© Principles of Ethics in Information Technology – 4th Edition by George Reynolds

1. SOCIAL
NETWORKING
Prepared by Mark Jhon C. Oxillo

2. SOCIAL NETWORKING
It is the use of dedicated
websites and applications to
interact with other users, or
to find people with similar
interests to oneself.

3. Social Networking Website
• Is a site that creates online
community of internet users
that enables members to
break down barriers created
by time, distance, and cultural
differences

4. Social Networking Website
• It allows people to interact
with others online by sharing
opinions, insights,
information, interests and
experiences

5. SOCIAL NETWORKING SITES
• Facebook
• Twitter
• Instagram
• LinkedIn
• MySpace
• Wattpad
• Tagged
• Google Plus
• Academia.edu
• Pinterest

6. SOCIAL NETWORKING SITES
• Flickr
• Tumblr
• Foursquare
• DevianArt
• Playlist.com
• Reddit
• SoundCloud
• Ning
• Quora
• Goodreads

7. FACEBOOK
is a social networking service based
in California. It was founded by Mark
Zuckerberg on Feb. 4, 2004. It is
considered one of the Big Four
technology companies along with
Amazon, Apple, and Google.

8. FACEBOOK
It is basically used for
keeping up with friends,
uploading photos, sharing
links and videos, and
meeting new people online

9. FACEBOOK
As of 2nd quarter of 2019, it has
2.41 billion monthly active users
with Philippines being on the 6th
spot of countries with most
number of users (68 million)

10. FACEBOOK
Most Followed Celebrity Pages:
• Cristiano Ronaldo (122.2m)
• Shakira (100.7 million)
• Vin Diesel (97.5 million)

11. FACEBOOK
Most Followed Celebrity Pages:
• Marian Rivera (18.6 million)
• Angel Locsin (15.5 million)
• Vice Ganda (15 million)

12. FACEBOOK
Most Followed Media Pages:
• ABS-CBN (18.7 million)
• GMA Network (18 million)
• ABS-CBN News (16.7 million)

13. TWITTER
It is a social networking
service based in California. It
was founded by Jack Dorsey
on July 15, 2006.

14. TWITTER
Twitter introduced "Trending
Topics“ through displaying
hashtags that are rapidly
becoming popular.

15. TWITTER
As of June 2019, it has 330
million active users with
Philippines having 10.4
million.

16. TWITTER
As of June 2019, it has 330
million active users with
Philippines having 10.4
million.

17. TWITTER
Most Followed Celebrity:
• Katy Perry (107.8 million)
• Justine Bieber (106.2 m)
• Rihanna (92.6 million)

18. TWITTER
Most Followed Celebrity:
• Vice Ganda (12.5 million)
• Anne Curtis (11.6 million)
• Angel Locsin (11.1 million)

19. TWITTER
Most Followed Media:
• Myx (6.4 million)
• ABS-CBN News (6.3 million)
• GMA News (5.4 million)

20. TWITTER
Most Followed TV Show:
• Eat Bulaga (3.5 million)
• ASAP (2.6 million)
• PBB (1.7 million)

21. INSTAGRAM
is a photo and video-sharing social
networking service, created by
Kevin Systrom & Mike Krieger,
launched in October 6, 2010
exclusively on iOS. Facebook, Inc.
acquired the service in April 2012.

22. INSTAGRAM
As of May 2019, it has over 1 billion
active users with Philippines
having 10.3 million users as of
October 2018, which accounted
for 9.5% of its entire population.

23. INSTAGRAM
Most Followed Celebrity:
• Cristiano Ronaldo (178 m)
• Ariana Grande (161 m)
• Selena Gomez (154 m)

24. INSTAGRAM
Most Followed Celebrity:
• Anne Curtis (12.2 m)
• Liza Soberano (10.3 m)
• Kathryn Bernardo (8.9 m)

25. LINKEDIN
is a business and
employment-oriented service
that operates via websites &
mobile apps. Founded on
December 28, 2002

26. LINKEDIN
It is used for professional
networking, users create a
network made up of people they
know and trust in business.
(sometimes called “Facebook for
Professionals”)

27. MYSPACE
is a social networking website
offering an interactive, user-
submitted network of friends,
personal profiles, blogs, groups,
photos, music, and videos.

28. MYSPACE
It was the largest social
networking site in the world
from 2005 to 2008. In April
2008, it was overtaken by
Facebook in the number of
unique worldwide visitors

29. WATTPAD
is an online community for readers
and writers to publish new user-
generated stories in different
genres, including classics, general
fiction, historical fiction, non-fiction,
poetry, fan-fiction, spiritual, humor,
and teen fiction

30. TAGGED
is a social discovery website
based in California, founded in
2004. It allows members to
browse the profiles of any other
members, and share tags and
virtual gifts.

31. GOOGLE PLUS (+)
It was an Internet-based social
network owned and operated by
Google. The network was launched
on June 28, 2011 in the attempt to
challenge other social networks and
for a time linked other Google
products like Blogger and YouTube.

32. GOOGLE PLUS (+)
Due to low user engagement,
Google+ was shut down for
business use and consumers
on April 2, 2019.

33. ACADEMIA.EDU
is a commercial social
networking website for
academics. The platform can be
used to share papers, monitor
their impact, and follow the
research in a particular field

34. PINTEREST
is a social media web and
mobile application that
enables saving and discovery
of information on the internet
using images and, on a smaller
scale, GIFs and videos

35. FLICKR
is an image and video hosting
service that allows users to create a
profile page containing photos and
videos that the user has uploaded
and also grants the ability to add
another Flickr user as a contact

36. TUMBLR
is a microblogging and social
networking website founded
by David Karp in 2007, it
allows users to post
multimedia and other
content to a short-form blog.

37. FOURSQUARE
is a local search-and-discovery mobile
app which provides search results for
its users. The app provides
personalized recommendations of
places to go near a user's current
location based on users' previous
browsing history and check-in history.

38. DEVIANART
is an online artwork, videography and
photography community launched on
August 7, 2000 Artworks are organized in
a category structure, including
photography, digital art, traditional art,
literature, Flash, filmmaking, skins for
applications, operating system
customization utilities and others

39. PLAYLIST.COM
It is a domain name that formerly
hosted a commercial-free Internet
radio service called Playlist, which had
approximately 60 million users. As of
mid-2017, the website lists only Jam
Music, a streaming service and iOS app
available in the United States.

40. REDDIT
is a social news aggregation, web
content rating, and discussion
website. Registered members submit
content to the site such as links, text
posts, and images, which are then
voted up or down by other
members.

41. SOUNDCLOUD
is an online audio distribution
platform and music sharing
website based in Berlin,
Germany that enables its users
to upload, promote, and share
audio.

42. NING
It allows users to create their
own communities and social
networks around specific
interests with their own visual
design, choice of features and
member data.

43. QUORA
is a question-and-answer
website where questions
are asked, answered, and
edited by Internet users in
the form of opinions

44. GOODREADS
is a social cataloging website that
allows individuals to freely search
its database of books, annotations,
and reviews. Users can sign up and
register books to generate library
catalogs and reading lists.

45. SOCIAL NETWORK
ADVERTISING

46. SOCIAL NETWORK
ADVERTISING
It involves the use of social
networks to communicate
and promote the benefits
of products and services.

47. SOCIAL NETWORK
ADVERTISING
Ad spending alone on
Facebook alone is
estimated at 4 billion
dollars worldwide for
2011.

48. SOCIAL NETWORK
ADVERTISING
2 Significant Advantages of
Social Network Advertising:
1. Advertisers can create an
opportunity to generate a
conversation with viewers of the
ad.

49. SOCIAL NETWORK
ADVERTISING
2 Significant Advantages of
Social Network Advertising:
2. Ads can be targeted to reach
people with the desired
demographic characteristics

50. SOCIAL NETWORK
ADVERTISING
3 Types of Post Reach:
1. Organic Reach
2. Paid Reach
3. Viral Reach

51. 3 Types of Post Reach:
1. Organic Reach – or free reach; it
happens in the news feed when
your fans see your updates. There
are other possibilities, such as
random users visiting your page.

52. 3 Types of Post Reach:
2. Paid Reach – you have paid for it, so
you know where it came from. If you pay
to promote your posts, your post reach
is going to be much bigger than your
standard organic reach (because you’ve
paid to reach more of your fans).

53. 3 Types of Post Reach:
3. Viral Reach – consists of the people
who see your content because someone
else created a story about it. The same is
true if you’ve paid to reach larger
audiences who may or may not already
be your fans.

54. USE OF SOCIAL NETWORK
IN THE HIRING PROCESS

55. USE OF SOCIAL NETWORK
IN THE HIRING PROCESS
A 2011 survey found that 89%
of companies are already using
some form of social media in
their recruitment process

56. USE OF SOCIAL NETWORK
IN THE HIRING PROCESS
Employers can also look at the social
networking profiles of job candidates
when making hiring decisions to
learn a little about their candidate’s
cultural fit and professionalism.

57. USE OF SOCIAL NETWORK
TO IMPROVE CUSTOMER
SERVICE

58. USE OF SOCIAL NETWORK
IN CUSTOMER SERVICE
Consumers are using social networks to
share their experiences both good and bad
with others. They also seek help and advice
on how to use products more effectively
and how to deal with special situations
encountered when using a product.

59. SOCIAL SHOPPING
WEBSITES

60. SOCIAL SHOPPING
WEBSITES
It brings shoppers and sellers together
in a social networking environment in
which members can share information
and make recommendations while
shopping online.

61. SOME EXAMPLES OF SOCIAL
SHOPPING WEBSITES:
- Amazon
- Shopee
- Lazada
- Zalora
- Crowdstorm (Price
comparisons)
- MyDeco (interior
designs)
- Osoyou (fashion
and beauty)

62. SOCIAL
NETWORKING
ISSUES

63. SOME SOCIAL
NETWORKING ISSUES:
- Cyberbullying
- Cyberstalking
- Encounters with Sexual Predators
- Uploading Inappropriate Material

64. CYBERBULLYING
It is the harassment, torment,
humiliation or threatening of
one person by another person
or group of persons via
internet or cellphone

65. CYBERSTALKING
It is threatening behavior or
unwanted advances directed
at an adult using the internet
or other forms of online and
electronic communications.

66. CYBERSTALKING
It also includes escalating into
abusive or excessive phone
calls, threatening or obscene
mail, vandalism and etc.

67. ENCOUNTER WITH
SEXUAL PREDATORS
There are about 700,000
registered sex offenders in the
US; 90,000 of them were one
time members of MySpace.

68. UPLOADING INAPPROPRIATE
MATERIAL
Most social networking sites
have policies against
uploading videos depicting
violence or obscenity.

69. END