Chatting with Jennifer Leggio and Bryan Person (in for Aaron Strout) on the 9/3/09 Quick-n-Dirty Podcast about The EMBARQ Social Story. The Quick-n-Dirty: Listen, strategy, listen, tweak, listen, objectives, listen, tweak, listen, tactics, listen, tweak, listen...ya hearing me?
Social media overview for Japan-America Society of State of WANick White
Brief review and discussion of social media best practices for SMB & enterprise businesses presented at University of Washington's Business Roundtable on 24 Oct 2012. Event was co-sponsored by Ivy Worldwide (ivyworldwide.com) and chaired by Japan-America Society of the State of Washington (jassw.org).
Chatting with Jennifer Leggio and Bryan Person (in for Aaron Strout) on the 9/3/09 Quick-n-Dirty Podcast about The EMBARQ Social Story. The Quick-n-Dirty: Listen, strategy, listen, tweak, listen, objectives, listen, tweak, listen, tactics, listen, tweak, listen...ya hearing me?
Social media overview for Japan-America Society of State of WANick White
Brief review and discussion of social media best practices for SMB & enterprise businesses presented at University of Washington's Business Roundtable on 24 Oct 2012. Event was co-sponsored by Ivy Worldwide (ivyworldwide.com) and chaired by Japan-America Society of the State of Washington (jassw.org).
YouTube Ads | YouTube Advertising | How To Run YouTube Ads 2019 | YouTube Ads...Simplilearn
This presentation about YouTube Ads explains why YouTube is considered as one of the best places to advertise, what are the different ad formats available for the users, some of the essential metrics you need to know, how you can create your own YouTube advertisement, how you can optimize your ads to make sure they are able to satisfy your marketing goals. This tutorial expands into how users can use Google Ads to create advertisements for YouTube with a practical example. It also talks about the success story of the clothing brand, Superdry, that took advantage of YouTube advertising to create an ad that brought remarkable success to their brand.
Below topics are explained in this YouTube Ads presentation:
1. Why is advertising on YouTube a good idea.
2. What are the types of YouTube Ads.
3. Importance metrics on YouTube.
4. How to create a YouTube Ad.
5. How can you optimize YouTube Ads.
6. Superdry: A YouTube success story.
Why learn Digital Marketing?
Businesses and recruiters prefer marketing professionals with genuine knowledge, skills and experience verified by a certification that is accepted across industries. Continuous learning for any working professional is not only important for keeping themselves up to date with the current market trends, but it also helps them expand their array of skill set and become more flexible in the workplace.
What skills will you learn from this Digital Marketing course?
This course will enable you to:
1. Gain an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), website conversion rate optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation and digital marketing strategy
2. Master digital marketing execution tools: Google Analytics, Google Ads, Facebook Marketing, Twitter Advertising, and YouTube Marketing
3. Become a virtual digital marketing manager for an e-commerce company with Mimic Pro simulations included in our course. Practice SEO, SEM, Website Conversion Rate Optimization, email marketing and more.
4. Gain real-life experience by completing projects using Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing
5 Create the right marketing messages tailored for the right audiences
Who should take this Digital Marketing course?
Anyone who is looking to further his or her career in digital marketing should take this course, especially those seeking leadership positions. Any of these roles can benefit from DM Specialist training:
1. Marketing Managers
2. Digital Marketing Specialists
3. Marketing or Sales Professionals
4. Management, Engineering, Business, or Communication Graduates
5. Entrepreneurs or Business Owners
6. Marketing Consultant
Learn more at https://www.simplilearn.com/digital-marketing/digital-marketing-certified-associate-training
YouTube social media marketing presentationNeethu yadav
YouTube social media marketing , easy to know about strategy used by youtube, success stories, risk attached , marketing in youtube, negative effect,branding in youtube,how to use youtube for business
YANKSONSOCIAL | SOCIAL MEDIA AGENCY, LONDON (http://yanksonsocial.ga) - Our #1 Goal Is To Help You Increase Your Bottom Line. Contact Us Today To Learn How To End Your Frustrations
YanksonSocial is a full service Digital Marketing company offering results-driven marketing solutions for businesses across multiple industries.
We Are A Team Of Online Marketing Professionals. We Understand The Search Engine Ecosystem. Our Unique Approach To SEO Allows Us The Capability To Take Your Site To The Top Of Major Search Engines.
Internet marketing activities of major companies in Japan 2014. Line, Japan: O2O campaign with ZEON, American Express, U.S.: Small business Saturday, Disney, U.S.: My Disney Experience (off to on-line), Coca-cola, Japan: Coca Cola Park (social game site), Toyota, Japan, Harrier campaign, Virgin America, U.S.: On board safety campaign, Glico (confectionaeries), Japan: Job seeker cheer up campaign, Aeon (retailer), Japan: Totte campaign (shot image & get information) O2O, Wacom, Japan: 10,000 follower campaign
We are living in a world where an average user spends 5-6 hours on the handheld device Mobile which has become an indispensable part of life. How can this mini device be used to drive growth, reputation and sales, the presentation examines the fact.
This is the course syllabus of Internet marketing taught by professor Janghyuk Lee at Korea University business school . This course is designed for under graduate students (juniors and seniors). Further course contents will be uploaded later on.
Dynamic Retargeting Possibilities for Booking Sites (by Vizury in Japan)Yoshimura Taishi
Contact us for any inquires at info@microadplus.co.jp
What are the benefits of harnessing the power of dynamic retargeting for booking sites?
What can Vizury do to help booking websites in do well in Japan?
With the online booking service growing in Japan, now is the time to get your edge against your competitors.
Internet marketing campaign design & performance of small service companies: ...Janghyuk Lee
This is compilation of 10 internet marketing campaign designed and executed by student who took my internet marketing course at Korea University, 2015 Fall semester. All teams chose a small service provider in vicinity of Korea university campus in Seoul and set up a mobile web site to accommodate visitors as well they have user a social network service package 'Kloser' to foster the spread of buzz in combination with QR code and mobile coupons. This document includes the case small service business of cafe, fitness, hair salon, pub, etc.
Rick Murray, Edelman
Chris Kooluris, Micro Content Director, VaynerMedia
Stephanie Matthews, Director, Real-Time Engagement, GolinHarris
Teca Lewellyn, Senior Manager, Brand PR, Kellogg’s
Zena Weist, Vice President, Strategy & Social Media, Expion
Ever since the famous Oreo tweet, real-time marketing has quickly climbed the marketing buzzwords lists. In our WOMMA Summit session, we will discuss: the Principles of real-time marketing, how to use paid media to amplify earned media, how to creating a “real-time-ready” organization, the role of offline WOM in real-time, current best practices in B2C, B2B, and of course what's next.
YouTube Ads | YouTube Advertising | How To Run YouTube Ads 2019 | YouTube Ads...Simplilearn
This presentation about YouTube Ads explains why YouTube is considered as one of the best places to advertise, what are the different ad formats available for the users, some of the essential metrics you need to know, how you can create your own YouTube advertisement, how you can optimize your ads to make sure they are able to satisfy your marketing goals. This tutorial expands into how users can use Google Ads to create advertisements for YouTube with a practical example. It also talks about the success story of the clothing brand, Superdry, that took advantage of YouTube advertising to create an ad that brought remarkable success to their brand.
Below topics are explained in this YouTube Ads presentation:
1. Why is advertising on YouTube a good idea.
2. What are the types of YouTube Ads.
3. Importance metrics on YouTube.
4. How to create a YouTube Ad.
5. How can you optimize YouTube Ads.
6. Superdry: A YouTube success story.
Why learn Digital Marketing?
Businesses and recruiters prefer marketing professionals with genuine knowledge, skills and experience verified by a certification that is accepted across industries. Continuous learning for any working professional is not only important for keeping themselves up to date with the current market trends, but it also helps them expand their array of skill set and become more flexible in the workplace.
What skills will you learn from this Digital Marketing course?
This course will enable you to:
1. Gain an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), website conversion rate optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation and digital marketing strategy
2. Master digital marketing execution tools: Google Analytics, Google Ads, Facebook Marketing, Twitter Advertising, and YouTube Marketing
3. Become a virtual digital marketing manager for an e-commerce company with Mimic Pro simulations included in our course. Practice SEO, SEM, Website Conversion Rate Optimization, email marketing and more.
4. Gain real-life experience by completing projects using Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing
5 Create the right marketing messages tailored for the right audiences
Who should take this Digital Marketing course?
Anyone who is looking to further his or her career in digital marketing should take this course, especially those seeking leadership positions. Any of these roles can benefit from DM Specialist training:
1. Marketing Managers
2. Digital Marketing Specialists
3. Marketing or Sales Professionals
4. Management, Engineering, Business, or Communication Graduates
5. Entrepreneurs or Business Owners
6. Marketing Consultant
Learn more at https://www.simplilearn.com/digital-marketing/digital-marketing-certified-associate-training
YouTube social media marketing presentationNeethu yadav
YouTube social media marketing , easy to know about strategy used by youtube, success stories, risk attached , marketing in youtube, negative effect,branding in youtube,how to use youtube for business
YANKSONSOCIAL | SOCIAL MEDIA AGENCY, LONDON (http://yanksonsocial.ga) - Our #1 Goal Is To Help You Increase Your Bottom Line. Contact Us Today To Learn How To End Your Frustrations
YanksonSocial is a full service Digital Marketing company offering results-driven marketing solutions for businesses across multiple industries.
We Are A Team Of Online Marketing Professionals. We Understand The Search Engine Ecosystem. Our Unique Approach To SEO Allows Us The Capability To Take Your Site To The Top Of Major Search Engines.
Internet marketing activities of major companies in Japan 2014. Line, Japan: O2O campaign with ZEON, American Express, U.S.: Small business Saturday, Disney, U.S.: My Disney Experience (off to on-line), Coca-cola, Japan: Coca Cola Park (social game site), Toyota, Japan, Harrier campaign, Virgin America, U.S.: On board safety campaign, Glico (confectionaeries), Japan: Job seeker cheer up campaign, Aeon (retailer), Japan: Totte campaign (shot image & get information) O2O, Wacom, Japan: 10,000 follower campaign
We are living in a world where an average user spends 5-6 hours on the handheld device Mobile which has become an indispensable part of life. How can this mini device be used to drive growth, reputation and sales, the presentation examines the fact.
This is the course syllabus of Internet marketing taught by professor Janghyuk Lee at Korea University business school . This course is designed for under graduate students (juniors and seniors). Further course contents will be uploaded later on.
Dynamic Retargeting Possibilities for Booking Sites (by Vizury in Japan)Yoshimura Taishi
Contact us for any inquires at info@microadplus.co.jp
What are the benefits of harnessing the power of dynamic retargeting for booking sites?
What can Vizury do to help booking websites in do well in Japan?
With the online booking service growing in Japan, now is the time to get your edge against your competitors.
Internet marketing campaign design & performance of small service companies: ...Janghyuk Lee
This is compilation of 10 internet marketing campaign designed and executed by student who took my internet marketing course at Korea University, 2015 Fall semester. All teams chose a small service provider in vicinity of Korea university campus in Seoul and set up a mobile web site to accommodate visitors as well they have user a social network service package 'Kloser' to foster the spread of buzz in combination with QR code and mobile coupons. This document includes the case small service business of cafe, fitness, hair salon, pub, etc.
Rick Murray, Edelman
Chris Kooluris, Micro Content Director, VaynerMedia
Stephanie Matthews, Director, Real-Time Engagement, GolinHarris
Teca Lewellyn, Senior Manager, Brand PR, Kellogg’s
Zena Weist, Vice President, Strategy & Social Media, Expion
Ever since the famous Oreo tweet, real-time marketing has quickly climbed the marketing buzzwords lists. In our WOMMA Summit session, we will discuss: the Principles of real-time marketing, how to use paid media to amplify earned media, how to creating a “real-time-ready” organization, the role of offline WOM in real-time, current best practices in B2C, B2B, and of course what's next.
Social Fresh West Content Marketing: Good To Great Zena Weist
There’s a lot of buzz about content marketing. But what makes your content marketing plan go from good enough to great? Great content marketing combines community insights, an optimized distribution process and most importantly, content, that not only resonates with your customers and prospects, but also leads to preferred action.
In this fast-paced session, Zena will lead you through helpful large brand content marketing case studies. She’ll share tips on streamlining process and trends to help you walk away with a “good to great” content marketing game plan.
Our first social media strategy document for EMBARQ, a spin-off of Sprint, circa 2007. Presented to the VP of Strategy and then the C-Suite in November 2007. Special thanks to Rick Murray, Jeremiah Owyang and Chris Brogan for providing assistance without charging me as I was building this case at night and doing my real job during the day.
In this keynote, Zena focuses on 3 Key 2013 Trends:
1) Real Time Marketing
2) Creating Youtility Through Care, Context & Creativity
3) Empowering Employees & Fans
: Content to Conversion: Setting the Stage for Success – CNW Breakfast in Ott...Michael Pranikoff
Presentation by PR Newswire Global Director of Emerging Media, Michael Pranikoff as part of the CNW – a PR Newswire Company – breakfast series given in Ottawa on June 20, 2013. The focus of this presentation focused on content as a catalyst in creating audience engagement. Content alone is no longer king. In order to have a successful campaign today you have to ask yourself, “What is the conversion metric we’re using to build awareness and spark action?’. Be it views, shares or sales, your metric is the key to every successful content marketing strategy. It doesn’t matter if you are a B2C, B2B, or nonprofit. AS your brand provides context around the conversation, ask if – and how- your content drives your desired outcomes.
How to Create Real-World Results with Online InfluencersMariana Rodriguez
YouTube is the new Hollywood, and online influencers are fast becoming today’s A-list celebrities. With their built-in fan bases and wide social reach, these influencers can be great assets for your brand. But how do you find the right influencer to create valuable content for your brand? This presentation walks through how to find and work with online influencers to engage viewers with mobile video, the best practices for displaying video on mobile devices, across social channels and on your site, and the legalities around this type of content.
BlogWell New York Social Media Case Study: Cisco Systems, presented by Amy Pa...SocialMedia.org
Cisco System's Senior Manager, Social Media Strategies; Brand, Innovation, Amy Paquette, shares how Cisco actively listens and continuously engages with the social customer.
Social Beat at the NASSCOM Content Marketing MasterclassSocial Beat
Social Beat is proud to be part of the NASSCOM content marketing masterclass, led by David Appasamy. The session focused on the power of content in digital.
Our Video Marketing Solution Study presents the insights, landscape and vendors within the content marketing space. At Demand Metric, we define Video Marketing as the strategies, processes and technologies employed by an organization to generate interest in their brand, company and products through the use of relevant, engaging video content.
Businesses utilize videos to provide information, education, advice and/or entertainment to their target audience. These videos include a powerful combination of elements – audio, cast/speaker(s), images, graphics and text – that are exceptionally appealing and effective at promoting messages.
Video Marketing encompasses a wide variety of activities, including program planning, the alignment of target audience & video content, video production, content distribution, video optimization & monetization and program analysis.
The main goals of a Video Marketing program are to develop brand awareness, to provide attention-grabbing content for clients & prospects and to generate qualified, captivated leads.
This study covers the following sections:
- Executive Summary
- What is Video Marketing?
- Benefits of Video Marketing
- Video Marketing Deployment Lifecycle
- Vendor Selection Criteria
- Video Marketing Solutions Landscape
- Video Marketing Maturity Model
- Action Plan
- Analyst Bottom Line
- About the Research Analysts
- Our Solution Study Methodology
- About Demand Metric
To obtain this document, visit us at http://www.demandmetric.com/register
Presented by Ashley Sobel: July 26, 2016
Consumers are now spending more time with digital media than any other channel — even TV -- and advertisers are following suit. This class will focus on three key digital tactics: site direct display, digital video, and paid social. Specifically we'll cover the history of these channels, when and why to use them, how to plan and buy for them, and the tools at our disposal for activating and trafficking the buy.
Devise your Digital Marketing and Content Marketing Strategy - Step-by-Step p...Amit Singh
Digital marketing optimization has become required for Internet marketers who wish to compete successfully. From website visitor to closed business, and with the right tools, every phase can be optimized to reduce cost and increase sales. To excel in this internet-savvy world, digital marketers must stay updated with top digital marketing techniques to optimize internet marketing strategies
Devising your content marketing strategy in the digital age relies on data and technology more than ever before. Technology is used to gather the data, and the data is consumed by more technology to automate and optimize every phase of the digital marketing lifecycle.
Growth Hacking For Your Business: A How-To Session (PodCamp Toronto 2015)Angela LaGamba
Are you curious about growth hacking? Interested in finding out how you can use a lean launch or 'boot-strapping' approach for your startup? This presentation will cover low to no cost startup growth techniques with push, pull, and product tactics and hot digital marketing trends.
There’s a lot of buzz about content marketing. But what makes your content marketing plan go from good enough to great? Great content marketing combines community insights, an optimized distribution process and most importantly, content, that not only resonates with your customers and prospects, but also leads to preferred action.
In this fast-paced session, Zena will lead you through helpful large brand content marketing case studies from large brands. She’ll share tips on streamlining process and trends to help you walk away with a “good to great” content marketing game plan.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
Let's dive deeper into the world of ODC! Ricardo Alves (OutSystems) will join us to tell all about the new Data Fabric. After that, Sezen de Bruijn (OutSystems) will get into the details on how to best design a sturdy architecture within ODC.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
Search and Society: Reimagining Information Access for Radical FuturesBhaskar Mitra
The field of Information retrieval (IR) is currently undergoing a transformative shift, at least partly due to the emerging applications of generative AI to information access. In this talk, we will deliberate on the sociotechnical implications of generative AI for information access. We will argue that there is both a critical necessity and an exciting opportunity for the IR community to re-center our research agendas on societal needs while dismantling the artificial separation between the work on fairness, accountability, transparency, and ethics in IR and the rest of IR research. Instead of adopting a reactionary strategy of trying to mitigate potential social harms from emerging technologies, the community should aim to proactively set the research agenda for the kinds of systems we should build inspired by diverse explicitly stated sociotechnical imaginaries. The sociotechnical imaginaries that underpin the design and development of information access technologies needs to be explicitly articulated, and we need to develop theories of change in context of these diverse perspectives. Our guiding future imaginaries must be informed by other academic fields, such as democratic theory and critical theory, and should be co-developed with social science scholars, legal scholars, civil rights and social justice activists, and artists, among others.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...
Embarq Brand Channel - OMMA Hollywood Panel
1. Brand Marketers are Video Publishers Too! March 23, 2009 Zena Weist, EMBARQ Brand Team Twitter @zenaweist – [email_address] PAGE
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6. Technology Videos on YouTube Prompt Action 67% Have taken action as result of seeing technology or electronics-related content on YouTube . 21% Told someone about a product or service 13% Bought a technology or electronics-related product or service 47% Gathered more information about a product or service 2008 YouTube Engagement Study Base: Past 6 Month YouTube Visitors Who Watch Technology or Electronics-Related Videos. Q: Which of these actions, if any, have you taken as a result of seeing a video about technology or electronics content (e.g., videos, user comments or reviews) on YouTube? 27% Thought more favorably toward a product, brand or service 34% Considered buying a technology product or service PAGE
14. Generating BUZZ - How-To Videos “ Now a great example, I think one of the best examples of how-to videos, is done by Embarq… some of the videos have been, have really decent view counts considering, you know, where it comes from, that it’s coming from a brand. That makes sense because its helped get this company’s name out to a broader consumer base, and if you just Google, you know, “How to install a blank, blank, a T1 line or a DSL line”, or whatever it is, there’s a good chance that you might come across those videos and then you know about this company and its services.” - Daisy Whitney on Dishymix Podcast Episode 90 PAGE