Everyone knows that the Federal hiring process is broken. One of the ways we can streamline it is through the use of social media. In this slide deck, I provide an overview of the intersection of the four generations and social media, and offer 13 ideas to to recruit, retain and train the next generation of government.

1. HR 2.0: Using Social Media to
Recruit, Retain and Train
June 11, 2009
Washington, DC
Andrew Krzmarzick
Senior Project Coordinator
The Graduate School
http://www.graduateschool.edu
Phone: 919-767-9088
Email: Andrew_Krzmarzick@grad.usda.gov
Twitter: @krazykriz
LinkedIn: AndrewKrzmarzick
Blog: http://generationshift.blogspot.com
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3.  What is Web 2.0?
 “Generation C”
 Social Media and HR Policy
 Recruitment: 5 Ideas/Examples
 Retention: 8 Ideas/Examples
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6. “Five thousand years ago,
the marketplace was the
hub of civilization,
a place to which traders
returned from remote lands
with exotic spices, silks,
monkeys, parrots, jewels –
and fabulous stories.
In many ways, the Internet more
resembles an ancient bazaar…”
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7. Reversal of Industrial Revolution?
50% of U.S. teleworking by 2015?
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8. Veterans: 1920-1940
Baby Boomers: 1940-1960
Generation X: 1960-1980
Millennials: 1980-2000
Web 2.0
Users?
Source: Washburn, E. Are You Ready for Generation X? Changing World View – The
Five Generations. Physician Executive, January-February 2000.
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9. What about
“Generation C” ?
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10. “…an avalanche
of consumer-generated
content…”
Two drivers:
(1) Our creative urges
(2) Content-creating tools
Trendwatching.com, Feb 2004
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11. Generation C
By Dan Pankraz
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13. Someone of ANY age
who is actively using social media
and engages others
on the Internet
with a quot;2.0quot; mindset:
creative, collaborative
and community oriented.
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14. Source: Flickr – lyzadanger’s photostream
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15. Generations Explained
% of total adult % of internet-using
Generation Name* Birth Years, Ages in 2009
population population
Gen Y (Millennials) Born 1977-1990, Ages 18-32 26% 30%
Gen X Born 1965-1976, Ages 33-44 20% 23%
Younger Boomers Born 1955-1964, Ages 45-54 20% 22%
Older Boomers Born 1946-1954, Ages 55-63 13% 35% 13%
Silent Generation Born 1937-1945, Ages 64-72 9% 7%
G.I. Generation Born -1936, Age 73+ 9% 4%
Source: Pew Internet & American Life Project December 2008 survey. N=2,253 total adults, and margin of error is ±2%. N=1,650 total
internet users, and margin of error is ±3%.
*All generation labels used in this report, with the exception of “Younger -” and “Older -” Boomers, are the names conventionalized by
Howe and Strauss’s book, Generations: Strauss, William & Howe, Neil. Generations: The History of America's Future, 1584 to 2069
(Perennial, 1992). As for “Younger Boomers” and “Older Boomers,” enough research has been done to suggest that the two decades
of Baby Boomers are different enough to merit being divided into distinct generational groups.
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16. 2.0
1.0
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19. Users age 18-24 = 10.6%
Users age 35-54 grew 276%,
18-24 only 20% last six months
Average age = 40 yrs old
Source: http://socialcomputingjournal.com/viewcolumn.cfm?colid=824
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20. BEFORE YOU BEGIN…
1. Why? Tie to mission, goals, objectives, needs, gaps.
2. Who? Champion, contributors, constituents.
3. What? Content is the key to success.
4. How? Decide which tools best meet goals.
5. When? Create a schedule to implement and evaluate.
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21. 1.Why? Tie to mission, goals, objectives, needs, gaps.
• Transparency
• Participation
• Accountability
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22. 1.Why? Tie to mission, goals, objectives, needs, gaps.
Millennials
• Recruitment Gen X
• Retention Boomers
• Efficiency
• Communication
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23. 1.Why? Tie to mission, goals, objectives, needs, gaps.
Federal Brain Drain
 60% of all Federal workers
are eligible to retire by 2015
 90% of 6,000 Federal Executives
 70% of boomers expect to work in their
retirement years
 68% expect to never retire – cycle of work/play
 Half of boomers want 2nd careers that help others
Sources:
- Partnership for Public Service, Issue Brief PPS-05-08: Federal Brain Drain, November 2005
- AARP, Knowledge Management, Staying Ahead of the Curve 2003: The AARP Working in Retirement Study.
- Harvard School of Public Health-MetLife foundation Initiative on Retirement and Civic Engagement, Reinventing Aging:
Baby Boomers and Civic Engagement, October 23, 2005
- Merrill Lynch, New Retirement Survey: A Perspective from the Baby Boomer Generation, February 23, 2005.
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24. 1.Why? Tie to mission, goals, objectives, needs, gaps.
Partnership for Public Service Survey
 42% of college juniors/seniors were
extremely/very interested in working for the
federal government
 Only 13 out of 3,000 students felt extremely
or very knowledgeable about federal jobs.
Source:
- Ruzick, K. Students Eager for Government Jobs, Unsure How to Get Them.
Found at goveexec.com/dailyfed/0506/0506r1.htm.
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26. • Strategic Workforce Plan
• Hiring Projections
• Human Capital Planning Wiki?
• Recruitment Strategies
• Streamlining
• Job Vacancy Announcements Social
• Plain Writing Virtual
Networks,
• Application Process RSS,
• Agency Contact Information
• Acceptable Submissions Widgets
• Additional Information and
• Explanation of Hiring Process Mash-Ups?
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27. http://www.facebook.com/teach
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28. http://www.youtube.com/thecoastguardchannel
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30. http://iampublicservice.org
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31. 5 Ways Government Could Use
1. Recruit candidates for open positions
2. Find job candidate references/recommendations
3. Launch discussions with industry through groups
4. Engage citizens and constituents in conversation
5. Create cross-agency and international connections
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32. Coaching / Mentoring
2-Way!
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33. Podcast Interviews
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34. Face-to-Face
Web-Based!
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35. Steve Ressler
Founder, GovLoop.com
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37. Top 5 Ways Government’s Using
Crowd-sourcing ideas to improve
Communicating with citizens
Posting links to key information
Promoting events, surveys, studies, etc.
Making government seem “cool”
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38. http://delicious.com/akrzmarzick
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39. Groups
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40. Steps to Implementation
1. Why? Tie to mission, goals, objectives, needs, gaps.
2. Who? Assign owner/contributors; define audience.
3. How? Decide which tools best meet goals.
4. What? Content is the key to success.
5. When? Create a schedule to implement and evaluate.
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41. “I have never been one for networking of any kind,
so I wasn’t really thrilled at the prospect
of jumping into the world of social networking.
However, as I aspired to the ranks of the federal
government’s Senior Executive Service,
I realized that building coalitions and developing
an extensive network of associates helps us
collaborate and share best practices and
provides for the flow of diverse ideas and diverse thinking.”
-Linda Cureton, NASA CIO, April 20, 2009
http://fcw.com/Articles/2009/04/20/Cureton-comment.aspx
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42. Thank You!
For More Information:
Andrew Krzmarzick
Senior Project Coordinator
(202) 821-6288
Andrew_Krzmarzick@grad.usda.gov
GraduateSchool.edu
GenerationShift.blogspot.com
IAmPublicsService.org
Twitter.com/krazykriz
LinkedIn.com/in/AndrewKrzmarzick
Delicious.com/akrzmarzick
Slideshare.com/akrzmarzick
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