Presentation delivered for the Texas State Certified Public Manager (CPM) Program in Levelland, TX in June 2009. Similar to other presentations here, but includes some Texas-specific examples of social media being used by government.

1. For: By:
Texas State CPM Program Andrew Krzmarzick,
Levelland, TX Senior Project Coordinator
June19, 2009 Graduate School, USDA
*There’s nothing to fear…so be courageous!

2. It’s a mystery to me
Dippin’ my toes…
Active personally
Active professionally
Avid fan / Activist

3. Source: Flickr - Khalid Almasoud's Photostream

4.  Brainstorming/Application

5. Veterans: 1920s-1940
Baby Boomers: 1940-1960
Generation X: 1960-1980
Millennials: 1980-2000
Web 2.0
Users?
Source: Washburn, E. Are You Ready for Generation X? Changing World View –
The Five Generations, Physician Executive. January-February 2000.

6. How about “Generation C” ?

7. “…an avalanche
of consumer generated
‘content’…”
Two drivers:
(1) Our creative urges
(2) Content-creating tools
- Trendwatching.com, Feb 2004

8. Generation C
By Dan Pankraz

10. Source: Flickr – lyzadanger’s photostream

11. Someone of ANY age
who is actively using social media
and engages others on the Internet
with a "2.0" mindset:
creative, collaborative
and community-oriented.

12. Generations Explained
% of total adult % of internet-using
Generation Name* Birth Years, Ages in 2009
population population
Gen Y (Millennials) Born 1977-1990, Ages 18-32 26% 30%
Gen X Born 1965-1976, Ages 33-44 20% 23%
Younger Boomers
Older Boomers
Born 1955-1964, Ages 45-54
Born 1946-1954, Ages 55-63
20%
13%
22%
13%
58%
Silent Generation Born 1937-1945, Ages 64-72 9% 7%
G.I. Generation Born -1936, Age 73+ 9% 4%
Source: Pew Internet & American Life Project December 2008 survey. N=2,253 total adults, and margin of error is ±2%. N=1,650 total
internet users, and margin of error is ±3%.
*All generation labels used in this report, with the exception of “Younger -” and “Older -” Boomers, are the names conventionalized by
Howe and Strauss’s book, Generations: Strauss, William & Howe, Neil. Generations: The History of America's Future, 1584 to 2069
(Perennial, 1992). As for “Younger Boomers” and “Older Boomers”, enough research has been done to suggest that the two decades
of Baby Boomers are different enough to merit being divided into distinct generational groups.

13. 2.0
1.0

15. Users age 18-24 = 10.6%
Users age 35-54 grew 276%,
18-24 only 20% last six months
Average age = 40 yrs old
Source: http://socialcomputingjournal.com/viewcolumn.cfm?colid=824

17. “Five thousand years ago,
the marketplace was the
hub of civilization,
a place to which traders
returned from remote lands
with exotic spices, silks,
monkeys, parrots, jewels –
and fabulous stories.
In many ways, the Internet more
resembles an ancient bazaar…”

18. “Webolution”
Reversal of
Industrial
Revolution?
50% of U.S.
Teleworking
by 2015?

19. Collaboration + Interaction = Web 2.0
“With the new, function-
rich infrastructure of
Web 2.0, government no
longer needs to work on
its own to provide public
value.”
-Anthony Williams
Co-Author, Wikinomics
New Paradigm is led by author and strategist Don Tapscott.
Launched Government 2.0: Wikinomics, Government & Democracy
research program to identify and analyze emerging opportunities to
harness new models of collaboration to transform the public sector.

20. 1. Why? Tie to mission, goals, objectives, needs, gaps.
2. Who? Champion, contributors, constituents.
3. What? Content is the key to success.
4. How? Decide which tools best meet goals.
5. When? Create a schedule to implement and evaluate.

21. 1. Why? Tie to mission, goals, objectives, needs, gaps.
Millennials
Gen X
• Recruitment
• Transparency
• Boomers
Retention
• Accountability
• Efficiency
• Participation
• Communication

22. 1. Why?

24. What is a Blog?
a. an online journal or diary
b. a “time bandit” that thwarts
my team’s productivity
c. abbreviation for “web log”
d. a creature from a bad sci-fi movie

25. Which of the following have a Blog?
a) Environmental Protection Agency
b) Transportation Security Agency
c) Los Angeles Fire Department
d) City of LaSalle, IL
e) State of Massachusetts
f) All of the Above

26. 50 Federal blogs…
and counting
Transforming Government
http://www.usa.gov/Topics/Reference_Shelf/News/blog.shtml

27. Step 1: Pick a Blog Platform
Step 2: Create an Account
Step 3: Name Your Blog
Step 4: Produce Content
Step 5: Publish Post!

28. http://generationshift.blogspot.com

30. What has your Cell Phone taught
you lately?
“Most cell phones today have
more computing power
than was available to
NASA during the
• Audio Books Apollo space program…”
• Podcast Briefs (i.e. Guide by Cell) - Wes Ferguson, Author of
• Text Message Tips Moving at the Speed of Creativity
• Entire Classes????

31. According to figures from Eurostat:*
• Tops in Europe is Luxembourg with 158
mobile subscriptions per 100 people, closely
followed by Lithuania and Italy.
http://en.wikipedia.org/wiki/Mobile_phone

32. Q. What’s the difference between
a podcast and a vodcast?
A. Podcast = Audio Downloadable
Vodcast = Video

33. Transforming Government

34. Step 1: Pick a Platform
Step 2: Create an Account
Step 3: Create Your Call
Step 4: Start/Record Call
Step 5: Edit and Post!

35. What does RSS stand for?
a)Like K.I.S.S., only R.S.S.
b)Rhapsodically Syncopated Sound
c)Really Simple Syndication
d)None of the above

38. Who in this room has the
most connections/friends on:
NOT
JUST
FOR
KIDS!!!

39. Transforming Government

41. Steve Ressler
Founder, GovLoop.com

42. Business Problem:
Millions of
government
employees working
on similar issues but
no safe place to
connect and share
best practices
Solution: GovLoop.com - Social Network
for Government Community

43.  Identify/Empower Early Adopters
 Market where People Are
o Twitter, LinkedIn, Facebook, etc

44.  Nearly 12,000 members
 CTO, CIO, Politicians, Professors, and
Innovative Minds across F/S/L/I
 Over 1,000 blogs, 350 discussions, 300
groups, 100 events,
3,300 photos, and 200 videos

45. Transforming GS?

46. Mission:
To connect millions of public sector professionals
with their colleagues, government partners
and social groups in a single knowledge sharing
and learning community,
enabling them to access information
that will improve their jobs,
their careers and their lives.

47. is for:
Government Professionals: Public Sector Partners:
• Current and former • Learning Organizations
• Federal, mil., state & local • Professional Organizations
• Nearing retirement • Trade Unions
• Changing jobs or locations • Special Interest Groups
• Working across agencies • Content Partners/Providers
• In learning teams • Public Service
• Government agencies’ Organizations
administrative personnel

48. Meet
Jack
Bauer

49. See
Jack
sign
up
for
class

50. See
Jack
snarl
at
email
for
class

51. See Jack complete sign-up
and gain access to:
• Class materials
• Class discussion/forums
• Teacher blog
• Telework newsfeed
• Events/calendar/announcements
• Relevant other groups
• Relevant other courses
• Other class members and instructor

52. See
Jack
smile
at
anywhere,
anytime
extended
classroom

53. Transforming Government?!

57. Why/How do you use
?

58. Transforming Government

60. Q. What’s the difference between
a webcast and a webinar?
A. Webcast = One-Way
Webinar = Interaction

61. What in the world is a Wiki?
a. an online encyclopedia
b. a web-based tool where multiple users
create, publish and edit information
c. a Hawaiian word for “fast”
d. all of the above

62. Transforming Government

63. Step 1: Pick a Wiki Platform
Step 2: Create an Account
Step 3: Set Up Your Wiki
Step 4: Produce Content
Step 5: Edit and Post!

64. What’s the coolest name for an
avatar in Second Life?
a. Ichabod Issachar
b. Siegfried Lactanoid
c. Zedeka Nadezda
d. Horatio Fizelmeister
Second Life Avatar

65. Transforming Government

66. Blogs
eBooks
1. Why? Tie to mission, goals, objectives, needs, gaps. Mobile Phones
2. How? Decide which tools best meet goals. Podcasts
RSS
3. What? Content is the key to success. Social Bookmarking
4. Who? Assign owner/contributors; define audience. Social Virtual Networking
Videos
5. When? Create a schedule to implement and evaluate. Virtual Worlds (Second Life)
Web-Based Calling
Webcasts/Webinars
Wikis

67. What are your business needs?
How can you streamline processes?
How can you better engage citizens to gain their input?
How can you reach people “where they are”?
How can you to mitigate time and distance f0r teamwork?

68. • 3-D
• Mobile
• Aggregation

69. Courage!
Courage!
Courage!
Courage!