Below are the Techniques that you should be paying attention to increase your site's Organic Traffic as we move into 2021. They're not the only SEO tactics you'll need to be using, but these techniques should form a core part of your strategy. By working to implement each of these, you'll be able to work on improving your Visibility and Traffic. Visit On:- https://www.samaritaninfotech.com

1. 12 SEO
Techniques
to Increase Organic Traffic in 2021
www.samaritaninfotech.com

2. 12 SEO
Techniques
You Need To Be Using in 2021
Below are the Techniques that you should
be paying attention to increase your site's
Organic Traffic as we move into 2021.
They're not the only SEO tactics you'll need
to be using, but these techniques should
form a core part of your strategy. By
working to implement each of these, you'll
be able to work on improving your Visibility
and Traffic.

3. List 1-3 ways your company
proposes to solve them.
Find Your Competitors'
Best Performing Pages
The more you know about your competitors' SEO strategy, the better your own site can perform. When you take the
time to figure out what's working for the websites you compete against on the SERPs, you can take your analysis to the
next level and understand why this approach is working before using this insight to inform your own approach.
A content/keyword gap
A link gap
An opportunity to improve your existing content
Keyword cannibalization
Analyzing your competitors' top pages can point you in the direction of things like:

4. Inform Your Content Strategy
Using A Keyword Gap Analysis
Optimizing existing content
Creating new content
When it comes to creating a content strategy, you will typically have two main
focus areas:
While optimizing existing content is often the most effective starting point (after all, it's
easier to see gains from improving content that is already indexed than completely new
pieces), most websites will get to a stage where they've optimized all of their existing
pieces.
At this point, your efforts should turn to the creation of new content. But one of the
biggest mistakes that SEOs make when creating content is doing so blindly.You need to
be creating content with a purpose and need to be able to justify why every single piece
that you create exists. This means taking the time to carefully plan out a strategy for the
creation of new content.

5. Use Digital PR To
Earn Authority
Backlinks
One of the biggest challenges that SEOs face is how to
earn authority backlinks at scale.
The best way to get other sites to create high-quality, relevant links to
yours is to create unique, relevant content that can naturally gain
popularity in the Internet community. Creating good content pays off:
Links are usually editorial votes given by choice, and the more useful
content you have, the greater the chances someone else will find that
content valuable to their readers and link to it.

6. Expert insights
Think of this as creating and
promoting content to journalists
and publishers that they'll want
to cover and link to from within
their articles. Content such as: Research studies
Infographics

7. Creating social
engagement
Digital PR brings
benefits beyond just
links, including:
Increasing brand
awareness
Driving referral
traffic

8. Improve Your
Organic CTR Using
PPC Testing
Title tag
Meta description
CTR is used as a ranking factor and it's something
that you should be optimizing for. But let's break
down the elements that can impact your site's
click-through rate. Typically, these are:

9. CTR
You're not going to get like-for-
like title tags and meta
descriptions with ads due to the
way ad headlines and
descriptions are structured, but
you'll get some powerful data
around key phrases and
headings, as an example.
To determine the best title tag to use.
Test at least three different headlines but
keep the description the same for each.
To determine the best description to use.
Test at least three different ones but keep
the title/headline the same for each.

10. Optimize For
'People Also Ask'
The SERPs in 2020 go way beyond the '10 blue links' that once
occupied Google's first page, and smart SEOs need to be working
to take advantage of as many SERP features as possible.
They can help you to rank twice on page 1, with it being possible to hold a PAA result and first page ranking, unlike
with featured snippets.
They can help you to appear prominently at the top of the SERPs as an answer to the questions your customers are
asking, with over 75% of PAA results showing in the top three results.
They can be triggered as query refinements for the kinds of questions that Google might struggle to interpret.
There are a whole host of reasons why you should be paying
attention to PAA, including:

11. Steal Your
Competitor's
Broken Backlinks
We've already discussed how difficult it
can be to build quality backlinks, but one
great tactic you can use is a variant of
broken link building.
While this tactic is typically based around
finding broken links, creating content that
fits the link, and reaching out to try and get
it repointed to your piece (rather than the
one that's dead),
use to get a head start: finding the links that
point to 404 pages on your competitors'
websites. Enter your competitor's domain
into the SEMrush Backlink Analytics Tool,
head to the 'indexed pages' tab, and tick the
'Target URL error' box.

12. Use Supporting Content
To Show Topical Expertise
Google wants to rank the best result for any given search query, and that's why it's
so important for you to think about optimizing for topics, not just single keywords.
You need to be demonstrating topical expertise to stand a chance of ranking at the
top of the SERPs for your main 'money' keywords, and this means getting to grips
with the concept of supporting content. Familiar with topic clusters?
Essentially, this is the process of creating cluster content that's internally
linked back to a pillar page. These are more in-depth pages that answer a
specific question about your broad topic and links back to the main pillar
page. This strategy allows you to also create content that's optimized for
long-tail keywords.

13. Use Internal Links To
Supercharge Page 2 Rankings
Have you got keywords that are ranking on page 2 that need boosting onto the first
page of the SERPs? Adding internal links that point to these pages could help you to
achieve this.
Internal linking passes both PageRank (link authority) and relevancy signals.
Internal linking is a massively underutilized SEO technique, and it's often enough
to see these page 2 rankings jump onto page 1.
To take advantage of internal linking, you first need to find opportunities to boost
page 2 positions.

14. Optimize Core Web
Vitals
Largest Contentful Paint:
First Input Delay:
Cumulative Layout Shift:
In 2021, Core Web Vitals will become a ranking signal, with several
metrics that impact page experience coming together alongside
these, including:
Mobile-friendliness
Safe-browsing
HTTPS
Intrusive interstitial
This is the time that it takes for the main content of a
page to load. Ideally, this will be 2.5 seconds or faster.
This is when it takes for a page to become interactive,
with this ideally being less than 100 milliseconds.
This relates to the amount of layout shift of visual
page content that is unexpected, with this ideally
being less than 0.1.

15. In Google's own
words:
Core Web Vitals are the subset of Web Vitals that apply
to all web pages, should be measured by all site owners,
and will be surfaced across all Google tools. Each of the
Core Web Vitals represents a distinct facet of the user
experience, is measurable in the field, and reflects the
real-world experience of a critical user-centric outcome.

16. Make Your PR Team's Efforts Work
Harder For SEO and Turn Brand Mentions
Into Links
There's nothing linkable (an asset that adds value when linked to)
The (time-pushed) journalist simply hasn't linked out
Most businesses find themselves mentioned in the online press from time
to time, even if they're not actively working on a PR strategy.
While this will almost certainly satisfy a PR expert's goals, SEOs
understand the power of editorially earned links. So, let's look at why
brand mentions often get used by journalists rather than links:
It's definitely possible to turn brand mentions into links; you just need to
focus your efforts on persuading a publication that your link adds value.

17. Optimize For
Image Search
If you're not optimizing for image search, there's an excellent
chance that you're missing out on opportunities to grab traffic
from a source that your competitors probably aren't considering.
Let's not also forget that visual search is a big deal.
Alt tags
File names
Resizing images to the needed dimensions
Reducing file sizes
Creating an image sitemap
Hosting your images on a CDN
Reading our guide to image SEO will help you to dive deep into the tactics that you
should be using to optimize your site's images, but in short, you need to be
considering:

18. Clean Up Toxic
Links
Just as backlinks can help your website rank higher on Google, the
wrong type of links can also harm your rankings.
Any links intended to manipulate PageRank or a site's ranking in Google
search results may be considered part of a link scheme and a violation of
Google’s Webmaster Guidelines. This includes any behavior that
manipulates links to your site or outgoing links from your site.
If we look at Google's Link Schemes guide, we can see their stance on links deemed
to be unnatural or toxic:
At best, these links will be ignored. At worst, they could harm your rankings.

19. Thank
you!
Questions? Clarifications?
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