This document discusses how businesses can use social networks to generate demand through continuous engagement. It recommends that businesses 1) create expert content in social channels to build connections, 2) comment and respond to build strong links in a POV sales network, and 3) amplify content through news feed networks to generate SEO value. The goal is to build weak and strong social links to increase the reach of a business' point of view through engagement and find opportunities in event and industry networks.
This presentation was given as the guest keynote for NeMa 2012 in Budapest. It discusses the elephant in the boardroom - why is the B2B social media market developing so slowly. It looks at the change in consumer behaviour, the generational impact of changing behaviours and how technology creates useful data. It also links cakes, to phones and televisions and how this social world is becoming a multi billion dollar economy
There is no trust in digital—it is a thing of the past. Security breaches and deep fakes teach us to be skeptical. Social media, digital platforms, and marketing perpetuate scams and spam. Bots and algorithms dominate our attention, and fake news continues to be the watchword of the day. As designers, technologists and marketers in an industry that requires people to be comfortable with what’s going to happen when they click “submit,” we are at a crossroads. How can we recreate value and symbiosis in the products we design when trust can no longer be taken for granted and the very nature of truth has been subverted? Join panelists from technology, design, media and marketing to explore this issue that is defining our society as we identify a way forward.
Social media has moved from the fringes of techno geek culture to the mainstream with astonishing speed. The terms “social media” (or “social networking” or “Web 2.0”) is a catch-all for a variety of digital services, usually free to users and carrying advertising, perhaps the best known of which is Facebook.
A few years ago, this industry barely existed. Now it’s growing and evolving too quickly for anyone to keep pace with it. Where all this is going is impossible to predict, except to say that it is not going away, particularly given the proliferation of smartphones, iPads and tablets, and other mobile devices.
And as technology has always outpaced regulation, social media is no exception. Regulators in the US and Europe have so far issued only general regulatory guidance and still seem to be struggling to get their arms around the issue. As a result firms are skeptical about what steps they should take – if any – to start their foray into social media.
This paper gives firms a look at the four main social media outlets; provides tips in navigating these websites; and lays out a best practices framework for developing a comprehensive social media policy.
Disclaimer: This communication is provided by Advent Software, Inc. for informational purposes only and should not be construed as, and does not constitute, legal advice on any matter whatsoever discussed herein.
Social Media in a Corporate Context 2010 - Peter Granat, CisionCommunicate Magazine
The Corporate Blog -
Globally, 91% of corporate bloggers cite internal communications as their primary function, but recent research shows that 67% of journalists use corporate blogs as secondary source material and 58% of investment analysts refer to them for their research. The blog has become an important communications channel for all stakeholder groups so why does the UK trail behind the US and much of corporate Europe in corporate blogging? This session highlights the role blogs can play.
This presentation was given as the guest keynote for NeMa 2012 in Budapest. It discusses the elephant in the boardroom - why is the B2B social media market developing so slowly. It looks at the change in consumer behaviour, the generational impact of changing behaviours and how technology creates useful data. It also links cakes, to phones and televisions and how this social world is becoming a multi billion dollar economy
There is no trust in digital—it is a thing of the past. Security breaches and deep fakes teach us to be skeptical. Social media, digital platforms, and marketing perpetuate scams and spam. Bots and algorithms dominate our attention, and fake news continues to be the watchword of the day. As designers, technologists and marketers in an industry that requires people to be comfortable with what’s going to happen when they click “submit,” we are at a crossroads. How can we recreate value and symbiosis in the products we design when trust can no longer be taken for granted and the very nature of truth has been subverted? Join panelists from technology, design, media and marketing to explore this issue that is defining our society as we identify a way forward.
Social media has moved from the fringes of techno geek culture to the mainstream with astonishing speed. The terms “social media” (or “social networking” or “Web 2.0”) is a catch-all for a variety of digital services, usually free to users and carrying advertising, perhaps the best known of which is Facebook.
A few years ago, this industry barely existed. Now it’s growing and evolving too quickly for anyone to keep pace with it. Where all this is going is impossible to predict, except to say that it is not going away, particularly given the proliferation of smartphones, iPads and tablets, and other mobile devices.
And as technology has always outpaced regulation, social media is no exception. Regulators in the US and Europe have so far issued only general regulatory guidance and still seem to be struggling to get their arms around the issue. As a result firms are skeptical about what steps they should take – if any – to start their foray into social media.
This paper gives firms a look at the four main social media outlets; provides tips in navigating these websites; and lays out a best practices framework for developing a comprehensive social media policy.
Disclaimer: This communication is provided by Advent Software, Inc. for informational purposes only and should not be construed as, and does not constitute, legal advice on any matter whatsoever discussed herein.
Social Media in a Corporate Context 2010 - Peter Granat, CisionCommunicate Magazine
The Corporate Blog -
Globally, 91% of corporate bloggers cite internal communications as their primary function, but recent research shows that 67% of journalists use corporate blogs as secondary source material and 58% of investment analysts refer to them for their research. The blog has become an important communications channel for all stakeholder groups so why does the UK trail behind the US and much of corporate Europe in corporate blogging? This session highlights the role blogs can play.
Networks First is a provider of managed network services. In 2011 it embarked on a growth programme. Building brand awareness, almost from scratch, was a key objective. Networks First commissioned Marketing Options International (MOI) to develop a memorable campaign that could cut through marketplace noise and quickly raise awareness. MOI developed a new strapline: “Evolve your network with Networks First”, then built on the “evolution” theme to create a multi-channel PR and marketing campaign around three humorous, ultra-low-budget videos featuring a trio of plastic dinosaurs.
This presentation describes the radical changes taking place in today's large corporation. A special emphasis is given toward the role HR can play in driving leadership and organizational change. Case study material is also presented.
Social media maakt het professionals mogelijk om direct toegang te hebben tot reviews en meningen van peers. Dit beinvloedt en bepaalt bedrijfsbeslissingen. Bovendien is het nu voor marketeers mogelijk om online gesprekken en gedachten over hun merken te volgen.
Hoe kunnen marketeers hier gebruik van maken en klantenbehoeftes en attitudes beter begrijpen? om vervolgens bij de promotie van producten en diensten de kracht van aanbevelingen en netwerken beter in te zetten.
The Social Organization - IBM - The Business Value of Social Software CIO ForumBilal Jaffery
Presentation given at the Toronto CIO Forum Keynote. The Social Organization talks about the perfect harmony of social software adoption internally leading to a culture that brings the social culture, IBM values and ideas to the external networks. Our social software platforms are based on Lotus Connections.
The Evolution of the Social Brand - ITAC Digital Commerce ForumBilal Jaffery
Brand narrative in a digitally connect world. Bilal Jaffery's presentation from the ITAC forum discussing the enterprise social strategy, incorporating policy, strategy, engagement and redefinition of the digital brand as it pertains to the Social Business. (Not representative of the Bell brand).
we have collected trends in social media, marketing, business, gaming and mobile. We combined all of them into this presentation. You can find more detail in the notes of the slides. Trends by Priit Kallas, Mart Prööm and Raul Kaevand. Presentation by Priit Kallas.
This is our third annual presentation about what to expect in social media marketing in the coming year. We are getting pretty good at this :) You can see the blog post here http://bit.ly/smm2012
Original blogpost http://bit.ly/UX3JKj Every year I have compiled a list of trends that marketers have to follow closely in the following year to beat the competition. Social media marketing trends for 2013 is all about mobile, personalization and location. Read on to find out how marketing will change in the near future.
Listen in for a quick "Tips in 20" webinar to learn how to build a strategic framework that will allow your online community to evolve and achieve ongoing success.
Networks First is a provider of managed network services. In 2011 it embarked on a growth programme. Building brand awareness, almost from scratch, was a key objective. Networks First commissioned Marketing Options International (MOI) to develop a memorable campaign that could cut through marketplace noise and quickly raise awareness. MOI developed a new strapline: “Evolve your network with Networks First”, then built on the “evolution” theme to create a multi-channel PR and marketing campaign around three humorous, ultra-low-budget videos featuring a trio of plastic dinosaurs.
This presentation describes the radical changes taking place in today's large corporation. A special emphasis is given toward the role HR can play in driving leadership and organizational change. Case study material is also presented.
Social media maakt het professionals mogelijk om direct toegang te hebben tot reviews en meningen van peers. Dit beinvloedt en bepaalt bedrijfsbeslissingen. Bovendien is het nu voor marketeers mogelijk om online gesprekken en gedachten over hun merken te volgen.
Hoe kunnen marketeers hier gebruik van maken en klantenbehoeftes en attitudes beter begrijpen? om vervolgens bij de promotie van producten en diensten de kracht van aanbevelingen en netwerken beter in te zetten.
The Social Organization - IBM - The Business Value of Social Software CIO ForumBilal Jaffery
Presentation given at the Toronto CIO Forum Keynote. The Social Organization talks about the perfect harmony of social software adoption internally leading to a culture that brings the social culture, IBM values and ideas to the external networks. Our social software platforms are based on Lotus Connections.
The Evolution of the Social Brand - ITAC Digital Commerce ForumBilal Jaffery
Brand narrative in a digitally connect world. Bilal Jaffery's presentation from the ITAC forum discussing the enterprise social strategy, incorporating policy, strategy, engagement and redefinition of the digital brand as it pertains to the Social Business. (Not representative of the Bell brand).
we have collected trends in social media, marketing, business, gaming and mobile. We combined all of them into this presentation. You can find more detail in the notes of the slides. Trends by Priit Kallas, Mart Prööm and Raul Kaevand. Presentation by Priit Kallas.
This is our third annual presentation about what to expect in social media marketing in the coming year. We are getting pretty good at this :) You can see the blog post here http://bit.ly/smm2012
Original blogpost http://bit.ly/UX3JKj Every year I have compiled a list of trends that marketers have to follow closely in the following year to beat the competition. Social media marketing trends for 2013 is all about mobile, personalization and location. Read on to find out how marketing will change in the near future.
Listen in for a quick "Tips in 20" webinar to learn how to build a strategic framework that will allow your online community to evolve and achieve ongoing success.
Social Revolution: Connecting with Today’s CustomerHubSpot
Salesforce.com’s George Hu and HubSpot’s Brian Halligan discuss how your organization can turn the social revolution into a competitive advantage. View the entire webinar: http://www.hubspot.com/new-webinar-revolutionize-sales-and-marketing/
This is a presentation given in Atlanta to a group of Chief Marketing Officers and Vice Presidents of Marketing that provided an overview of today's public relations landscape and the role that digital communications plays in it today. As we've seen, the social and digital media landscape has changed the way that organizations communicate, engage and gather their information. Take a look and provide your thoughts or even share some of your best practices!
The introduction slides to the CPD Programme entitled 'Web 2.0. The Times They Are a Changing' by Jim Hamill from Strathclyde University. They present a brief overview and introduction to Web 2.0 and Social Media.
More information about this program on the page:
http://www.strath.ac.uk/business/cee/cpd/web2
Katheleen Ritz, founder of Ritz Marketing, gives us an overview of the social media technology and how we might deploy based on her own firm’s real world examples.
Social media for b2b - Madhouse Associates seminarSmoking Gun PR
An overview presentation of the use of Social Media in B2B Marketing by www.smokinggunpr.co.uk for Madhouse Associates Seminar #MHSem. Contains stats, setting objectives, creating strategy measurement, top tips and examples.
Social Media: Any place for this in the fund industry?Andrew Walker
A presentation made at the 9th Annual Clearstream Fund Summit in Brussels. It discusses the 'Elephant in the room' of how social media doesn't yet have traction in the world of B2B services, especially the financial sector, but this will change as the generation who grew up with Facebook take
Presentation on the State of Social to seniors at DePaul University that expands beyond the idea that social is contained only to Facebook and Twitter.
Scanning tenants in NYC requires a thorough and compliant approach to ensure you find reliable renters. For a positive rental experience, consider hiring a property management service. Belgium Management LLC specializes in NYC rental property management and tenant relationship management. We prioritize tenant satisfaction, making us a trusted name in New York property management. Our dedicated team ensures tenants feel valued and supported throughout their lease.
Presentation to Windust Meadows HOA Board of Directors June 4, 2024: Focus o...Joseph Lewis Aguirre
Presentation to Windust Meadows HOA Board of Directors June 4, 2024: Focus on Public Safety as Job #1, Engagement, Wealth of HOA, Branding, Communication, Culture, Civic Responsibility
Lixin Azarmehr, a Los Angeles-based real estate development trailblazer, co-founded JL Real Estate Development (JL RED) in 2015 and serves as its CEO. Her expertise has propelled the firm to specialize in luxury residential and mixed-use commercial projects, with a portfolio that features upscale retail spaces and sophisticated care facilities.
Omaxe Sports City Dwarka stands out as a premier residential and recreational destination, offering a blend of luxury and sports-centric living. Located in the thriving area of Dwarka, this project by Omaxe Limited is designed to cater to modern lifestyle needs while promoting a healthy, active living environment.
Keep Your Home Naturally Cool and Warm Out Change in Seasons
Vinra Construction is a private limited company registered under the ROC. The management has an experience of over 15 years of understanding the needs and delivering apt solutions to the end users We are providing turnkey solutions in construction fields. like Construction, Interior Designing Facility Management, Plantation Management, etc..
Vinra Construction Tech Enabled Company for Eco-Friendly Home Construction
Contact With Vinra for a Greener Future >>> Call us @ 888 4898 765
Elegant Evergreen Homes - Luxury Apartments Redefining Comfort in Yelahanka, ...JagadishKR1
Experience unmatched luxury at Elegant Evergreen Homes, offering exquisite 2, 3, and 4 BHK apartments in the serene locality of Yelahanka, Bangalore. These meticulously crafted homes blend modern design with timeless elegance, providing a harmonious living environment. Enjoy top-tier amenities and a prime location, making Elegant Evergreen Homes the ideal choice for discerning homeowners.
Avrupa Konutlari Yenimahalle - Listing TurkeyListing Turkey
Welcome to Avrupa Konutları Yenimahalle, where luxury living meets unparalleled convenience in the heart of Istanbul. Developed by Artaş Holding, one of Turkey’s leading construction companies, this prestigious residential project offers a contemporary lifestyle experience like no other.
https://listingturkey.com/property/avrupa-konutlari-yenimahalle/
Flat available for sale
Location- Tupudana, Ranchi
Savitri enclave
Area- 3BHK
Rate- 4000/sq.ft.
Super Build Up Area-1629 sq.ft.
Build-up area-1253 sq.ft.
Rate- 65lakh16k(approx)
Floor available- Flat available in all floor(G+12)
Balcony- 2
Washroom- 2
Parking - CAR PARKING
Amenities- Joggers track,temple, children's park,gym,banquet hall (5 Lakh)
Possession year (Handover year)- Dec 2025
Outside View from the apartment and flat balcony is very beautiful.
For more information contact AASHIYANA STAR PROPERTIES
7766900371
Referans Bahcesehir which is being constructed, in the center of the most regional destination as Bahçeşehir, shines out with its central location and unique landscape including social facilities such as a fitness center, sauna, sports facilities, children’s playground and recreational areas.
Not only drawing attention for immediate surroundings including commercial centers and private schools but also providing the easily accessible location with closeness to Tem Highway and connection roads, ongoing construction of 3rd Bridge Connection roads and Metro Projects
Bahcesehir is a rising value in the great city of Istanbul… Located at a new transportation junction in the northwest of the City… Located at such a spot that the access roads for the 3rd bridge and for the 3rd Airport will reach the region in 2016. The Marmaray and the Subway will extend all the way to Referans Bahcesehir respectively in 2018 and 2019.
465 flats and 34 stores are designed with an outstanding approach and arranged with a unique perspective offering the following options: 1 plus 1, 2 plus 1, 3 plus 1, 3.5 plus 1, 4 plus 1, and 4.5 plus 1. It is planned so as to safeguard you and your loved ones based upon a modern, technological safety approach. As you experience the joy and luxury here, you will be content and feet at ease.
It is worth seeing both inside and outside with heart-warming cafes, tasty restaurants and elegant stores… And it is ready to offer a vivacious social life with a warm and cozy space design.
A folding swimming pool and indoor swimming pools, playgrounds, Turkish bath, sauna… It has them all. Everything you need for your well-being and for having a pleasant time will be at your service. You simply need to align the rhythm of life with the rhythm of Referans Bahcesehir.
https://listingturkey.com/property/referans-bahcesehir/
Urbanrise Paradise on Earth - Unveiling Unprecedented Luxury in Exquisite Vil...JagadishKR1
Immerse yourself in the epitome of luxury living at Urbanrise Paradise on Earth. These opulent 4 BHK villas, nestled off the prestigious Kanakapura Road in Bangalore, redefine elegance and sophistication. With meticulous craftsmanship, breathtaking design, and unparalleled amenities, Urbanrise Paradise on Earth offers a sanctuary where every moment is infused with luxury and serenity. Experience a life of grandeur and indulgence at this exclusive residential enclave.
Simpolo Tiles & Bathware
Tile ho,
toh Simpolo.
Since the first steps were taken in 1977, Simpolo Ceramics has carved its niche as a consistently growing organisation with unparalleled innovation and passion rooted in simplicity.
We endure gratification for every experience we offer, created to share something meaningful. It may not resonate with the majority, but that makes us a class apart. If only a handful were to understand the purpose of our existence, we would be proud to have found our believers. Rather, people with whom we can share our beliefs.
VISUALIZER
Design your space in your style with our very own Visualizer. Now, you can choose the tiles of your liking from our wide selection and see how they would look in a space. Select the tile from the multiple options and the visualiser will replace the surfaces in the image with the selected tiles. This way, instead of just your imagination, you can choose the tiles for your place by getting an actual picture of how they would look in a space. So, design your space the way you desire digitally and implement it in real life to get the best results!
You can also share this visualiser with others to help them design their space.
Committed to delighting customers with world-class ceramic products and services. Make Simpolo synonymous with the best quality and set new benchmarks of excellence for all stakeholders. Pursue best business practices with utmost integrity to make Simpolo an exciting organisation to work with, for vendors, channel partners, investors and employees alike.
Gain worldwide recognition in the field of ceramic building products through Research and Innovation and bring an enhanced lifestyle within reach for every household.
MC Heights-Best Construction Company in jhanglaraibfatim009
MC Heights stands as the epitome of excellence in construction within Jhang. With a commitment to unparalleled quality and innovative design, MC Heights redefines urban living in the heart of Jhang. Offering luxurious residential spaces, cutting-edge commercial complexes, and vibrant community areas, MC Heights caters to the diverse needs of modern lifestyles. Our dedication to superior craftsmanship and customer satisfaction ensures that every aspect of MC Heights exceeds expectations, making it the premier choice for those seeking unparalleled sophistication and comfort in Jhang.
Investing In The US As A Canadian… And How To Do It RIGHT!! (feat. Erwin Szet...Volition Properties
=== Investing In The US As A Canadian… And How To Do It RIGHT!! (feat. Erwin Szeto) ===
Ever been curious about Real Estate Investing in the US?? At Volition, for the past 14 years, we have been focused on helping investors invest in over $250M of real estate and generate $100M of wealth in the Toronto market, but we are always open to learning more about other business models and learning from other investors.
The US has always been an intriguing market to invest in. But the US is a big place… if you’re interested in investing in the US, you probably have a lot of questions, like:
☑️ Specifically WHERE should you invest?
☑️ What are the best markets to invest in and why?
☑️ How much are property prices there?
☑️ What are the returns like?
☑️ What is cashflow like?
☑️ Compared to investing in Toronto or other cities in Ontario, what are the benefits / tradeoffs?
☑️ What ownership structure should I use?
☑️ What are the tax implications?
☑️ Can I get financing?
☑️ What are tenants like?
Enter Erwin Szeto, a longtime friend of Volition. Since 2005, Erwin Szeto and his team have navigated the challenging landscape of being landlords in Ontario. Now, they are shifting their focus and guiding their clients' investments toward the more landlord-friendly environment of the USA. This decision comes after assisting Canadian clients in transacting over $440,000,000 in income properties. Faced with issues like affordability constraints, tenant-friendly laws, rent control, and rental licensing in Canada, Erwin sees a clear opportunity in the U.S. Here, there is a significant influx of investments leading to the creation of high-paying manufacturing jobs. Erwin and his clients are poised to capitalize on these opportunities where landlord rights are stronger and there is no rent control.
To facilitate this transition, Erwin has partnered with and become a client of SHARE, a one-stop-shop U.S. Asset Manager. Founded by Canadians for Canadians, SHARE enables as passive an ownership experience as possible for landlords in the U.S., while still maintaining direct, 100% ownership.
Erwin is “Making Real Estate Investing Great Again”!!
Website: https://www.infinitywealth.ca/
Facebook: https://www.facebook.com/iwinrealestate and https://www.facebook.com/ErwinSzetoOfficial
Podcast: https://www.truthaboutrealestateinvesting.ca/
Instagram: https://www.instagram.com/iwinrealestate/ and https://www.instagram.com/erwinszeto/
Rixos Tersane Istanbul Residences Brochure_May2024_ENG.pdfListing Turkey
Tersane Suites Residences is a luxurious real estate project located in the heart of Istanbul, next to the beautiful Golden Horn. This unique development offers hotel concept residences with Rixos management, making it the perfect choice for both homeowners and investors.
The Tersane Suites Residences offers a wide range of options, from studio apartments to spacious four-bedroom units, all designed to the highest standard. The suites are finished with high-quality materials and feature modern, open-plan living spaces, fully-equipped kitchens, and large balconies with stunning views of the city and sea.
One of the standout features of Tersane Suites Residences is the Rixos management, which provides a truly exclusive and upscale living experience. Residents will have access to a range of luxury amenities, including a fitness center, spa, and indoor and outdoor swimming pools. Plus, the on-site restaurants and cafes provide a taste of the local and international cuisine.
The Tersane Suites Residences also offers a great opportunity for investors, as it provides a rental guarantee program. This means that investors can enjoy a steady income stream, with the peace of mind that their property is being managed by a reputable and experienced team.
The location of Tersane Suites Residences is also unbeatable, with easy access to the city’s main transportation links and within close proximity to the historic center, making it the perfect base for exploring all that Istanbul has to offer.
BricknBolt Understanding Load-Bearing Walls and Their Structural Support in H...BrickAndBolt
Load-bearing walls are the backbone of any home construction, providing crucial structural support that carries the weight of the house above. For companies like Brick and Bolt Mysore and Bricknbolt Faridabad, understanding and properly implementing these elements are key to constructing safe and durable buildings.
Brigade Insignia offers meticulously designed apartments with modern architecture and premium finishes. The project features spacious 3,3.5,4 and 5 BHK units, each thoughtfully planned to provide maximum comfort, natural light, and ventilation.
https://www.newprojectbangalore.com/brigade-insignia-yelahanka-bangalore.html
500 acres of brilliance await you here at Riverview City which offers modern living, effortless convenience, and a beautiful natural setting. It is a mega township by Magarpatta City in Loni Kalbhor, Pune. Enjoy easy access to work, schools, and fun while experiencing a perfect work-life balance.
Visit - magarpattacity.developerprojects.in
Green Homes, Islamabad Presentation .pdfticktoktips
Green Homes Islamabad offers beautifully designed 5, 8, and 10 Marla homes near the airport and motorway. Enjoy luxury, convenience, and high rental returns in a prime location.
7. Multi-touch is an audience multiplier
Social media campaigns
Media & bloggers
Work Contacts
Client network
Industry network
Event networks
Their friends, followers &
networks
8. Funnel processes create inertia
Copywriting/
Marketing
Comms team
Real time Really long time
Legal team
12. Did you know 80% of Tweets are
‘neutral’?
(i.e. makes no opinionated comment)
27% of all Tweets post a link to a news
article of some sort.
Basically, become a neutral news feed
to build connections on Twitter and
Google +
13. 2. Comment and respond to build ‘strong’ links that
will build your POV sales network
14. 3. Amplify your signals through news feed networks
to generate SEO value from your content
15. 4. Build a network of weak links to increase your
POV reach through social engagement
16. 5. Use data
insight to develop
a POV sales
strategy, define
your targets &
measure your
ROE
20. The fact everyone is walking around
with a live camera has turned us into
the news media
21. Now they are interdependent in a
multi-billion dollar economy
Editor's Notes
Newspapers crashing due to impact of phonesSocial lives define the features we require in phonesRecording our daily lives shapes the value & focus of journalismWould have been considered nonsense 15 years agoNow it’s worth $24 bn+?????
Newspapers crashing due to impact of phonesSocial lives define the features we require in phonesRecording our daily lives shapes the value & focus of journalismWould have been considered nonsense 15 years agoNow it’s worth $24 bn+?????
Newspapers crashing due to impact of phonesSocial lives define the features we require in phonesRecording our daily lives shapes the value & focus of journalismWould have been considered nonsense 15 years agoNow it’s worth $24 bn+?????
Newspapers crashing due to impact of phonesSocial lives define the features we require in phonesRecording our daily lives shapes the value & focus of journalismWould have been considered nonsense 15 years agoNow it’s worth $24 bn+?????