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THE OIL & GAS
 Marketing Company
WHO IS NRG MARKETING GROUP?

     WE ARE AN ESTABLISHED GROUP OF OIL & GAS
COLLEAGUES THAT HAVE BEEN SERVICING THIS INDUSTRY
                   FOR 15 YEARS

  WE HAVE A CREDIBLE HISTORY OF BUILDING STRONG
     RELATIONSHIPS IN THE OIL & GAS INDUSTRY

     IN 2011 NRG MARKETING GROUP MERGED WITH
 PETROEVENTS TO FORM A POWERFUL UNION TO OFFER
      OUR CLIENTS REAL MARKETING SOLUTIONS.
HOW?...
         Relationships!
NRG HAS MADE IT OUR MISSION TO CONTINOUSLY EXPAND
AND CULTIVATE MEANINGFUL RELATIONSHIPS WITH OUR
COLLEAGUES AND ORGANIZATIONS THROUGHOUT THE
OIL AND GAS INDUSTRY

WE ATTEND AND HOST INDUSTRY EVENTS THROUGHOUT
THE LOWER 48 AND HAVE BEEN DOING THIS FOR 15 YEARS


    A TRIED AND PROVEN METHOD……..
petroevents
PETROEVENTS - WAS FORMED IN 2007 WITH A GOAL
TO HELP COMPANIES , ORGANIZATIONS, AND
COLLEAGUES HAVE A CENTRAL PLACE TO GO TO IN
ORDER TO STAY IN TOUCH AND NETWORK WITH
COLLEAGUES IN THE INDUSTRY.


WE BEGAN FEATURING COMPANIES, SPORTS
ENTHUSIASTS AS WELL AS ORGANIZATIONS AND
SPREAD THE WORD ABOUT WHAT WAS HAPPENING IN
AND AROUND OUR INDUSTRY. OUR POPULARITY GREW
LARGER AND WE DECIDED IT WAS TIME TO PROVIDE A
TOOL THAT OUR INDUSTRY COULD FIND VALUE IN!

THAT’S WHEN OUR MOST PRIZED CREATION WAS
FORMED!
petroevents
                        THE PETROEVENTS NETWORK
                             Where we GO you GO…….

• Continuous exposure through our SM channels



• You get listed in the HUB Oil & Gas Directory

• It’s our job to brag about what you’re doing

• When you have a product or service to launch,
  we create the press releases and then we use
  our Channels along with other resources
  to get the word out!
WHAT CAN WE DO FOR YOU?



          A HECK OF A LOT!!!!
     OUR CORE SERVICES INCLUDE:

       Business Social Media Integration

         Webb App design and creation

            Tradeshow Leveraging

            Traditional/Print Media

 IT Management and Custom Project Services

             Social Media Training

Industry news reporting & Press Release creation
THE #1 GOAL OF MARKETING IS
                                 DIFFERENTIATION OR STANDING
                                              OUT!
•       The number-one benefit of social media marketing is standing out in an increasingly noisy
        world. A significant 88% of all marketers indicated that their social media efforts have
        generated more exposure for their businesses. Improving traffic and subscribers was the
        second major benefit, with 72% reporting positive results.

    •   Nearly two-thirds of marketers
        indicated a rise in search engine
        rankings was a benefit of social
        media marketing. As search engine
        rankings improve, so will business
        exposure and lead generation
        efforts, and overall marketing
        expenses will decrease. Slightly
        more than half of marketers found
        social media generated qualified
        leads.




                                                                                         Source: Social Media Examiner
THIS IS HOW WE HELP YOU
                            STAND OUT!

Social Platforms (Design, create and manage your Business SM Footprint)
                       Video Production Services
                          Custom App Creation
                         Social Media Marketers
                       Newsletters and Blog posts
                        Presentation Integration
                 CRM – Customer Relation Management
                             Market Research
                   SEO (Search Engine Optimization)
                           Analytics and Alerts
                        Reputation Management
If you have CUSTOMERS you need Social Media!!!

         Social media is all about CONNECTING & INTERACTING
         with your customers on Their Turf !




         If your COMPETITION is using social media, they're reaching out
         and connecting with YOUR customers!!!




      Social media is the foundation for your marketing platform as a company.
      It supports your current traditional marketing and has a profound effect on the
      way we communicate, market and learn.
SOCIAL MEDIA MAKES YOUR
                       TRADITIONAL MEDIA BETTER….

Tradeshows
•   Your Social Media Platform will assist and make your tradeshows BETTER! We assist
    you with customizing your tradeshow to be more effective. After all you are spending
    thousands of dollars to be in the tradeshow, let’s make sure you get the most out of
    the exposure!

Print
• We’ll help you take all of your print catalogs and documents and create the most
    dynamic digital library on your website or company page - for your customers to get
    and share your product information.
Web
•   NRG will take your existing site and add each of the social media tools that you
    want to it.

Events
•   Get the word out there instantly by posting current pictures, videos, news and other
    activities on various social sites and interacting with your customers and visitors
STATISTICS


   90% projected growth of social media in businesses in the next 3 years
                                                              Corporations in 2014



                                                                                                                       Using Social Media
                                                                                                                       Using Existing Marketing




Corporations will adopt social media as part of their marketing platform in 3 years
Source: Jeremiah Owyang, Altimeter Group, October 2010 http://www.web-strategist.com/blog/2011/03/16/the-state-andfuture-of-the-social-media-management-system-space
NETWORKING



                                                      Networking on all phases of a project: From
                                                      investments to boots on the ground services




“NETWORKING IS ALWAYS IMPORTANT WHEN IT’S REAL AND NETWORKING IS A USELESS DISTRACTION
WHEN IT’S FAKE”. The networking that really matters is HELPING PEOPLE ACHIEVE THEIR GOALS, DOING IT
RELIABLY AND REPEATEDLY so that over time people have an interest in achieving your goals because they have a stake in it .”
                                                                                                                  -Seth Godin
RETURN ON INVESTMENT



                   Social Media Return on Investment
Ultimately, you should be using social media (and tools and technologies) to create
meaningful brand experiences that will lead to sales down the road.
Social Media Success (SMROI) should be based on your ability to get fans to engage
with your brand (even if it's just a few clicks worth of attention), whether that's to
enter a sweepstakes, sign up for a conference, respond to an offer, or pass on a piece
of content.
3 ways of estimating the social media return and ROI
• Sales
• Consumer Insights
• Customer Support
HOW DO WE GET STARTED?



                 Step 1: Create your FOOTPRINT……




Facebook Twitter YouTube LinkedIn Wikipedia Wordpress Slideshare PetroEvents
VIDEO PRODUCTION


•   The best way to tell your story or
    promote a product is with a video
    or animation.
•   NRG will create custom videos on
    all relevant product lines or topics.
•   Give us your stock footage and
    we’ll make a video – no problem!
•   Take your customers on a Video
    Tour of your company and
    facilities.
COMPANY APP CREATION




Company mobile apps are taking over.      Your customers and employees will use   Take them to your Facebook, and
                                          This MORE than your website……           YouTube pages. Communicate better
                                                                                  and quicker with your audience!
SOCIAL MEDIA MARKETERS




Having a social media presence means you have to actually have someone
posting, talking, researching, and making sure your company is being
MENTIONED in a positive way. This takes time and training!

NRG marketing group has a team of professional SMM’s that will manage
your social media platform and reputation on a daily basis.

Once you decide to establish a social media footprint, you HAVE to stay on
top of the day to day chores of keeping up with your SM.
PRESENTATION INTEGRATION


                            4 Game Changing ways to spice up your presentations
#1 Links
Sharing presentations with links instead of file
attachments is a fundamental game-changer.
#2 Accessible Everywhere
Whether you’re on your work or home
computer, a Mac or PC, Firefox or IE, a
computer with or without PowerPoint, a plane
or a train, you should always be able to work
on your presentation.
#3 YouTube
Your audience likely loves YouTube so
shouldn’t you have the ability to easily embed
YouTube videos into your presentation with a
simple copy and paste of the video URL?
#4 Collaboration
If you’re working with at least one other
person, you need to be able to collaborate.
This way you’re always both working on the
same deck. Put an end to the nightmare of
PowerPoint version control!
WHAT SETS US APART FROM
              OTHER MARKETING COMPANIES?




• We have been in the Oil and Gas Industry for more than
  15 years
• We UNDERSTAND how your business works
• We KNOW your customers….
• We know HOW to promote your business
• We CONNECT you to your customers through our tools
  and services
• Simply put, NRG has the NETWORK and relationships
  that put your brand in front of your customers……
THANK YOU




713.962.3693

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Nrg marketing group

  • 1. THE OIL & GAS Marketing Company
  • 2. WHO IS NRG MARKETING GROUP? WE ARE AN ESTABLISHED GROUP OF OIL & GAS COLLEAGUES THAT HAVE BEEN SERVICING THIS INDUSTRY FOR 15 YEARS WE HAVE A CREDIBLE HISTORY OF BUILDING STRONG RELATIONSHIPS IN THE OIL & GAS INDUSTRY IN 2011 NRG MARKETING GROUP MERGED WITH PETROEVENTS TO FORM A POWERFUL UNION TO OFFER OUR CLIENTS REAL MARKETING SOLUTIONS.
  • 3. HOW?... Relationships! NRG HAS MADE IT OUR MISSION TO CONTINOUSLY EXPAND AND CULTIVATE MEANINGFUL RELATIONSHIPS WITH OUR COLLEAGUES AND ORGANIZATIONS THROUGHOUT THE OIL AND GAS INDUSTRY WE ATTEND AND HOST INDUSTRY EVENTS THROUGHOUT THE LOWER 48 AND HAVE BEEN DOING THIS FOR 15 YEARS A TRIED AND PROVEN METHOD……..
  • 4. petroevents PETROEVENTS - WAS FORMED IN 2007 WITH A GOAL TO HELP COMPANIES , ORGANIZATIONS, AND COLLEAGUES HAVE A CENTRAL PLACE TO GO TO IN ORDER TO STAY IN TOUCH AND NETWORK WITH COLLEAGUES IN THE INDUSTRY. WE BEGAN FEATURING COMPANIES, SPORTS ENTHUSIASTS AS WELL AS ORGANIZATIONS AND SPREAD THE WORD ABOUT WHAT WAS HAPPENING IN AND AROUND OUR INDUSTRY. OUR POPULARITY GREW LARGER AND WE DECIDED IT WAS TIME TO PROVIDE A TOOL THAT OUR INDUSTRY COULD FIND VALUE IN! THAT’S WHEN OUR MOST PRIZED CREATION WAS FORMED!
  • 5. petroevents THE PETROEVENTS NETWORK Where we GO you GO……. • Continuous exposure through our SM channels • You get listed in the HUB Oil & Gas Directory • It’s our job to brag about what you’re doing • When you have a product or service to launch, we create the press releases and then we use our Channels along with other resources to get the word out!
  • 6. WHAT CAN WE DO FOR YOU? A HECK OF A LOT!!!! OUR CORE SERVICES INCLUDE: Business Social Media Integration Webb App design and creation Tradeshow Leveraging Traditional/Print Media IT Management and Custom Project Services Social Media Training Industry news reporting & Press Release creation
  • 7. THE #1 GOAL OF MARKETING IS DIFFERENTIATION OR STANDING OUT! • The number-one benefit of social media marketing is standing out in an increasingly noisy world. A significant 88% of all marketers indicated that their social media efforts have generated more exposure for their businesses. Improving traffic and subscribers was the second major benefit, with 72% reporting positive results. • Nearly two-thirds of marketers indicated a rise in search engine rankings was a benefit of social media marketing. As search engine rankings improve, so will business exposure and lead generation efforts, and overall marketing expenses will decrease. Slightly more than half of marketers found social media generated qualified leads. Source: Social Media Examiner
  • 8. THIS IS HOW WE HELP YOU STAND OUT! Social Platforms (Design, create and manage your Business SM Footprint) Video Production Services Custom App Creation Social Media Marketers Newsletters and Blog posts Presentation Integration CRM – Customer Relation Management Market Research SEO (Search Engine Optimization) Analytics and Alerts Reputation Management
  • 9. If you have CUSTOMERS you need Social Media!!! Social media is all about CONNECTING & INTERACTING with your customers on Their Turf ! If your COMPETITION is using social media, they're reaching out and connecting with YOUR customers!!! Social media is the foundation for your marketing platform as a company. It supports your current traditional marketing and has a profound effect on the way we communicate, market and learn.
  • 10. SOCIAL MEDIA MAKES YOUR TRADITIONAL MEDIA BETTER…. Tradeshows • Your Social Media Platform will assist and make your tradeshows BETTER! We assist you with customizing your tradeshow to be more effective. After all you are spending thousands of dollars to be in the tradeshow, let’s make sure you get the most out of the exposure! Print • We’ll help you take all of your print catalogs and documents and create the most dynamic digital library on your website or company page - for your customers to get and share your product information. Web • NRG will take your existing site and add each of the social media tools that you want to it. Events • Get the word out there instantly by posting current pictures, videos, news and other activities on various social sites and interacting with your customers and visitors
  • 11. STATISTICS 90% projected growth of social media in businesses in the next 3 years Corporations in 2014 Using Social Media Using Existing Marketing Corporations will adopt social media as part of their marketing platform in 3 years Source: Jeremiah Owyang, Altimeter Group, October 2010 http://www.web-strategist.com/blog/2011/03/16/the-state-andfuture-of-the-social-media-management-system-space
  • 12. NETWORKING Networking on all phases of a project: From investments to boots on the ground services “NETWORKING IS ALWAYS IMPORTANT WHEN IT’S REAL AND NETWORKING IS A USELESS DISTRACTION WHEN IT’S FAKE”. The networking that really matters is HELPING PEOPLE ACHIEVE THEIR GOALS, DOING IT RELIABLY AND REPEATEDLY so that over time people have an interest in achieving your goals because they have a stake in it .” -Seth Godin
  • 13. RETURN ON INVESTMENT Social Media Return on Investment Ultimately, you should be using social media (and tools and technologies) to create meaningful brand experiences that will lead to sales down the road. Social Media Success (SMROI) should be based on your ability to get fans to engage with your brand (even if it's just a few clicks worth of attention), whether that's to enter a sweepstakes, sign up for a conference, respond to an offer, or pass on a piece of content. 3 ways of estimating the social media return and ROI • Sales • Consumer Insights • Customer Support
  • 14. HOW DO WE GET STARTED? Step 1: Create your FOOTPRINT…… Facebook Twitter YouTube LinkedIn Wikipedia Wordpress Slideshare PetroEvents
  • 15. VIDEO PRODUCTION • The best way to tell your story or promote a product is with a video or animation. • NRG will create custom videos on all relevant product lines or topics. • Give us your stock footage and we’ll make a video – no problem! • Take your customers on a Video Tour of your company and facilities.
  • 16. COMPANY APP CREATION Company mobile apps are taking over. Your customers and employees will use Take them to your Facebook, and This MORE than your website…… YouTube pages. Communicate better and quicker with your audience!
  • 17. SOCIAL MEDIA MARKETERS Having a social media presence means you have to actually have someone posting, talking, researching, and making sure your company is being MENTIONED in a positive way. This takes time and training! NRG marketing group has a team of professional SMM’s that will manage your social media platform and reputation on a daily basis. Once you decide to establish a social media footprint, you HAVE to stay on top of the day to day chores of keeping up with your SM.
  • 18. PRESENTATION INTEGRATION 4 Game Changing ways to spice up your presentations #1 Links Sharing presentations with links instead of file attachments is a fundamental game-changer. #2 Accessible Everywhere Whether you’re on your work or home computer, a Mac or PC, Firefox or IE, a computer with or without PowerPoint, a plane or a train, you should always be able to work on your presentation. #3 YouTube Your audience likely loves YouTube so shouldn’t you have the ability to easily embed YouTube videos into your presentation with a simple copy and paste of the video URL? #4 Collaboration If you’re working with at least one other person, you need to be able to collaborate. This way you’re always both working on the same deck. Put an end to the nightmare of PowerPoint version control!
  • 19. WHAT SETS US APART FROM OTHER MARKETING COMPANIES? • We have been in the Oil and Gas Industry for more than 15 years • We UNDERSTAND how your business works • We KNOW your customers…. • We know HOW to promote your business • We CONNECT you to your customers through our tools and services • Simply put, NRG has the NETWORK and relationships that put your brand in front of your customers……