SlideShare a Scribd company logo
Social media  and business 201 #CIPCO
What’s going on out there? ,[object Object],[object Object],[object Object],[object Object]
The communication cycle is changing.
5 predicted trends for 2010 ,[object Object],[object Object],[object Object],[object Object],[object Object]
WHY MOBILE? ,[object Object],I polled 200 people in my social networks, 90% said they slept with their cell phone.
POLL:  I use the following social networks TO VOTE text a code to 99503 or tweet @poll
How To Vote via Texting ,[object Object],[object Object],[object Object],TIPS EXAMPLE
Let’s take a look at the results
What just happened? ,[object Object],[object Object],[object Object],[object Object]
Thousands of potential tactics.
It’s easy to get overwhelmed.
What’s your strategy? <I’ll give you some ideas.>
Direct to consumer Reasons to engage ,[object Object],[object Object],[object Object]
Education
Mobilization
“ Socialize” your Web site ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Identify story and source opps ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
THESE ARE EXAMPLES ,[object Object],[object Object],[object Object],[object Object],[object Object]
If there’s not a place to communicate, the audience will create one.
Times of Crisis Reactive example: Haiti ,[object Object],[object Object],[object Object],[object Object],[object Object]
Member cooperative communication
Create a wiki Why? If you need many people to contribute to a document or need a back up place for information. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Where can you create a wiki? ,[object Object],[object Object],[object Object]
A private social network Why? If you want a social way to interact and email isn’t cutting it. ,[object Object],[object Object],[object Object],[object Object]
Case Study: Southern Union Company Used SharePoint ,[object Object],[object Object],[object Object],[object Object],[object Object]
Where can you create a private network? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Public goal setting and sharing Why? If you need to motive partners or employees or want  transparency and accountability ,[object Object],[object Object],[object Object],[object Object]
Hijack a conversation Why? Because misinformation and rumors are spreading, no one else is doing it, build online credibility ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Geo-location for  cooperatives, partners ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Monitor who is talking online Why? Just do it.
How? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Virtual meetings ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Where can you create a virtual meeting? ,[object Object],[object Object],[object Object],[object Object]
CIPCO Smartphone Apps Why? Shows forward thinking, makes information easy to access ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What about security?
Social media/Online policy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Don’t put ANYTHING online you wouldn’t be comfortable with the media or you mom looking at.
These are a few ideas to get you started.
THANK YOU ,[object Object]

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Ideas and Tactics for CIPCO

Editor's Notes

  1. This slide is for display to the audience to show them how they will vote on your polls in your presentation. You can remove this slide if you like or if the audience is already comfortable with texting and/or voting with Poll Everywhere. Sample Oral Instructions: Ladies and gentlemen , throughout today’s meeting we’re going to engage in some audience polling to find out what you’re thinking, what you’re up to and what you know. Now I’m going to ask for your opinion. We’re going to use your phones to do some audience voting just like on American Idol. So please take out your cell phones, but remember to leave them on silent. You can participate by sending a text message. This is a just standard rate text message, so it may be free for you, or up to twenty cents on some carriers if you do not have a text messaging plan. The service we are using is serious about privacy. I cannot see your phone numbers, and you’ll never receive follow-up text messages outside this presentation. There’s only one thing worse than email spam – and that’s text message spam because you have to pay to receive it!