Jamie Turner outlines how to make money with social media. He discusses setting up and running a successful social media campaign with key steps including competitive research, defining objectives and strategies, developing an action plan, and measuring results. Turner's upcoming book provides a step-by-step guide for leveraging platforms like blogs, forums and reviews to drive leads, sales, and customer retention. He argues that social media, when properly implemented, can be a measurable marketing channel for brands.
1. The business value of community management.
2. The functions of a community manager from a business perspective.
3. Tips on identifying, hiring, training and managing community managers.
Presentation delivered at General Mills for MIMA on 16 November 2011
Eminent Online Marketing's monthly newsletter brings you fresh stories, tips and trends on internet marketing. This month, we're showing you ways to build your profile using online marketing. Plus, a closer look at the Eminent Online Marketing team!
1. The business value of community management.
2. The functions of a community manager from a business perspective.
3. Tips on identifying, hiring, training and managing community managers.
Presentation delivered at General Mills for MIMA on 16 November 2011
Eminent Online Marketing's monthly newsletter brings you fresh stories, tips and trends on internet marketing. This month, we're showing you ways to build your profile using online marketing. Plus, a closer look at the Eminent Online Marketing team!
Learning From Listening - Utilizing Social Media MonitoringAlterian
The emergence of digital channels and internet-based social media has created a new world of communications. In order to stay ahead of your competition understanding these conversations and engaging within them is key to marketing success. This presentation goes through how to utilize Social Media Monitoring as market research to further engage your prospects and customers.
Social Media for Business, a presentation made to the Hindustan Chamber of Commerce. A primer presentation that explains the What, Why and How of social media.
How to integrated your promotion strategy for your small/medium enterprise effectivelly using above the line, below the line, and social media line approach?
How to Build Social Campaigns into your Website (FULL DECK)BusinessOnline
Social Media marketing is not all about Facebook, Twitter and Youtube. A major contributor to the success of a social media marketing program is how well you leverage your website visitors to engage and share information on their social networks.
With today’s technology you are able to add many features to your website to make it social and help generate buzz. However, it takes careful planning and a centralized platform to properly manage all the social features. In this webinar we will cover the strategy and planning process for adding social features to websites and the capabilities provided by the CrowdFactory platform to make the implementation and performance reporting much easier.
Key Points of Interest:
• Importance of the Earned Media in Social Media Marketing
• Finding ways to integrate social features into your website
• Measuring engagement and identifying influencers
Social medias and business : How to make your social media strategy happen ?Jean-Francois Messier
6 tips to make your social media strategy happen :
1. Listen
2. Deliver value first
3. Engage
4. Creativity
5. Adapt to different data
6. Allocate appropriate ressources
While social media is one of the best ways to increase brand
awareness, promote your products and services, and connect with your customers, social media is ever-changing and can be a small business’s best friend or worst enemy.
In order to give your small business a fighting chance at marketing with social media, here are five things you must do.
Integrating Digital Marketing Strategies Into Your Nonprofit (and Measuring ROI)Shelly Kramer
Understanding digital marketing strategies is a critical component of success for businesses today. And nonprofit organizations and associations are businesses, too.
As such, they need to understand how to integrate digital media into their marketing efforts, how to use the power of social media to help with awareness, reach, community building and fundraising efforts and how to measure success.
This was a presentation that Shelly Kramer, CEO of Kansas City-based V3 Integrated Marketing gave in October of 2011 to a gathering of YMCA Chief Marketing Officers and Chief Technology Officers on digital media.
The presentation covered an overview of digital media, a discussion about how inbound marketing is dramatically different than outbound marketing, and a comparison of the costs of the two very different kinds of marketing tactics.
The presentation covered social media channels - like Facebook, Twitter, YouTube, LinkedIn and the corporate blog, and discussed how to integrate these channels into your overall marketing efforts - and how important that is.
Lastly, the presentation covered data and analysis and touched on the fact that having analytics and using them are two completely different things. Analytics and data can be the roadmap for any successful marketing (or fundraising) initiative. And they can play an integral role in analyzing the ROI of your marketing efforts - both traditional and those focused on utilizing social media channels and other inbound marketing strategies.
The May edition of NewsJack. A monthly newsletter to highlight current news, articles, tips, industry trends (and a bit of local flavor), for PR, IR and other communications professionals
20x more time in apps than mobile web visitors spend in the mWeb
3x more conversion than mobile websites
55% of mobile commerce takes place in apps rather than websites
Learning From Listening - Utilizing Social Media MonitoringAlterian
The emergence of digital channels and internet-based social media has created a new world of communications. In order to stay ahead of your competition understanding these conversations and engaging within them is key to marketing success. This presentation goes through how to utilize Social Media Monitoring as market research to further engage your prospects and customers.
Social Media for Business, a presentation made to the Hindustan Chamber of Commerce. A primer presentation that explains the What, Why and How of social media.
How to integrated your promotion strategy for your small/medium enterprise effectivelly using above the line, below the line, and social media line approach?
How to Build Social Campaigns into your Website (FULL DECK)BusinessOnline
Social Media marketing is not all about Facebook, Twitter and Youtube. A major contributor to the success of a social media marketing program is how well you leverage your website visitors to engage and share information on their social networks.
With today’s technology you are able to add many features to your website to make it social and help generate buzz. However, it takes careful planning and a centralized platform to properly manage all the social features. In this webinar we will cover the strategy and planning process for adding social features to websites and the capabilities provided by the CrowdFactory platform to make the implementation and performance reporting much easier.
Key Points of Interest:
• Importance of the Earned Media in Social Media Marketing
• Finding ways to integrate social features into your website
• Measuring engagement and identifying influencers
Social medias and business : How to make your social media strategy happen ?Jean-Francois Messier
6 tips to make your social media strategy happen :
1. Listen
2. Deliver value first
3. Engage
4. Creativity
5. Adapt to different data
6. Allocate appropriate ressources
While social media is one of the best ways to increase brand
awareness, promote your products and services, and connect with your customers, social media is ever-changing and can be a small business’s best friend or worst enemy.
In order to give your small business a fighting chance at marketing with social media, here are five things you must do.
Integrating Digital Marketing Strategies Into Your Nonprofit (and Measuring ROI)Shelly Kramer
Understanding digital marketing strategies is a critical component of success for businesses today. And nonprofit organizations and associations are businesses, too.
As such, they need to understand how to integrate digital media into their marketing efforts, how to use the power of social media to help with awareness, reach, community building and fundraising efforts and how to measure success.
This was a presentation that Shelly Kramer, CEO of Kansas City-based V3 Integrated Marketing gave in October of 2011 to a gathering of YMCA Chief Marketing Officers and Chief Technology Officers on digital media.
The presentation covered an overview of digital media, a discussion about how inbound marketing is dramatically different than outbound marketing, and a comparison of the costs of the two very different kinds of marketing tactics.
The presentation covered social media channels - like Facebook, Twitter, YouTube, LinkedIn and the corporate blog, and discussed how to integrate these channels into your overall marketing efforts - and how important that is.
Lastly, the presentation covered data and analysis and touched on the fact that having analytics and using them are two completely different things. Analytics and data can be the roadmap for any successful marketing (or fundraising) initiative. And they can play an integral role in analyzing the ROI of your marketing efforts - both traditional and those focused on utilizing social media channels and other inbound marketing strategies.
The May edition of NewsJack. A monthly newsletter to highlight current news, articles, tips, industry trends (and a bit of local flavor), for PR, IR and other communications professionals
20x more time in apps than mobile web visitors spend in the mWeb
3x more conversion than mobile websites
55% of mobile commerce takes place in apps rather than websites
Katheleen Ritz, founder of Ritz Marketing, gives us an overview of the social media technology and how we might deploy based on her own firm’s real world examples.
Nationally known financial leader, MarketWatch columnist and speaker to LinkedIn, SXSW & top financial firms/associations brings the latest on social. Topics include:
• Best practices for LinkedIn, Facebook and Twitter
• What pitfalls to avoid when using social media
• How firms are using social right now
• How to measure ROI; Increase credibility and reach
• How to turn yourself into an expert or influencer
• Best ways to leverage content to increase SEO
• New, emerging social platforms for greater reach
www.sociallysavvyadvisor.com
Social Media for Sustainable Business [Fall 2010 Refresh]Earthsite
[UPDATED with extensive 'applications' section and new 'trends' information]
Social media has changed marketing and sustainable business is perfectly positioned to leverage this technology.
This is a presentation given to the Presidio MBA program by JoeyShepp.com, new media maven. It covers social media trends, principles, case studies, and how-to topics.
Twitter @JoeyShepp your question about new media and sustainability.
Social Media is a powerful way for organizations of every size and industry to interact with their customers, critics, fans, and partners. The introduction of Social Media has enabled users to post comments, thoughts and opinions about services and products. With the increased frequency of participation in these sites, users are quickly becoming co-contributors to your brand — making it difficult to control your own messaging. This complimentary webinar is great for marketers looking to quickly get up-to-speed on the elements of Social Media, and more importantly, how to leverage those elements to increase ROI and take control of brand positioning.
Online PR Presentation. Discusses Social Media and SEO as elements of Online PR. Delivered by Jasmine Sandler, President, Agent-cy Online Marketing. Delivered at the 2009 NYXPO in NYC.
Integrated web marketing and Social media -explainedShanq Web
Your non-participation as a social media marketing agency does not mark your idleness in it. But you must check out on the sport you have been missing by ignoring this field.
Presidio MBA: Social Media For Sustainable Business By @JoeySheppEarthsite
Social Media principles align with Sustainable Business principles. In this presentation, learn an overview of social media, how it is changing the face of media, and how Sustainable Business is perfectly positioned to take advantage of this disruptive technology.
Wondering if your social media initiative is providing value to your organization? Browse through Salesforce Radian6's March 29, 2012 webinar presentation, featuring Dr. Natalie Petouhoff and learn how to take your social media metrics and turn them into valuable information for your business.
When I was a consultant for Plug Media Group, I spoke to a real estate investment group and gave this presentation that Jeff Dietrich and I developed.
While it\'s somewhat dated, many of the concepts still stand up, such as having a conversation using social media.
How to Use Artificial Intelligence to Grow Your BusinessSIXTY
Are you interested in learning how to use Artificial Intelligence and Machine Learning for business? If so, then be sure to download this information-packed PDF based on a presentation made by internationally recognized author, speaker, and network TV news contributor Jamie Turner.
Are you interested in learning more about mobile marketing? Then this presentation, created by the co-author of "Go Mobile," is just what you're looking for.
Are you interested in learning B2B consumer secrets that can help you grow your sales and revenue? If so, check out this SlideShare deck by Jamie Turner, internationally-recognized author and CEO of 60 Second Marketer and 60 Second Communications.
Creating a mobile app is only half the battle. The other half is to get people to buy it. The slides in this deck, created by Jamie Turner, co-author of Go Mobile, highlight the best ways you can get people to download your app regularly.
If you're interested in selling your mobile app, you won't want to miss this SlideShare deck presented by Jamie Turner, co-author of the Amazon #1 best-selling mobile marketing book called "Go Mobile."
Are you interested in learning more about mobile marketing? If so, then this mobile marketing SlideShare deck is for you. It was compiled by Jamie Turner from the 60 Second Marketer and Jeanne Hopkins while she was at HubSpot.
Here are just some of the amazing facts you'll learn in this SlideShare deck:
• 91% of adults have their mobile devices within arm's reach 24/7
• 25% of Americans only use mobile devices to access the internet
• There are 5 times as many cell phones in the world as there are PCs
If you're interested in learning more about mobile marketing, this deck is for you.
Are you interested in Social Media ROI or Social Media Best Practices? Then check out this deck from Jamie Turner,co-Author of "How to Make Money with Social Media."
These slides contain plenty of statistics and data on social media and how to use social media.
Mobile Marketing: How Consumers Use Mobile to Connect with Your BusinessSIXTY
Mobile Marketing Facts and Figures: This presentation, created by Jamie Turner, the co-author of the #1 best-selling book on mobile marketing, provides facts and figures on mobile marketing. It also provides tips and techniques you can use for your business.
Pinterest, Google+ and Facebook Tips and TechniquesSIXTY
Want to learn how to use Pinterest, Google+ and the new Facebook? This slide show from 60SecondUniversity.com and 60SecondMarketer.com provide you everything you need.
Interested in learning how to Go Mobile? Then check out this cartoon, based on the popular book "Go Mobile" by Jeanne Hopkins and Jamie Turner. It provides all the tools and tips you need to set-up, launch and run a mobile marketing campaign.
Jamie Turner, co-author of "How to Make Money with Social Media" presented these slides at SXSW in March of 2011. If you're looking for more information on social media case studies, social media ROI or social media best practices, you'll find it here.
Are you interested in learning why your brain buys stuff it doesn't need? Find out in this fun, engaging presentation from Jamie Turner, the Chief Content Officer of the 60 Second Marketer and co-author of "How to Make Money with Social Media."
1. How to Make Money
with Social Media
Jamie Turner
Chief Content Officer
The 60 Second Marketer, the Online Magazine of BKV Digital and Direct Response
Follow Jamie on Twitter @60SecondTweets
4. Visit www.twtpoll.com/dg8wps
• Have helped AT&T, CNN, The Coca-
Cola Company and Cartoon Network
grow sales and revenues with new and
innovative marketing programs.
• Chief Content Officer of the 60 Second
Marketer, the Online Magazine for BKV
Digital and Direct Response.
• Profiled in the world’s best-selling
advertising and promotions textbook.
• Husband to Dayna and father of
McKensie, Grace and Lily
5. Visit www.twtpoll.com/dg8wps
PROFITS
CONVERSION LEADS
HOW TO
MAKE MONEY
with
SOCIAL MEDIA
RANKING TRAFFIC
BUZZ
AN INSIDER'S GUIDE ON
HOW TO MAKE NEW
ENGAGEMENTMEDIA
AND EMERGING
WORK FOR YOU
ROI
NETWORK
PROMOTION
JAMIE TURNER RESHMA SHAH
6. Visit www.twtpoll.com/dg8wps
PROFITS • A step-by-step program on setting up,
CONVERSION LEADS launching and running a social media
HOW TO campaign
MAKE MONEY
with
SOCIAL MEDIA
RANKING TRAFFIC
BUZZ
AN INSIDER'S GUIDE ON
HOW TO MAKE NEW
ENGAGEMENTMEDIA
AND EMERGING
WORK FOR YOU
ROI
NETWORK
PROMOTION
JAMIE TURNER RESHMA SHAH
7. Visit www.twtpoll.com/dg8wps
PROFITS • A step-by-step program on setting up,
CONVERSION LEADS launching and running a social media
HOW TO campaign
MAKE MONEY
with
• To be published by the Financial
Times Press in October, 2010
SOCIAL MEDIA
RANKING TRAFFIC
BUZZ
AN INSIDER'S GUIDE ON
HOW TO MAKE NEW
ENGAGEMENTMEDIA
AND EMERGING
WORK FOR YOU
ROI
NETWORK
PROMOTION
JAMIE TURNER RESHMA SHAH
8. Visit www.twtpoll.com/dg8wps
PROFITS • A step-by-step program on setting up,
CONVERSION LEADS launching and running a social media
HOW TO campaign
MAKE MONEY
with
• To be published by the Financial
Times Press in October, 2010
SOCIAL MEDIA
• Download a free chapter at
RANKING TRAFFIC
BUZZ
60SecondMarketer.com/FreeChapter
AN INSIDER'S GUIDE ON
HOW TO MAKE NEW
ENGAGEMENTMEDIA
AND EMERGING
WORK FOR YOU
ROI
NETWORK
PROMOTION
JAMIE TURNER RESHMA SHAH
10. Is Social Media Right for You?
Social Media
The Gartner Hype Cycle
is Here.
11. Evolution of Marketing
Madison Avenue Research Companies Finance Public
1950s to 1970s 1980s 1990s 2000s
Agency Power Company Power Retailer Power Customer Power
Creative Strategy Value Reputation
Source: Reshma Shah, Ph.D., Emory University
12. Evolution of Marketing
Madison Avenue Research Companies Finance Public
1950s to 1970s 1980s 1990s 2000s
Agency Power Company Power Retailer Power Customer Power
Creative Strategy Value Reputation
Source: Reshma Shah, Ph.D., Emory University
13. Evolution of Marketing
Madison Avenue Research Companies Finance Public
1950s to 1970s 1980s 1990s 2000s
Agency Power Company Power Retailer Power Customer Power
Creative Strategy Value Reputation
Source: Reshma Shah, Ph.D., Emory University
14. Evolution of Marketing
Madison Avenue Research Companies Finance Public
1950s to 1970s 1980s 1990s 2000s
Agency Power Company Power Retailer Power Customer Power
Creative Strategy Value Reputation
Source: Reshma Shah, Ph.D., Emory University
15. Evolution of Marketing
Madison Avenue Research Companies Finance Public
1950s to 1970s 1980s 1990s 2000s
Agency Power Company Power Retailer Power Customer Power
Creative Strategy Value Reputation
Source: Reshma Shah, Ph.D., Emory University
16. Evolution of Marketing
Madison Avenue Research Companies Finance Public
1950s to 1970s 1980s 1990s 2000s
Agency Power Company Power Retailer Power Customer Power
Creative Strategy Value Reputation
Source: Reshma Shah, Ph.D., Emory University
17. Evolution of Marketing
Madison Avenue Research Companies Finance Public
1950s to 1970s 1980s 1990s 2000s
Agency Power Company Power Retailer Power Customer Power
Creative Strategy Value Reputation
Source: Reshma Shah, Ph.D., Emory University
30. One More Shameless Plug
PROFITS
CONVERSION LEADS
HOW TO
MAKE MONEY
with
SOCIAL MEDIA
RANKING TRAFFIC
BUZZ
AN INSIDER'S GUIDE ON
HOW TO MAKE NEW
ENGAGEMENTMEDIA
AND EMERGING
WORK FOR YOU
ROI
NETWORK
PROMOTION
JAMIE TURNER RESHMA SHAH
31. Social Media Business Models
Branding: Use social media as a branding tool to build awareness and
connect with customers
32. Social Media Business Models
E-Commerce: Drive prospects to an e-commerce landing page and convert
those prospects to customers
33. Social Media Business Models
Research: Use social media as a research tool to generate customer input
and feedback
34. Social Media Business Models
Customer Retention: Use social media as a customer retention tool to reduce
churn
35. Social Media Business Models
Lead Generation: Drive leads to a website and re-market to those leads,
ultimately converting them to customers
Website
E-Newsletter
YouTube Videos
Forums Speeches
Your Company
Events
Twitter
eBooks Blog Postings
Buzz Book
Webinars
37. Social Media Case Study
60 Second
Marketer Website
E-Newsletter YouTube Videos
Forums Speeches
Events
Twitter
eBooks Blog Postings
:60 Online :60 Online
University Blog Online Seminars University Articles
and Webinars
38. How to Measure the Success of Your
Social Media Campaign
46. Social Media Action Plan
1. Competitive Assessment: What are your competitors doing in this space
already? What can you borrow from them?
2. Internal Situation Analysis: How much awareness is there of social media
within your company? Is there an understanding that it can be measured and
create a positive ROI?
3. Major Objectives: What are you trying to accomplish with your social media
campaign?
4. Consumer Thought Process: What is the typical sales cycle for your
product? How much trust do you need to build before you can make a sale?
(Hint: The more expensive the product, the more trust needs to be built.)
5. Key Strategies: What approach are you going to take in order to have a
successful program?
47. Social Media Action Plan
6. Brand Essence: What is your brand essence and how are you going to
communicate that using Social Media?
7. Positioning: How is your brand currently positioned in the marketplace?
Where do you want it to be positioned as a result of your social media
campaign?
8. Essential Message: What is the essential take-away you want customers
and prospects to have after engaging with your brand via Social Media?
9. Tactical Plan Overview: Which Social Media platforms are you going to use
for your program? Which tools are you going to use to measure the success
of your program?
10. Executional Roadmap: What are your SMART Goals for this plan? How are
you going to be held accountable for them?
49. Key Points to Remember
• Consumers today expect to
have multiple channels to
connect with your brand
50. Key Points to Remember
• Consumers today expect to
have multiple channels to
connect with your brand
• If you set up your social media
program properly, it can be
measured
51. Key Points to Remember
• Consumers today expect to
have multiple channels to
connect with your brand
• If you set up your social media
program properly, it can be
measured
• There are 10 different ways to
measure the success of a social
media campaign
52. Questions
• Jamie Turner, Chief Content Officer for 60
Second Marketer, the online magazine of BKV
Digital and Direct Response
• Jamie.Turner@60SecondMarketer.com
• Twitter.com/60SecondTweets
• PH: 404-233-0332
• Download a free chapter from How to Make
Money with Social Media here:
www.60SecondMarketer.com/FreeChapter