The document discusses how social networking is used in various contexts including business, government, communications, and academic institutions. It provides examples of how businesses create social media pages to engage customers, and how government agencies use platforms like Facebook, Twitter, and LinkedIn to share information with the public. Academic institutions are also increasingly utilizing social media for classroom lessons and communication due to its low cost and ability to keep students engaged.

1. By Rebecca DiBona, Colby Eaton, Kalei Fowkes & Elizabeth Pape .

2. What & Why? Topic: Social Networking in Business, Communications, Government, & Academic Institutions. We all use social networking recreationally & we’re curious as to how it was beneficial in other aspects of our lives.

3. Elements of our Topic: Social Networking in the Context of….

4. Business: Where do C-Suite Executives get their Information? SOURCE: FORBES INSIGHTS, "THE RISE OF THE DIGITAL C-SUITE"THE EXPANDING B2B ONLINE UNIVERSE Share of executives who judged source "valuable” or "very valuable

5. Business: Facebook 104 million users in the United States Registration increasing by 250,000 per day since 2007 People spend up to 17% of their time on social networks 58% of users have a household income of $60,000 or more Major target for businesses advertising products Creating “fan” pages or groups that promote your business Newsletters/updates/links Allow customers to talk about products Opens up communication between businesses and customers

6. Business: Twitter

7. Communications:

8. Government:

9. Government: How do they use Social Networking? Facebook EPA – Facebook Network CIA – Uses Facebook group to invite students to apply for jobs USA.gov – Facebook fan page, public can become fan, post videos, news and photos Library of Congress – Photostream in Flickr Posts government’s public domain photos on a site where public can comment on the photos LinkedIn – A Network of experienced professionals Govloop – A social network for all federal, state, and local government employees NASA – CoLab: Collaborative Workspace Site Provides frameworks for partnership projects between the nation's space program and talented, creative, tech-savvy communities. Fosters interest and involvement in the space program Provides a way for individuals to actually contribute to NASA

10. Social Networking in Academic Institutions: ``The only way my class communicates its articles or what's happening is through their Facebook,'' says Krop's journalism teacher Mary K. Sullivan. Virtually free of cost. Can be utilized in a secure, password-protected environment.

11. Academic Institutions:

12. Remember… Business people rated the Internet their most valuable research tool. Communicating through social networking isn’t limited to friend-to-friend dialogue; job hunting & dating websites are also available. The government uses social networking too! Keeping the public updated is one of their most common uses for the Internet. The use of social networking sites is growing in academic institutions. The fact that they provide a fun & interesting way to teach, thus keeping kids involved, is one of its biggest advantages.

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