The Gringo Net:
Zero Rating for Latinos?
Chris Marsden
Sussex
FGV
8 June 2015
March 2015: Sao Paolo
UK government/Ofcom still
opposed to net neutrality
Five Eyes Alliance: US, UK,
Canada, Australia, NZ
See Brazil? Not in 5Eyes
Dilma (in FBK hoodie) &
Zuck (in a suit)
Dilma against neutrality?
Brazil going mobile
Mobile tiny
proportion but
important
segment – kids
Is Facebook the Internet?
Brazilians think so?
Einstein
never
said
this…
Sandvine CEO May 2015
• In Latin America,
• Facebook and Google:
• Facebook, Instagram, WhatsApp,
• YouTube, Google Play
• control 60%+ of mobile network traffic
o http://www.lightreading.com/video/ott/why-netflix-traffic-keeps-soaring/d/d-
id/715984
How to be neutral
• BBC 2006:
• “Neutrality for us is not neutrality at all”
• “Public service websites must argue for
true neutrality”.
• Ridiculous to suggest anything else is a
remotely sustainable position:
o https://www.bloomsburycollections.com/book/net-
neutrality-towards-a-co-regulatory-solution/ch4-positive-
discrimination-and-the-zettaflood
Wikimedia Foundation
2014
“We believe in net neutrality in America”
o “We have a complicated relationship to neutrality
• "Partnering with telcos in the near term,
• blurs the net neutrality line in those areas
• It fulfils our overall mission, though,
• which is providing free knowledge.”
• http://www.washingtonpost.com/blogs/the-
switch/wp/2014/11/25/wikipedias-complicated-relationship-
with-net-neutrality/
Wikimedia mobile strategy: FBK
2011: Brazil example why zero
rating needed
June 2011 ethnographic study:
Sao Paolo + Porto Alegre
Mobiles want exclusivity
Wikipedia Zero 59 nations; 67
operators
Internet.org
Facebook Zero
Zuck: "Some may argue for an extreme
definition of net neutrality…”
• that it’s somehow wrong to offer any more
services to support the unconnected,
• but a reasonable definition of net neutrality
is more inclusive.
• Access equals opportunity.
• Net neutrality should not prevent access.“
o Tone Deaf Zuckerberg Declares Opposition To Zero Rated Apps An
'Extremist' Position That Hurts The Poor from the new-AOL,-brought-
to-you-by-Mother-Teresa dept,
o Bode, Karl, Tech Dirt May 5th 2015
o https://www.techdirt.com/blog/netneutrality/articles/20150504/0834173088
5/tone-deaf-zuckerberg-declares-opposition-to-zero-rated-apps-extremist-
position-that-hurts-poor.shtml
Claim 1: Internet access
can be subsidised
• “Nothing about opposing zero rating
prevents access"
• “nobody is stopping Facebook or
Internet.org
• funding discounted access
• to the real Internet.”
• So what is a reasonable position?
Claim 2: Competition &
Dominance
• “Zuckerberg's basically cementing his company's
gatekeeper authority”
• “over developing nations for generations to come
• “under the bright banner of selfless altruism,
• “then taking offense when told that
• “these countries might just be better off with
• “un-apertured, subsidized access to
• the real Internet.”
Principled solutions?
• Don’t blame Wikimedia, blame mobiles
• They want exclusive in-country deals
• If Wikipedia + FBK want zero rating:
• Claim [1]
• time limited – say 3 months
• Claim [2]
• NEVER exclusive – FRAND terms like
specialized services
Net neutral nations ban
Zero rating
• Canada,
• Netherlands,
• Norway,
• Slovenia, Estonia,
• Japan,
• Finland
• Chile: http://historico.subtel.gob.cl/noticias/138-
neutralidad-red/5311-ley-de-neutralidad-y-redes-
sociales-gratis
Don’t break the Internet!
• @christmarsden

Gringo Net: Zero Rating in Brazil

  • 1.
    The Gringo Net: ZeroRating for Latinos? Chris Marsden Sussex FGV 8 June 2015
  • 2.
  • 3.
  • 4.
    Five Eyes Alliance:US, UK, Canada, Australia, NZ
  • 5.
  • 7.
    Dilma (in FBKhoodie) & Zuck (in a suit)
  • 8.
  • 9.
  • 10.
  • 11.
    Is Facebook theInternet? Brazilians think so?
  • 12.
  • 13.
    Sandvine CEO May2015 • In Latin America, • Facebook and Google: • Facebook, Instagram, WhatsApp, • YouTube, Google Play • control 60%+ of mobile network traffic o http://www.lightreading.com/video/ott/why-netflix-traffic-keeps-soaring/d/d- id/715984
  • 14.
    How to beneutral • BBC 2006: • “Neutrality for us is not neutrality at all” • “Public service websites must argue for true neutrality”. • Ridiculous to suggest anything else is a remotely sustainable position: o https://www.bloomsburycollections.com/book/net- neutrality-towards-a-co-regulatory-solution/ch4-positive- discrimination-and-the-zettaflood
  • 15.
    Wikimedia Foundation 2014 “We believein net neutrality in America” o “We have a complicated relationship to neutrality • "Partnering with telcos in the near term, • blurs the net neutrality line in those areas • It fulfils our overall mission, though, • which is providing free knowledge.” • http://www.washingtonpost.com/blogs/the- switch/wp/2014/11/25/wikipedias-complicated-relationship- with-net-neutrality/
  • 18.
  • 19.
    2011: Brazil examplewhy zero rating needed
  • 20.
    June 2011 ethnographicstudy: Sao Paolo + Porto Alegre
  • 21.
  • 22.
    Wikipedia Zero 59nations; 67 operators
  • 23.
  • 24.
    Zuck: "Some mayargue for an extreme definition of net neutrality…” • that it’s somehow wrong to offer any more services to support the unconnected, • but a reasonable definition of net neutrality is more inclusive. • Access equals opportunity. • Net neutrality should not prevent access.“ o Tone Deaf Zuckerberg Declares Opposition To Zero Rated Apps An 'Extremist' Position That Hurts The Poor from the new-AOL,-brought- to-you-by-Mother-Teresa dept, o Bode, Karl, Tech Dirt May 5th 2015 o https://www.techdirt.com/blog/netneutrality/articles/20150504/0834173088 5/tone-deaf-zuckerberg-declares-opposition-to-zero-rated-apps-extremist- position-that-hurts-poor.shtml
  • 25.
    Claim 1: Internetaccess can be subsidised • “Nothing about opposing zero rating prevents access" • “nobody is stopping Facebook or Internet.org • funding discounted access • to the real Internet.” • So what is a reasonable position?
  • 26.
    Claim 2: Competition& Dominance • “Zuckerberg's basically cementing his company's gatekeeper authority” • “over developing nations for generations to come • “under the bright banner of selfless altruism, • “then taking offense when told that • “these countries might just be better off with • “un-apertured, subsidized access to • the real Internet.”
  • 27.
    Principled solutions? • Don’tblame Wikimedia, blame mobiles • They want exclusive in-country deals • If Wikipedia + FBK want zero rating: • Claim [1] • time limited – say 3 months • Claim [2] • NEVER exclusive – FRAND terms like specialized services
  • 28.
    Net neutral nationsban Zero rating • Canada, • Netherlands, • Norway, • Slovenia, Estonia, • Japan, • Finland • Chile: http://historico.subtel.gob.cl/noticias/138- neutralidad-red/5311-ley-de-neutralidad-y-redes- sociales-gratis
  • 29.
    Don’t break theInternet! • @christmarsden

Editor's Notes

  • #2 I’m from the UK – specifically Liverpool. That’s Coutinho, Gerrard, and was Suarez. But I’m more of a Socrates man, together with Junior, Zico, Falcao et al. I’m too young to remember Garrincha though my dad saw him score in the 1966 World Cup in Liverpool. That’s me pointing at the German EU Commissioner who’s in charge of opposing net neutrality policy.