Definition of Search Engine Marketing, Search Engine Results Pages (SERP), Pay-Per-Click (PPC), SEM Platforms, Types of SEM Keywords, SEM Targeting, SEM Account Structure, SEM Ad Auction, Ad Rank, Max CPC Bid, Quality Score, CPC
Search Engine Marketing is the art of driving more and better qualified traffic to your website from search engines. Learn more about SEM and how to do it right.Understanding how to use search engine marketing effectively is an important skill for every marketer. Here's a guide for using Search Engine Marketing
Learn more about Paid Search Marketing & Pay Per Click / PPC Advertising.
Also known as Adwords, Display Network Marketing, and CPC.
What is it? How does it work? What are the benefits? How much does it cost? Should I do it myself or work with an agency?
Definition of Search Engine Marketing, Search Engine Results Pages (SERP), Pay-Per-Click (PPC), SEM Platforms, Types of SEM Keywords, SEM Targeting, SEM Account Structure, SEM Ad Auction, Ad Rank, Max CPC Bid, Quality Score, CPC
Search Engine Marketing is the art of driving more and better qualified traffic to your website from search engines. Learn more about SEM and how to do it right.Understanding how to use search engine marketing effectively is an important skill for every marketer. Here's a guide for using Search Engine Marketing
Learn more about Paid Search Marketing & Pay Per Click / PPC Advertising.
Also known as Adwords, Display Network Marketing, and CPC.
What is it? How does it work? What are the benefits? How much does it cost? Should I do it myself or work with an agency?
Future Revolution Jayanagar aims at providing you with the latest marketing trend, be it Digital Marketing, Search Engine Marketing, Social Media Marketing etc, we help you reach the success. One of the marketing technique gaining popularity day by day is Search Engine Marketing.
How to fuel your brand with banner ads and remarketing [webinar]Promodo
Even more useful online marketing info here http://www.promodo.com/blog/
Sometimes it happens so that hardly earned visitors come to your site, stay there for a while and leave without performing any target action. How to return such visitors and turn them into buyers? That is when remarketing comes to the rescue. In the webinar we will give you detailed instruction on how to set up remarketing for your website and will tell you about the most successful techniques.
To help you maximize the profit from your banner ads and ensure they appeal to your target audience, we will talk about banner ads design best practices and how this kind of ads can increase the awareness of your brand.
The main points of the webinar:
Banner ads as a tool that raises brand/product awareness
Key elements each banner should possess to drive users to a landing page
Introduction to AdWords remarketing. How to set up remarketing for an online store
Several strategies to segment the audience for the best remarketing results
On May 14, 2014, I gave a introductory presentation on paid search for Social Media Club - Detroit. My focus was on Google AdWords and pay-per-click advertising to keep it easy on the small business owner audience.
To get a sense of what I discussed, check out the podcast I did with Social Media Club - Detroit afterwards: https://soundcloud.com/socialmediaclubdetroit/paid-search-for-business-101
Talley Digital Media SEO slide deck for business owners in the South Florida area. Boca Raton, Palm Beach, Delray Beach, Florida. Digital Media Powerpoint Presentation by Bret Talley.
This presentation give you a basic idea about SEO fundamentals & how to choose a right agency/professionals. It help you to understand the Life cycle of SEO & the process.
aol mail change password~@~ aol mail settings problems with aol mailjeetendraweb
aol mail change password~@~ aol mail settings problems with aol mail
Your AOL password should be like a fingerprint – uniquely yours. It protects your AOL account from unauthorized access and is your secret identity for signing on to the AOL software or any AOL service, such as AOL Mail or AIM.
Search Engine Marketing is a broad term now. This presentation will help you to understand the basic concept of SEM & an overview of few paid social media platforms as well.
Webinar: Toolkit for DIY SEO audit of your websitePromodo
Main points of the webinar:
How to perform on-site SEO technical audit – Google Webmaster and less popular tools & tips that may be of use
Most efficient ways and tools to perform keyword research
Competitive analysis tools – SEO Quake, SemRush, and some others
Link-building strategy development & deleting links wisely with the help of tools
Future Revolution Jayanagar aims at providing you with the latest marketing trend, be it Digital Marketing, Search Engine Marketing, Social Media Marketing etc, we help you reach the success. One of the marketing technique gaining popularity day by day is Search Engine Marketing.
How to fuel your brand with banner ads and remarketing [webinar]Promodo
Even more useful online marketing info here http://www.promodo.com/blog/
Sometimes it happens so that hardly earned visitors come to your site, stay there for a while and leave without performing any target action. How to return such visitors and turn them into buyers? That is when remarketing comes to the rescue. In the webinar we will give you detailed instruction on how to set up remarketing for your website and will tell you about the most successful techniques.
To help you maximize the profit from your banner ads and ensure they appeal to your target audience, we will talk about banner ads design best practices and how this kind of ads can increase the awareness of your brand.
The main points of the webinar:
Banner ads as a tool that raises brand/product awareness
Key elements each banner should possess to drive users to a landing page
Introduction to AdWords remarketing. How to set up remarketing for an online store
Several strategies to segment the audience for the best remarketing results
On May 14, 2014, I gave a introductory presentation on paid search for Social Media Club - Detroit. My focus was on Google AdWords and pay-per-click advertising to keep it easy on the small business owner audience.
To get a sense of what I discussed, check out the podcast I did with Social Media Club - Detroit afterwards: https://soundcloud.com/socialmediaclubdetroit/paid-search-for-business-101
Talley Digital Media SEO slide deck for business owners in the South Florida area. Boca Raton, Palm Beach, Delray Beach, Florida. Digital Media Powerpoint Presentation by Bret Talley.
This presentation give you a basic idea about SEO fundamentals & how to choose a right agency/professionals. It help you to understand the Life cycle of SEO & the process.
aol mail change password~@~ aol mail settings problems with aol mailjeetendraweb
aol mail change password~@~ aol mail settings problems with aol mail
Your AOL password should be like a fingerprint – uniquely yours. It protects your AOL account from unauthorized access and is your secret identity for signing on to the AOL software or any AOL service, such as AOL Mail or AIM.
Search Engine Marketing is a broad term now. This presentation will help you to understand the basic concept of SEM & an overview of few paid social media platforms as well.
Webinar: Toolkit for DIY SEO audit of your websitePromodo
Main points of the webinar:
How to perform on-site SEO technical audit – Google Webmaster and less popular tools & tips that may be of use
Most efficient ways and tools to perform keyword research
Competitive analysis tools – SEO Quake, SemRush, and some others
Link-building strategy development & deleting links wisely with the help of tools
Search Marketing For Travel - ABTA | 2019Alex Wright
Slides from a session I delivered at an ABTA event in 2019. The session was split into two sections, one covering technical SEO, and one covering content.
ESOLPK, a Search engine optimization firm, offering affordable SEO services to USA, UK, Pakistani and Australian clients. Affordable search engine optimization (SEO) services from an Online Internet Marketing company.
Simple, Clean PPT for social media marketing and search engine optimization. You can also send it to your client for online marketing Quote Proposal just add price page in to PPT.
For more update on proposal PPT follow me .. !!!
SEO, or Search Engine Optimization, is a process of improving a website's visibility and ranking on search engine result pages. It involves optimizing various aspects of a website, such as its content, structure, and backlinks, to align with search engine algorithms. Effective SEO strategies can increase organic traffic and enhance online presence."
List of Top Digital Marketing Interview Questions & Answers.pdfLearn Digital Academy
Share On Twitter
Are you apprehensive about your forthcoming Digital Marketing interview question? No longer be afraid! We’re here to assist you. Digital marketing is one of the trendiest areas to emerge in the online arena, and it’s a profitable job opportunity for young people wishing to carve out a location-independent and highly creative career for themselves.
I did this talk to business owners in September 2015. It explains what SEO and why it is important.
I have add some annotations in green boxes, these explain in more depth some of the points I spoke about.
Similar to SEM - Understanding the core components of Search Engine Marketing (20)
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptxmy Pandit
Explore the world of the Taurus zodiac sign. Learn about their stability, determination, and appreciation for beauty. Discover how Taureans' grounded nature and hardworking mindset define their unique personality.
India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...Kumar Satyam
According to TechSci Research report, “India Orthopedic Devices Market -Industry Size, Share, Trends, Competition Forecast & Opportunities, 2030”, the India Orthopedic Devices Market stood at USD 1,280.54 Million in 2024 and is anticipated to grow with a CAGR of 7.84% in the forecast period, 2026-2030F. The India Orthopedic Devices Market is being driven by several factors. The most prominent ones include an increase in the elderly population, who are more prone to orthopedic conditions such as osteoporosis and arthritis. Moreover, the rise in sports injuries and road accidents are also contributing to the demand for orthopedic devices. Advances in technology and the introduction of innovative implants and prosthetics have further propelled the market growth. Additionally, government initiatives aimed at improving healthcare infrastructure and the increasing prevalence of lifestyle diseases have led to an upward trend in orthopedic surgeries, thereby fueling the market demand for these devices.
Explore our most comprehensive guide on lookback analysis at SafePaaS, covering access governance and how it can transform modern ERP audits. Browse now!
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
As a business owner in Delaware, staying on top of your tax obligations is paramount, especially with the annual deadline for Delaware Franchise Tax looming on March 1. One such obligation is the annual Delaware Franchise Tax, which serves as a crucial requirement for maintaining your company’s legal standing within the state. While the prospect of handling tax matters may seem daunting, rest assured that the process can be straightforward with the right guidance. In this comprehensive guide, we’ll walk you through the steps of filing your Delaware Franchise Tax and provide insights to help you navigate the process effectively.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
5. HOUSEKEEPING
• Varied Group atVarious Stages of Online Presence & Marketing
• Feel Free to Ask Questions via Online Pane as Desired
• This WebinarTouches on aVariety of Elements that Work
Together as a Baseline in Effective Search Engine Marketing
• Goal is to achieve a high level understanding of Concepts and
Open a Path to Self Evaluation and Next Steps Planning
• Not crunching a ton of stats - working assumption is we all
understand the opportunity the World Wide Web and Search
Engines offer our businesses and growth.
A LOT TO COVER
8. What Is Search Engine Marketing?
Search engine marketing
(SEM) is a form of Internet
marketing that involves the
promotion of websites and
web pages by increasing their
visibility in Search Engine
Results Pages (SERPs) through
optimization and advertising.
9. SEM may consist of:
• Search Engine
Optimization (SEO)
which is often referred
to as “Organic” or “
Natural”
or
•Pay-Per-Click (PPC)
listings such as Google
Adwords
11. “Search” is the point of Monetization
A NEED has been established and the searcher queries for
a solution using their own terminologies
Every time they click
“Search” they get a SERP
(Search Engine Results Page)
and have a choice of
websites (BUSINESSES) to
visit for a solution
16. Benefits of SEO
LongTerm Search EngineVisibility and Brand Awareness
Increased SiteTraffic
Cost Effective
Infinite ROI
Increase Site Usability
Increase Credibility
Remain Competitive
17. 61% of global Internet users research products online.
(Interconnected World: Shopping and Personal Finance, 2012)
!
44% of online shoppers begin by using a search engine.
(Interconnected World: Shopping and Personal Finance, 2012)
!
70% of the links search users click on are organic, not paid.
(Marketing Sherpa, February 2007)
!
60% of all organic clicks go to the top three organic search results.
(MarketingSherpa, February 2007)
!
75% of users never scroll past the first page of search results.
(MarketShareHitsLink.com, October 2010)
!
19. More and More Books
Many Seekers and More
AllTheTime
VariedTerminologies
You Need a System
20.
21.
22. Need a systematic way to find what people need
Google and Bing are like librarians for the entire world
A Search Engines “secret sauce” system is their
algorithm
And Googles Algorithm consists of over 200 variables and is
“tweaked” several times DAILY in their effort to be the best
librarian in the history of mankind
Avg. 500 - 600 times annually
23.
24. For a page on your website
to organically rank well it
will need to weigh favorably
within the criteria set within
the variables of the
algorithm
Google Ranks Web PAGES not Web Sites
25. Organic SEO is
driven by both
on-site and Off
Site Factors and
weighed via a
multitude of
variables in
determining
ranking
http://searchengineland.com/seotable
35. Benefits of PPC (a.k.a. Paid Search)
Speed-to-Market
Reach
Market Research
HighlyTargetedTraffic
Control of ROMI
Track-ability
Control of Exposure
Geographically
Flexibility
47. Some Definitions
Campaign :Consists of one or more Ad Groups, a budget,
language / location settings, (among other criteria)
Adwords
Women’s Sneakers Women’s Shoes
48. Ad Group:
Some Definitions
Groupings of Ads that are inline with your buyers
intent. Ad Groups make up your campaigns
Women’s Sneakers Women’s Shoes
Dress Casual
49. Ad:
Some Definitions
Headline:
Women’s Dress
Shoes
25 Characters
Description
Line 1:
Summer Sales 35 Characters
Description
Line 2:
Save 15% 35 Characters
Display URL
www.shoes.com/
womens-dress-
shoes
35 Characters
A structured message that speaks to a buyers
search intent and that links to a landing page that
is in-line with the ad.
50. Ad Group Ad Group Ad Group
KEYWORDS10-20
Ad Ad2-4
DIVIDE and CONQUER
Basic Campaign Structuring
Campaign #1 Campaign #2 Campaign #3
55. Keyword Phrases (KWP)
“Head” Phrase
“LongTail” Phrase
TV
60” 1080P Samsung Flat PanelTV
Challenge: Position
Challenge: Discovery
56. Buyer-centric
content page already
meeting quality
webpage standards
List Keyword
Phrases that best
target page
(BuyersTaxonomy)
Verify with
tools to assist
in triage of list
Confirm on-page SEO and
content fits intended goal
PPC Campaign
Ad group with
targeted KWP’s
57.
58. 1. UnderstandYour Customers Journey
2. Create Excellent and Engaging Content
3. Leverage Google Authorship on well
written content
4.All Citations should have same N.A.P. info
5. Clean, clear and concise URL structuring
SEO TIPS
59. 6. Use Clear Meta Data & Alt AttributeTags
7. Check your page speed (It Counts)
8. Confirm Robots.txt file is correct and
you have no penalties
10. Just like a physical, get a site audit every year
(minimally)
9. Quality links NOT quantity
SEO TIPS
60. 6.Target Geographically
4.Write Effective Ad Copy
5. Monitor Quality Score
PPC TIPS
1. DoYour Homework or Align with aTrusted Professional
3. Carefully ArchitectYour Campaigns
2.Target LP Per Ad Group that is Optimized to CONVERT
65. INTELLIGENT RISK TAKING Marketing
Per Initiative / Campaign
Return on Marketing Investment
Marketing
Spend ($)
Gross
Profit
(%)
Incremental
Revenue &
Value
Attributable
from
Marketing
($)
Short Term ROMI Example
* -
Marketing
Spend ($)/
(From Month #1 Webinar)
66. INTELLIGENT RISK TAKING Marketing
Per Initiative / Campaign
Short Term ROMI Example
$50030%$5000 * - $500/
$1500 - $500 / $500
$1000 $500/
Factor of 2
For Every 1$ Invested,You Saw $2 Back + INTANGIBLES