The views expressed by third-party speakers do not necessarily represent Charles Schwab. This presentation discusses the opportunities provided by social media for expanding brand awareness, driving traffic, and converting opportunities. It provides an overview of various social media tools including websites, blogs, social networking sites, and mobile applications that can be leveraged as part of a marketing strategy. However, the presentation notes that regulatory compliance considerations must be taken into account.
Today's digital marketplace has been marked by a dramatic increase in the use of technology for conversations, content and commerce. Content is the reason search engines exist and content is what people share on the social web. Google alone handles over 12 billion searches every month and companies are scrambling to keep up with their search, social media and content marketing. According to the Content Marketing Institute, 9 out of 10 companies currently use content marketing tactics and 60% plan on increasing their investments in web content over the next 12 months.
The opportunity to serve the insatiable need for new digital content is tremendous. Companies and the individuals capable of developing and scaling digital content will earn a substantial competitive advantage.
Key Takeaways:
1. Overall trends in content for digital marketing
2. Emerging consumer driven models for content marketing
3. How successful companies are growing with web content
4. Roles for a successful content marketing "A-Team”
5. Future growth opportunities with digital content
Managing your Reputation via Search Engines and Social Media - Kent LewisOnline Marketing Summit
Managing your Reputation via Search Engines and Social Media
Negative comments can cost a business millions of dollars. What are you doing to insure your brand is protected from negative comments and reviews? Lewis will outline successful strategies and tactics to creating a strong positive brand presence and reputation in search engines and social media. From this presentation, you will be able to develop and implement an effective online reputation management (ORM) program.
* Kent Lewis, President, Anvil Media, Inc.
Content Curation: The Missing Link of B2B Content Marketing - Pawan DeschpandeOnline Marketing Summit
Content Curation: The Missing Link of B2B Content Marketing
B2B companies are increasingly investing in content marketing strategies by creating original content which is both time consuming and costly. Learn how to curate content and enables your brand to become industry thought leaders, nurture leads and boost lead generation efforts.
* Pawan Deshpande, CEO, HiveFire
Design Sherpa is a complete content marketing and Social media system managed by Network Communications Inc. This affordable system allows your company to increase Google rank and search Engine optimization to help consumers find you.
Today's digital marketplace has been marked by a dramatic increase in the use of technology for conversations, content and commerce. Content is the reason search engines exist and content is what people share on the social web. Google alone handles over 12 billion searches every month and companies are scrambling to keep up with their search, social media and content marketing. According to the Content Marketing Institute, 9 out of 10 companies currently use content marketing tactics and 60% plan on increasing their investments in web content over the next 12 months.
The opportunity to serve the insatiable need for new digital content is tremendous. Companies and the individuals capable of developing and scaling digital content will earn a substantial competitive advantage.
Key Takeaways:
1. Overall trends in content for digital marketing
2. Emerging consumer driven models for content marketing
3. How successful companies are growing with web content
4. Roles for a successful content marketing "A-Team”
5. Future growth opportunities with digital content
Managing your Reputation via Search Engines and Social Media - Kent LewisOnline Marketing Summit
Managing your Reputation via Search Engines and Social Media
Negative comments can cost a business millions of dollars. What are you doing to insure your brand is protected from negative comments and reviews? Lewis will outline successful strategies and tactics to creating a strong positive brand presence and reputation in search engines and social media. From this presentation, you will be able to develop and implement an effective online reputation management (ORM) program.
* Kent Lewis, President, Anvil Media, Inc.
Content Curation: The Missing Link of B2B Content Marketing - Pawan DeschpandeOnline Marketing Summit
Content Curation: The Missing Link of B2B Content Marketing
B2B companies are increasingly investing in content marketing strategies by creating original content which is both time consuming and costly. Learn how to curate content and enables your brand to become industry thought leaders, nurture leads and boost lead generation efforts.
* Pawan Deshpande, CEO, HiveFire
Design Sherpa is a complete content marketing and Social media system managed by Network Communications Inc. This affordable system allows your company to increase Google rank and search Engine optimization to help consumers find you.
A practical guide to lead generation and social mediaNuSpark Marketing
Marketing and sales need to work together to find prospects and generate leads via social media. This handbook describes how social media participation can lead to actual leads and sales through content and relationship building.
This is a presentation that I gave at the e-Consultancy Social Media - Measurement, Managing Reputation and Monetisation event on May, 6 2008. It was very much a last minute affair but thought that people may find the deck useful.
SEO vs. SMO: What's the Difference, and Why Should You Care? Online marketing is all about awareness and visibility. Search engine optimization (SEO) and social media optimization (SMO) are two of the bigger concerns for webmasters, as they can both have substantial impacts on the amount of traffic a website receives.
Security is not something we actively think about much in Marketing. But in an era of cyber threats and hacking incidents, it’s become top-of-mind for many executives and CMOs. How are we supposed to prepare as marketers, and ensure we’re safe?
Check out this SlideShare to learn:
-What is SSL, and why your website should have it
-How to establish a recovery plan in the event on an incident
-How security impacts your discoverability, and ranking in search
This was a presenation that I gave to members of the CIPR from the West Midlands at McCann Erickson's regional office just outside Birmingham. I delivered the presentation putting especial emphasis on reputation management.
The Secret Power of Social Media (Digital and Broker Sherpa) 1 24-2011Network Communications
The Hidden Power of Social Media: Increase Google Rank Grow Web Traffic Build Community and Engagement Drive Leads and Referrals
Keith Sauro National Sales Director
Digital Sherpa
Social Networking Strategies Internet Research Tools Ccm 6 Dec11steveallen
Intermediate to advanced level presentation on social networking, career search, competitive intelligence, market research, personal branding and other related topics for job seekers and career changers.
Social Media and Search Engine MarketingEddie Bluff
Explore how B2B companies can use Social Media to deliver powerful cost effective results and what you should expect in return. The Bluff Brothers presentation to MHEDA 2013 Convention attendees diagnoses Search Engine Optimization, the convergence of Search and Social Media and best practices for effective content development and visitor conversion.
Designing an Android App: From Idea to MarketEffective
Effective UI’s Tony Hillerson and Juan Sanchez presented “Designing an App: From Idea to Market” at Android Open in October 2011. They cover best practices for desiging an Android app that offers a good user experience.
Profile and Review of TD Ameritrade 2013Brokers Wiki
Read BrokersWiki's review of TD Ameritrade to find out whether TD Ameritrade is the right choice for you. You will find all the crucial features about TD Ameritrade in this presentation, including summary ratings provided by experts and existing users.
A practical guide to lead generation and social mediaNuSpark Marketing
Marketing and sales need to work together to find prospects and generate leads via social media. This handbook describes how social media participation can lead to actual leads and sales through content and relationship building.
This is a presentation that I gave at the e-Consultancy Social Media - Measurement, Managing Reputation and Monetisation event on May, 6 2008. It was very much a last minute affair but thought that people may find the deck useful.
SEO vs. SMO: What's the Difference, and Why Should You Care? Online marketing is all about awareness and visibility. Search engine optimization (SEO) and social media optimization (SMO) are two of the bigger concerns for webmasters, as they can both have substantial impacts on the amount of traffic a website receives.
Security is not something we actively think about much in Marketing. But in an era of cyber threats and hacking incidents, it’s become top-of-mind for many executives and CMOs. How are we supposed to prepare as marketers, and ensure we’re safe?
Check out this SlideShare to learn:
-What is SSL, and why your website should have it
-How to establish a recovery plan in the event on an incident
-How security impacts your discoverability, and ranking in search
This was a presenation that I gave to members of the CIPR from the West Midlands at McCann Erickson's regional office just outside Birmingham. I delivered the presentation putting especial emphasis on reputation management.
The Secret Power of Social Media (Digital and Broker Sherpa) 1 24-2011Network Communications
The Hidden Power of Social Media: Increase Google Rank Grow Web Traffic Build Community and Engagement Drive Leads and Referrals
Keith Sauro National Sales Director
Digital Sherpa
Social Networking Strategies Internet Research Tools Ccm 6 Dec11steveallen
Intermediate to advanced level presentation on social networking, career search, competitive intelligence, market research, personal branding and other related topics for job seekers and career changers.
Social Media and Search Engine MarketingEddie Bluff
Explore how B2B companies can use Social Media to deliver powerful cost effective results and what you should expect in return. The Bluff Brothers presentation to MHEDA 2013 Convention attendees diagnoses Search Engine Optimization, the convergence of Search and Social Media and best practices for effective content development and visitor conversion.
Designing an Android App: From Idea to MarketEffective
Effective UI’s Tony Hillerson and Juan Sanchez presented “Designing an App: From Idea to Market” at Android Open in October 2011. They cover best practices for desiging an Android app that offers a good user experience.
Profile and Review of TD Ameritrade 2013Brokers Wiki
Read BrokersWiki's review of TD Ameritrade to find out whether TD Ameritrade is the right choice for you. You will find all the crucial features about TD Ameritrade in this presentation, including summary ratings provided by experts and existing users.
Presentation on Using Social Media in Business given at the Virginia Association of State Colleges and University Purchasing Professionals (VASCUPP) SWAMfest October 11, 2009 Hotel Roanoke, Roanoke Virginia
Social media crash course: Tools in practicePaul Gillin
There are dozens of social media tools available to communicators, but just a handful are emerging as the most effective means to reach constituents and influence markets. This seminar is a hands-on, intensive look at three top options: blogs, social networks and microblogs like Twitter. Participants will gain insight into how they can optimize the use of these tools to achieve different business objectives.
In this session, you will:
Examine the critical success factors in business blogging, including monitoring, voice, promotion and search engine optimization
Evaluate social networks and their applications in business
Explore the Twitter phenomenon and how microblogs can complement other social media tools
Enterprises have moved beyond Sharepoints and intranets; this Webcast takes a closer look at the social-networking tools that enterprises are using (Facebook, Twitter, and wikis, to name a few) to empower employees, disseminate information, and keep tabs on customer requirements and feedback. We look at how these new tools foster collaboration and create new ways to share enterprise data, allowing end users to unlock value and insights that were previously inaccessible.
Jennifer Lindsay is principal of Jennifer Lindsay Digital and is an Emmy-nominated Web strategy consultant. She has demonstrated expertise in connecting with key influencers through utilization of cutting edge social media, SEO, SEM, content strategy, Web 2.0, PR 2.0 and Internet/content management and digital methodologies for major B2B and B2C clients including Microsoft.
Social Media Strategy - Understanding the Need for One and the Consequences o...Expansion Plus
Sally Falkow, of Expansion Plus, who was recently named to the list of "25 Women Who Rock Social Media" and Chris Abraham of Abraham Harrison, who has been a top social media and technology strategist for over a decade, are going to be addressing the need for a strategy when diving into the waters for Social Media. Many people have already set up their Twitter and Facebook accounts and are now unsure of how to navigate the tidal wave that social media has become. Tune in to gain insights into the importance of strategy and how to be strategic in order to stay afloat.
How to Outsmart Google (How to earn a first page listing on Google, Yahoo!, B...Biznet Digital
The idea isn't really to outsmart Google but rather all of your competitors to achieve first page placement in search results. Nearly 90% of all search users never make i t past the first page. Make your site count. Get the traffic you deserve. Learn more in this educational presentation.
The New Marketing Paradigm: Moving from Push to PullBiznet Digital
Detroit, Michigan's Business Improvement Group (BIG) hosted this marketing seminar as part of the series "How to Attract and Retain Customers" on October 6th, 2010 at Automation Alley. Kevin Krason, CEO of Biznet Internet Solutions is the featured presenter.
Public Relations In The New World Of Distributed InfluencePaul Gillin
This session will focus on the new realities of public relations in the emerging bottom-up world. The assumption is that influence patterns are changing and that individual experts, using various online tools of expression, are increasingly defining the business agenda and the priorities for mainstream media. We look at how to interact with these people - most of whom who don't meet the traditional media profile - how to optimize their influence and audiences and how to measure results.
Getting Started with Enterprise Social NetworkingDavid Stephens
This presentation is to introduce social software and social networking. It includes a demo of Lotus Connections and some information on how to get started quickly with a Lotus Connections deployment.
TiE Institute Tourmalet Social Business "Leveraging Your Network"Robert (Rob) Burns
This session was held on Nov 17, 2011 at PwC Tower, 18 York Street in Toronto.
The session focus was on ‘Leveraging Your Network’.
Session Overview
The workshop’s specific focus was on the following aspects:
• Goals and Concepts of Networking
• Fundamentals of Relationship Building
• Tools and Systems of Social Networking
• Maintaining Communication Richness
• Strategies to Leverage Your Network
Presenters
Bobby Umar, President, Raeallan
Katherine Roos, Small Business Manager, Enterprise Toronto
Robert Burns, President, Tourmalet Advisory Services
Shelley Mayer, Founder, Ramp Communications Inc.
Social Media 101: The Search and Social Landscape for Small Businesses, by Ro...Rob Garner
Search and social media 101 level presentation, covering the current social media landscape, recent marketing statistics and research, how to engage, categories of social engagement, how search and social work together, social relevancy, and other topics. Presented by Rob Garner.
Closed Loop Marketing is a continuous process to deliver tailored omni-channel experiences that engage customers and drive conversions. By ‘closing the loop’, sales and marketing align around the end-to-end customer lifecycle and campaigns are measured for total revenue impact. The Closed Loop Marketing Architecture (CLMA) is a reference blueprint describing the stages of a modern marketing and sales campaign.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
In the Adani-Hindenburg case, what is SEBI investigating.pptxAdani case
Adani SEBI investigation revealed that the latter had sought information from five foreign jurisdictions concerning the holdings of the firm’s foreign portfolio investors (FPIs) in relation to the alleged violations of the MPS Regulations. Nevertheless, the economic interest of the twelve FPIs based in tax haven jurisdictions still needs to be determined. The Adani Group firms classed these FPIs as public shareholders. According to Hindenburg, FPIs were used to get around regulatory standards.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
An introduction to the cryptocurrency investment platform Binance Savings.Any kyc Account
Learn how to use Binance Savings to expand your bitcoin holdings. Discover how to maximize your earnings on one of the most reliable cryptocurrency exchange platforms, as well as how to earn interest on your cryptocurrency holdings and the various savings choices available.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
buy old yahoo accounts buy yahoo accountsSusan Laney
As a business owner, I understand the importance of having a strong online presence and leveraging various digital platforms to reach and engage with your target audience. One often overlooked yet highly valuable asset in this regard is the humble Yahoo account. While many may perceive Yahoo as a relic of the past, the truth is that these accounts still hold immense potential for businesses of all sizes.
This presentation is designed to help you have better and more productive conversations with your distressed clients. Doing so will not only help you build credibility with clients, but also differentiate yourself in the eyes of referral advocates like CPAs and attorneys.
A 3% increase across key stages can deliver 50% more sales Very few clients today are coming through on the internet Largest growth is over 40 however SoMe actually enhances the existing model – referrals Specialization: Orthopedic Surgeons, Verizon Retirese Fit in to existing strategied Marino Stram just did a great financial plan
… Brand Influencers ….who are collectively influencing brand perceptions and purchase decisions as more consumers turn to “peer-to-peer” Web communications as their trusted source of news, information, and opinions. “ The value of a network is proportional to the square of the number of connected users” Average age of evening news viewer: 60
Architecture of Participation User Generated Content Flickr – Popular photo sharing site, originally had no photos, therefor no value. The community has made Flickr a resource for viewing photographs from all over the world. Web 1.0 mimcked traditional media in the sense the information was coming from a single source the top and being pushed to users In Web 2.0, users have become both the publishers and consumers of content, which means information no longer comes from the top. Will go in depth in a few minutes when we talk about blogs. Database growth is exponential – Take the Flickr example. Even if Flickr was manually pushing out 100 photos per week, the amount of content will always remain linear. With users creating content, as the site popularity grows, the content being created will go from 100 to 500 to thousands of photos per week
Local Community Connected
Client
The long tail can be used in terms of economics: The most popular items will be on the left of the chart As the popularity gets less, the chart goes off toward the right indefinitely (this is the long tail) The long tail (if taken as a whole) will outsell the most popular items This is easily translated to the web: The most popular sites will receive lots and lots of traffic For each of these popular sites, there are 100,000 less popular sites (1 New York Times versus 100,000 Personal Blogs) Represents a power shift from corporation to consumer (which is a recurring theme in Blogs/RSS discussion) In the end, the long tail (as a whole) controls the market, receives more hits than the popular sites This becomes important when talking about our next topic, BLOGS Advisors are not using sites – brochure ware – some as portals for clients to access secure statements
Blogs are one of the Web 2.0 tools that have really changed the web. So, what is a blog?
Sites Shown LinkedIn is a social network of business professionals Facebook/MySpace are geared towards a younger audience, but is often utilized at the enterprise level for viral advertising, etc… Ning is a way to create a social network for free using SaaS Clearspace is a enterprise-level platform (either in front of or behind the firewall) Del.icio.us allows users to submit, tag, save and share website and blog content Benefits of Del.icio.us Marketing: Great resource when conducting product or market research Submit your own articles of interest Flickr is an image and video hosting website, web services suite, and online community platform. It was one of the earliest Web 2.0 applications. In addition to being a popular Web site for users to share personal photographs, the service is widely used by bloggers as a photo repository. Social Software Social software is a concept that has really taken hold in the new web Allows people to collaborate and communicate in new and interesting ways Sites have no inherent value, all value is provided by community
Digg
Email blasts to mitigate market conditions Regulatory Custody Schwab Fidelity TD America Compliance – resp for their own Fee based Asset based
This is a high-level example of how RSS works. Publishers – Blog Articles, Links (through del.icio.us, a social bookmarking site), Podcasts, Photos (from Flickr), Video (from YouTube) Once an article is published it is automatically picked up by subscribers Subscribers - Web-based feed readers (Google Reader), Desktop Applications, Aggregators (combine multiple feeds into single location, will discuss momentarily), Animated Flash Tickers, iTunes (podcasts), etc… There are hundreds of tools out there that can subscribe to feeds… POSSIBLE AGGREGATION OF CONTENT
Wiki as a Knowledge Base Most popular example is Wikipedia All Wikipedia content is managed by is audience Anyone can make changes, but changes must be approved Power lies in cross-indexing of articles, you can define new terms by pointing to their own entry Too much business process information is tribal knowledge “ Go Ask Jim” > Why is Jim the only one with this information? Any unknown process should be recorded in the wiki Eventually you will migrate all tribal knowledge into an easily searchable index of information
So now instead of a few sources of news we have MILLIONS of independent sources of information 50 years ago, corporate image was built on what they showed us on TV, Radio Now you no longer sweep bad press under the rug, your image truly represents your actions Again we see the consumer gaining power through Web 2.0 The conversation about your brand is taking place in the blogosphere with or without you. Are you participating?
Case Study: Dell Hell Blogger Jeff Jarvis is not happy with his laptop, write incendiary post about Dell using the phrase “Dell Hell” Within days, his comments published in the NY Times and Business Week This shows exactly how bloggers have real power to influence public opinion Certain blogs are thought of as legitimate news sources Dell responded correctly by creating a blog Not by creating PR campaign to overshadow Jarvis’ comments They created “Direct2Dell’ blog, authored by someone with over 15 years at Dell Give people a real human to hear their complaints, and actually respond Jarvis and other bloggers calmed down once they had a venue to air their grievances No one wants to throw stones at a huge corporation, people just want to be heard
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A 3% increase across key stages can deliver 50% more sales Very few clients today are coming through on the internet Largest growth is over 40 however SoMe actually enhances the existing model – referrals Specialization: Orthopedic Surgeons, Verizon Retirese Fit in to existing strategied Marino Stram just did a great financial plan