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Government 2.0 For Chicago FEB
The document discusses how Web 2.0 technologies can enhance government agencies by promoting openness, transparency, and citizen participation. It outlines the importance of various online tools, including blogs, wikis, social networks, and podcasts, emphasizing their roles in communication and community engagement. Key considerations for implementation are highlighted, such as aligning with agency goals and selecting appropriate tools for effective outreach.
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Government 2.0 For Chicago FEB
- 1. HOW WEB 2.0 CANMAKE YOUR AGENCY MORE OPEN, TRANSPARENT AND PARTICIPATORY November 9, 2009 N b By: Andrew Krzmarzick GovLoop, Director of Community Engagement
- 3. Myy Story Source: Flickr - Khalid Almasoud's Photostream
- 4. AGENDA What’s Gov 2.0? Generation C Web 2.0? Before You Begin Blogs C o d So i g Crowd Sourcing eDocuments Open Data Wikis Social Virtual Networks Mobile Devices Twitter Podcasts GovLoop.com Facebook YouTube LinkedIn Second Life
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- 13. FOUR GENERATIONS Veterans: 1920s‐1940 Baby Boomers: 1940‐1960 Generation X: 1960‐1980 Millennials: 1980‐2000 Millennials: 1980 2000 Web 2.0 Users? Source: Washburn, E. Are You Ready for Generation X? Changing World View – The Five Generations, Physician Executive. January‐February 2000.
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- 15. “…an avalanche of consumer generated g ‘content’…” Two drivers: (1) Our creative urges (2) Content‐creating tools ‐ Trendwatching.com, Feb 2004
- 16. Generation C By DanPankraz
- 17. FACT: GEN Cis a mindset g g covering digital creatives aged 10-35
- 18. Source: Flickr –lyzadanger’s photostream
- 19. “GENERATION C” G C Someone of ANY age who is actively using social media and engages others on the Internet with a "2.0" mindset: creative, collaborative and community‐oriented.
- 20. “GENERATION C” G C Generations Explained % of total adult % of internet-using internet using Generation Name* G ti N * Birth Years, A Bi th Y Ages i 2009 in population population Gen Y (Millennials) Born 1977-1990, Ages 18-32 26% 30% Gen X Born 1965-1976, Ages 33-44 20% 23% Younger Boomers Born 1955-1964, Ages 45-54 20% 22% Older Boomers Born 1946 1954 Ages 55 63 1946-1954, 55-63 13% 13% 35% Silent Generation Born 1937-1945, Ages 64-72 9% 7% G.I. Generation Born -1936, Age 73+ 9% 4% Source: Pew Internet & American Life Project December 2008 survey. N=2,253 total adults, and margin of error is ±2%. N=1,650 total internet users, and margin of error is ±3%. *All generation labels used in this report, with the exception of “Younger -” and “Older -” Boomers, are the names conventionalized by Howe and Strauss’s book, Generations: Strauss, William & Howe, Neil. Generations: The History of America's Future, 1584 to 2069 (Perennial, 1992). As for “Younger Boomers” and “Older Boomers”, enough research has been done to suggest that the two decades of Baby Boomers are different enough to merit being divided into distinct generational groups.
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- 24. “GENERATION C” Users age 18‐24 = 10.6% Users age 35‐54 grew 276%, 18‐24 only 20% last six months Average age = 40 yrs old Source: http://socialcomputingjournal.com/viewcolumn.cfm?colid=824
- 25. BEFORE WE BEGIN… 1.Why? Tie to mission, goals, objectives, needs, gaps. 1 Ti t i i g l bj ti d g 2. Who? Champion, contributors, constituents, citizens. 3. What? Content is the key to success. 4. How? Decide which tools best meet goals. 5. 5 When? C t h d l t i l Create a schedule to implement and evaluate. t d l t
- 26. BEFORE WE BEGIN… 1.Why? Tie to mission, goals, objectives, needs, gaps. 1 Ti t i i g l bj ti d g • Transparency p y • Accountability • Participation
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- 28. BLOGS What is a Blog? a. an online journal or diary j y b. a “time bandit” that thwarts my team’s productivity c. abbreviation for “web log” d. a creature from a bad sci‐fi movie
- 29. BLOGS Which of the following have a Blog? g g a) Environmental Protection Agency b) Transportation Security Agency c) Los Angeles Fire Department d) Cit f L S ll IL City of LaSalle, IL e) State of Massachusetts f) All f h Ab All of the Above
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- 32. BLOGS http://GenShift.com
- 33. BLOGS 1. Why? Tie to mission, goals, objectives, needs, gaps. 1 Ti t i i g l bj ti d g • Disseminate targeted messages • Explain your mission / activities • Foster dialogue / elicit feedback
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- 35. WIKIS What in the world is a Wiki? Wh t i th ld i Wiki? a. an online encyclopedia b. a web‐based tool where multiple users create, publish and edit information t bli h d dit i f ti c. a Hawaiian word for “fast” d. all of the above
- 36. WIKIS You call this fast? f
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- 38. WIKIS 1. Why? Tie to mission, goals, objectives, needs, gaps. 1 Ti t i i g l bj ti d g • Provide a space for inter‐agency collaboration p g y • Gather the intelligence of the crowd • Widen the net for broader insight / information • Create a crowd‐corrected directory / resource C t d t d di t /
- 39. WIKIS WIKIS Step 1: Pick a Wiki Platform St Pi k Wiki Pl tf Step 2: Create an Account Step 3: Set Up Your Wiki Step 4: Produce Content Step 5: Edit and Post! St 5 Edit d P t!
- 40. SOCIAL VIRTUAL NETWORKS Who in this room has the most connections/friends on: NOT JUST FOR KIDS!!!
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- 42. SOCIAL VIRTUAL NETWORKS Information Ideas Insight Sharing h Issues Individuals I di id l Intelligence
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- 44. KNOWLEDGE SOCIAL VIRTUAL NETWORKS Steve Ressler Founder, GovLoop.com
- 45. KNOWLEDGE SOCIAL VIRTUAL NETWORKS Business Problem: Millions of government employees working l k on similar issues but no safe place to connect and share best practices p Solution: GovLoop.com ‐ Social Network for Government Community
- 46. KNOWLEDGE SOCIAL VIRTUAL NETWORKS ONE YEAR LATER… ONE YEAR LATER Over 20,000 members CTOs, CIOs, Politicians, Professors, Innovators at All Levels of Government International Collaboration (Australia, Brazil, Canada)
- 47. KNOWLEDGE SOCIAL VIRTUALNETWORKS 1. Why? Tie to mission, goals, objectives, needs, gaps. y g g Share / gain knowledge / information /g g / Connect with colleagues / common interests Replicate best practices more rapidly
- 48. KNOWLEDGE SOCIAL VIRTUAL NETWORKS •Free Micro blogging • “Micro‐blogging” • 140 characters or less • Send and read user updates aka “Tweets” • Text‐based but can post links / photos Text‐based, but can post links / photos • Anywhere, anytime via cell or computer
- 49. KNOWLEDGE SOCIAL VIRTUAL NETWORKS GovTwit.com •State/Local = 900+ • Federal Agencies = 500+ • Dept of Defense = 150+ • Hawaii = 8
- 50. KNOWLEDGE SOCIAL VIRTUALNETWORKS 1. Why? Crowd sourcing ideas to improve services Crowd‐sourcing ideas to improve services Communicating with / to citizens Posting links to key information Reporting incidents, sending alerts Promoting events, surveys, studies, etc.
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- 54. KNOWLEDGE SOCIAL VIRTUALNETWORKS 1. Why? Tie to mission, goals, objectives, needs, gaps. y g g Recruit candidates for open positions Find job candidate references/recommendations Launch discussions with industry / other agencies in groups y g g p
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- 56. CROWD SOURCING http://www.thenationaldialogue.org p g g
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- 60. RSS What does RSS stand for? a) Like K.I.S.S., only R.S.S. b) Rhapsodically Syncopated Sound c) Really Simple Syndication d) ) None of the above
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- 62. PODCASTING Q. What’s the difference between Q Wh t’ th diff b t a podcast and a vodcast? A. Podcast = Audio Downloadable Vodcast = Video
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- 65. PODCASTS 1. Why? Tie to mission, goals, objectives, needs, gaps. Provide public service announcements Train / inspire your personnel (bite‐size chunks) R Record important meetings / events d i t t ti g / t
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- 67. VIDEOS Why/How do you use Wh /H d ? http://www.youtube.com/user/USEPAgov
- 68. VIDEO SHARING Why/How do you use Wh /H d ? http://www.youtube.com/UnitedStatesNavy
- 69. VIDEO SHARING 1. Why? Tie to mission, goals, objectives, needs, gaps. y g g Tell your story (control your message) y y( y g ) Capture knowledge of retiring employees Recruit the next generation of public servants
- 70. MOBILE PHONES/DEVICES What has your Cell Phonetaught you lately? “Most cell phones today have more computing power than was available to NASA during the • Audio Books Apollo space program…” • Podcast Briefs (i.e. Guide by Cell) ( y ) ‐ Wes Ferguson, Author of h f • Text Message Tips Moving at the Speed of Creativity • Entire Classes????
- 71. MOBILE PHONES/DEVICES http://www.faa.gov/wireless/info
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- 73. WEBCASTS & WEBINARS Q. What’s the difference between Q Wht’ th diff b t a webcast and a webinar? A. Webcast = One‐Way Webinar = Interaction
- 74. SOCIAL BOOKMARKING http://delicious.com/akrzmarzick p // /
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- 76. VIRTUAL WORLDS What s the coolest name for an What’s the coolest name for an avatar in Second Life? a.I h b d I Ichabod Issachar h b. Siegfried Lactanoid c. Zedeka Nadezda d. Horatio Fizelmeister Second Life Avatar
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- 79. LEGAL ISSUES • FOIA: the proposed agreements recognize that we adhere to the Freedom of Information Act. h F d f I f i A • Intellectual property: the proposed agreements recognize p p y p p g g that our content is in the public domain. • Advertising: providers have assured that they will eliminate or minimize advertising and that they have no intention of adding advertising that they do not currently display.
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- 81. POLICY ISSUES Privacy Employee Activity Paperwork Reduction Act Cookies http://www.whitehouse.gov/blog/Enhancing‐Online‐ h // hi h /bl / h i O li Citizen‐Participation‐Through‐Policy/ Records Management Federal Advisory Committee Act (FACA) For more information: Social Media and the Federal Government: Perceived and Real Barriers and Solutions: http://www.usa.gov/webcontent/documents/SocialMediaFed%20Govt_BarriersPotentialSolutions.pdf http://www usa gov/webcontent/documents/SocialMediaFed%20Govt BarriersPotentialSolutions pdf
- 82. SECURITY ISSUES RISKS RECOMMENDATIONS •Impersonation / info integrity • Cybersecurity policy official • Unwanted surveillance • National strategy • Compromised intelligence p g • Public awareness campaign p g • Infrastructure threats • Incident response plan Talen from Cyberspace Policy Review: http://www.whitehouse.gov/assets/documents/Cyberspace_Policy_Review_final.pdf http://www whitehouse gov/assets/documents/Cyberspace Policy Review final pdf
- 83. HUMAN RESOURCES ISSUES RECRUITMENT RETENTION • Be cool / innovative • Use ‘em or lose ‘em! • Be where they are • Knowledge transfer • Boomers “retiring” g • Alumni network • Set clear boundaries • Emergency corps Talen from Cyberspace Policy Review: http://www.whitehouse.gov/assets/documents/Cyberspace_Policy_Review_final.pdf http://www whitehouse gov/assets/documents/Cyberspace Policy Review final pdf
- 84. WHAT’S NEXT? Blogs eBooks 1. Why? Tie to mission, goals, objectives, needs, gaps. y g g Mobile Phones 2. How? Decide which tools best meet goals. Podcasts RSS 3. What? Content is the key to success. 3 What? Content is the key to success Social Bookmarking 4. Who? Assign owner/contributors; define audience. Social Virtual Networking Videos 5. When? Create a schedule to implement and evaluate. Virtual Worlds (Second Life) Wh ? Web‐Based Calling Webcasts/Webinars Wikis
- 85. WHAT’S NEXT? WEB 3.0? 30 • 3‐D 3D • Mobile / Clouds • Aggregation
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- 87. THANK YOU! FOR MORE INFORMATION: HTTP://GRADUATESCHOOL.EDU // ANDREW KRZMARZICK Phone: (202) 352‐1806 Email: Andrew@GovLoop.com Blog: http://GenShift.com Blog: http://GenShift com Twitter: @krazykriz Slideshare.net/akrzmarzick Linkedin.com/in/andrewkrzmarzick k d / / d k k Second Life: Zedeka Nadezda