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Futurist Nita Rollins Everywhere Commerce Presentation
The document discusses the rise of social commerce and everywhere commerce. It notes that companies like Resource Interactive have developed some of Facebook's top branded fan pages and increased fan bases over 1000% through social media campaigns. Social media is driving both commerce and culture, with trends blending together. The future of commerce is predicted to be distributed across various platforms and touchpoints, including mobile and social media. Best practices for companies to engage in social commerce or "F-commerce" include deepening loyalty, enabling co-creation, personalizing experiences, enabling mobile shopping, keeping checkout simple, allowing group buying, and integrating platforms to transactionalize all consumer touchpoints.
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Futurist Nita Rollins Everywhere Commerce Presentation
- 1. VERYWHERE EVERYWHERE COMMERCE FACEBOOK AND BEYOND DR. NITA ROLLINS FUTURIST 1
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- 3. 1,000 sold inone hour FB AND 20.8% average conversion rate Increased fan base 1143% during single campaign Using social to drive commerce --and vice versa Developed 4 of Facebook’s top 16 branded fan pages RESOURCE INTERACTIVE 3
- 4. EVERYWHERE COMMERCE: DRIVERS CULTURE RI:TRENDBLENDING COMMERCE TECHNOLOGY RESOURCE INTERACTIVE 4
- 5. “ CULTURE Continous partial attention is an always on, anywhere, anytime, any place behavior that creates an artificial sense of crisis... It is motivated by a desire to be a LIVE node on the network. To be busy, to be connected, is to be alive, to be recognized, and to matter. --Lindastone.net RESOURCE INTERACTIVE 5
- 6. scheduled impulse buying STOPWATCH SHOPPING NORDSTROM BUYS HAUTELOOK RESOURCE INTERACTIVE 6
- 7. Facebook Deals US Group Buying Industry= $3.93-6.1 bn by 2015 CHINESE GROUP BUYING = $2.5 BN BY 2011 tuangou: the beginning RESOURCE INTERACTIVE 7
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- 9. “ TECHNOLOGY The real time web is a current and constant flow of conversations, shared experiences, and geo context. — Resource Interactive RI:Lab, 2010 RESOURCE INTERACTIVE 9
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- 11. A vast real-timeweb ecosystem 11
- 12. “ COMMERCE The market for social commerce...will change over the next five years as companies race to establish stores, pushing up social commerce revenues sixfold, to US$30 billion globally. --booz&co, Turning “Like” to “Buy”: Social Media Emerges as a Commerce Channel RESOURCE INTERACTIVE 12
- 13. DESTINATION WEB iMedia In-Store Mobile Dot Com Site OOH Social RESOURCE INTERACTIVE 13
- 14. DESTINATION WEB DISTRIBUTED WEB INTERNET OF THINGS iMedia In-Store Mobile Smart App TV Products Dot Com Site Social OOH RESOURCE INTERACTIVE 14
- 15. DESTINATION WEB DISTRIBUTED WEB INTERNET OF THINGS iMedia In-Store Mobile Smart App TV ALWAYS ON Products Dot Com Site Social OOH RESOURCE INTERACTIVE 15
- 16. FROM SHAREABLE TO SHOPPABLE RESOURCE INTERACTIVE 16
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- 18. Selling Luxury onFacebook: Perceived Threats to Brand Equity CLUTTER PARITY BANALITY PRICE 40% of consumers who “like” brands do so in order to receive promotions and discounts RESOURCE INTERACTIVE 18
- 19. EVERYWHERE COMMERCE: NEW VALUES CREATED FOR LUXURY CATEGORY & CONSUMER SCALE & NETWORK EFFECTS LOWER COST PLATFORM & DATA INTEGRATION CONVENIENCE RISK MANAGEMENT CONTENT & CURATION RESOURCE INTERACTIVE 19
- 20. WHERE DO WEGO FROM HERE? RESOURCE INTERACTIVE 20
- 21. 10 (+ 1) F-Commerce Best Practices RESOURCE INTERACTIVE 21
- 22. 1/ Deepen brand loyalty and engagement with infotainment and utility RESOURCE INTERACTIVE 22
- 23. 2/ Enable Co-Creation, Co-Creation, Co-Creation RESOURCE INTERACTIVE 23
- 24. 3/ Segment luxury consumers-- aspirational and affluent--then geo- personalize their Shop Now pages RESOURCE INTERACTIVE 24
- 25. 4/ Use in-streamor app-based rich media and ensure mobile consumers can shop and share it (hint: you’ll need HTML5) RESOURCE INTERACTIVE 25
- 26. 5/ Keep checkout prominent and within Facebook (no speedbumps to purchase) RESOURCE INTERACTIVE 26
- 27. 6/ Enable group giftingand buying RESOURCE INTERACTIVE 27
- 28. 7/ Ritualize (appointment) shopping RESOURCE INTERACTIVE 28
- 29. 8/ Utilize the“Like” button for targeted selling and prepare for the Like Economy RESOURCE INTERACTIVE 29
- 30. 9/ “Skin” the entire tab store with your brand’s look & feel RESOURCE INTERACTIVE 30
- 31. 10/ Quell security and privacy concerns with a PCI- level 1 compliant social commerce platform RESOURCE INTERACTIVE 31
- 32. EVERYWHERE COMMERCE +1/ Pick a social commerce platform that can integrate & ALWAYS transactionalize all your ON touchpoints RESOURCE INTERACTIVE 32
- 33. THANK YOU! DR. NITAROLLINS FUTURIST 33