This 60-day course provides in-depth training in digital marketing techniques including SEO, SEM, SMO and more. Students are taught on-page and off-page optimization strategies to improve organic search engine rankings. Key topics include keyword research, on-page optimization of titles, meta tags and content, off-page link building, social media marketing, Google Analytics, and pay-per-click advertising. The course also covers content marketing, email marketing, e-commerce marketing, and mobile marketing strategies.

1. SEO TRAINING + Digital Marketing Duration- 60 days
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This course teaches the Digital marketing ( Seo, Smo, Ppc) part of Internet Marketing in
depth. Students are taught and trained in each and every aspect of On-Page and Off-Page
Optimization, its techniques and tricks, which are needed to get good rankings on organic
search on all Search Engines like Google, Yahoo, MSN, Bing etc.
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Introduction to seo
SEO Tools/Webmaster Tools, Keyword Research, Site Analysis, Navigation/Site Structure
Analysis, What are robots/Crawler
On Page SEO Optimization
Title optimization, Meta Tags Optimization, Heading Optimization, Image Optimization Links
Optimization, Content Optimization, Internal Link Optimization Web Design Audit, Web Site
Audit, W3C Compliance Testing and consulting Canonicalization, 301/301/404 Page
Optimization, Sitemap Creation, Robot file development
Off Page SEO Optimization:
Search Engine Submissions, Google Places Setup (Including Images, Videos etc)Optimize
Local Listings (Bing, Yahoo etc.), Optimize listings on Local Directories, Social Networking
profile creation, Links from Free Directories & B2B portals, Article Submission, Press
Releases Submission, Photo sharing (Flickr, Photo bucket), E-Book Submissions, Shopping
Feed submissions (Google Base), Free Classified Ads, Squidoo, Hub Pages, Social
Bookmarks Created, Video Optimization, File Sharing, Blog post Submissions, RSS
Submissions, Blog Directory Submissions, forum posting, what is back link?, types of back
links, What is link building, types of link building, what is black hat & white hat seo ?
What is link juice? What is Google algorithm? What is Google panda, penguin etc.
Seo tools
Top tools for seo, monitoring seo process
Seo Reporting and Project Management
Rank Report, Analytics Report, Site Audit Report, Keyword Research Report, On Page SEO
Report, Off Page SEO Report, Conversation Report, On Going Consultation Report
Social Media Marketing and Optimization
Overview of social media marketing, viral marketing, SMM Tools, Micro blogging, Twitter
Optimization, LinkedIn Optimization and marketing, Facebook marketing and optimization,
Fan engagement, creating facebook page, FBML Overview, creating external tabs in
facebook page, Social Media Groups, Social Media Advertising
Pay Per Click (SEM)
Search Engine Marketing Overview, overview of Microsoft ad center, Keywords Research,
Landing page Optimization, Competitor Analysis, Bid Management, Campaign Management,
Ad Copy Writing, What CPC, CPM, CTR, Conversion Setting and Optimization, Overview of
1St
Floor Gattani Enterprises Building Bhawarkaun Main Road
Indore help line number- 9893385789, 4045732
www.futuremultimedia.in

2. Google AdWords, AdWords Policies Overview, crating ad and campaign for search engine
and display network, Overview of YSM, Overview of MSN AdCenter, Overview of Facebook
Advertising, Overview of LinkedIn Advertising
Web Analytics
Overview of Google Analytics, how Google analytics work, Google analytics account
structure, Google analytics insights, Understanding cookie tracking, how to add
analytics code in website, Understanding goals and conversions, How to setup
goals?, Understanding different types of goals, G o al Setting, How to set up
funnels in goals?, Advanced Segmentation, Dashboard Overview, What is visits, Visitors,
Page Views and Bounce Rate, Difference between exit rate & bounce rate, How to
reduce bounce rate?, Understanding filters & segments, How to set up filters &
segments?, How to view customized reports?, ga code installation, Visitor Loyalty,
Content Overview, Event Tracking Overview, Custom Reporting, In Page Analytics Overview,
Monitoring traffic sources, Monitoring traffic behavior, Taking corrective actions if
required
Digital Asset Optimization (DAO)
What is DAO, Web 2.0/3.0,Video Marketing and Optimization
Content Marketing, Image/Photo Optimization, Branding/Brand Promotion, Audio
Optimization and Promotion, Slide Share Marketing, Doc/PDF/PPT Marketing
Email Marketing
what is email marketing, How email work, sending bulk email
Crating e-mailer
E-Commerce Marketing
what is ecommerce marketing, Ecommerce scenario in India, How to do seo
of an ecommerce web site, Formulating right ecommerce marketing strategy
Mobile Marketing
understanding mobile device, Mobile marketing and social media
Fundamentals of mobile marketing, Adverting on mobile, Using tools to crate
mobile apps, Sms marketing
Making Money via Absence & Blogging
what is absence?
How to get absence approval by Google
Placing ads on your blog
How to make you earn money online