Analysis of data collected on the Google Merchandise Store through the use of Google Analytics tools in order to understand the current situation of the website and to develop solutions
How SMO and SEO Interact. Differences, Similarities. How to Apply SEO to the 5 Social Media Principles. How to use Semantics to Integrate Social Media and SEO. By Jacob Morgan (SMO) and Jose Nunez (SEO), Technical Consultants from www.HiRank.com
What Is Google Analytics Audience Report - Mahesh GangurdeMahesh Gangurde
Are you looking for leads? What about newsletter signups? Do you have a site that sells ad space by the page view? Whatever keeps the lights on is what you want to track. If you’re just starting, keep it simple and focus on a single goal. Use Google Analytics With Mahesh Gangude
Analysis of data collected on the Google Merchandise Store through the use of Google Analytics tools in order to understand the current situation of the website and to develop solutions
How SMO and SEO Interact. Differences, Similarities. How to Apply SEO to the 5 Social Media Principles. How to use Semantics to Integrate Social Media and SEO. By Jacob Morgan (SMO) and Jose Nunez (SEO), Technical Consultants from www.HiRank.com
What Is Google Analytics Audience Report - Mahesh GangurdeMahesh Gangurde
Are you looking for leads? What about newsletter signups? Do you have a site that sells ad space by the page view? Whatever keeps the lights on is what you want to track. If you’re just starting, keep it simple and focus on a single goal. Use Google Analytics With Mahesh Gangude
Presentation delivered at Manchester Metropolitan University to web design/development students. Providing a general overview of SEO and our approach at PushON.
Presentation on Internet Marketing! Batra Computer Centrejatin batra
Are you searching for computer training in Ambala?
Now your search's ends here ..... Batra Computer Centre provides you training in Internet marketing i. e., SEO. We also offer many other courses like training in Basic Computer Course, Langauage C & C++, Training in Web Designinig, Training in Web Development etc..
Asia SEM (Search Engine Marketing) - An Overview By Sozon aradovic
Asia SEM (Search Engine Marketing) - An Overview, contains includes a collection of research and findings on the search engine landscape within Asia, focusing mainly on Japan, Korea and China. Useful for any marketer, agency or researcher, looking to better understand the SEM landscape in Asia.
Future Multimedia is best SEO, digital marketing, PPC, SMO, Adwords, seo Training institute indore , seo class, course coaching center, in Indore with 100% job and live project
Below are the Techniques that you should be paying attention to increase your site's Organic Traffic as we move into 2021. They're not the only SEO tactics you'll need to be using, but these techniques should form a core part of your strategy. By working to implement each of these, you'll be able to work on improving your Visibility and Traffic.
Visit On:- https://www.samaritaninfotech.com
Search & Social: 3 Data Packed Tips to Finding your Customers OnlineMark Irvine
Google or Facebook? Where's the best investment on your limited advertising budget?
Learn the strengths of each network and how to leverage them together to make them work even better!
To keep up with such shifts, marketers need to develop new marketing plans that are fresh, compelling and attuned to the heartbeat of the new marketplace. Here's a great read for SEM Trends this 2021.
Full blog here - https://digitalmarketingphilippines.com/search-engine-marketing-trends-2021-mid-year-report-infographic/
Reach your marketing goals with Google Analytics - Dig South 2014Tina Arnoldi, MA, LPC
Google Analytics is a free tool with valuable data about who is visiting your website and what they do when they get there. Learn how to work around “not provided” keywords, track visitor flow and find out ways to optimize your site. Whether you’re the webmaster or a small business owner, this presentation willl provide tips on how to reach your marketing goals with analytics
Predicting SEO Growth in an Environment of Extreme UncertaintyCosmin Negrescu
Hope is not a strategy. Often SEO professionals make unrealistic forecasts or they try to avoid making them altogether because of the extreme uncertainty of the search environment. The lack of clear KPIs and achievable milestones is one of the reasons that make a budget owner skeptical when it comes to SEO.
With all the data that is readily available, we are now able to clarify the SEO opportunity lies ahead for a brand and estimate growth over time, in a comprehensible and realistic way.
The Case for B2B Social Media - Lead GenerationSandra Fathi
Presented as part of Social Media Week NYC February 13, 2012 at Affect (www.affect.com).
Sandra Fathi @sandrafathi, sfathi@affect.com
Katie Creaser @ksafrey, kcreaser@affect.com
Presentation delivered at Manchester Metropolitan University to web design/development students. Providing a general overview of SEO and our approach at PushON.
Presentation on Internet Marketing! Batra Computer Centrejatin batra
Are you searching for computer training in Ambala?
Now your search's ends here ..... Batra Computer Centre provides you training in Internet marketing i. e., SEO. We also offer many other courses like training in Basic Computer Course, Langauage C & C++, Training in Web Designinig, Training in Web Development etc..
Asia SEM (Search Engine Marketing) - An Overview By Sozon aradovic
Asia SEM (Search Engine Marketing) - An Overview, contains includes a collection of research and findings on the search engine landscape within Asia, focusing mainly on Japan, Korea and China. Useful for any marketer, agency or researcher, looking to better understand the SEM landscape in Asia.
Future Multimedia is best SEO, digital marketing, PPC, SMO, Adwords, seo Training institute indore , seo class, course coaching center, in Indore with 100% job and live project
Below are the Techniques that you should be paying attention to increase your site's Organic Traffic as we move into 2021. They're not the only SEO tactics you'll need to be using, but these techniques should form a core part of your strategy. By working to implement each of these, you'll be able to work on improving your Visibility and Traffic.
Visit On:- https://www.samaritaninfotech.com
Search & Social: 3 Data Packed Tips to Finding your Customers OnlineMark Irvine
Google or Facebook? Where's the best investment on your limited advertising budget?
Learn the strengths of each network and how to leverage them together to make them work even better!
To keep up with such shifts, marketers need to develop new marketing plans that are fresh, compelling and attuned to the heartbeat of the new marketplace. Here's a great read for SEM Trends this 2021.
Full blog here - https://digitalmarketingphilippines.com/search-engine-marketing-trends-2021-mid-year-report-infographic/
Reach your marketing goals with Google Analytics - Dig South 2014Tina Arnoldi, MA, LPC
Google Analytics is a free tool with valuable data about who is visiting your website and what they do when they get there. Learn how to work around “not provided” keywords, track visitor flow and find out ways to optimize your site. Whether you’re the webmaster or a small business owner, this presentation willl provide tips on how to reach your marketing goals with analytics
Predicting SEO Growth in an Environment of Extreme UncertaintyCosmin Negrescu
Hope is not a strategy. Often SEO professionals make unrealistic forecasts or they try to avoid making them altogether because of the extreme uncertainty of the search environment. The lack of clear KPIs and achievable milestones is one of the reasons that make a budget owner skeptical when it comes to SEO.
With all the data that is readily available, we are now able to clarify the SEO opportunity lies ahead for a brand and estimate growth over time, in a comprehensible and realistic way.
The Case for B2B Social Media - Lead GenerationSandra Fathi
Presented as part of Social Media Week NYC February 13, 2012 at Affect (www.affect.com).
Sandra Fathi @sandrafathi, sfathi@affect.com
Katie Creaser @ksafrey, kcreaser@affect.com
Business owners are becoming increasingly aware of the importance of social media to build their brand, engage with customers and generate sales. But without a clear strategy you may end up wasting precious time on the wrong activities.
This presentation will help you think about how to build a successful social media strategy and will discuss:
- Practical ways to integrate social media into areas of your company and align it to your business goals
- How to create a structured process of implementing social media into a campaign using real world examples
- Obstacles you may encounter along the way
Wondering if your social media initiative is providing value to your organization? Browse through Salesforce Radian6's March 29, 2012 webinar presentation, featuring Dr. Natalie Petouhoff and learn how to take your social media metrics and turn them into valuable information for your business.
What it is:
Off The Wall is an ecommerce experience for brands and their fans on Facebook. Off the Wall allows Facebook users to purchase products directly from a brand or user stream without everleaving the Facebook Environment.
Why It’s Important:
Off The Wall addresses the on-demand consumer’s desire to engage in unique relevant brand experiences without leaving the user’s social networking enviornment. It also gives brands a unique opportunity to reward their fans with priviliedged shopping access to hot items or time-sensitive deals.
Learning From Listening - Utilizing Social Media MonitoringAlterian
The emergence of digital channels and internet-based social media has created a new world of communications. In order to stay ahead of your competition understanding these conversations and engaging within them is key to marketing success. This presentation goes through how to utilize Social Media Monitoring as market research to further engage your prospects and customers.
Cyber Crime: Preparing Your Organization for the New NormalSandra Fathi
Cyber crime is rampant and every organization must prepare itself for the when, not if, they will have a data breach. This presentation was given at Pworld's Crisis Communications Boot Camp in Ottawa, CA June 13, 2019
This presentation was given at the FPRA Capital Chapter's meeting in Tallahasse on May 25, 2017. It covers what communicators need to know in the event of a data breach or cyber security incident.
Fear Factor Metrics: PR Metrics Communicators Fear MostSandra Fathi
Presentation given at PR News Measurement Conference in Chicago on November 18, 2015. Covers key measurement concepts including Share of Voice (SOV), Competitive Benchmarking & Correlations
Trade Secrets Your Agency Isn't SharingSandra Fathi
If you have never worked in a PR agency, their doings can seem mysterious. How does the agency get all of that coverage for their clients? Is it because of exclusive relationships with publications? Is it because they meet reporters for drinks or play golf together? What is the black magic that commands such high retainers? If you haven't been inside an agency, and your company expects you to hire and manage one, it can be intimidating. Agencies prefer to adopt a mystique about how they work because they think that keeping you in the dark will give them the upper hand in negotiations. However, the more you know about agency operations, the better results you achieve for your company and the more value you extract from your agency. In this session, we'll review models of agency operations and discuss the factors you need to know when engaging an agency.
We'll discuss:
Comparing apples to apples: how to compare agencies during the dreaded RFP process
How to see through the bull@#*%: Relationships don't mean a thing if they don't know how to tell your story
How to avoid the bait and switch: meet your team—not just the sales team—during the hiring process
How to negotiate guaranteed results into your agency agreement
How to save time and money—dictate how your hours should and shouldn't be spent in a retainer relationship
How to set yourself up for success: what you need to do to educate your new partner
This presentation was given at Ragan's 7th Annual Employee Communications, PR & Social Media Summit at Microsoft on October 28th, 2015
Bloggers Speak Out: New paid and pitching techniques to score more placement Sandra Fathi
This PPT was presented as part of a webinar for PR Daily entitled "Bloggers Speak Out: New paid and pitching techniques to score more placement." The webinar had three presenters and this portion was given by Sandra Fathi. It covers what's new in blogger relations, influencer marketing strategies, research and tools, promotions and sponsorships and product and service reviews.
This presentation was given at eMetrics, Chicago, on June 9th, 2015. It focuses on three primary tactics of measurement for public relations: share of voice, competitive benchmarking and correlations.
Data-Driven PR Metrics: Share of Voice, Competitive Benchmarking, CorrelationsSandra Fathi
Presentation given at eMetrics Summit in San Francisco on April 1, 2015. Covers PR measurement through three specific tactics - share of voice, competitive benchmarking and correlations.
3. The Clip Report
Soft measurement – fluctuating value
Antiquated approach
Limiting in scope
Number of publications shrinking
Our ability to reach audiences expanding
Out of our control as PR professionals
Not aligned with business measurements
PROPRIETARY & CONFIDENTIAL
4. Web Analytics
Hard measurements – consistent values
Current approach – considers social media, new media
etc.
Scope is broad and far-reaching
Accounts for various audience segments
More in our direct control
Closer alignment with business measurements
PROPRIETARY & CONFIDENTIAL
7. Message Distribution
Wire
Service
Press Media
Release Outreach
Post on
Website
Message
SMT
Strategic RMT
Placements
Byline
Articles
PROPRIETARY & CONFIDENTIAL
8. Message Distribution II Facebook
Blog
Twier
Message YouTube
Slideshare
Blog
Comments
LinkedIn
PROPRIETARY & CONFIDENTIAL
9. Bypassing the Media
Reaching targets directly
Impacting sales
Influencing decision making
Driving traffic
Driving awareness
Generating business
PROPRIETARY & CONFIDENTIAL
10. Measuring Business
Results
Understand what business results your company values
and engineer your Public Relations to map to those
measurements
Key Performance Indicators (KPIs)
PROPRIETARY & CONFIDENTIAL
12. Cost Deflection
• Reducing Product Quality Defects
• Decrease R&D Expense
• Decrease Time to Market
• Decrease Marketing Expenses
• Customer Service & Support Savings
Resources: Womma Metrics Best Practices Guidebook
PROPRIETARY & CONFIDENTIAL
13. New Measurement
Set up and understand how to use and read analytics
(i.e. Google Analytics, Omniture)
Create Operational Tripwires
Utilize Tracking Links
Take a Page from Email/Direct Marketing
PROPRIETARY & CONFIDENTIAL
23. Next Steps
Identify your Key Performance Indicators (KPIs)
Create a Measurement Matrix/ Dashboard
Identify Technologies and Operational Changes
Necessary for Measurement
Benchmark
Demonstrate Trends/Changes Over Time
PROPRIETARY & CONFIDENTIAL
26. B2B Social Media:
Omni Hotels & Resorts
April 2011
PROPRIETARY & CONFIDENTIAL
Affect March 4, 2010
Strategie
s
27. OMNI CASE STUDY
CURRENT SITUATION
Omni Hotels & Resorts offers luxury hotels and resorts
throughout North America.
Omni has a large portfolio of meeting venue options to
meet business event planning needs.
PROPRIETARY & CONFIDENTIAL
28. OMNI CASE STUDY
CURRENT SITUATION
Omni wanted to significantly increase brand awareness
and recognition among meeting planners across the
United States.
Omni tapped Affect to create a social media presence
that would allow it to engage with event planners and
their influencers.
PROPRIETARY & CONFIDENTIAL
29. OMNI CASE STUDY
THE ASSIGNMENT
Create brand awareness and buzz within the meeting
and event planner community about Omni locations,
meeting options and specific promotions.
Motivate meeting planners to take action and choose
Omni for their events.
PROPRIETARY & CONFIDENTIAL
30. OMNI CASE STUDY
STRATEGIES
Use social media as a platform for engaging in meaningful conversations
with meeting and event planners and providing them with expertise and
resources.
Create the Omni Understands landing page – a one-stop shop for meeting
planners with information and resources that makes their jobs easier.
Use Twier as a platform for Omni to address the needs and interests of
meeting planners across the United States.
Create Omni Meeting & Event Planners Forum on Facebook for planners
to stay abreast of industry news and network with other planners.
Use a blog commenting campaign to create a dialogue between Omni and
industry influencers.
PROPRIETARY & CONFIDENTIAL
31. OMNI CASE STUDY
OMNI www.omniunderstands.com
UNDERSTANDS
LANDING PAGE
PROPRIETARY & CONFIDENTIAL
34. OMNI CASE STUDY
BLOG COMMENTING
Omni commented on 2-3 industry blogs and online publications each week
PROPRIETARY & CONFIDENTIAL
35. OMNI CASE STUDY
RESULTS SNAPSHOT
Enhanced brand awareness Strong community
engagement
Gained more than 800 followers of
Omni’s Twier handle Conducted more than 300
conversation on Twier and
Secured media coverage for Omni in Facebook with meeting planners
top outlets read by meeting & event and influencers
planners via social media efforts
Following and engaging with more
Web traffic and lead generation meeting planners on social media
than any of Omni’s competitors
Generated at least 7 leads for
meetings involving more than 150
aendees
Increased monthly traffic to Omni
Understands landing page by 23%
PROPRIETARY & CONFIDENTIAL
36. OMNI CASE STUDY
RESULTS: MEDIA
COVERAGE
Interactions on Twier have led to media coverage for Omni
PROPRIETARY & CONFIDENTIAL
37. OMNI CASE STUDY
RESULTS: LEADS
GENERATED
Online engagement has generated known leads for Omni
PROPRIETARY & CONFIDENTIAL
38. OMNI CASE STUDY
RESULTS:
FACEBOOK
Planners' Forum Facebook
IMPRESSIONS Impressions
Numbers are not cumulative
35000
32,000
30000
27,086
25000
22,489
20000
15000
12,373
10000
5000 3,422
No Insights
0
October November December January February March
PROPRIETARY & CONFIDENTIAL
39. OMNI CASE STUDY
RESULTS: MEDIA
COVERAGE
Interactions on Facebook have secured positive media coverage
for Omni on About.com
PROPRIETARY & CONFIDENTIAL