FGV Marsden gringo net

1. The Gringo Net:
Zero Rating for Latinos?
Chris Marsden
Sussex
FGV
8 June 2015

2. March 2015: Sao Paolo

3. UK government/Ofcom still
opposed to net neutrality

4. Five Eyes Alliance: US, UK,
Canada, Australia, NZ

5. See Brazil? Not in 5Eyes

7. Dilma (in FBK hoodie) &
Zuck (in a suit)

8. Dilma against neutrality?

9. Brazil going mobile

10. Mobile tiny
proportion but
important
segment – kids

11. Is Facebook the Internet?
Brazilians think so?

12. Einstein
never
said
this…

13. Sandvine CEO May 2015
• In Latin America,
• Facebook and Google:
• Facebook, Instagram, WhatsApp,
• YouTube, Google Play
• control 60%+ of mobile network traffic
o http://www.lightreading.com/video/ott/why-netflix-traffic-keeps-soaring/d/d-
id/715984

14. How to be neutral
• BBC 2006:
• “Neutrality for us is not neutrality at all”
• “Public service websites must argue for
true neutrality”.
• Ridiculous to suggest anything else is a
remotely sustainable position:
o https://www.bloomsburycollections.com/book/net-
neutrality-towards-a-co-regulatory-solution/ch4-positive-
discrimination-and-the-zettaflood

15. Wikimedia Foundation
2014
“We believe in net neutrality in America”
o “We have a complicated relationship to neutrality
• "Partnering with telcos in the near term,
• blurs the net neutrality line in those areas
• It fulfils our overall mission, though,
• which is providing free knowledge.”
• http://www.washingtonpost.com/blogs/the-
switch/wp/2014/11/25/wikipedias-complicated-relationship-
with-net-neutrality/

18. Wikimedia mobile strategy: FBK

19. 2011: Brazil example why zero
rating needed

20. June 2011 ethnographic study:
Sao Paolo + Porto Alegre

21. Mobiles want exclusivity

22. Wikipedia Zero 59 nations; 67
operators

23. Internet.org
Facebook Zero

24. Zuck: "Some may argue for an extreme
definition of net neutrality…”
• that it’s somehow wrong to offer any more
services to support the unconnected,
• but a reasonable definition of net neutrality
is more inclusive.
• Access equals opportunity.
• Net neutrality should not prevent access.“
o Tone Deaf Zuckerberg Declares Opposition To Zero Rated Apps An
'Extremist' Position That Hurts The Poor from the new-AOL,-brought-
to-you-by-Mother-Teresa dept,
o Bode, Karl, Tech Dirt May 5th 2015
o https://www.techdirt.com/blog/netneutrality/articles/20150504/0834173088
5/tone-deaf-zuckerberg-declares-opposition-to-zero-rated-apps-extremist-
position-that-hurts-poor.shtml

25. Claim 1: Internet access
can be subsidised
• “Nothing about opposing zero rating
prevents access"
• “nobody is stopping Facebook or
Internet.org
• funding discounted access
• to the real Internet.”
• So what is a reasonable position?

26. Claim 2: Competition &
Dominance
• “Zuckerberg's basically cementing his company's
gatekeeper authority”
• “over developing nations for generations to come
• “under the bright banner of selfless altruism,
• “then taking offense when told that
• “these countries might just be better off with
• “un-apertured, subsidized access to
• the real Internet.”

27. Principled solutions?
• Don’t blame Wikimedia, blame mobiles
• They want exclusive in-country deals
• If Wikipedia + FBK want zero rating:
• Claim [1]
• time limited – say 3 months
• Claim [2]
• NEVER exclusive – FRAND terms like
specialized services

28. Net neutral nations ban
Zero rating
• Canada,
• Netherlands,
• Norway,
• Slovenia, Estonia,
• Japan,
• Finland
• Chile: http://historico.subtel.gob.cl/noticias/138-
neutralidad-red/5311-ley-de-neutralidad-y-redes-
sociales-gratis

29. Don’t break the Internet!
• @christmarsden