nolight)
- 64. Logitech Webcam (nolight)
- 65. Logitech Webcam (ringlight)
- 66. DSLR with Camlink(ring light)
- 68.
- 70. Tools for EmailPromotion
- 71.
- 76. Orbit’s URL Builder Trackingcampaign traffic from emails
- 77. Content Marketing Tools EmailMetrics vs. Website Metrics source: Increase Email Open Rates, Orbit Media
- 78. Content Marketing Tools EmailMetrics vs. Website Metrics source: Increase Email Open Rates, Orbit Media
- 79. Where are myemail visitors?
- 80. There they are!! Whereare my email visitors?
- 85.
- 86.
- 87.
- 88.
- 89.
- 90.
- 96. Tools for SocialPromotion
- 97. Content Marketing Tools TheSocial Media Rule of Thirds Sharing your content Sharing content from others Interacting with people source: Social Media Rule of Thirds, Orbit Media
- 98. Content Marketing Tools TYPEMANAGEMENT TOOL GOAL Creation Content promotion Automate Coschedule Drive traffic Curation Industry news Schedule Buffer Networking Conversation Hello, thank you, questions, etc. Real Time Native App (mobile) Networking Three Types of Social Media Posts
- 99. CoSchedule Scheduling ongoing socialpromotion
- 101. Content Marketing Tools TYPEMANAGEMENT TOOL GOAL Creation Content promotion Automate Coschedule Drive traffic Curation Industry news Schedule Buffer Networking Conversation Hello, thank you, questions, etc. Real Time Native App (mobile) Networking Three Types of Social Media Posts
- 102. Buffer Quickly scheduling sharesof other people’s content
- 104. Content Marketing Tools TYPEMANAGEMENT TOOL GOAL Creation Content promotion Automate Coschedule Drive traffic Curation Industry news Schedule Buffer Networking Conversation Hello, thank you, questions, etc. Real Time Native App (mobile) Networking Three Types of Social Media Posts
- 106. Tools for PRand Outreach
- 107. Talkwalker Alerts Has anyonementioned us in their content?
- 108. Content Marketing Tools source:Talkwalker Alerts
- 109.
- 110.
- 112.
- 114. Let’s email theeditor… Specific, considerate…
- 115.
- 117.
- 118.
- 120. Tools for Measuring ContentPerformance
- 121. Google Analytics How isthat post doing?
- 123.
- 125. Tools for MeasuringVideo
- 126. YouTube Studio How isthat video doing?
- 128. Google Analytics / GoogleTag Manager How does this video change the post’s performance?
- 129.
- 133. Now let’s makesegments for video watchers and non-watchers
- 134. Now let’s makesegments for video watchers and non-watchers
- 138. Instructions: How totrack video views in Google Analytics
- 139. Tools for LeadGeneration
- 140. Unbounce Creating / OptimizingLanding Pages
- 142.
- 154. Google Analytics How arepeople using your website?
- 155. How to checkthe performance of your navigation…
- 159. HotJar Exactly what arepeople clicking on?
- 165. Tobii Eye Tracking Whatare people looking at on your site?
- 167. Google Analytics HotjarRecordings Eye Tracking On-site On-site Anywhere Pageviews (and events) Pageviews Clicks Mouse movements Pageviews Clicks Mouse movements Eye movement Video / Audio “All visitors" Random sample Focus group Free $89/month $10,000
- 168. Thank you. Reach outanytime. Andy Crestodina Co-founder / CMO 773.353.8301 andy@orbitmedia.com
Editor's Notes
- #16 https://analytics.google.com/analytics/web/?authuser=3#/report/content-landing-pages/a2263284w4126611p4239547/_u.date00=20201018&_u.date01=20201212&_u.date10=20200823&_u.date11=20201017&_.goalOption=ALL&_.useg=builtin5