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Gov 2.0 for Environmental Protection Agency and Executive Women in Government


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Slide deck used for two presentations on same day - morning session for the Environmental Protection Agency and afternoon session for the Executive Women in Government organization. Delivered on Thursday, November 5, 2009. For more information, please visit and http://www/

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Gov 2.0 for Environmental Protection Agency and Executive Women in Government

  1. 1. BLOGS AS BRIDGES: HOW WEB 2 0  2.0  CONNECTS PEOPLE ACROSS THE AGES (& ACROSS AGENCIES!) November 5, 2009 For: By: Environmental Protection Agency Andrew Krzmarzick and Executive Women in Government  Community Manager Washington, DC hi GovLoop November 5, 2009
  2. 2. Myy Story Source: Flickr - Khalid Almasoud's Photostream
  3. 3. AGENDA  What’s Gov 2.0?   Generation C  Web 2.0?  Before You Begin  Blogs  C o d So i g Crowd Sourcing  eDocuments  Open Data  Wikis  Social Virtual Networks  Mobile Devices   Twitter  Podcasts   Facebook  YouTube  LinkedIn  Second Life
  4. 4. WHAT’S WEB 2 0? 2.0?
  5. 5. FOUR GENERATIONS Veterans:   1920s‐1940 Baby Boomers:  1940‐1960 Generation X:  1960‐1980 Millennials:   1980‐2000 Millennials:   1980 2000 Web 2.0 Users? Source: Washburn, E. Are You Ready for Generation X? Changing World View – The Five Generations, Physician Executive. January‐February 2000.
  6. 6. A NEW GENERATION How about “Generation C” ?
  7. 7. “…an avalanche  of consumer generated  g ‘content’…” Two drivers: (1) Our creative urges (2) Content‐creating tools ‐, Feb 2004
  8. 8. Generation C By Dan Pankraz
  9. 9. FACT: GEN C is a mindset g g covering digital creatives aged 10-35
  10. 10. Source: Flickr – lyzadanger’s photostream
  11. 11. “GENERATION C” G C Someone of ANY age  who is actively using social media  and engages others on the Internet  with a "2.0" mindset: creative, collaborative  and community‐oriented.
  12. 12. “GENERATION C” G C Generations Explained % of total adult % of internet-using internet using Generation Name* G ti N * Birth Years, A Bi th Y Ages i 2009 in population population Gen Y (Millennials) Born 1977-1990, Ages 18-32 26% 30% Gen X Born 1965-1976, Ages 33-44 20% 23% Younger Boomers Born 1955-1964, Ages 45-54 20% 22% Older Boomers Born 1946 1954 Ages 55 63 1946-1954, 55-63 13% 13% 35% Silent Generation Born 1937-1945, Ages 64-72 9% 7% G.I. Generation Born -1936, Age 73+ 9% 4% Source: Pew Internet & American Life Project December 2008 survey. N=2,253 total adults, and margin of error is ±2%. N=1,650 total internet users, and margin of error is ±3%. *All generation labels used in this report, with the exception of “Younger -” and “Older -” Boomers, are the names conventionalized by Howe and Strauss’s book, Generations: Strauss, William & Howe, Neil. Generations: The History of America's Future, 1584 to 2069 (Perennial, 1992). As for “Younger Boomers” and “Older Boomers”, enough research has been done to suggest that the two decades of Baby Boomers are different enough to merit being divided into distinct generational groups.
  13. 13. 2.0 1.0 10
  14. 14. “GENERATION C” Users age 18‐24 = 10.6% Users age 35‐54 grew 276%,  18‐24 only 20% last six months Average age = 40 yrs old Source:
  15. 15. BEFORE YOU BEGIN… 1. 1 Why? Ti  t   i i  g l   bj ti   d  g Tie to mission, goals, objectives, needs, gaps. 2. Who? Champion, contributors, constituents, citizens.  3. What? Content is the key to success. 4. How? Decide which tools best meet goals. 5. 5 When? C t     h d l  t  i l Create a schedule to implement and evaluate.  t  d  l t  
  16. 16. BEFORE YOU BEGIN… 1. Why?  Tie to mission, goals, objectives, needs, gaps. 1 Ti  t   i i  g l   bj ti   d  g • Transparency p y • Accountability • Participation
  17. 17. BLOGS What is a Blog? a. an online journal or diary j y b. a “time bandit” that thwarts  my team’s productivity c. abbreviation for “web log” d. a creature from a bad sci‐fi movie
  18. 18. BLOGS Which of the following have a Blog? g g a) Environmental Protection Agency b) Transportation Security Agency c) Los Angeles Fire Department d) Cit   f L S ll  IL City of LaSalle, IL e) State of Massachusetts f) All  f  h  Ab All of the Above
  19. 19. BLOGS Transforming Government
  20. 20. BLOGS Step 1:  Pick a Blog Platform Step 2:  Create an Account Step 3:  Name Your Blog Step 4:  Produce Content Step 5:  Publish Post!
  21. 21. BLOGS
  22. 22. BLOGS 1. Why?  Tie to mission, goals, objectives, needs, gaps. 1 Ti  t   i i  g l   bj ti   d  g • Disseminate targeted messages • Explain your mission / activities • Foster dialogue / elicit feedback
  23. 23. WIKIS What in the world is a Wiki? Wh t i  th   ld i    Wiki? a. an online encyclopedia b. a web‐based tool where multiple users  create, publish and edit information t   bli h  d  dit i f ti c. a Hawaiian word for “fast”  d. all of the above
  24. 24. WIKIS You call this fast? f
  25. 25. WIKIS Transforming Government
  26. 26. WIKIS 1. Why?  Tie to mission, goals, objectives, needs, gaps. 1 Ti  t   i i  g l   bj ti   d  g • Provide a space for inter‐agency collaboration p g y • Gather the intelligence of the crowd • Widen the net for broader insight / information • Create a crowd‐corrected directory / resource C t     d t d di t  / 
  27. 27. WIKIS WIKIS Step 1:  Pick a Wiki Platform St     Pi k   Wiki Pl tf Step 2:  Create an Account Step 3:  Set Up Your Wiki Step 4:  Produce Content Step 5:  Edit and Post! St  5   Edit  d P t!
  28. 28. SOCIAL VIRTUAL NETWORKS Who in this room has the  most connections/friends on: NOT JUST FOR KIDS!!!
  29. 29. SOCIAL VIRTUAL NETWORKS Transforming Government
  30. 30. KNOWLEDGE SOCIAL VIRTUAL NETWORKS Information Ideas Insight Sharing h Issues Individuals I di id l Intelligence
  32. 32. KNOWLEDGE SOCIAL VIRTUAL NETWORKS Steve Ressler Founder,
  33. 33. KNOWLEDGE SOCIAL VIRTUAL NETWORKS Business Problem: Millions of  government  employees working  l k on similar issues but  no safe place to  connect and share  best practices  p Solution: ‐ Social Network  for  Government Community
  34. 34. KNOWLEDGE SOCIAL VIRTUAL NETWORKS ONE YEAR LATER… ONE YEAR LATER  Over 20,000 members  CTOs, CIOs, Politicians, Professors, Innovators at  All Levels of Government   International Collaboration (Australia, Brazil, Canada)
  35. 35. KNOWLEDGE SOCIAL VIRTUAL NETWORKS 1. Why?  Tie to mission, goals, objectives, needs, gaps. y g g Share / gain knowledge / information /g g / Connect with colleagues / common interests Replicate best practices more rapidly
  36. 36. KNOWLEDGE SOCIAL VIRTUAL NETWORKS • Free  Micro blogging • “Micro‐blogging” • 140 characters or less • Send and read user updates   aka “Tweets” • Text‐based  but can post links / photos Text‐based, but can post links / photos • Anywhere, anytime via cell or computer
  37. 37. KNOWLEDGE SOCIAL VIRTUAL NETWORKS • State/Local = 900+ • Federal Agencies = 500+ • Dept of Defense = 150+ • Hawaii = 8
  38. 38. KNOWLEDGE SOCIAL VIRTUAL NETWORKS 1. Why?   Crowd sourcing ideas to improve services Crowd‐sourcing ideas to improve services  Communicating with / to citizens  Posting links to key information   Reporting incidents, sending alerts  Promoting events, surveys, studies, etc.
  39. 39. KNOWLEDGE SOCIAL VIRTUAL NETWORKS Step 1:  Go to Step 2:  Create an Account Step 3:  Find People to Follow Step 4:  Consider Alternate Tools Step 5:  Jump in the Stream (“dialoguing” vs. “doing”)
  42. 42. KNOWLEDGE SOCIAL VIRTUAL NETWORKS 1. Why?  Tie to mission, goals, objectives, needs, gaps. y g g  Recruit candidates for open positions  Find job candidate references/recommendations   Launch discussions with industry / other agencies in groups y g g p
  43. 43. CROWD SOURCING htt //b tt b j t
  44. 44. CROWD SOURCING p g g
  45. 45. OPEN DATA
  46. 46. OPEN DATA
  47. 47. OPEN DATA
  48. 48. RSS What does RSS stand for? a) Like K.I.S.S., only R.S.S. b) Rhapsodically Syncopated Sound c) Really Simple Syndication d) ) None of the above
  49. 49. RSS
  50. 50. PODCASTS Q. What’s the difference between  Q  Wh t’  th  diff  b t   a podcast and a vodcast? A. Podcast = Audio Downloadable Vodcast = Video
  51. 51. PODCASTS Transforming Government
  52. 52. PODCASTS
  53. 53. PODCASTS 1. Why?  Tie to mission, goals, objectives, needs, gaps.  Provide public service announcements  Train / inspire your personnel (bite‐size chunks)  R Record important meetings / events d i t t  ti g  /  t
  54. 54. PODCASTS Step 1:  Pick a Platform Step 2:  Create an Account Step 3:  Create Your Call Step 4:  Start/Record Call Step 5:  Edit and Post!
  55. 55. VIDEO SHARING Why/How do you use Wh /H  d     ?
  56. 56. VIDEO SHARING Why/How do you use Wh /H  d     ?
  57. 57. VIDEO SHARING 1. Why?  Tie to mission, goals, objectives, needs, gaps. y g g  Tell your story (control your message) y y( y g )  Capture knowledge of retiring employees  Recruit the next generation of public servants
  58. 58. MOBILE PHONES/DEVICES What has your Cell Phone taught  you lately? “Most cell phones today have  more computing power  than was available to  NASA during the  • Audio Books Apollo space program…” • Podcast Briefs (i.e. Guide by Cell) ( y ) ‐ Wes Ferguson, Author of  h f • Text Message Tips Moving at the Speed of Creativity • Entire Classes????
  62. 62. WEBCASTS & WEBINARS Q. What’s the difference between  Q  Wh t’  th  diff  b t   a webcast and a webinar? A.  Webcast = One‐Way Webinar = Interaction
  63. 63. SOCIAL BOOKMARKING p // /
  64. 64. WIDGETS
  65. 65. EDOCUMENTS
  66. 66. VIRTUAL WORLDS What s the coolest name for an  What’s the coolest name for an  avatar in Second Life? a. I h b d I Ichabod Issachar h b. Siegfried Lactanoid c. Zedeka Nadezda d. Horatio Fizelmeister Second Life Avatar
  67. 67. VIRTUAL WORLDS Transforming Government
  68. 68. LEGAL ISSUES • Indemnification and limited liability:  seeking to remove the  indemnification clause (because agency officials cannot agree  to tie their agency to unlimited liability in violation of the Anti‐ Deficiency Act), and to ensure that liability is limited and  covered by federal law. • Jurisdiction and choice of law:  the proposed agreements  must be governed by the law of the United States and by the  relevant state law only in the absence of other federal law.
  69. 69. LEGAL ISSUES • FOIA:   the proposed agreements recognize that we adhere  to the Freedom of Information Act.   h  F d   f I f i  A • Intellectual property:  the proposed agreements recognize  p p y p p g g that our content is in the public domain. • Advertising:  providers have assured that they will eliminate  or minimize advertising and that they have no intention of  adding advertising that they do not currently display. 
  70. 70. LEGAL ISSUES • Grandfather arrangements:  previous "click through"  agreements will be superseded by new agreements, making it  possible to "cover" existing accounts, avoiding the need to  close old accounts and rebuild content from scratch. • Free Service:  in every case so far, providers will not charge federal account holders for the use of their services.  These are  not contracts; they are no‐cost agreements.  While fee‐based  “premium” services may be available from the same provider,  those are separate arrangements for which the agency should  proceed under traditional “procurement” processes.
  71. 71. POLICY ISSUES Privacy Employee Activity Paperwork Reduction Act Cookies‐Online‐ h // hi h /bl / h i O li Citizen‐Participation‐Through‐Policy/ Records Management Federal Advisory Committee Act (FACA) For more information: Social Media and the Federal Government: Perceived and Real Barriers and Solutions: http://www usa gov/webcontent/documents/SocialMediaFed%20Govt BarriersPotentialSolutions pdf
  72. 72. SECURITY ISSUES RISKS RECOMMENDATIONS •Impersonation / info integrity • Cybersecurity policy official • Unwanted surveillance • National strategy • Compromised intelligence p g • Public awareness campaign p g • Infrastructure threats • Incident response plan Talen from Cyberspace Policy Review: http://www whitehouse gov/assets/documents/Cyberspace Policy Review final pdf
  73. 73. HUMAN RESOURCES ISSUES RECRUITMENT RETENTION • Be cool / innovative • Use ‘em or lose ‘em! • Be where they are • Knowledge transfer • Boomers “retiring” g • Alumni network • Set clear boundaries  • Emergency corps Talen from Cyberspace Policy Review: http://www whitehouse gov/assets/documents/Cyberspace Policy Review final pdf
  74. 74. WHAT’S NEXT? Blogs eBooks 1. Why? Tie to mission, goals, objectives, needs, gaps. y g g Mobile Phones 2. How? Decide which tools best meet goals. Podcasts RSS 3. What? Content is the key to success. 3  What? Content is the key to success Social Bookmarking 4. Who? Assign owner/contributors; define audience. Social Virtual Networking Videos 5. When? Create a schedule to implement and evaluate. Virtual Worlds (Second Life)  Wh ? Web‐Based Calling Webcasts/Webinars Wikis
  75. 75. WHAT’S NEXT? g g
  76. 76. WHAT’S NEXT? p // p g / g/
  77. 77. WHAT’S NEXT? WEB 3.0? 30 • 3‐D 3D • Mobile / Clouds • Aggregation
  78. 78. THANK YOU! FOR MORE INFORMATION: HTTP://GRADUATESCHOOL.EDU // ANDREW KRZMARZICK Phone: (202) 352‐1806 Email: Blog: Blog: http://GenShift com Twitter: @krazykriz Second Life: Zedeka Nadezda d f d k d d