Sandra Fathi, president of Affect, discusses metrics for measuring public relations that impress executives. She outlines objectives like proving value and ROI. Key performance indicators can track outcomes like lead generation, website traffic, and revenue generation. Share of voice compares a company's metrics to competitors' as a percentage of total conversations on a topic. Tracking correlations between PR activities, outputs, and business results is also important. Lead generation and revenue generation are most meaningful to executives.
Parlare in pubblico. Tenere viva l’attenzione, farsi capire, convincere chi a...Gianluca Giansante
Come dare un’immagine di sicurezza e di professionalità? Come usare il corpo, la voce e lo sguardo per attirare l'attenzione di chi ci ascolta e farsi capire?
Parlare in pubblico genera ansia e tensione anche negli oratori più esperti. Una recente ricerca ha dimostrato che fra le fobie delle persone parlare in pubblico viene prima della guerra, della bancarotta e delle malattie.
Il risultato? Molto spesso chi parla in pubblico inizia a parlare o a leggere il proprio intervento velocemente con la testa tuffata sul proprio testo scritto senza guardare il pubblico. Lo fa a ritmo velocissimo, proprio per finire il più in fretta possibile e terminare la situazione di disagio.
Non sarebbe così grave se non fosse che un oratore che non sa usare il linguaggio del corpo, il tono della vice, che non interagisce con l’uditorio, non consente di far arrivare il suo messaggio. Le persone non riescono a seguirlo, si distraggono o addirittura non riescono a sentire quello che dice.
In questa presentazione ho sintetizzato alcuni di consigli utili sia a chi non ha mai parlato in pubblico sia a chi lo fa più spesso ma vuole migliorare il suo stile.
UNICEF Digital Strategy, social media, mobile, web, video, photo, global comm...Jim Rosenberg
Digital strategy. Engagement through seamless integration of web, social media, visual content. Forming a digital strategy that works across a large global organization. Utilizing visual story telling through social channels. How we measure engagement, and avoid audience fatigue.
This is a course that I prepared and delivered as a guest lecturer for the Media Ethics Course at Indiana University- Bloomington. The purpose was to examine the many challenges PR practitioners face in trying to communicate truthfully, avoid crises, and promote transparency in all their stakeholder relationships.l
In this presentation we will learn ‘’ Evolution of Communication Theories’’ Before starting this we are discussing about basic communication and communication theories.
Communication: Communication is simply the act of transferring information from one place, person or group to another.
Communication theories: Communication theory is a proposed description of communication phenomena, the relationships among them, a storyline describing these relationships, and an argument for these three elements. Communication theory provides a way of talking about and analyzing key events, processes, and commitments that together form communication
Parlare in pubblico. Tenere viva l’attenzione, farsi capire, convincere chi a...Gianluca Giansante
Come dare un’immagine di sicurezza e di professionalità? Come usare il corpo, la voce e lo sguardo per attirare l'attenzione di chi ci ascolta e farsi capire?
Parlare in pubblico genera ansia e tensione anche negli oratori più esperti. Una recente ricerca ha dimostrato che fra le fobie delle persone parlare in pubblico viene prima della guerra, della bancarotta e delle malattie.
Il risultato? Molto spesso chi parla in pubblico inizia a parlare o a leggere il proprio intervento velocemente con la testa tuffata sul proprio testo scritto senza guardare il pubblico. Lo fa a ritmo velocissimo, proprio per finire il più in fretta possibile e terminare la situazione di disagio.
Non sarebbe così grave se non fosse che un oratore che non sa usare il linguaggio del corpo, il tono della vice, che non interagisce con l’uditorio, non consente di far arrivare il suo messaggio. Le persone non riescono a seguirlo, si distraggono o addirittura non riescono a sentire quello che dice.
In questa presentazione ho sintetizzato alcuni di consigli utili sia a chi non ha mai parlato in pubblico sia a chi lo fa più spesso ma vuole migliorare il suo stile.
UNICEF Digital Strategy, social media, mobile, web, video, photo, global comm...Jim Rosenberg
Digital strategy. Engagement through seamless integration of web, social media, visual content. Forming a digital strategy that works across a large global organization. Utilizing visual story telling through social channels. How we measure engagement, and avoid audience fatigue.
This is a course that I prepared and delivered as a guest lecturer for the Media Ethics Course at Indiana University- Bloomington. The purpose was to examine the many challenges PR practitioners face in trying to communicate truthfully, avoid crises, and promote transparency in all their stakeholder relationships.l
In this presentation we will learn ‘’ Evolution of Communication Theories’’ Before starting this we are discussing about basic communication and communication theories.
Communication: Communication is simply the act of transferring information from one place, person or group to another.
Communication theories: Communication theory is a proposed description of communication phenomena, the relationships among them, a storyline describing these relationships, and an argument for these three elements. Communication theory provides a way of talking about and analyzing key events, processes, and commitments that together form communication
WVU IMC 625 - Advanced Creative Concepts
Throughout this course, we learned to delve into the creative process and hone the skills to develop and execute innovative brand strategies. We tackled the process of building dynamic and engaging campaigns for future employers and clientele.
Creative execution incorporated:
- Audience & insights research
- Current market research
- Brand audit
- Campaign mood board
- Messaging strategy
- Social media marketing
- Digital ads
The annual report is the definitive ranking for creative excellence in branded communications and provides insights, analysis and interviews with Lion-winning creators.
Riso Acquarello - Social Media StrategySara Scotti
Pianificazione delle attività del brand Riso Acquerello sulle piattaforme social per promuovere l'iniziativa didattica Mercoledì Riso, realizzata in collaborazione con Slow Food in vista di Expo 2015. [University Project]
Weitere Informationen finden Sie hier: http://thomas-peham.com/masterarbeit-content-marketing-vorbestellung/
Im Rahmen meiner Masterarbeit habe ich das Thema “Erfolgsfaktoren von Content Marketing Projekten in Online-/Werbe-Agenturen” näher behandelt. Die Masterarbeit gliedert sich in einen theoretischen Teil, welcher Content Marketing näher definiert, den Content Marketing Prozess beschreibt und die unterschiedlichen Einsatzmöglichkeiten von Content Marketing durch Online-Werbe-Agenturen abbildet.
>> Erfolgsfaktoren von Content Marketing
Möchten Sie mehr über Content Marketing erfahren? Eventuell sogar über Content Marketing am deutschsprachigen Markt?
Diese Diplomarbeit stellt einen Einstieg in die Thematik des Content Marketings dar, beschreibt den Content Marketing Prozess, stellt die einzelnen Content Marketing Formate vor und bildet die Einsatzmöglichkeiten von Content Marketing durch österreichische Online-Werbeagenturen ab.
Um Erfolgsfaktoren von Content Marketing Projekten in Österreich identifizieren zu können, wurden Experteninterviews mit Geschäftsführern österreichischer Online-Werbe-Agenturen durchgeführt. Diese wurden zu den angebotenen Content Marketing Leistungen befragt, sowie zu erfolgsentscheidenden Faktoren im Rahmen von Content Marketing Projekten.
>> Warum Content Marketing?
Content Marketing ist derzeit in aller Munde. Es scheint so als beschäftigt sich derzeit die gesamte “Online-/Marketingwelt” mit diesem Thema. Agenturen (PR, Online, Klassik, etc.), Unternehmen, Kreative – jeder möchte am “Geschäft” des Content Marketings teilhaben und möglichst erfolgreich dabei sein.
Das in den meisten Fällen das Thema Content Marketing in Österreich/Deutschland/Schweiz noch “in den Kinderschuhen” steckt, wird dabei nicht berücksichtigt bzw. zwingt das operative Geschäft in (zu) kleinen Zeiträumen zu denken.
Im Rahmen meiner Masterarbeit mit dem Titel “Erfolgsfaktoren von Content Marketing Leistungen in österreichischen Online-Werbe-Agenturen” habe ich mich näher mit der Thematik des Content Marketings in Österreich auseinander gesetzt und einige interessante Erkenntnisse gewonnen.
>> Inhalte dieser Masterarbeit:
Ursprung und Entwicklung von Content Marketing
Einordnung der Content Marketing Disziplin (mit Abgrenzung zu SEO und PR)
rechtliche Aspekte des Content Marketings
Der Content Marketing Prozess
Content Marketing Formate
Einsatzbereiche von Content Marketing durch österreichische Online-/Werbe-Agenturen
Weitere Informationen zur Masterarbeit und wie Sie diese erwerben können, finden Sie hier:
http://thomas-peham.com/masterarbeit-content-marketing-vorbestellung/
The role of Public Relations in Risk and Reputation Aura PR
This is a presentation I delivered to the annual Commercial Law Network conference in October 2019.
It looks at the role of public relations in risk and reputation and talks about organisational challenges and how to overcome them. It also cites a huge opportunity for lawyers and PR professionals to work more closely on risk and reputation management, with clearly defined roles.
If you want to check out my business and experience head to www.aura-pr.com and please do get in touch if you'd like to chat about I can help you come up with a risk and reputation strategy, covering internal and external factors.
Buone e cattive pratiche di comunicazione politica sui social mediaProforma
A. Come la politica dovrebbe comunicare online: la guida di Twitter
B. Politica e social media: regole minime di sopravvivienza
C. Cinque post di successo sui social media
(Moduli presentati allo IED, Roma, 17 dicembre 2015)
Menschen entscheiden nach dem Bauch - selbst dann, wenn sie scheinbar rational handeln. In dieser Präsentation erkläre ich genau warum das so ist, und wie man "mit dem Bauch spricht". Und das kann man dann gezielt in seiner Content-Planung einsetzen.
WVU IMC 625 - Advanced Creative Concepts
Throughout this course, we learned to delve into the creative process and hone the skills to develop and execute innovative brand strategies. We tackled the process of building dynamic and engaging campaigns for future employers and clientele.
Creative execution incorporated:
- Audience & insights research
- Current market research
- Brand audit
- Campaign mood board
- Messaging strategy
- Social media marketing
- Digital ads
The annual report is the definitive ranking for creative excellence in branded communications and provides insights, analysis and interviews with Lion-winning creators.
Riso Acquarello - Social Media StrategySara Scotti
Pianificazione delle attività del brand Riso Acquerello sulle piattaforme social per promuovere l'iniziativa didattica Mercoledì Riso, realizzata in collaborazione con Slow Food in vista di Expo 2015. [University Project]
Weitere Informationen finden Sie hier: http://thomas-peham.com/masterarbeit-content-marketing-vorbestellung/
Im Rahmen meiner Masterarbeit habe ich das Thema “Erfolgsfaktoren von Content Marketing Projekten in Online-/Werbe-Agenturen” näher behandelt. Die Masterarbeit gliedert sich in einen theoretischen Teil, welcher Content Marketing näher definiert, den Content Marketing Prozess beschreibt und die unterschiedlichen Einsatzmöglichkeiten von Content Marketing durch Online-Werbe-Agenturen abbildet.
>> Erfolgsfaktoren von Content Marketing
Möchten Sie mehr über Content Marketing erfahren? Eventuell sogar über Content Marketing am deutschsprachigen Markt?
Diese Diplomarbeit stellt einen Einstieg in die Thematik des Content Marketings dar, beschreibt den Content Marketing Prozess, stellt die einzelnen Content Marketing Formate vor und bildet die Einsatzmöglichkeiten von Content Marketing durch österreichische Online-Werbeagenturen ab.
Um Erfolgsfaktoren von Content Marketing Projekten in Österreich identifizieren zu können, wurden Experteninterviews mit Geschäftsführern österreichischer Online-Werbe-Agenturen durchgeführt. Diese wurden zu den angebotenen Content Marketing Leistungen befragt, sowie zu erfolgsentscheidenden Faktoren im Rahmen von Content Marketing Projekten.
>> Warum Content Marketing?
Content Marketing ist derzeit in aller Munde. Es scheint so als beschäftigt sich derzeit die gesamte “Online-/Marketingwelt” mit diesem Thema. Agenturen (PR, Online, Klassik, etc.), Unternehmen, Kreative – jeder möchte am “Geschäft” des Content Marketings teilhaben und möglichst erfolgreich dabei sein.
Das in den meisten Fällen das Thema Content Marketing in Österreich/Deutschland/Schweiz noch “in den Kinderschuhen” steckt, wird dabei nicht berücksichtigt bzw. zwingt das operative Geschäft in (zu) kleinen Zeiträumen zu denken.
Im Rahmen meiner Masterarbeit mit dem Titel “Erfolgsfaktoren von Content Marketing Leistungen in österreichischen Online-Werbe-Agenturen” habe ich mich näher mit der Thematik des Content Marketings in Österreich auseinander gesetzt und einige interessante Erkenntnisse gewonnen.
>> Inhalte dieser Masterarbeit:
Ursprung und Entwicklung von Content Marketing
Einordnung der Content Marketing Disziplin (mit Abgrenzung zu SEO und PR)
rechtliche Aspekte des Content Marketings
Der Content Marketing Prozess
Content Marketing Formate
Einsatzbereiche von Content Marketing durch österreichische Online-/Werbe-Agenturen
Weitere Informationen zur Masterarbeit und wie Sie diese erwerben können, finden Sie hier:
http://thomas-peham.com/masterarbeit-content-marketing-vorbestellung/
The role of Public Relations in Risk and Reputation Aura PR
This is a presentation I delivered to the annual Commercial Law Network conference in October 2019.
It looks at the role of public relations in risk and reputation and talks about organisational challenges and how to overcome them. It also cites a huge opportunity for lawyers and PR professionals to work more closely on risk and reputation management, with clearly defined roles.
If you want to check out my business and experience head to www.aura-pr.com and please do get in touch if you'd like to chat about I can help you come up with a risk and reputation strategy, covering internal and external factors.
Buone e cattive pratiche di comunicazione politica sui social mediaProforma
A. Come la politica dovrebbe comunicare online: la guida di Twitter
B. Politica e social media: regole minime di sopravvivienza
C. Cinque post di successo sui social media
(Moduli presentati allo IED, Roma, 17 dicembre 2015)
Menschen entscheiden nach dem Bauch - selbst dann, wenn sie scheinbar rational handeln. In dieser Präsentation erkläre ich genau warum das so ist, und wie man "mit dem Bauch spricht". Und das kann man dann gezielt in seiner Content-Planung einsetzen.
This presentation looks at why branding is important, how people choose one brand over another, and the importance of segmentation in an era when one-size-fits-all branding is dead. The result must be tribal branding characterized by engagement
Sundance Marketing is a preferred choice for successful Public Relations Campaigns in Rochester NY. It helps enhance a company’s image and reputation effectively.
We look at the role of the Brand Leader, how to develop marketing execution strategy, tools to make marketing decisions and how to give direction to an agency.
The more beloved the brand, the more valuable the brand.
For more on Beloved Brands, here are a few of our most popular articles
1. Beloved Brands Marketing Training programs.
https://beloved-brands.com/brand-management-training/
2. Our Beloved Brands Mini MBA is an online marketing course to help your marketing career.
https://beloved-brands.com/mini-mba/
3. Simple process to build your Brand Positioning Statement
https://beloved-brands.com/brand-positioning/
4. How to write a Marketing Plan
https://beloved-brands.com/marketing-plans/
5. Our one-page strategic plan
https://beloved-brands.com/brand-strategy-roadmap/
6. The best and worst of a Creative Brief
https://beloved-brands.com/creative-brief-line-by-line/
7. Marketing Plan Template
https://beloved-brands.com/product/marketing-plan-template/
8. Our one-page Brand Plan
https://beloved-brands.com/brand-plans
9. How to understand Brand Architecture
https://beloved-brands.com/brand-architecture
10. How to use Marketing Funnels to analyze your brand
https://beloved-brands.com/marketing-funnels/
We make brands stronger and brand leaders smarter. Here's how we can help:
1. We lead workshops to define your brand, helping you uncover a unique, own-able Brand Positioning Statement and an organizing Big Idea that transforms your brand’s DNA into a consumer-centric and winning brand reputation.
2. We lead workshops to build a strategic Brand Plan that will optimize your resources and motivates everyone that touches the brand to follow the plan.
3. We coach on Marketing execution, helping build programs that create a bond with your consumers, to ensure your investment drives growth on your brand.
4. We will build a Brand Management Training Program, so you can unleash the full potential of your Marketing team, enabling them to contribute smart and exceptional Marketing work that drives brand growth.
5. Our Executive Coaching program is designed to help Marketing Leaders get smarter, and then drive stronger performance on their brands. Executives can use their increased knowledge to help their own teams get smarter.
Fear Factor Metrics: PR Metrics Communicators Fear MostSandra Fathi
Presentation given at PR News Measurement Conference in Chicago on November 18, 2015. Covers key measurement concepts including Share of Voice (SOV), Competitive Benchmarking & Correlations
This presentation was given at eMetrics, Chicago, on June 9th, 2015. It focuses on three primary tactics of measurement for public relations: share of voice, competitive benchmarking and correlations.
Why Metrics Matter: Getting Outside the Case Study BoxSwati Kamath
Sales and marketing organizations have always relied on the voice of highly satisfied customers to propel prospective customers through the buyer’s journey.
But with more buyers spending time with self-education, how do savvy customer marketing organizations stand out above the noise? As more businesses move to SaaS or subscription-based models and buyers are no longer locked into agreements, how are organizations able to EXCEED expectations, engage their customer base, and ensure long-term relationships (and high lifetime customer value) with their customers?
Isolated case studies no longer make the cut. You’ll learn how marketing organizations show a more credible and profound picture of their customer experience that goes beyond the tip of the iceberg of a relatively scare handful of references?
How to Build the Ultimate Customer Demand Generation MachineMarketo
Are you marketing to customers for up-sell, cross-sell and retention goals? Check out this presentation which will show you how to use marketing automation to build an ultimate demand generation team for your customers!
Daily Measurement: Marketing's New Secret WeaponOrigami Logic
How Continuous Analysis of Marketing Signals Drives Business Outcomes:
The real-time flow of digital signals opens the doors for modern marketers to measure, analyze and optimize campaigns continuously. However, marketing organizations today struggle with aligning resources, data, and technology to enable agile measurement and decisioning at scale, resulting in missed opportunities to interact with customers at the moment of need.
Join special guest, Tina Moffett, Senior Analyst at Forrester Research, along with Scott Jones, VP Marketing at Origami Logic, as they provide guidance on how to create an agile data-driven organization, leverage technology to automate and scale measurement, and enable your team to make the right decisions at the right moment using signals that are up to date, accurate, and in context.
In this webinar, you’ll get: 1) Detailed trends on the adoption of marketing measurement , 2) Guidance on how to identify people, processes, and technology necessary to enable agile measurement at scale, and 3) A to-do checklist for becoming an agile data-driven organization.
Accounting Marketing Professional Record of AccomplishmentsJoe Kovacs APR
This PowerPoint presentation provides a sample of my accounting marketing accomplishments during my tenure at Gelman, Rosenberg & Freedman, CPAs and as a vice president, board member and committee liaison of the Association for Accounting Marketing.
8 Biggest Mistakes Account-Based Marketers Make and How to Avoid ThemMarketo
Whether you’re new to account-based marketing (ABM) or a seasoned professional, there are a few big mistakes that you have probably made in the past, might be making now, and could make in the future. Join Joe Paone, Sr. SMB Marketing Manager and Vyoma Kapur, Sr. Enterprise Marketing Manager at Marketo, for this webinar as they discuss the top eight account-based marketing mistakes—from account selection, to setting a strategy, to measurement—and how you can avoid them.
You’ll learn:
How to select the right accounts
Why a cross-channel strategy can’t be ignored
What metrics are true indicators of success for your stakeholders
Nailing Executive Reporting: Behind the Scenes with BackOffice AssociatesMarketo
How are you managing your budget? And more importantly, can you defend it? View the slides to learn how Marketo customer, BackOffice Associates, successfully leveraged Marketo's Marketing Analytics and went from disjointed spreadsheets and questionable numbers to confident executive reporting.
How to Use Data to Drive Product Decisions by PayPal PMProduct School
Product Managers spend a lot of time thinking about our product metrics, determining which KPIs best describe our progress and what measures we can take to accelerate our success. As a new Product Manager, parsing through the ocean of data can be overwhelming and using this data to make product decisions can be a challenging task.
Deb talked about how you can incorporate data through out your product life cycle to drive product decisions, feature prioritization and long term roadmap strategy. She walked through simple use cases where data has helped Product Managers break down complex problems and arrive at simple product decisions that directly impacted their KPIs. The industry is increasingly hiring data driven Product Managers.
#AMECWebinar – How Can PR Measurement Benefit Your Business?Gorkana
To coincide with the launch of the AMEC Education Programme on 30th Jan, we hosted a PR measurement webinar with AMEC and Booz Allen Hamilton, which provided PRs with practical knowledge to effectively measure communications activity and position in the context of an organisation's wider objectives.
A guide to realistic social media and measurementAdam Vincenzini
Social media measurement and performance analysis is one of the most debated topics in the current marketing environment.
Recently I hosted a workshop for the PRIA which attempted to put social media measurement in perspective, especially when linking it to tangible business objectives.
This is not an exhaustive presentation, nor will it answer every question linked to social media measurement, but it will hopefully give you a useful resource to refer to.
Getting Started & Accelerating ABM with Drupal & AcquiaAcquia
For B2B marketers, traditional demand gen tactics are becoming less and less effective. Content strategies with undifferentiated content targeted to thousands of leads simply doesn’t work anymore. How can marketers break through the noise?
Account Based Marketing (ABM) has been a strategy favored by large enterprises for years. Through identifying and targeting key accounts, tailoring content, and executing strategies for the specific audiences’, companies that practice ABM see stronger marketing results.
A successful ABM campaign requires a targeted strategy, alignment between sales and marketing, and an integrated martech stack that can deliver personalized content to audiences.
In this webinar we will cover:
- How to get started with ABM the right way — and the tools you need to get the job done
- How integrating ABM platforms with Drupal can result in greater effectiveness with lead generation, increased retention and new market growth
- How personalized experiences with Acquia Lift and other technologies can help strengthen your ABM campaigns
Tackling both the strategic sales and marketing technology aspects of ABM, you'll walk away from this webinar with insights to improve your demand gen campaigns right away.
Identify a core set of metrics to use as the starting point for measurement plans
Learn to revisit and adjust your measurement plans
How data from disparate channels and partners can be stored in a singular environment for holistic analysis. Full webinar: http://bit.ly/1QqrWIx
Changing customer behaviors have dramatically changed the way brands need to measure success. Starting with an analytics frameworks is essential for measuring business ROI.
Cyber Crime: Preparing Your Organization for the New NormalSandra Fathi
Cyber crime is rampant and every organization must prepare itself for the when, not if, they will have a data breach. This presentation was given at Pworld's Crisis Communications Boot Camp in Ottawa, CA June 13, 2019
This presentation was given at the FPRA Capital Chapter's meeting in Tallahasse on May 25, 2017. It covers what communicators need to know in the event of a data breach or cyber security incident.
Trade Secrets Your Agency Isn't SharingSandra Fathi
If you have never worked in a PR agency, their doings can seem mysterious. How does the agency get all of that coverage for their clients? Is it because of exclusive relationships with publications? Is it because they meet reporters for drinks or play golf together? What is the black magic that commands such high retainers? If you haven't been inside an agency, and your company expects you to hire and manage one, it can be intimidating. Agencies prefer to adopt a mystique about how they work because they think that keeping you in the dark will give them the upper hand in negotiations. However, the more you know about agency operations, the better results you achieve for your company and the more value you extract from your agency. In this session, we'll review models of agency operations and discuss the factors you need to know when engaging an agency.
We'll discuss:
Comparing apples to apples: how to compare agencies during the dreaded RFP process
How to see through the bull@#*%: Relationships don't mean a thing if they don't know how to tell your story
How to avoid the bait and switch: meet your team—not just the sales team—during the hiring process
How to negotiate guaranteed results into your agency agreement
How to save time and money—dictate how your hours should and shouldn't be spent in a retainer relationship
How to set yourself up for success: what you need to do to educate your new partner
This presentation was given at Ragan's 7th Annual Employee Communications, PR & Social Media Summit at Microsoft on October 28th, 2015
Bloggers Speak Out: New paid and pitching techniques to score more placement Sandra Fathi
This PPT was presented as part of a webinar for PR Daily entitled "Bloggers Speak Out: New paid and pitching techniques to score more placement." The webinar had three presenters and this portion was given by Sandra Fathi. It covers what's new in blogger relations, influencer marketing strategies, research and tools, promotions and sponsorships and product and service reviews.
Data-Driven PR Metrics: Share of Voice, Competitive Benchmarking, CorrelationsSandra Fathi
Presentation given at eMetrics Summit in San Francisco on April 1, 2015. Covers PR measurement through three specific tactics - share of voice, competitive benchmarking and correlations.
Before Disaster Strikes: Creating an Effective Crisis Communications PlanSandra Fathi
This webinar was presented by WOMMA on December 10, 2014. It covers Crisis Communications and Crisis Planning for public relations, social media and marketing professionals.
How to Create an Effective Crisis Communications Plan Before Disaster StrikesSandra Fathi
Presented at Ragan's Breakthrough Strategies for Corporate Communications in Dallas, TX, at AT&T, Nov. 12, 2014. This presentation covers the four stages of a crisis and how to help prevent, mitigate and respond to a full-blown crisis.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
The effects of customers service quality and online reviews on customer loyal...
Show Me the Money: PR Metrics that Impress the C-Suite
1. SHOW
ME
THE
MONEY:
PR
MEASUREMENT
METRICS
THAT
IMPRESS
THE
C-‐SUITE
Sandra
Fathi
President
Affect
@sandrafathi
web:
affect.com
blog:
techaffect.com
email:
sfathi@affect.com
Ragan
PR
Measurement
Conference
Miami,
February
2,
2017
Slides:
www.slideshare.net/sfathi
2. ABOUT
ME
• Sandra
Fathi
• President,
Affect
• Public
RelaLons,
Social
Media,
MarkeLng
• Council
of
PR
Firms,
Board
Member
• PRSA
Past
PosiLons:
– Tri-‐State
Chair
– NY
Chapter
President
– NY
Chapter
Board
Member
– Technology
SecLon
Chair
2
@sandrafathi
4. MEASUREMENT
&
METRICS
Measurement Objectives
1. Proving value of public relations activities
2. Proving ongoing improvement in performance
3. Securing headcount/budget for programs
4. Demonstrating ROI compared with true business metrics
Holy Grail:
PR = Sales
@sandrafathi
5. 5
PR
MEASUREMENT
Sample
Business
Metrics
• Market
PenetraLon
• Market
Share
• Lead
GeneraLon
• Revenue
• Cost-‐Savings
Sample
MarkeLng
Metrics
• Traffic
to
Website
• Downloads
• RegistraLons
• Lead
GeneraLon
Measure
what
maXers
to
the
C-‐Suite
In
a
language
they
understand
–
and
value
@sandrafathi
6. 6
MEASUREMENT
MISTAKES
• Ad
Value
Equivalency
(AVE):
EsLmated
value
if
it
were
a
paid
adverLsement
in
the
media
outlet
• Vanity
Metrics:
Metrics
designated
by
the
pla`orm
but
are
absent
of
meaning
out
of
context
(i.e.
Tweets,
Follows,
Likes,
Shares
etc.)
and
in
business
• TradiLonal
PR
Metrics:
Measures
quanLty
or
quality
of
media
coverage
absent
of
business
or
markeLng
outcomes
Outdated
&
Inaccurate
Misleading
or
Devoid
of
Meaning
Incomplete,
Measures
Against
PR
not
MarkeLng
or
Business
Goals
7. MEASUREMENT
&
METRICS
Sample
PR
Key
Performance
Indicators
(KPIs):
1. Scores: Indices/scoring mechanisms to track valuable outcomes/results
• Quantity: sheer volume of media hits
• Quality: score for Tier 1,2,3, score for feature, prominent, mention
2. Correlations: Between outputs, outcomes and business results.
• Track events with lead generation (online, email, phone, events)
• Track PR/social events with Web traffic
3. Check Boxes: Meeting specific, finite objectives
• # of articles/month
• # of articles in target industries/vertical markets
• # of press releases per year
• # of members/attendees/downloads/registrations (hard numbers)
@sandrafathi
8. PR
MEASUREMENT
Four
Concepts
for
Discussions:
• Lead
GeneraLon/Revenue
GeneraLon
• Share
of
Voice
• CompeLLve
Benchmarking
• CorrelaLons
@sandrafathi
8
10. HOW
MARKETERS
ARE
MEASURED
CMO
Mandate
• Branding
&
PosiLoning
• Lead
GeneraLon
• Customer
AcquisiLon
&
Cost
• Referral
Rate
• Website
(Traffic,
AcLons,
Leads,
SEO)
• Conversion
Rates
• Revenue
GeneraLon
• ROI
on
MarkeLng
Spend
10
CMO-‐PR
IntersecLon
• Market
PercepLon/Market
Share
of
Mind
• Lead
GeneraLon
• Website
(Traffic,
AcLons,
Leads,
SEO)
• Revenue
GeneraLon
• ROI
on
PR
Spend
11. THE
CHALLENGE
• CMO:
350
Leads
per
quarter
to
reach
bonus
• Increase
occupancy
rates
in
18
NYC
Regus
properLes
• Develop
mulL-‐faceted
program
to
reach
objecLve
• Isolate
results
to
demonstrate
ROI
11
14. 90-‐DAY
RESULTS
• 732
Customer
Leads
Generated
• 935
Contest
RegistraLons
• 6400
Unique
Web
Visitors
to
Microsites/Landing
Pages
• 11%
Increase
in
Overall
Web
Traffic
for
NYC
• $1.067
Million
in
Revenue
(New
Contracts)
Generated
• 114%
Increase
in
Year-‐Over-‐Year
Results
14
16. DEFINITION
Share
of
Voice:
Comparing
your
crucial
performance
metrics
against
those
of
compeLtors
or
the
market.
• You
have
to
measure
something
• What
you
measure
needs
to
be
analyzed
proporLonately
against
compeLtor
data
(or
market
data)
to
establish
market
share
@sandrafathi
16
17. THE
FORMULA
Number
of
ConversaLons
That
Include
Your
Company
=
X
*
100
=
%
SOV
Total
ConversaLons
on
a
Topic
@sandrafathi
17
19. SHARE
OF
VOICE
I
72%
28
%
Total
ConversaLons
Talk
About
Me
@sandrafathi
19
20. SHARE
OF
VOICE
II
0%
20%
40%
60%
80%
100%
Q1
Q2
Q3
Q4
CompeLtor
C
CompeLtor
B
CompeLtor
A
Our
Company
@sandrafathi
20
21. KEEP
IN
MIND
• Share
of
voice
should
be
defined
for
a
period
of
Lme
(finite
start
and
end).
• Share
of
voice
is
oren
most
useful
when
limited
to
a
single
pla`orm
or
medium.
For
example,
business
press
coverage
or
TwiXer.
• Share
of
voice
can
be
overwhelming
if
trying
to
look
at
too
large
a
segment
or
industry.
Try
choosing
SOV
among
top
compeLtors
or
in
key
interest
areas.
@sandrafathi
21
25. ONLY
PART
OF
THE
STORY
• Doesn’t
consider
sources
(exclude
self
produced/owned
media)
• Doesn’t
consider
quality,
only
quanLty
(Is
NYT
blog
same
as
obscure
geek’s
tweet?)
• Don’t
accept
the
data
blindly
–
human
verificaLon
is
required
with
any
tool
@sandrafathi
25
26. OTHER
APPLICATIONS
&
CONSIDERATIONS
ConsideraLons:
• Apply
senLment
or
tonal
filters
(posiLve/negaLve)
• Apply
qualitaLve
measures
(by
Ler
or
by
type)
ApplicaLons:
• Industry
trends/hot
topics
(i.e.
SOV
on
cloud
security)
• Specific
products
or
services
• Broken
down
by
geographic
or
demographic
parameters
(i.e.
SOV
in
18-‐25
market)
@sandrafathi
26
28. DEFINITION
CompeLLve
Benchmarking:
The
conLnuous
pracLce
of
comparing
a
company’s
pracLces
and
performance
metrics
against
the
most
successful
compeLtors
in
the
industry.
• You
measure
processes
and
results
• You
must
idenLfy
a
‘benchmark’
or
indicator
that
will
be
a
unit
of
measure
to
compare
• The
desired
outcome
is
to
understand
which
processes
lead
to
greater
success
(best
pracLces)
in
order
to
improve
your
company’s
performance
@sandrafathi
28
29. COMPETITIVE
BENCHMARKING
• IdenLfy
my
compeLLve
set
for
comparison
• Choose
my
units
of
measure:
press
coverage
• Set
parameters:
top
20
business
and
trade
• Define
a
Lme
period:
6
months
• Choose
a
tool
(news
monitoring
service)
or
begin
manual
research
@sandrafathi
29
30. EXAMPLE:
RADWARE
ObjecLve:
• Build
&
Maintain
Radware’s
PosiLon
as
a
Thought
Leader
on
Security
• Maximize
Radware’s
Overall
Public
RelaLons
Results
Strategy:
• Compare
and
Contrast
Radware’s
Press
Release
Output
with
Top
3
Security
CompeLtors
• Analyze
Results
• Apply
Best
PracLces
and
Lessons
Learned
to
Radware
to
Improve
Overall
Performance
@sandrafathi
30
32. • Analysis
of
press
release
strategy
and
resulLng
coverage
over
6
month
period
• Specifically
as
it
relates
to
relevant
products
or
business
units
• Only
in
top
20
business
and
industry/sector
publicaLons
METHODOLOGY
@sandrafathi
32
33. RADWARE
PRESS
RELEASES
Security
43%
ADC
27%
Both*
12%
Other*
18%
Press
Releases
*
‘Both’
includes
releases
related
to
both
security
and
ADC,
‘Other’
includes
non-‐product
releases
(e.g.
company
news,
financial
announcements
etc.)
Press
Releases
Security
14
ADC
9
Both
2
Other
6
@sandrafathi
33
37. SECURITY
CONCLUSIONS
• Radware
is
#2
in
overall
SOV
but
the
quality
is
not
as
strong
(more
menLons
vs.
features)
• Leading
customer
and
partner
conversaLons
(ValidaLon)
• Good
job
at
Story
Hijacking
(responding
to
security
hacks)
but
room
for
improvement
(ValidaLon)
• CompeLtors
winning
at
report
coverage
and
commentary
(Opportunity!)
@sandrafathi
37
38. CONSIDERATIONS
• Good
for
understanding
what
worked
but
not
necessarily
‘how’
it
worked
• Costs
for
research
may
outweigh
benefits
of
insights
• Once
you’ve
idenLfied
the
‘best
pracLces’
you
may
or
may
not
be
able
to
replicate
them
• Consider
non-‐compeLtor
companies
to
benchmark
• Do
you
want
to
‘emulate’
or
‘innovate’?
@sandrafathi
38
40. DEFINITION
CorrelaLon:
A
mutual
relaLonship,
or
interdependence,
between
two
or
more
things.
• In
the
absence
of
being
able
to
prove
‘causality’
you
may
be
able
to
demonstrate
a
‘correlaLon’
to
demonstrate
the
impact
of
a
PR
or
markeLng
program
• A
correlaLon
is
posiLve
when
the
values
of
both
variables
increase
together
• A
correlaLon
is
negaLve
when
the
value
of
one
variable
increases
while
the
value
of
the
other
variable
decreases
@sandrafathi
40
51. CONSIDERATIONS
• Use
correlaLons
cauLously
and
don’t
trust
the
math
blindly
• The
visuals
oren
tell
a
story
as
well
• Remember
that
correlaLon
is
not
causality,
it
can
only
help
as
an
indicator
or
potenLally
predict
probability
• Data
is
sLll
beXer
that
your
opinion
51
@sandrafathi
52. FINAL
THOUGHTS
• In
measurement,
speak
the
language
of
the
C-‐Suite
• Excel
is
sLll
the
best
dashboard
for
data
visualizaLon
• Don’t
be
afraid
to
learn
that
you
are
wrong
• Don’t
be
afraid
to
change
direcLon
• Use
the
data
to
gain
execuLve
support
– Strategy
– Resources
– Headcount
– Budget
52
@sandrafathi
53. THANK
YOU
Sandra
Fathi
President
Affect
@sandrafathi
web:
affect.com
blog:
techaffect.com
email:
sfathi@affect.com
Slides:
www.slideshare.net/sfathi