This presentation was given at eMetrics, Chicago, on June 9th, 2015. It focuses on three primary tactics of measurement for public relations: share of voice, competitive benchmarking and correlations.
Data-Driven PR Metrics: Share of Voice, Competitive Benchmarking, CorrelationsSandra Fathi
Presentation given at eMetrics Summit in San Francisco on April 1, 2015. Covers PR measurement through three specific tactics - share of voice, competitive benchmarking and correlations.
3 Ways Brands Can Tackle the Media Transparency ChallengeOrigami Logic
Media transparency is top of mind for many marketers in the wake of the recent report from the Association of National Advertisers. Brands are investing more in digital channels than ever but getting less on a per dollar basis than expected, due to the murky state of the media supply chain. This has recently become more evident with Facebook’s admission that they have wrongly reported video view metrics. Marketers are becoming increasingly hesitant that other publishers have made the same mistakes and haven’t come clean.
Bottom line, many brands lack transparent access to performance data and are finding it increasingly difficult to manage their spend and drive effectiveness across the ever-expanding universe of marketing channels.
Join us for a webinar to discuss three important steps advertisers can take to tackle the transparency challenge and get maximum payback from their marketing investments.
- Build data transparency and accountability across your internal and external global marketing teams with a common view of cross-channel performance.
- Track media spend and progress against your plan by collecting complete, real-time data directly from media partners and publishers.
- Enable a zero-trust approach to data that enlists all parties - internal and external - in verifying performance data to establish trust along the entire data workflow.
The Chameleon Product Management Model Pat Scherer
Product Management roles have continuously evolved since P&G’s 1931 introduction of the “brand man”. PM models which focus on strategy, planning and brand management are incomplete in today’s dynamic world of Agile, Lean, digital presence, growth-hacking and crowdsourcing. Pat Scherer introduces an alternative model that she has employed with Executives and Product teams to
• Visualize “whole product” requirements, lifecycles and organizational roles
• Assess skills and skill gaps
• Align priorities between leadership and teams
This new Spotlight Report explores the goals and challenges associated with marketing analytics. It shows how marketing success is measured, evaluated, reported and optimized. The report data and charts are based on a comprehensive survey of marketing professionals in our Technology Marketing Community on LinkedIn.
Key findings include:
- Marketers expect four key benefits from marketing analytics: (1) better understanding which marketing platforms deliver the most ROI, (2) better prioritization of marketing tactics, (3) better marketing message and positioning, and (4) better demonstration of the value marketing contributes to sales.
- Gaining actionable insights from marketing analytics is by far the most important business objective. Being able to combine data to achieve those insights is the top operational objective.
- Lack of resources, data quality, and lack of system integration are the most mentioned challenges.
- Marketing analytics budgets are expected to grow for about half of respondents.
- The most popular applications for marketing analytics are Google Analytics and Microsoft Excel.
We hope you will enjoy the report - you can download it here: http://www.marketingbuddy.com/download-the-marketing-analytics-report/
Building Better Products: Creating the "Right" Product Roadmap with DataShelley Reece
Data can be qualitative or quantitative, and comes from multiple sources: customer interviews, product usage & funnel analytics, company financial performance, and internal stakeholders. How do you use that data to create a product roadmap that is aligned with your organization’s business needs?
Data-Driven PR Metrics: Share of Voice, Competitive Benchmarking, CorrelationsSandra Fathi
Presentation given at eMetrics Summit in San Francisco on April 1, 2015. Covers PR measurement through three specific tactics - share of voice, competitive benchmarking and correlations.
3 Ways Brands Can Tackle the Media Transparency ChallengeOrigami Logic
Media transparency is top of mind for many marketers in the wake of the recent report from the Association of National Advertisers. Brands are investing more in digital channels than ever but getting less on a per dollar basis than expected, due to the murky state of the media supply chain. This has recently become more evident with Facebook’s admission that they have wrongly reported video view metrics. Marketers are becoming increasingly hesitant that other publishers have made the same mistakes and haven’t come clean.
Bottom line, many brands lack transparent access to performance data and are finding it increasingly difficult to manage their spend and drive effectiveness across the ever-expanding universe of marketing channels.
Join us for a webinar to discuss three important steps advertisers can take to tackle the transparency challenge and get maximum payback from their marketing investments.
- Build data transparency and accountability across your internal and external global marketing teams with a common view of cross-channel performance.
- Track media spend and progress against your plan by collecting complete, real-time data directly from media partners and publishers.
- Enable a zero-trust approach to data that enlists all parties - internal and external - in verifying performance data to establish trust along the entire data workflow.
The Chameleon Product Management Model Pat Scherer
Product Management roles have continuously evolved since P&G’s 1931 introduction of the “brand man”. PM models which focus on strategy, planning and brand management are incomplete in today’s dynamic world of Agile, Lean, digital presence, growth-hacking and crowdsourcing. Pat Scherer introduces an alternative model that she has employed with Executives and Product teams to
• Visualize “whole product” requirements, lifecycles and organizational roles
• Assess skills and skill gaps
• Align priorities between leadership and teams
This new Spotlight Report explores the goals and challenges associated with marketing analytics. It shows how marketing success is measured, evaluated, reported and optimized. The report data and charts are based on a comprehensive survey of marketing professionals in our Technology Marketing Community on LinkedIn.
Key findings include:
- Marketers expect four key benefits from marketing analytics: (1) better understanding which marketing platforms deliver the most ROI, (2) better prioritization of marketing tactics, (3) better marketing message and positioning, and (4) better demonstration of the value marketing contributes to sales.
- Gaining actionable insights from marketing analytics is by far the most important business objective. Being able to combine data to achieve those insights is the top operational objective.
- Lack of resources, data quality, and lack of system integration are the most mentioned challenges.
- Marketing analytics budgets are expected to grow for about half of respondents.
- The most popular applications for marketing analytics are Google Analytics and Microsoft Excel.
We hope you will enjoy the report - you can download it here: http://www.marketingbuddy.com/download-the-marketing-analytics-report/
Building Better Products: Creating the "Right" Product Roadmap with DataShelley Reece
Data can be qualitative or quantitative, and comes from multiple sources: customer interviews, product usage & funnel analytics, company financial performance, and internal stakeholders. How do you use that data to create a product roadmap that is aligned with your organization’s business needs?
How to design a modern Marketing and Communications department in an agile ma...Paul Cowan
Marketing departments still remain in an old, hierarchical structure with a massive reliance on agencies and vendors to do much of the brand positioning and communications work. This model is inefficient, outdated and removes the IP from the ownership of the company. This document reveal the 3 key issues that are forcing change on how marketing organizations structure and deploy, with a recommended structure and people required in the modern marketing world.
Frank Sullivan at CloudWATCH Summit 2017
The CW2 Market & Technology Readiness Level (“MTRL”) framework provides start-ups and R&I projects with a holistic view of how to mature your innovative ideas in a simple way - with a single score. It offers you a faster way to assess, measure and support technology projects. We’ll bring together EC funded projects and TQ start-ups to pitch their ideas, and advice on developing a business case starting with the end user problem being addressed, advice on packaging the ‘big idea’ and enabling the cross pollination of ideas for business models between projects as a source of valuable feedback.
#AMECWebinar – How Can PR Measurement Benefit Your Business?Gorkana
To coincide with the launch of the AMEC Education Programme on 30th Jan, we hosted a PR measurement webinar with AMEC and Booz Allen Hamilton, which provided PRs with practical knowledge to effectively measure communications activity and position in the context of an organisation's wider objectives.
This presentation provides the ultimate guide to Portfolio Product Management
1) New Product Development
New Product Development Process
Internal Sources of New Product Ideas
External Sources of New Product Ideas
Idea Screening
Concept Testing
Business Analysis of New Products
Develop a Marketing Strategy
Agile Product Development - Scrum Framework
Test Marketing
Commercialization
2) Performance Evaluation
Performance Evaluation: Major Component Activities
Performance Evaluation Process
Performance Attribution Analysis
Scope of Performance Appraisal
Scope of Investment Performance Presentation
3) Risk Management
Risk Management Procedure
Risk Identification
Risk Assessment
Risk Control Matrix
Risk Item Tracking
4) Portfolio Prioritization
Portfolio Prioritization Process
Project Portfolio Prioritization Matrix
Product Prioritization Frameworks
5) Resource Optimization
Factors Affecting Project Resource Management including Optimization
Resource Optimization - Time phased resource plan
Schedule Optimization
Multi-Project Critical Path
Multi-Project Critical Chain
6) ROI Maximization
Agile Investment Management
Product Portfolio Investment Map
5 Tips for Product Development Strategy
7) Product Consistency
Brand Consistency
UX/UI Consistency
Write YOUR Killer Product Vision - sv pcamp mar-18Roger Snyder
In this deck, you’ll learn the key techniques for writing your Product Vision. At Silicon Valley Product Camp '18, we led a workshop using these slides for participants to write their own first draft product vision, then work with myself and Pam Schure and Colleen O'Rourke from 280 Group to further refine them.
When done right, surveys can provide extremely valuable content for marketing programs that demonstrate a firm’s insights on important business topics and generate awareness of the firm overall.
Yet many firms struggle to create surveys that provide sufficient return on investment. Some firms cannot get sufficient responses to their survey despite having the research in the field for several months. Others are able to generate volumes of survey data but have trouble finding anything compelling in the research. Still others believe their surveys provide interesting insights but are roundly ignored by the media and clients and prospects.
In this presentation, we draw upon our extensive work on surveys during the past 15 years to explore the common pitfalls in survey projects and how professional services organizations can avoid them to get the biggest return on their survey investment.
The Revenue Operations to Revenue Acceleration Framework Every Modern Busines...RocketSource
There is no silver bullet that can get brands to revenue acceleration. Instead, companies have to build a strong revenue operations infrastructure based on empathetic customer experience initiatives, intelligent data ops, and innovative content generation. Once you start with the end in mind, your organization can get to a sustainable — and much more feasible — revenue acceleration solution.
Proof of Concept: What It Is and How to Do it RightAdRoll
Before you take on the risk and cost of developing an idea into a commercial product, there’s a crucial step that every business must first take. It’s called “proof of concept.” Here’s what it is, why it’s necessary, and how to get started.
"Marketing Analytics and Applications": Course IntroductionMasao Kakihara
Initial course introduction slides for "Marketing Analytics and Applications" course at SMU MITB program (AY2016 Term 1).
http://sis.smu.edu.sg/master-it-business
This Toolkit was created by ex-McKinsey, Havas & Deloitte Consultants specialized in Marketing, Sales & Communication Strategy. It includes all the Frameworks, Tools & Templates required to help you define and execute your Sales, Marketing, Communication and Pricing Strategy & Plan. This Slideshare Powerpoint presentation is only a small preview of our Toolkit. You can download the entire Toolkit in Powerpoint and Excel at www.slidebooks.com.
Are you looking for different ways to market to your consumers? In this new series we cover different strategies that marketers can use. Covered in this first part is: affinity, behavioral and ethical marketing.
Better Together: How Integrating Your Sales Tools Can Accelerate Sales Perfor...Demand Metric
This Sales Tool Integration study had a simple goal: to determine if integrating multiple sales tools that support different parts of the buying journey result in greater efficiencies and better outcomes.
PRx: The Future of Public Relations & MediaSandra Fathi
PRx is a conference hosted by the PRSA Tri-State District. It took place on October 21, 2014 at the Yale Club in NYC. Speakers included:
Fred Cook, President and CEO, Golin @fredcook
Barri Rafferty, Senior Partner and CEO of North American Ketchum @barrirafferty
Richard Galant, Senior Editor, Opinion, CNN Digital @richny
Chris Allbritton, Senior Editor, The Daily Beast, & Freelance Writer @chrisallbritton
Steve Barrett, Editor in Chief, PR Week @Steve_J_Barrett
Brendan Lewis, Director of Communications, Foursquare @bplewis
Laura Covington, Communications Manager, Foursquare @lpc
Megan Hess, Assistant Editor, Mashable @mhess4
Sandra Fathi, President, Affect @sandrafathi
How to design a modern Marketing and Communications department in an agile ma...Paul Cowan
Marketing departments still remain in an old, hierarchical structure with a massive reliance on agencies and vendors to do much of the brand positioning and communications work. This model is inefficient, outdated and removes the IP from the ownership of the company. This document reveal the 3 key issues that are forcing change on how marketing organizations structure and deploy, with a recommended structure and people required in the modern marketing world.
Frank Sullivan at CloudWATCH Summit 2017
The CW2 Market & Technology Readiness Level (“MTRL”) framework provides start-ups and R&I projects with a holistic view of how to mature your innovative ideas in a simple way - with a single score. It offers you a faster way to assess, measure and support technology projects. We’ll bring together EC funded projects and TQ start-ups to pitch their ideas, and advice on developing a business case starting with the end user problem being addressed, advice on packaging the ‘big idea’ and enabling the cross pollination of ideas for business models between projects as a source of valuable feedback.
#AMECWebinar – How Can PR Measurement Benefit Your Business?Gorkana
To coincide with the launch of the AMEC Education Programme on 30th Jan, we hosted a PR measurement webinar with AMEC and Booz Allen Hamilton, which provided PRs with practical knowledge to effectively measure communications activity and position in the context of an organisation's wider objectives.
This presentation provides the ultimate guide to Portfolio Product Management
1) New Product Development
New Product Development Process
Internal Sources of New Product Ideas
External Sources of New Product Ideas
Idea Screening
Concept Testing
Business Analysis of New Products
Develop a Marketing Strategy
Agile Product Development - Scrum Framework
Test Marketing
Commercialization
2) Performance Evaluation
Performance Evaluation: Major Component Activities
Performance Evaluation Process
Performance Attribution Analysis
Scope of Performance Appraisal
Scope of Investment Performance Presentation
3) Risk Management
Risk Management Procedure
Risk Identification
Risk Assessment
Risk Control Matrix
Risk Item Tracking
4) Portfolio Prioritization
Portfolio Prioritization Process
Project Portfolio Prioritization Matrix
Product Prioritization Frameworks
5) Resource Optimization
Factors Affecting Project Resource Management including Optimization
Resource Optimization - Time phased resource plan
Schedule Optimization
Multi-Project Critical Path
Multi-Project Critical Chain
6) ROI Maximization
Agile Investment Management
Product Portfolio Investment Map
5 Tips for Product Development Strategy
7) Product Consistency
Brand Consistency
UX/UI Consistency
Write YOUR Killer Product Vision - sv pcamp mar-18Roger Snyder
In this deck, you’ll learn the key techniques for writing your Product Vision. At Silicon Valley Product Camp '18, we led a workshop using these slides for participants to write their own first draft product vision, then work with myself and Pam Schure and Colleen O'Rourke from 280 Group to further refine them.
When done right, surveys can provide extremely valuable content for marketing programs that demonstrate a firm’s insights on important business topics and generate awareness of the firm overall.
Yet many firms struggle to create surveys that provide sufficient return on investment. Some firms cannot get sufficient responses to their survey despite having the research in the field for several months. Others are able to generate volumes of survey data but have trouble finding anything compelling in the research. Still others believe their surveys provide interesting insights but are roundly ignored by the media and clients and prospects.
In this presentation, we draw upon our extensive work on surveys during the past 15 years to explore the common pitfalls in survey projects and how professional services organizations can avoid them to get the biggest return on their survey investment.
The Revenue Operations to Revenue Acceleration Framework Every Modern Busines...RocketSource
There is no silver bullet that can get brands to revenue acceleration. Instead, companies have to build a strong revenue operations infrastructure based on empathetic customer experience initiatives, intelligent data ops, and innovative content generation. Once you start with the end in mind, your organization can get to a sustainable — and much more feasible — revenue acceleration solution.
Proof of Concept: What It Is and How to Do it RightAdRoll
Before you take on the risk and cost of developing an idea into a commercial product, there’s a crucial step that every business must first take. It’s called “proof of concept.” Here’s what it is, why it’s necessary, and how to get started.
"Marketing Analytics and Applications": Course IntroductionMasao Kakihara
Initial course introduction slides for "Marketing Analytics and Applications" course at SMU MITB program (AY2016 Term 1).
http://sis.smu.edu.sg/master-it-business
This Toolkit was created by ex-McKinsey, Havas & Deloitte Consultants specialized in Marketing, Sales & Communication Strategy. It includes all the Frameworks, Tools & Templates required to help you define and execute your Sales, Marketing, Communication and Pricing Strategy & Plan. This Slideshare Powerpoint presentation is only a small preview of our Toolkit. You can download the entire Toolkit in Powerpoint and Excel at www.slidebooks.com.
Are you looking for different ways to market to your consumers? In this new series we cover different strategies that marketers can use. Covered in this first part is: affinity, behavioral and ethical marketing.
Better Together: How Integrating Your Sales Tools Can Accelerate Sales Perfor...Demand Metric
This Sales Tool Integration study had a simple goal: to determine if integrating multiple sales tools that support different parts of the buying journey result in greater efficiencies and better outcomes.
PRx: The Future of Public Relations & MediaSandra Fathi
PRx is a conference hosted by the PRSA Tri-State District. It took place on October 21, 2014 at the Yale Club in NYC. Speakers included:
Fred Cook, President and CEO, Golin @fredcook
Barri Rafferty, Senior Partner and CEO of North American Ketchum @barrirafferty
Richard Galant, Senior Editor, Opinion, CNN Digital @richny
Chris Allbritton, Senior Editor, The Daily Beast, & Freelance Writer @chrisallbritton
Steve Barrett, Editor in Chief, PR Week @Steve_J_Barrett
Brendan Lewis, Director of Communications, Foursquare @bplewis
Laura Covington, Communications Manager, Foursquare @lpc
Megan Hess, Assistant Editor, Mashable @mhess4
Sandra Fathi, President, Affect @sandrafathi
Before Disaster Strikes: Creating an Effective Crisis Communications PlanSandra Fathi
This webinar was presented by WOMMA on December 10, 2014. It covers Crisis Communications and Crisis Planning for public relations, social media and marketing professionals.
Bloggers Speak Out: New paid and pitching techniques to score more placement Sandra Fathi
This PPT was presented as part of a webinar for PR Daily entitled "Bloggers Speak Out: New paid and pitching techniques to score more placement." The webinar had three presenters and this portion was given by Sandra Fathi. It covers what's new in blogger relations, influencer marketing strategies, research and tools, promotions and sponsorships and product and service reviews.
Data-Driven Headlines: A Guide to Securing Media Coverage Through DataSandra Fathi
Webinar given on October 28, 2014 for PRSA. Geared towards public relations professionals and marketers seeking media coverage for their company by leveraging data.
How to Create an Effective Crisis Communications Plan Before Disaster StrikesSandra Fathi
Presented at Ragan's Breakthrough Strategies for Corporate Communications in Dallas, TX, at AT&T, Nov. 12, 2014. This presentation covers the four stages of a crisis and how to help prevent, mitigate and respond to a full-blown crisis.
Fear Factor Metrics: PR Metrics Communicators Fear MostSandra Fathi
Presentation given at PR News Measurement Conference in Chicago on November 18, 2015. Covers key measurement concepts including Share of Voice (SOV), Competitive Benchmarking & Correlations
Trade Secrets Your Agency Isn't SharingSandra Fathi
If you have never worked in a PR agency, their doings can seem mysterious. How does the agency get all of that coverage for their clients? Is it because of exclusive relationships with publications? Is it because they meet reporters for drinks or play golf together? What is the black magic that commands such high retainers? If you haven't been inside an agency, and your company expects you to hire and manage one, it can be intimidating. Agencies prefer to adopt a mystique about how they work because they think that keeping you in the dark will give them the upper hand in negotiations. However, the more you know about agency operations, the better results you achieve for your company and the more value you extract from your agency. In this session, we'll review models of agency operations and discuss the factors you need to know when engaging an agency.
We'll discuss:
Comparing apples to apples: how to compare agencies during the dreaded RFP process
How to see through the bull@#*%: Relationships don't mean a thing if they don't know how to tell your story
How to avoid the bait and switch: meet your team—not just the sales team—during the hiring process
How to negotiate guaranteed results into your agency agreement
How to save time and money—dictate how your hours should and shouldn't be spent in a retainer relationship
How to set yourself up for success: what you need to do to educate your new partner
This presentation was given at Ragan's 7th Annual Employee Communications, PR & Social Media Summit at Microsoft on October 28th, 2015
Vendor Selection Matrix - Capacity Management - Top 15 Vendors in 2016TeamQuest Corporation
Independent analyst report on the top 15 vendors in capacity management software and SaaS. More than 1300 IT buyers of capacity management software were surveyed and more than 20,000 data points collected and evaluated. Vendors are ranked in terms of:
*Vision & Go-To-Market
*Innovation & Partner Ecosystem
*Company Viability & Execution Capabilities
*Differentiation & USP
*Breadth & Depth of Solution Offering
*Market Share & Growth
*Customer Satisfaction & Mindshare
*Price vs Value
TeamQuest was ranked #2 overall and has the highest scores for customer satisfaction and price vs value in the industry.
Sumerian named as the rising saas star in capacity management globallySumerian
In February 2016, Independent research house Research in Action named Sumerian as the rising SaaS star in Capacity Management globally. Sumerian were ranked highest for customer satisfaction and price versus value across the industry and a the top vendor for Capacity Management strategy. Sumerian also ranked highest for customer satisfaction and price versus value across the capacity management and IT capacity planning industry.
Advocacy marketing and programs for Startups. This presentation is about reviews, testimonials, client cases and other programs like influencer marketing that you can use to create word of mouth.
Part of the "Making Your Funnel Work" program by E-commercemanagers.com in close cooperation with Startupbootcamp.
BARC BI es la encuesta anual más grande y más completa del mundo de los usuarios finales de Business Intelligence. El informe de este año se basa en los resultados de encuestar a más de 3.250 profesionales de BI, llevada a cabo en 2015.
Una vez más, los usuarios de BI tenían grandes cosas que decir sobre Qlik.
Qlik ocupa el lugar # 1 entre los grandes proveedores por sus beneficios comerciales, competitividad, rendimiento, satisfacción del producto y satisfacción del cliente.
Qlik cuenta en los despliegues de tamaño medio como # 1 en el ranking de competitividad y rendimiento.
Descubra por qué Qlik ocupa el lugar # 1 en 15 categorías contra sus competidores si esta considerándolo para su compra.
20/10 Vision: Building A 21st Century Market Research OrganizationGregory Weiss
A strategic vision to create a 21st century market research organization, leveraging technology to provide value-added services and get more return from staff research efforts
SVPMA: Elevating from Consumer to Mission Critical ValueSVPMA
SVPMA March 2014 Monthly event:
“Elevating from Consumer to Mission Critical Value” with Brian Cox, Senior Director of Marketing for Enterprise Solutions, SanDisk
Read more: http://svpma.org/2014/03/march-2014-event-2/
Bootstrap, Angel or Venture: Determining the Right Financing Strategy for You...Judy Loehr
This presentation was shared at Dreamforce 2016 to help early-stage cloud business application startup teams understand how investors will evaluate their markets so they can plan the right financing strategy from the beginning.
In this webinar, expanding on Acquisio’s recent Guide to the Best Marketing Automation Solutions, follow some of the leading voices in digital marketing as they discuss the best automation solutions in ad testing, creative and reporting.
Latest Innovations from Workday Analytics and PlanningWorkday, Inc.
Learn from our product leaders through viewing the highlights of 2020R1, including the latest from Adaptive Insights, Workday Prism Analytics, and core reporting in Workday HCM and Workday Financial Management.
Although Big Data is changing enterprise data architecture models, support for Big Data extends beyond the walls of IT. The most successful companies are focused on building strong business cases for Big Data to drive support, adoption and funding though the enterprise.
This webinar investigated the two perspectives in constructing a business case for Big Data as well as how to create a compelling business case for Big Data success.
During this webinar, we covered:
-Challenges Creating Business Cases for Big Data
-Two perspectives for building Big Data business-cases
-Building the business-focused case and getting to monetized benefits
-Fortifying your business case with IT-benefits
Cyber Crime: Preparing Your Organization for the New NormalSandra Fathi
Cyber crime is rampant and every organization must prepare itself for the when, not if, they will have a data breach. This presentation was given at Pworld's Crisis Communications Boot Camp in Ottawa, CA June 13, 2019
This presentation was given at the FPRA Capital Chapter's meeting in Tallahasse on May 25, 2017. It covers what communicators need to know in the event of a data breach or cyber security incident.
Crisis Communications in the Age of Social MediaSandra Fathi
Crisis Communications in the Age of Social Media. Presented by Sandra Fathi at the Ragan Corporate Communicators Conference, June 11, 2014, Chicago #raganCCC
Crisis Communications in the Social Media Age #RaganDisneySandra Fathi
Crisis Communications in the Age of Social Media by Sandra Fathi, President, Affect. This presentation was given on April 5, 2014 at the Ragan Social Media for PR and Corporate Communicators Conference in Orlando, Florida. #ragandisney
Techniques to optimize the pagerank algorithm usually fall in two categories. One is to try reducing the work per iteration, and the other is to try reducing the number of iterations. These goals are often at odds with one another. Skipping computation on vertices which have already converged has the potential to save iteration time. Skipping in-identical vertices, with the same in-links, helps reduce duplicate computations and thus could help reduce iteration time. Road networks often have chains which can be short-circuited before pagerank computation to improve performance. Final ranks of chain nodes can be easily calculated. This could reduce both the iteration time, and the number of iterations. If a graph has no dangling nodes, pagerank of each strongly connected component can be computed in topological order. This could help reduce the iteration time, no. of iterations, and also enable multi-iteration concurrency in pagerank computation. The combination of all of the above methods is the STICD algorithm. [sticd] For dynamic graphs, unchanged components whose ranks are unaffected can be skipped altogether.
Opendatabay - Open Data Marketplace.pptxOpendatabay
Opendatabay.com unlocks the power of data for everyone. Open Data Marketplace fosters a collaborative hub for data enthusiasts to explore, share, and contribute to a vast collection of datasets.
First ever open hub for data enthusiasts to collaborate and innovate. A platform to explore, share, and contribute to a vast collection of datasets. Through robust quality control and innovative technologies like blockchain verification, opendatabay ensures the authenticity and reliability of datasets, empowering users to make data-driven decisions with confidence. Leverage cutting-edge AI technologies to enhance the data exploration, analysis, and discovery experience.
From intelligent search and recommendations to automated data productisation and quotation, Opendatabay AI-driven features streamline the data workflow. Finding the data you need shouldn't be a complex. Opendatabay simplifies the data acquisition process with an intuitive interface and robust search tools. Effortlessly explore, discover, and access the data you need, allowing you to focus on extracting valuable insights. Opendatabay breaks new ground with a dedicated, AI-generated, synthetic datasets.
Leverage these privacy-preserving datasets for training and testing AI models without compromising sensitive information. Opendatabay prioritizes transparency by providing detailed metadata, provenance information, and usage guidelines for each dataset, ensuring users have a comprehensive understanding of the data they're working with. By leveraging a powerful combination of distributed ledger technology and rigorous third-party audits Opendatabay ensures the authenticity and reliability of every dataset. Security is at the core of Opendatabay. Marketplace implements stringent security measures, including encryption, access controls, and regular vulnerability assessments, to safeguard your data and protect your privacy.
Chatty Kathy - UNC Bootcamp Final Project Presentation - Final Version - 5.23...John Andrews
SlideShare Description for "Chatty Kathy - UNC Bootcamp Final Project Presentation"
Title: Chatty Kathy: Enhancing Physical Activity Among Older Adults
Description:
Discover how Chatty Kathy, an innovative project developed at the UNC Bootcamp, aims to tackle the challenge of low physical activity among older adults. Our AI-driven solution uses peer interaction to boost and sustain exercise levels, significantly improving health outcomes. This presentation covers our problem statement, the rationale behind Chatty Kathy, synthetic data and persona creation, model performance metrics, a visual demonstration of the project, and potential future developments. Join us for an insightful Q&A session to explore the potential of this groundbreaking project.
Project Team: Jay Requarth, Jana Avery, John Andrews, Dr. Dick Davis II, Nee Buntoum, Nam Yeongjin & Mat Nicholas
2. ABOUT
ME
• Sandra
Fathi
• President,
Affect
• Public
RelaJons,
Social
Media,
MarkeJng
• Council
of
PR
Firms
• PRSA
Past
PosiJons:
– Tri-‐State
Chair
– NY
Chapter
President
– Technology
SecJon
Chair
• WOMMA
2
4. MEASUREMENT
&
METRICS
Measurement Objectives
1. Proving value of public relations activities
2. Proving ongoing improvement in performance
3. Securing headcount/budget for programs
4. Demonstrating ROI compared with true business metrics
5. MEASUREMENT
&
METRICS
Sample
PR
Key
Performance
Indicators
(KPIs):
1. Scores: Indices/scoring mechanisms to track valuable outcomes/results
• Quantity: sheer volume of media hits
• Quality: score for Tier 1,2,3, score for feature, prominent, mention
2. Correlations: Between outputs, outcomes and business results.
• Track events with lead generation (online, email, phone, events)
• Track PR/social events with Web traffic
3. Check Boxes: Meeting specific, finite objectives
• # of articles/month
• # of articles in target industries/vertical markets
• # of press releases per year
• # of members/attendees/downloads/registrations (hard numbers)
6. PR
MEASUREMENT
Three
Concepts
for
Discussions:
• Share
of
Voice
• CompeJJve
Benchmarking
• CorrelaJons
@sandrafathi
6
8. DEFINITION
Share
of
Voice:
Comparing
your
crucial
performance
metrics
against
those
of
compeJtors
or
the
market.
• You
have
to
measure
something
• What
you
measure
needs
to
be
analyzed
proporJonately
against
compeJtor
data
(or
market
data)
to
establish
market
share
@sandrafathi
8
9. THE
FORMULA
Number
of
ConversaJons
Including
Your
Company
=
X
*
100
=
%
SOV
Total
ConversaJons
on
a
Topic
@sandrafathi
9
11. SHARE
OF
VOICE
I
72%
28
%
ConversaJons
Talk
About
Me
@sandrafathi
11
12. SHARE
OF
VOICE
II
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Q1
Q2
Q3
Q4
CompeJtor
C
CompeJtor
B
CompeJtor
A
Our
Company
@sandrafathi
12
13. SHARE
OF
VOICE
III
300
ArJcles
MenJon
My
Company
145
ArJcles
MenJon
CompeJtor
589
Industry
ArJcles
87
ArJcles
MenJon
Both
51%
SOV
in
the
Industry
@sandrafathi
13
14. KEEP
IN
MIND
• Share
of
voice
should
be
defined
for
a
period
of
Jme
(finite
start
and
end).
• Share
of
voice
is
ojen
most
useful
when
limited
to
a
single
plakorm
or
medium.
For
example,
business
press
coverage
or
Twimer.
• Share
of
voice
can
be
overwhelming
if
trying
to
look
at
too
large
a
segment
or
industry.
Try
choosing
SOV
among
top
compeJtors
or
in
key
interest
areas.
@sandrafathi
14
18. ONLY
PART
OF
THE
STORY
• Doesn’t
consider
senJment
• Doesn’t
consider
sources
(exclude
self
produced/owned
media)
• Doesn’t
consider
quality,
only
quanJty
(Is
NYT
blog
same
as
obscure
geek’s
tweet?)
• Don’t
accept
the
data
blindly
–
human
verificaJon
is
required
with
any
tool
@sandrafathi
18
19. OTHER
APPLICATIONS
&
CONSIDERATIONS
ConsideraJons:
• Apply
senJment
or
tonal
filters
(posiJve/negaJve)
• Apply
qualitaJve
measures
(by
Jer
or
by
type)
ApplicaJons:
• Industry
trends/hot
topics
(i.e.
SOV
on
cloud
security)
• Specific
products
or
services
• Broken
down
by
geographic
or
demographic
parameters
(i.e.
SOV
in
18-‐25
market)
@sandrafathi
19
21. DEFINITION
CompeJJve
Benchmarking:
The
conJnuous
pracJce
of
comparing
a
company’s
pracJces
and
performance
metrics
against
the
most
successful
compeJtors
in
the
industry.
• You
measure
processes
and
results
• You
must
idenJfy
a
‘benchmark’
or
indicator
that
will
be
a
unit
of
measure
to
compare
• The
desired
outcome
is
to
understand
which
processes
lead
to
greater
success
(best
pracJces)
in
order
to
improve
your
company’s
performance
@sandrafathi
21
22. COMPETITIVE
BENCHMARKING
• IdenJfy
my
compeJJve
set
for
comparison
• Choose
my
units
of
measure:
press
coverage
• Set
parameters:
top
20
business
and
trade
• Define
a
Jme
period:
6
months
• Choose
a
tool
(news
monitoring
service)
or
begin
manual
research
@sandrafathi
22
23. EXAMPLE:
RADWARE
ObjecJve:
• Build
&
Maintain
Radware’s
PosiJon
as
a
Thought
Leader
on
ADC
and
Security
• Maximize
Radware’s
Overall
Public
RelaJons
Results
Strategy:
• Compare
and
Contrast
Radware’s
Press
Release
Output
with
Top
3
ADC
and
Security
CompeJtors
• Compare
and
Contrast
Radware’s
Coverage
with
Top
3
ADC
and
Security
CompeJtors
• Analyze
Results
• Apply
Best
PracJces
and
Lessons
Learned
to
Radware
to
Improve
Overall
Performance
@sandrafathi
23
25. • Analysis
of
press
release
strategy
and
resulJng
coverage
over
6
month
period
• Specifically
as
it
relates
to
relevant
products
or
business
units
• Only
in
top
20
business
and
industry/sector
publicaJons
METHODOLOGY
@sandrafathi
25
32. ADC
CONCULSIONS
• Number
of
press
releases
did
not
correlate
to
number
of
arJcles
• Radware
was
leading
in
SOV
on
key
topic
(ADC)
amongst
compeJtors
and
the
quality
of
coverage
by
comparison
was
significant
(ValidaJon!)
• Overwhelming
majority
of
Radware’s
ADC
coverage
was
generated
by
reports
(ValidaJon!)
with
product
and
customer
news
trailing
far
behind
• CompeJtors
were
leading
with
product
news
and
capturing
media
amenJon
(Opportunity!)
• No
one
was
successfully
telling
the
customer
story
(Opportunity!)
@sandrafathi
32
36. SECURITY
CONCLUSIONS
• Radware
is
#2
in
overall
SOV
but
the
quality
is
not
as
strong
(more
menJons
vs.
features)
• Leading
customer
and
partner
conversaJons
(ValidaJon)
• Good
job
at
Story
Hijacking
(responding
to
security
hacks)
but
room
for
improvement
(ValidaJon)
• CompeJtors
winning
at
report
coverage
and
commentary
(Opportunity!)
@sandrafathi
36
37. CONSIDERATIONS
• Good
for
understanding
what
worked
but
not
necessarily
‘how’
it
worked
• Costs
for
research
may
outweigh
benefits
of
insights
• Once
you’ve
idenJfied
the
‘best
pracJces’
you
may
or
may
not
be
able
to
replicate
them
• Consider
non-‐compeJtor
companies
to
benchmark
• Do
you
want
to
‘emulate’
or
‘innovate’?
@sandrafathi
37
39. DEFINITION
CorrelaJon:
A
mutual
relaJonship,
or
interdependence,
between
two
or
more
things.
• In
the
absence
of
being
able
to
prove
‘causality’
you
may
be
able
to
demonstrate
a
‘correlaJon’
to
demonstrate
the
impact
of
a
PR
or
markeJng
program
• A
correlaJon
is
posiJve
when
the
values
increase
together
• A
correlaJon
is
negaJve
when
the
values
decrease
together
@sandrafathi
39
51. CONSIDERATIONS
• User
correlaJons
cauJously
and
don’t
trust
the
math
blindly
• The
visuals
ojen
tell
a
story
as
well
• Remember
that
correlaJon
is
not
causality,
it
can
only
help
as
an
indicator
or
potenJally
predict
probability
• Data
is
sJll
bemer
that
your
opinion
51
@sandrafathi
52. FINAL
THOUGHTS
• In
measurement,
speak
the
language
of
the
C-‐Suite
• Excel
is
sJll
the
best
dashboard
for
data
visualizaJon
• Don’t
be
afraid
to
learn
that
you
are
wrong
• Don’t
be
afraid
to
change
direcJon
• Use
the
data
to
gain
execuJve
support
– Strategy
– Resources
– Headcount
– Budget
52
@sandrafathi
53. THANK
YOU
CONTACT:
Sandra
Fathi
President
Affect
@sandrafathi
web:
affect.com
blog:
techaffect.com
email:
sfathi@affect.com
Slides:
www.slideshare.net/sfathi