1. The document discusses how data visualization and infographics can help public relations professionals break out from their peers. 2. It outlines the different goals of using data for scientific research versus public relations, and how the framing and presentation of data can influence responses. 3. The document provides tips for finding meaningful insights from data, meeting media expectations around methodology and sample sizes, telling compelling stories with data, and using tools like Word, Excel, and online services to create effective visualizations.