How publishers can be more effective on Social Media. From listening and uncovering key influencers to creating valuable content......Scheduling your content too.
Looks at digimarketing (digital marketing) from the point of view of the opportunity it offers; the distinctive qualities of digital media; and the digimarketing difference. Introducing the new 4 P's of digimarketing: Permission, Participation, Profile, and Personalization
How publishers can be more effective on Social Media. From listening and uncovering key influencers to creating valuable content......Scheduling your content too.
Looks at digimarketing (digital marketing) from the point of view of the opportunity it offers; the distinctive qualities of digital media; and the digimarketing difference. Introducing the new 4 P's of digimarketing: Permission, Participation, Profile, and Personalization
The value of social media to public affairsSeth Stuck
I prepared this presentation in January, 2010 as a means for convincing the leadership of the Georgia National Guard that the integration of a comprehensive social media strategy was absolutely necessary if we were to optimize content exposure, reach and influence.
The content of this presentation aims at showing "technology immigrants" just how vast the reach of major social media really is.
CSUN - Youth Driven Information Privacy Education CampaignKimberly Gonzalez
The goal of this project was to develop an educational social media marketing campaigns designed to educate middle school youth on the complex issue of digital literacy and responsible online behavior.
Navigating the Social Media Landscape In ChinaGravity Media
China's relatively strong economy and its growing middle class means more Chinese citizens have money to travel and spend, according to tourism experts. The middle class in China numbered 247 million people in 2011, or 18% of the population, and is projected to grow to more than 600 million by 2020.
To bring it home to the United States, Chinese tourists spend an average of $2,932 per visit to California, compared with $1,883 for other overseas visitors, according to the latest statistics by the U.S. Office of Travel and Tourism Industries. A big chunk of their spending — about 33% — goes for gifts and souvenirs.
So, reaching this audience before they get to the United States can be a big priority for many brands and marketers. Given the internet firewalls, it can be near impossible to reach Chinese people in China. Facebook and Twitter are pretty much nonexistent; however there are in-country options to consider. We break it down for you.
Social Media for Public Safety Telecommunicatorsglarsen911
Instruction, advice, and resources for telecommunicators and other law enforcement agencies wanting to use Facebook, Twitter, YouTube, and other social media services.
This is a presentation that a few of my colleagues and I put together for the CIO's association of Canada - BC Chapter.
Let me know if you have any questions.
Social Media Impact on Haiti, Chile and PolitcsCode Akron
Power Point Presentation to Kevin Lockett's "Social Media impact on Haiti and politics" for "YouToo Social Media Conference" (Non Profit Track) 2010 at Kent State University April 16.
Social media - promise and peril for journalists Linda Austin
This presentation was delivered at Media Culture Days at Babeș-Bolyai University in Cluj-Napoca, Romania, on May 15, 2019. Linda Austin spoke as a Fulbright Specialist. It summarizes the benefits and detriments to journalists from the advent of social media. The promise includes (1) Promotion and branding, and (2) Reporting and audience engagement. The peril includes (1) Trolling of journalists, (2) Journalists misled by hoaxes, (3) Less trust in social media reduces trust in all media, (4) Press freedom restricted, (5) Journalists amplifying the ugliness, and (6) Platforms suck digital-ad revenue.
This presentation was delivered at Media Culture Days at Babeș-Bolyai University in Cluj-Napoca, Romania, on May 17, 2019. Linda Austin spoke as a Fulbright Specialist on 5 Trends to Watch in Journalism. Those trends include mobile, messaging apps, voice, artificial intelligence and audience. For each, she offered statistics, a case study from a media outlet, and a takeaway. Bonus slides at the end provide links to more reading.
The value of social media to public affairsSeth Stuck
I prepared this presentation in January, 2010 as a means for convincing the leadership of the Georgia National Guard that the integration of a comprehensive social media strategy was absolutely necessary if we were to optimize content exposure, reach and influence.
The content of this presentation aims at showing "technology immigrants" just how vast the reach of major social media really is.
CSUN - Youth Driven Information Privacy Education CampaignKimberly Gonzalez
The goal of this project was to develop an educational social media marketing campaigns designed to educate middle school youth on the complex issue of digital literacy and responsible online behavior.
Navigating the Social Media Landscape In ChinaGravity Media
China's relatively strong economy and its growing middle class means more Chinese citizens have money to travel and spend, according to tourism experts. The middle class in China numbered 247 million people in 2011, or 18% of the population, and is projected to grow to more than 600 million by 2020.
To bring it home to the United States, Chinese tourists spend an average of $2,932 per visit to California, compared with $1,883 for other overseas visitors, according to the latest statistics by the U.S. Office of Travel and Tourism Industries. A big chunk of their spending — about 33% — goes for gifts and souvenirs.
So, reaching this audience before they get to the United States can be a big priority for many brands and marketers. Given the internet firewalls, it can be near impossible to reach Chinese people in China. Facebook and Twitter are pretty much nonexistent; however there are in-country options to consider. We break it down for you.
Social Media for Public Safety Telecommunicatorsglarsen911
Instruction, advice, and resources for telecommunicators and other law enforcement agencies wanting to use Facebook, Twitter, YouTube, and other social media services.
This is a presentation that a few of my colleagues and I put together for the CIO's association of Canada - BC Chapter.
Let me know if you have any questions.
Social Media Impact on Haiti, Chile and PolitcsCode Akron
Power Point Presentation to Kevin Lockett's "Social Media impact on Haiti and politics" for "YouToo Social Media Conference" (Non Profit Track) 2010 at Kent State University April 16.
Social media - promise and peril for journalists Linda Austin
This presentation was delivered at Media Culture Days at Babeș-Bolyai University in Cluj-Napoca, Romania, on May 15, 2019. Linda Austin spoke as a Fulbright Specialist. It summarizes the benefits and detriments to journalists from the advent of social media. The promise includes (1) Promotion and branding, and (2) Reporting and audience engagement. The peril includes (1) Trolling of journalists, (2) Journalists misled by hoaxes, (3) Less trust in social media reduces trust in all media, (4) Press freedom restricted, (5) Journalists amplifying the ugliness, and (6) Platforms suck digital-ad revenue.
This presentation was delivered at Media Culture Days at Babeș-Bolyai University in Cluj-Napoca, Romania, on May 17, 2019. Linda Austin spoke as a Fulbright Specialist on 5 Trends to Watch in Journalism. Those trends include mobile, messaging apps, voice, artificial intelligence and audience. For each, she offered statistics, a case study from a media outlet, and a takeaway. Bonus slides at the end provide links to more reading.
While today's job market is "flipping out", you can make the most of the career you already have! You currently possess most of what you need to make this happen - - and the answers can be found in your daily actions. Take a break from the chaos and apply the practical tactics presented here - it all starts with you!
Doing business at the speed of light depends on your ability to build and maintain relationships. Communicating your personal brand as a reflection of your authentic self is key to your success in with clients, colleagues, and partners.
This presentation is part of the Rinker and Associates' Master Series. Highlights from the speaker's notes were incorporated into the presentation slides to create this manifesto.
Gov 2.0 for Honolulu-Pacific FEB and AGA-ASMC ConferenceAndrew Krzmarzick
Presentation delivered to the Honolulu-Pacific Federal Executive Board and the Association of Goverment Accountants (AGA)/American Society of Military Comptrollers (ASMC) Conference in Honolulu, HI in October 2009.
Presentation for Texas Municipal League entitled "The Train Has Left the Station: Harnessing the Electronic Energy"
For more information on "Government 2.0", please visit http://topics.govloop.com/gov20.
To connect with other municipal innovators, please visit http://www.govloop.com/group/munigov.
Gov 2.0 for Texas Certified Public Manager (CPM ) ProgramGovLoop
Workshop delivered for the Texas Certified Public Manager (CPM ) Program, June 2010.
For more information on Gov 2.0, please visit http://topics.govloop.com/gov20
Slides from a presentation for Department of Labor...while much of the content is similar, I'd like to point out slide #6 which gives a graphical represenation of "Gov 2.0" as it is tied to organizational mission and objectives.
What is Social Media? What are the steps to strategically use to understand social media? What are examples of successful public health case studies? Get the answers to all of the questions above and more during the HRSA Social Media Webcast!
How to leverage social media for educationJD Lasica
Here's the presentation that JD Lasica, founder of Socialbrite.org, gave at the annual convention of the California State PTA in Anaheim on May 11, 2012. Topics covered include Facebook, Twitter, storytelling, Pinterest, Scoop.it, community strategies and more.
Here's the presentation JD Lasica will deliver May 3, 2012, at the Women's Funding Network in Los Angeles, including tips on how to use social media on the cheap for organizations with small budgets.
Similar to Web 2.0 for Greater Boston Federal Executive Board (FEB) (20)
Resume Tips for Prospective Presidential Management Fellows (PMFs)Andrew Krzmarzick
This presentation was hosted as a Google+ On-Air Hangout on November 15, 2012, to help applicants to the Presidential Management Fellow (PMF) Program in preparing their resume.
The recording is found at https://www.youtube.com/watch?feature=player_embedded&v=AygJ3iruJrw
This Assessment
Preparation Guide (“Guide”) will help you prepare for the rigorous assessment process used by the U.S. Office
of Personnel Management (OPM) to select a diverse PMF candidate pool. This guide is specific to the 2013
Presidential Management Fellows (PMF) Program assessment process and will familiarize potential applicants with its key features so that they know what to expect and are prepared to perform well.
How Government Employees Use Social Networks for ProductivityAndrew Krzmarzick
Based on surveys conducted in July and August 2012, GovLoop learned about the professional networking and collaboration activities of public sector professionals on social networks like LinkedIn and GovLoop. To learn more, please visit http://www.govloop.com
The State of Social Media (and How to Use It and Not Lose Your Job)Andrew Krzmarzick
Keynote address for the National Conference of State Legislatures (NCSL) Luncheon for Legislative Information and Communications Staff and National Association of Legislative Information Technology professionals on October 10, 2012.
Lecture on Open Government at Tel Aviv University on September 5, 2012. Event hosted by Transparency International - Israel and the Hartog School of Government,
Gov 2.0 for Environmental Protection Agency and Executive Women in GovernmentAndrew Krzmarzick
Slide deck used for two presentations on same day - morning session for the Environmental Protection Agency and afternoon session for the Executive Women in Government organization. Delivered on Thursday, November 5, 2009. For more information, please visit http://www.govloop.com and http://www/genshift.com.
Presentation for the Chicago Federal Executive Board delivered in Chicago on November 9, 2009. For more information, please visit http://www.govloop.com or http://www.genshift.com.
Brief set of slides to describe the difference between Gov 1.0 (high information, low interaction, one website) and Gov 2.0 (high information, high interaction, multiple web locations and tools).
Slides from a presentation I delivered at the Potomac Forum's "Best Practices Symposium." You can find the associated video and blog post at http://www.genshift.com
Web 2.0 for Texas State Certified Public Manager (CPM)Andrew Krzmarzick
Presentation delivered for the Texas State Certified Public Manager (CPM) Program in Levelland, TX in June 2009. Similar to other presentations here, but includes some Texas-specific examples of social media being used by government.
Web 2.0 Measurement: Open Government Innovations ConferenceAndrew Krzmarzick
Presentation delivered at the Open Government and Innovations (OGI) Conference in Washington, DC, on July 22, 2009. Outlines the ways in which government has measured its web presence in a "1.0" context, including an overview of the measurement activities conducted by Brookings Institution, Foresee, Forrester and the e-Government Act of 2002.
Slides from a presentation for the National Nuclear Security Administration's Summer Student Intern Program. Provides an overview of "Never Eat Alone" by Keith Ferrazzi and "Good in a Room" by Stephanie Palmer. Includes tips for applying these principles to LinkedIn and Twitter as well.
Reaching Generation C (ASTD International Conference and Exposition)Andrew Krzmarzick
When you think of the typical Web 2.0 user, you probably envision a Millennial or Generation X, right? You may be surprised to learn that Boomers are the fastest growing group at social media sites like Facebook and Twitter, with the average age on LinkedIn being 40 years old. I use the term "Generation C" describe all people who engage one another on the Internet with a 2.0 mindset: creative, collaborative and community-oriented. I also give several ideas for bridging the generation gap in our workplaces and classrooms through social media. For more information, go to http://generationshift.blogspot.com and http://www.delicious.com/akrzmarzick
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
Safalta Digital marketing institute in Noida, provide complete applications that encompass a huge range of virtual advertising and marketing additives, which includes search engine optimization, virtual communication advertising, pay-per-click on marketing, content material advertising, internet analytics, and greater. These university courses are designed for students who possess a comprehensive understanding of virtual marketing strategies and attributes.Safalta Digital Marketing Institute in Noida is a first choice for young individuals or students who are looking to start their careers in the field of digital advertising. The institute gives specialized courses designed and certification.
for beginners, providing thorough training in areas such as SEO, digital communication marketing, and PPC training in Noida. After finishing the program, students receive the certifications recognised by top different universitie, setting a strong foundation for a successful career in digital marketing.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
Normal Labour/ Stages of Labour/ Mechanism of LabourWasim Ak
Normal labor is also termed spontaneous labor, defined as the natural physiological process through which the fetus, placenta, and membranes are expelled from the uterus through the birth canal at term (37 to 42 weeks
This slide is special for master students (MIBS & MIFB) in UUM. Also useful for readers who are interested in the topic of contemporary Islamic banking.
Web 2.0 for Greater Boston Federal Executive Board (FEB)
1. For: By:
Greater Boston Federal Executive Board Andrew Krzmarzick,
Young Government Leaders Senior Project Coordinator
June 22, 2009 Graduate School, USDA
2. My
Story
Source: Flickr - Khalid Almasoud's Photostream
3.
4. What’s Web 2.0?
Before You Begin
Policy Issues
5.
6. “Five thousand years ago,
the marketplace was the
hub of civilization,
a place to which traders
returned from remote lands
with exotic spices, silks,
monkeys, parrots, jewels –
and fabulous stories.
In many ways, the Internet more
resembles an ancient bazaar…”
8. Collaboration + Interaction = #Gov2.0
“With the new, function-
rich infrastructure of
Web 2.0, government no
longer needs to work on
its own to provide public
value.”
-Anthony Williams
Co-Author, Wikinomics
New Paradigm is led by author and strategist Don Tapscott.
Launched Government 2.0: Wikinomics, Government & Democracy
research program to identify and analyze emerging opportunities to
harness new models of collaboration to transform the public sector.
9. 1. Why? Tie to mission, goals, objectives, needs, gaps.
2. Who? Champion, contributors, constituents.
3. What? Content is the key to success.
4. How? Decide which tools best meet goals.
5. When? Create a schedule to implement and evaluate.
10. 1. Why? Tie to mission, goals, objectives, needs, gaps.
• Communication
• Efficiency
• Recruitment
• Retention
11. 1. Why? Tie to mission, goals, objectives, needs, gaps.
• Transparency
• Accountability
• Participation
12. What is a Blog?
a. an online journal or diary
b. a “time bandit” that thwarts
my team’s productivity
c. abbreviation for “web log”
d. a creature from a bad sci-fi movie
13. Which of the following have a Blog?
a) Army Corps of Engineers
b) Department of Transportation
c) State of Massachusetts
d) Transportation Security Agency
e) US Air Force
f) All of the Above
14. 50 Federal blogs…and counting
Transforming Government
http://www.usa.gov/Topics/Reference_Shelf/News/blog.shtml
15. 1. Why? Tie to mission, goals, objectives, needs, gaps.
• Disseminate targeted messages
• Explain your mission / activities
• Foster dialogue / elicit feedback
16. Step 1: Pick a Blog Platform
Step 2: Create an Account
Step 3: Name Your Blog
Step 4: Produce Content
Step 5: Publish Post!
18. What in the world is a Wiki?
a. an online encyclopedia
b. a web-based tool where multiple users
create, publish and edit information
c. a Hawaiian word for “fast”
d. all of the above
20. Case Study
Massachusetts Special Interest Group on Collaboration
Why: Write a report
Who:
What: Survey of Stakeholders ISSUES:
• Drafts subject to public records laws?
How: Media Wiki • Public platform, complete openness
When: Charter to Final Product = One Month
21. 1. Why? Tie to mission, goals, objectives, needs, gaps.
• Provide a space for inter-agency collaboration
• Gather the intelligence of the crowd
• Widen the net for broader insight / information
• Create a crowd-corrected directory / resource
22. Step 1: Pick a Wiki Platform
Step 2: Create an Account
Step 3: Set Up Your Wiki
Step 4: Produce Content
Step 5: Edit and Post!
23. Who in this room has the
most connections/friends on:
NOT
JUST
FOR
KIDS!!!
24. Information
Ideas
Insight
Sharing Issues
Individuals
Intelligence
29. Reviewed Several Platforms
Went Where People Were
o Twitter, LinkedIn, Facebook, etc.
Identified / Empowered Early Adopters
30. ONE YEAR LATER…
Over 13,000 members
CTOs, CIOs, Politicians, Professors, Innovators at All
Levels of Government
International Collaboration
Over 1,000 blogs, 350 discussions,
300 groups, 3,500 photos 200 videos
31. 1. Why? Tie to mission, goals, objectives, needs, gaps.
Share / gain knowledge / information
Connect with colleagues / common interests
Replicate best practices more rapidly
32.
33. Mission:
To connect millions of public sector professionals
with their colleagues, government partners
and social groups in a single knowledge sharing
and learning community,
enabling them to access information
that will improve their jobs,
their careers and their lives.
37. See Jack complete sign-up
and gain access to:
• Class materials
• Class discussion/forums
• Teacher blog
• Telework newsfeed
• Events/calendar/announcements
• Relevant other groups
• Relevant other courses
• Other class members and instructor
38. See
Jack
smile
at
anywhere,
anytime
extended
Veterans Administration? classroom
39. 1. Why? Tie to mission, goals, objectives, needs, gaps.
Knowledge beyond “sage on the stage”
Rich environment – multi-media
Alumni network for leadership programs
40. • Free
• “Micro-blogging”
• 140 characters or less
• Send and read user updates
aka “Tweets”
• Text-based, but can post links / photos
• Anywhere, anytime via cell or computer
44. 1. Why? Tie to mission, goals, objectives, needs, gaps.
Crowd-sourcing ideas to improve services
Communicating with / to citizens
Posting links to key information
Reporting incidents, sending alerts
Promoting events, surveys, studies, etc.
45. Step 1: Go to Twitter.com
Step 2: Create an Account
Step 3: Find People to Follow
Step 4: Consider Alternate Tools
Step 5: Jump in the Stream (“dialoguing” vs. “doing”)
48. 1. Why? Tie to mission, goals, objectives, needs, gaps.
Recruit candidates for open positions
Find job candidate references/recommendations
Launch discussions with industry / other agencies
51. 1. Why? Tie to mission, goals, objectives, needs, gaps.
“I have never been one for networking of any kind,
so I wasn’t really thrilled at the prospect
of jumping into the world of social networking.
However, as I aspired to the ranks of the federal
government’s Senior Executive Service,
I realized that building coalitions and developing
an extensive network of associates helps us
collaborate and share best practices and
provides for the flow of diverse ideas and diverse thinking.”
-Linda Cureton, NASA CIO, April 20, 2009
http://fcw.com/Articles/2009/04/20/Cureton-comment.aspx
52. Why/How do you use
?
http://www.youtube.com/thecoastguardchannel
54. Why/How do you us ?
http://www.vimeo.com/groups/nasagoddard
55.
56. 1. Why? Tie to mission, goals, objectives, needs, gaps.
Share your story
Capture knowledge of retiring employees
Recruit the next generation of public servants
57. What does RSS stand for?
a)Like K.I.S.S., only R.S.S.
b)Rhapsodically Syncopated Sound
c)Really Simple Syndication
d)None of the above
58. 1. Why? Tie to mission, goals, objectives, needs, gaps.
Make it simple to receive your content
Make your message mobile
Keep citizens connected to you
59. Q. What’s the difference between
a podcast and a vodcast?
A. Podcast = Audio Downloadable
Vodcast = Video
62. 1. Why? Tie to mission, goals, objectives, needs, gaps.
Provide public service announcements
Train / inspire your personnel (bite-size chunks)
Record important meetings / events
63. Step 1: Pick a Platform
Step 2: Create an Account
Step 3: Create Your Call
Step 4: Start/Record Call
Step 5: Edit and Post!
64. What has your Cell Phone taught
you lately?
“Most cell phones today have
more computing power
than was available to
NASA during the
• Podcast Briefs (i.e. Guide by Cell) Apollo space program…”
• Audio Books - Wes Ferguson, Author of
• Training / Courses Moving at the Speed of Creativity
• Emergent Information
70. 1. Why? Tie to mission, goals, objectives, needs, gaps.
“Face-to-Face” with teleworkers
Gather national teams in one “place”
Mentor match-ups that defy distance
Lower-cost option for training (limit travel!)
75. What’s the coolest name for an
avatar in Second Life?
a. Ichabod Issachar
b. Siegfried Lactanoid
c. Zedeka Nadezda
d. Horatio Fizelmeister
Second Life Avatar
77. • Indemnification and limited liability: seeking to remove the
indemnification clause (because agency officials cannot agree
to tie their agency to unlimited liability in violation of the Anti-
Deficiency Act), and to ensure that liability is limited and
covered by federal law.
• Jurisdiction and choice of law: the proposed agreements
must be governed by the law of the United States and by the
relevant state law only in the absence of other federal law.
78. • FOIA: the proposed agreements recognize that we adhere
to the Freedom of Information Act.
• Intellectual property: the proposed agreements recognize
that our content is in the public domain.
• Advertising: providers have assured that they will eliminate
or minimize advertising and that they have no intention of
adding advertising that they do not currently display.
79. • Grandfather arrangements: previous "click through"
agreements will be superseded by new agreements, making it
possible to "cover" existing accounts, avoiding the need to
close old accounts and rebuild content from scratch.
• Free Service: in every case so far, providers will not charge
federal account holders for the use of their services. These are
not contracts; they are no-cost agreements. While fee-based
“premium” services may be available from the same provider,
those are separate arrangements for which the agency should
proceed under traditional “procurement” processes.
80. Privacy
Employee Activity
Paperwork Reduction Act
Cookies http://www.whitehouse.gov/blog/Enhancing-Online-
Citizen-Participation-Through-Policy/
Records Management
Federal Advisory Committee Act (FACA)
For more information: Social Media and the Federal Government: Perceived and Real Barriers and Solutions:
http://www.usa.gov/webcontent/documents/SocialMediaFed%20Govt_BarriersPotentialSolutions.pdf
81. RISKS RECOMMENDATIONS
•Impersonation / info integrity • Cybersecurity policy official
• Unwanted surveillance • National strategy
• Compromised intelligence • Public awareness campaign
• Infrastructure threats • Incident response plan
Talen from Cyberspace Policy Review:
http://www.whitehouse.gov/assets/documents/Cyberspace_Policy_Review_final.pdf
82. RECRUITMENT RETENTION
• Be cool / innovative • Use ‘em or lose ‘em!
• Be where they are • Knowledge transfer
• Boomers “retiring” • Alumni network
• Set clear boundaries • Emergency corps
Talen from Cyberspace Policy Review:
http://www.whitehouse.gov/assets/documents/Cyberspace_Policy_Review_final.pdf
83. Blogs
eBooks
1. Why? Tie to mission, goals, objectives, needs, gaps.
Mobile Phones
2. How? Decide which tools best meet goals. Podcasts
RSS
3. What? Content is the key to success.
Social Bookmarking
4. Who? Assign owner/contributors; define audience. Social Virtual Networking
Videos
5. When? Create a schedule to implement and evaluate.
Virtual Worlds (Second Life)
Web-Based Calling
Webcasts/Webinars
Wikis