This document provides an overview of Generation X, those born between 1966-1981. It discusses how Gen X grew up during a time of societal upheaval and lacked clear role models. As they came of age, Gen X developed an anti-authoritarian identity and ethos. Though often overlooked between the larger Baby Boomer and Millennial generations, Gen X has come to wield influence through leadership positions and pioneering new industries. The document examines Gen X's financial situation, career paths, cultural impact, and relationship to technology as they approach age 50.
Right now, Gen-Xers are doing something utterly revolutionary that is going unnoticed: They aren’t getting “old” and they’ve flipped the entire aging paradigm on its head.
Right now, Gen-Xers are doing something utterly revolutionary that is going unnoticed: They aren’t getting “old” and they’ve flipped the entire aging paradigm on its head.
Viktor & Rolf STPR - Marketing ProjectAaliyaGujral
A marketing project about the Segmentation, Targeting, Positioning and Repositioning of the brand Viktor & Rolf. It is a mock report with proposed repositioning.
Brand Archetypes: The Science Behind Brand PersonalityStephen Houraghan
We all have an emotional connection with a brand where the alternative simply won't do. Your connection with that brand is likely on a human level. Whether they speak your language, champion a cause you believe in or represent who you are, the connection is more than just transactional. The world's most loved brands all connect with us using a similar framework. This framework is based on decades of scientific research and has its roots in Greek Mythology. This Framework is Archetypes. www.iconicfox.com.au/brand-archetypes
The preliminary round of Qriosity - the general quiz for college students held as part Silhouettes 2016 at the Armed Forces Medical College, Pune, prepared and presented by Anmol Dhawan & Pranjal Gupta.
Database Marketing Initiative for Lululemon AthleticaRahul Borthakur
A database marketing initiative for Lululemon Athletica that could be implemented to increase customer retention and profitability.
Project included in-depth study of Situation and Target Market Analysis for Lululemon Athletica. Development of Objectives and Strategy of the Retention Program, Tactical and Database Requirements, Lifetime Value (LTV) Estimates, Capital Requirements and Measurement process.
We believe 2010 will be the year of experience brands, because marketers are ready to bring new discipline to what they've been doing for years: orchestrating all their touchpoints to create a consistent brand experience and achieve a competitive advantage in the marketplace.
We're committed to bringing thought leadership to this dialogue-starting with a new article that defines experience brands, cites some experience brand heroes and points to ways experience brands can improve ROI.
The Rise & The Fall of Abercrombie and FitchBhavik Doshi
The following presentation highlights the background of the company and timeline of the rise and fall of the company. The timeline is followed by the 11 big blunders by Abercrombie and Fitch which resulted in the decrease of sales revenue and brand criticism across the globe.....
This is a presentation that offers a basic introduction to Silicon Valley's computer and Internet industries. It offers brief glances at the history, current business and future of this California community.
Celebrity 2.0: New New Hollywood is Breaking All The Rulessparks & honey
The rise of the creative class is reshaping media and redefining fame and celebrity. The balance of power has shifted from producers, studios, broadcast networks, etc., to the new creative talent. We call this creative class “New New Hollywood” (NNH).
But what’s really profound is the power that these NNH creators wield. NNH personalities have enormous fan bases with extraordinary loyalty and unprecedented engagement - fanatical, in fact.
For example, Nicki Minaj (a traditional celebrity) has <9.5><5mil Twitter fans, while PewDiePie (a NNH celebrity) commands an audience of nearly 40 million on YouTube. NNH has so much influence it could single-handedly reshape culture and society, let alone brand preferences. NNH could even swing the 2016 presidential election!
Brands need to leverage NNH, but to do so, they need to understand the context and unique ways in which NNH operates. The rules of engagement are very different.
This report sets out to shed light on one of the most important cultural forces at work today: NEW NEW HOLLYWOOD.
FESTIVAL INTERRUPTUS: The future of music festivals and what it means for hum...sparks & honey
Today we are seeing a rapid growth in music festivals, both in size and number.
In 2014 alone there were 874 festivals in North America, with festival capacity growing from 475,000 attendees in 2010, to 1.8 million in 2014. What’s apparent is that Millennials seek a more complete music experience, and Gen Z, we anticipate, even more so.
To develop a point of view on the festival of the future, sparks & honey partnered with PepsiCo’s Creator team to identify the defining characteristics and present our vision of the music festival of the future.
Viktor & Rolf STPR - Marketing ProjectAaliyaGujral
A marketing project about the Segmentation, Targeting, Positioning and Repositioning of the brand Viktor & Rolf. It is a mock report with proposed repositioning.
Brand Archetypes: The Science Behind Brand PersonalityStephen Houraghan
We all have an emotional connection with a brand where the alternative simply won't do. Your connection with that brand is likely on a human level. Whether they speak your language, champion a cause you believe in or represent who you are, the connection is more than just transactional. The world's most loved brands all connect with us using a similar framework. This framework is based on decades of scientific research and has its roots in Greek Mythology. This Framework is Archetypes. www.iconicfox.com.au/brand-archetypes
The preliminary round of Qriosity - the general quiz for college students held as part Silhouettes 2016 at the Armed Forces Medical College, Pune, prepared and presented by Anmol Dhawan & Pranjal Gupta.
Database Marketing Initiative for Lululemon AthleticaRahul Borthakur
A database marketing initiative for Lululemon Athletica that could be implemented to increase customer retention and profitability.
Project included in-depth study of Situation and Target Market Analysis for Lululemon Athletica. Development of Objectives and Strategy of the Retention Program, Tactical and Database Requirements, Lifetime Value (LTV) Estimates, Capital Requirements and Measurement process.
We believe 2010 will be the year of experience brands, because marketers are ready to bring new discipline to what they've been doing for years: orchestrating all their touchpoints to create a consistent brand experience and achieve a competitive advantage in the marketplace.
We're committed to bringing thought leadership to this dialogue-starting with a new article that defines experience brands, cites some experience brand heroes and points to ways experience brands can improve ROI.
The Rise & The Fall of Abercrombie and FitchBhavik Doshi
The following presentation highlights the background of the company and timeline of the rise and fall of the company. The timeline is followed by the 11 big blunders by Abercrombie and Fitch which resulted in the decrease of sales revenue and brand criticism across the globe.....
This is a presentation that offers a basic introduction to Silicon Valley's computer and Internet industries. It offers brief glances at the history, current business and future of this California community.
Celebrity 2.0: New New Hollywood is Breaking All The Rulessparks & honey
The rise of the creative class is reshaping media and redefining fame and celebrity. The balance of power has shifted from producers, studios, broadcast networks, etc., to the new creative talent. We call this creative class “New New Hollywood” (NNH).
But what’s really profound is the power that these NNH creators wield. NNH personalities have enormous fan bases with extraordinary loyalty and unprecedented engagement - fanatical, in fact.
For example, Nicki Minaj (a traditional celebrity) has <9.5><5mil Twitter fans, while PewDiePie (a NNH celebrity) commands an audience of nearly 40 million on YouTube. NNH has so much influence it could single-handedly reshape culture and society, let alone brand preferences. NNH could even swing the 2016 presidential election!
Brands need to leverage NNH, but to do so, they need to understand the context and unique ways in which NNH operates. The rules of engagement are very different.
This report sets out to shed light on one of the most important cultural forces at work today: NEW NEW HOLLYWOOD.
FESTIVAL INTERRUPTUS: The future of music festivals and what it means for hum...sparks & honey
Today we are seeing a rapid growth in music festivals, both in size and number.
In 2014 alone there were 874 festivals in North America, with festival capacity growing from 475,000 attendees in 2010, to 1.8 million in 2014. What’s apparent is that Millennials seek a more complete music experience, and Gen Z, we anticipate, even more so.
To develop a point of view on the festival of the future, sparks & honey partnered with PepsiCo’s Creator team to identify the defining characteristics and present our vision of the music festival of the future.
To be culturally relevant today means knowing how to speak the new language of gender. Constantly in-flux, the way we talk about gender is fluid, just like we are. In The New Language of Gender, we help you understand and speak naturally from this quickly changing lexicon.
Conventional wisdom suggests that to peer into the crystal ball of America’s future, one should go to Silicon Valley to check out the latest start-up unicorns, or to New York or Los Angeles to scout emerging trends in fashion and food.
Middle America, on the other hand, is often described as if it’s on the margins of culture and innovation — “flyover country” — provincial, unsophisticated and stuck in the past. But Middle America is diverse and although it is not stuck in the past —rhetoric about it is.
In Reinvention in Middle America, we put a spotlight on the region, looking at it not through the lens of politics, ideology or outdated clichés but rather through innovation. We look at key cities from Cleveland to Nashville to Louisville and how they’re reinventing themselves by embracing innovation in manufacturing, city design, healthcare, sustainability efforts and clean energy, creatively solving problems that the entire country will eventually have to confront. And they’re imbuing this reinvention with characteristic Middle American values of community, collaboration, and concern for the social impact of their actions.
Yes, portions of Middle America may have a lot of cornfields — but drone-farming is happening there. Although Nashville is still the seat of the Grand Ole Opry, it’s also emerging as a major fashion and design hub. And in Appalachia, a coal museum is powered by solar energy and out-of-work coal miners are reinventing themselves as coders. It’s even predicted that in five years, the Midwest will have more startups than Silicon Valley.
Although it’s easy to politicize and divide America, innovation is not about moving right or left. Innovation is about moving forward.
67 pp
Methodology: For this report, sparks & honey conducted primary research using our proprietary Cultural Intelligence system. Methodologies included social listening, combing through thousands of cultural signals, and interviewing experts in the fields of technology, urbanism, healthcare, government and collaborative economies including thought leaders from our Advisory Board and additional POIs. We surveyed 1056 adults (18+) from across the United States for their perspectives about innovation in the US.
Download the full report now: http://bit.ly/1QD3aDm
Imagine a future where you don’t have to think about money. Got it? Well you’re probably thinking about it the wrong way. Because today, right now, money isn’t real.
That bill you can hold in your hand is simply a representation of a transaction about to take place, completely dependent upon our belief that it has a value. We believe wholeheartedly that a piece of paper can be exchanged for a cup of coffee or a microwave oven. But, when we strip away our dependence on this concept of “money”, and the physicality of its exchange, what remains in the pure transaction. A transaction of value.
This report unpacks how our very concept of money is evolving, and describes how the system designed to manage its movement is ripe for disruption. This shift will create immediate opportunities for brands to connect with consumers as not only participants, but partners in modern culture.
Our report examines:
• The concept of value beyond traditional financial notions
• How value hinges upon trust, and the way trust is driving disruption
• Tech startups and small group communities working together to challenge the way we’re paying for our lives
• Peer to peer exchanges, dying middlemen and algorithmic security
• New asset classes and a working vision of the Internet of Things
49 pp., 23 illustrations
Our report points to the near future, where every person, place, and thing has a measurable value that can be exchanged intangibly, rapidly, securely, and most importantly, directly. It’s a system where abstract notions like social currency have a value that can be transacted in the same way that we now buy a cup of coffee. It’s a system that can empower a planet where every single device, every head of lettuce, every drop of fuel, every road and cable that make up our infrastructure have a value not only in and of itself, but also in the context of its use.
Meet your new value system, or the future of money. UnMoney.
Methodology
For this report, sparks & honey conducted research and interviewed experts at DevCon1 in London (2015) and the Scaling Bitcoin Workshop in Hong Kong (2015). Using new social listening tools, we gauged public sentiment around the disruption of established currencies and financial systems. And tapping into our global scout network and proprietary cultural intelligence system, we combed through thousands of signals to build a vision of the future of value in an unmonied world.
From the everyday to the futuristic, our abilities as humans (and machines) evolve throughout our lifetimes. We are part of a vast, influential range of abilities, both cognitive and physical, that are constantly in flux and influencing one another. This spectrum of ability is a constant reverberating tide that affects everyone, and moves culture.
There are cultural forces radiating across the spectrum of ability in a number of mega trends we follow here at sparks & honey, such as unapologetic, frictionless and AI ethics. These trends are evident in our relationships with one another and with technology, in fashion and design, our workplaces, and in the streets we walk, run or drive through. In this report, we examine the pervading tide of culture through the lens of ability, affecting all of us.
We’re looking toward a future–evident already in our lives today–where ability can be enhanced, morphed, designed and modular. For some, this will increasingly be a necessity, and for others, a luxury. For some time, we’ve been enhancing our abilities: with pacemakers, tech tattoos for diabetics that measures glucose levels, or bionic limbs.
As we infuse our lives with technology and look to robots for companionship, entertainment and assistance, ability becomes a question of human and civil rights. And maybe even, robot rights.
What does tomorrow look like – for all of us?
85 pp.
Methodology
For this report, sparks & honey conducted primary research and interviewed experts in the field of ability, including thought leaders from our Influencer Advisory Board (IAB). We surveyed 1,009 people in the US, aged 18 to 65, to engage their perceptions on evolving technologies. Leveraging social listening, patent analysis, and our proprietary Cultural Intelligence system, we combed through thousands of signals to build a vision of the future cultural landscape of ability.
Space: Exploration Innovation Brought Down To Earthsparks & honey
Space, it’s not just a moonshot. It’s your business.
Space is open for the future of your brand or company in a way that we’ve never seen before. To tap into this momentum, we are excited to launch the new sparks & honey Culture Forecast report, Space: Exploration Innovation Brought Down To Earth.
From the explosive growth of commercial satellites to private sector dollars pouring in, this new space era is unleashing a symbiotic relationship between space and Earth. The new vantage points, unique data sets and technology innovations of space have implications for almost every industry imaginable — including yours.
This report explores how space is resonating across culture: the design of space pervading food to fashion, media and the arts; the burgeoning new industry of space tourism from the ground up; how space data is unveiling new vantage points from agriculture to urbanization; and how the infinite resources of space are shaping the future of medicine, and our habitation beyond this planet.
Download the full Gen Z 2025 report here: http://bit.ly/1Vcecow
The future will be defined by a generation that promises to learn from the lessons of the past to create a world unlike anything we’ve ever seen.
Growing up in the shadow of global meltdowns and watching their Millennial siblings flail, Generation Z have resolved to do things differently. In an instant everything world, these kids are present in today, but curate their experiences for tomorrow. But, what will Gen Z be in 2025?
In Gen Z 2025, we unpack the present to unveil a future defined by the next greatest generation’s evolving worlds of work, education and digital, and the dissolving boundaries between social and cultural norms. Exposed to the breakneck speed of culture, Gen Z will transform our very understanding of generations to come.
Meet Generation Z: Forget Everything You Learned About Millennialssparks & honey
Marketers have been focused on Gen Y (a.k.a. Millennials) for more than a decade. In fact, Millennials are the most researched generation in history!
But Gen Z (born 1995 to present) is different from the Millennial generation. In many ways, Gen Zers are the opposites or extreme versions of Millennials and marketers need to adjust to them.
We are just beginning to understand Gen Z and its impact on the future, but this report explores what we know and foresee.
Last year, we presented the top, must-know, culturally relevant trends for 2015 and our predictions were 83% accurate!
To help the “curious class” stay relevant in 2016, we’ve assembled an A-Z glossary of what trends we predict to be 100 must-know terms and concepts of 2016.
We hope this cultural crib sheet will help prepare you for the year ahead!
To help the curious class stay relevant, we’ve assembled an A-Z glossary of what we predict to be the 100 must-know terms and concepts for 2017.
We hope this cultural crib sheet will help prepare you for the year ahead.
Enjoy!
SAVIGNAC, J. (2009). Families, youth and delinquency The state of.docxtodd331
SAVIGNAC, J. (2009). Families, youth and delinquency: The state of knowledge, and family-based juvenile delinquency programs (Research Report 2009-1). Ottawa: National Crime Prevention Centre, Public Safety Canada.
Family interactions are most important during early childhood, but they can have long-lasting effects. In early adolescence, relationships with peers take on greater importance. Family structure and family functioning are two general categories under which family effects on delinquency.
Increased risk of delinquency experienced among children of broken homes is related to the family conflict prior to the divorce or separation, rather than to family breakup itself (Rutter et al., 1998).
· 1 Become familiar with the problems of youth in American culture
· 2 Distinguish between ego identity and role diffusion
· 3 Discuss the specific issues facing American youth
· 4 Understand the concept of being “at risk” and discuss why so many kids take risks
· 5 Be familiar with the recent social improvements enjoyed by American youth
· 6 Discuss why the study of delinquency is so important and what this study entails
· 7 Describe the life of children during feudal times
· 8 Discuss the treatment of children in the seventeenth and eighteenth centuries
· 9 Discuss childhood in the American colonies
· 10 Know about the child savers and the creation of delinquency
· 11 Discuss the elements of juvenile delinquency today
· 12 Know what is meant by the term status offender
chapter features
cyber Delinquency: Catfishing
Case profile: Aaliyah’s Story
Evidence-Based Juvenile Justice—intervention: Family Key Programs
KEAIRA BROWN WAS JUST 13 YEARS OLD when she was charged with murder and became the youngest person in Wyandotte County, Kansas, ever to be tried as an adult. Her family life was close but troubled. Her mother, Cheryl Brown, had three other children, two enrolled in local colleges. Keaira was involved in after-school activities, including playing the violin. But when her mom went to prison on a drug charge, things began to spiral downhill for Keaira, and when she was only 10 she attempted suicide. On July 23, 2008, at about 4:00 PM, Keaira was supposed to be at a summer program at the Boys and Girls Club in Kansas City. Instead, she was involved in the carjacking of Scott Sappington, Jr., a junior at Sumner Academy, who had just dropped his siblings off at their grandmother’s house. When he returned to his car, neighbors heard him yell, “Hey, hey,” then there was a struggle inside the car, and he was shot in the head. An investigation led to a 6-year-old who told police that a young girl told a group of children to get rid of her bloody clothes. Police distributed pictures of the bloody clothes to the media, and soon after, the clothes were traced back to Keaira Brown.
Prosecutors thought the murder was a result of a carjacking that went wrong, while Keaira’s family claimed she was an innocent pawn for area gang members who thought she woul.
SAVIGNAC, J. (2009). Families, youth and delinquency The state of.docxjeffsrosalyn
SAVIGNAC, J. (2009). Families, youth and delinquency: The state of knowledge, and family-based juvenile delinquency programs (Research Report 2009-1). Ottawa: National Crime Prevention Centre, Public Safety Canada.
Family interactions are most important during early childhood, but they can have long-lasting effects. In early adolescence, relationships with peers take on greater importance. Family structure and family functioning are two general categories under which family effects on delinquency.
Increased risk of delinquency experienced among children of broken homes is related to the family conflict prior to the divorce or separation, rather than to family breakup itself (Rutter et al., 1998).
· 1 Become familiar with the problems of youth in American culture
· 2 Distinguish between ego identity and role diffusion
· 3 Discuss the specific issues facing American youth
· 4 Understand the concept of being “at risk” and discuss why so many kids take risks
· 5 Be familiar with the recent social improvements enjoyed by American youth
· 6 Discuss why the study of delinquency is so important and what this study entails
· 7 Describe the life of children during feudal times
· 8 Discuss the treatment of children in the seventeenth and eighteenth centuries
· 9 Discuss childhood in the American colonies
· 10 Know about the child savers and the creation of delinquency
· 11 Discuss the elements of juvenile delinquency today
· 12 Know what is meant by the term status offender
chapter features
cyber Delinquency: Catfishing
Case profile: Aaliyah’s Story
Evidence-Based Juvenile Justice—intervention: Family Key Programs
KEAIRA BROWN WAS JUST 13 YEARS OLD when she was charged with murder and became the youngest person in Wyandotte County, Kansas, ever to be tried as an adult. Her family life was close but troubled. Her mother, Cheryl Brown, had three other children, two enrolled in local colleges. Keaira was involved in after-school activities, including playing the violin. But when her mom went to prison on a drug charge, things began to spiral downhill for Keaira, and when she was only 10 she attempted suicide. On July 23, 2008, at about 4:00 PM, Keaira was supposed to be at a summer program at the Boys and Girls Club in Kansas City. Instead, she was involved in the carjacking of Scott Sappington, Jr., a junior at Sumner Academy, who had just dropped his siblings off at their grandmother’s house. When he returned to his car, neighbors heard him yell, “Hey, hey,” then there was a struggle inside the car, and he was shot in the head. An investigation led to a 6-year-old who told police that a young girl told a group of children to get rid of her bloody clothes. Police distributed pictures of the bloody clothes to the media, and soon after, the clothes were traced back to Keaira Brown.
Prosecutors thought the murder was a result of a carjacking that went wrong, while Keaira’s family claimed she was an innocent pawn for area gang members who thought she woul.
People are products of their history, their environment and all of their experiences. As a result, people from different generations often have very different life experiences that shape how they think, what they value, and what drives them. These influences affect people’s values and attitudes throughout their lives.
Our world is moving at an accelerated pace, and so is our culture. From lifestyle shifts to broader reaching, and sometimes turbulent, events that touch on all our lives, the upcoming year prods us to look at where we’ve been — and where we’re going in the future. For 2018, we’ve selected cultural shifts in our 2018 Trends Brief that will emerge or continue to shape our behaviors, capture our aspirations and impact industries. Read on for a glimpse of our near future.
For 2018, we’ve selected cultural shifts in our 2018 Trends Brief that will emerge or continue to shape our behaviors, capture our aspirations and impact industries across culture.
These trends represent some of the most important influences in the coming year ahead. Our research took us on a roller-coaster journey where polarization, accelerating technological advancement, and evolving social norms constantly intersect to play an outsized role in the year ahead.
In a world where our perceptions of reality are challenged with the blurring of truth and fake, trends such as Truth Labs have far-reaching impact across culture. The walls that withhold biases and discrimination are more visible than ever, intensifying polarization, filter bubbles and creating tensions as we adjust to evolving social norms, such as with the trends of Detoxing Masculinity and the 67% Movement.
A polarized world is also fueling a desire to better understand ourselves, as we seek to quantify the very essence of humanity. This is seen in trends such as Stunt Math, Mind Rights and Armour Therapy.
Read the full report for the 69 trends you need to know in 2018.
86 pp.
METHODOLOGY
For this report, we applied a trend scoring methodology combining machine intelligence from our active learning system, Q™ with human intelligence. Q™ helps us identify signals, structure data, score trends, and add bias into the system at great speed and much more accurately than humans alone.
Our data science team scored and identified the emerging trends of 2018, using methods that measured the trend energy, recent rates of change and forecast the future of these trends.
Out of a working list of 108 trends, 69 trends made the final cut. These represent a balance of cultural change across our five categories of analysis — Aesthetics, Humanity, Ideology, Media and Technology — as well as a range of potential impact in our lives and collective imaginations.
The Future of Humanity
Through our interaction with machines, we develop emotional, human expectations of them. Alexa, for example, comes alive when we speak with it. AI is and will be a representation of its cultural context, the values and ethics we apply to one another as humans.
This machinery is eerily familiar as it mirrors us, and eventually becomes even smarter than us mere mortals. We’re programming its advantages based on how we see ourselves and the world around us, and we’re doing this at an incredible pace. This shift is pervading culture from our perceptions of beauty and aesthetics to how we interact with one another – and our AI.
Infused with technology, we’re asking: what does it means to be human?
Our report examines:
• The evolution of our empathy from humans to animals and robots
• How we treat AI in its infancy like we do a child, allowing it space to grow
• The spectrum of our emotional comfort in a world embracing AI
• The cultural contexts fueling AI biases, such as gender stereotypes, that drive the direction of AI
• How we place an innate trust in machines, more than we do one another
Methodology
For this report, sparks & honey conducted US-focused research on the future of AI. Together with Heartbeat AI Technologies, we examined the emotional sentiment (feeling and emotions) around artificial intelligence in a Heartbeat AI Pulse Survey of 150 people in the US. Tapping into our Influencer Advisory Board and proprietary cultural intelligence system, we combed through thousands of signals to build a vision of the future of AI. We also interviewed leading experts in the field of artificial intelligence.
Walls: A Manifesto for an Open Agency
We created a new kind of agency that leverages the power of culture to open minds and create possibilities in the now, next and future.
Our doors are open to creators and makers, thinkers and influencers, experts, leaders in industry, the eclectic, diverse, and culturally curious. We reach out to the vast community of fascinating minds exploring our constantly changing world as we consider the cultural context shaping what people think, feel and do. Together we build and iterate, imagining, innovating, designing and executing as one.
TASTING COLORS & EXPLODING DRINKS: Future beverage trends from New York City ...sparks & honey
Beverages have always played a fundamental role in society, from the quintessential “social” tissue, to providing energy and nutrition, to offering plain and simple fun. There is a beverage for every occasion, need, ritual, and generation, and we continue to reimagine what we make, as well as why and how we make them.
Will future beverages be able t o elicit on-demand emotions? Will packaging be zero waste? Will beverages be liquid a t all? These are the questions that Makers in molecular mixology, biolabs, and food-tech startups are asking themselves today. Their answers will no doubt drive our future.
To better understand what’s ahead, sparks & hone y recently partnered with PepsiCo’s Creator team—a catalyst group on a mission to explore the edges of culture & co-create innovative experiences across the cultural landscape—and Toronto-based i&j to create a pop-up lab a t World Maker Faire in New York City. The lab was designed to learn from Makers through moderated discussions, surveys, and hands-on experimentation. This report offers five trends based on our experience with NYC Makers. There is no question that when it comes to the future, we turned to the right community to collaborate and imagine a new world of beverages.
Fashion Foresight: How Fashion Illustrates the World's Most Pressing Mega Trendssparks & honey
Any person, business or brand looking to understand – and lead – cultural shifts can turn to the fashion industry as a bellwether. Fashion not only shapes culture, it acts as a mirror to society, reflecting important cultural shifts that may otherwise be imperceptible.
The fashion industry caters to early adopters and seeks inspiration from the edges, where trends and cultural shifts start. It is acutely attuned to changes in the zeitgeist as well as the ambient influences of the biggest global trends (i.e. MegaTrends).
For these reasons, the fashion industry can be an effective instrument for gauging change and a proxy for trendspotting of the highest order.
In this report, we’ll take a look at MegaTrends impacting life and society, illustrate how they are manifesting within the fashion industry and translate what it means for all brands.
After you’ve read this, the length of a hemline will take on entirely new meaning and you will never view paisley the same.
HON3Y is a mobile-based research platform at the intersection of emotional, contextual, and behavioral data. Participants experience the platform as any life-logging app, tagging and/or inputing behaviors as part of the research study. Researchers access an intimate view into the relationship between emotion states such as stress and happiness and consumer behaviors such as visiting a store or buying a specific product.
HON3Y is powered by emozia’s new “always on” method to map human emotion, context and behavioral patterns over time.
eSports: The Biggest Sport You've Probably Never Heard Ofsparks & honey
With millions of people already playing video games and the popularity of video game competition rising, gamers developed an interest in watching others play for fun, while learning tips to improve their play and witnessing pro-gamers
showcasing their skills.
eSports organizations recognized this trend and created platforms for people to participate and watch. The dramatic rise of game streaming services like Twitch, ESL, and MLG created communities between players and fans.
Then came the big prize money. The professional game casters. Video games broadcast on major networks. Huge, sold-out crowds. Brand sponsorships. And from the beginning, unrelentingly passionate fans.
A perfect sport that fulfills the cultural need to be the hero, to be part of a community as both participant and spectator and experience the thrill of victory.
The autonomous vehicle, driverless or self-driving car will be one of the greatest technological developments of the next decade (if not all time).
It will profoundly change life on earth.
For the past century our car-centric culture has shaped infrastructure and ideals, landscape and lifestyle, ethics and enterprise. We rely on the mobility that cars provide us more than ever, but the car’s purpose and meaning changes as the driver fades out.
When the car drives itself, what we do in our cars and with our cars is exponentially different. When the car is intelligent, intuitive and adaptive, our relationship to the car alters. When the car builds itself, environments and economies are reshaped.
This report looks at the players, technologies and trends in the autonomous vehicle space and paints a picture of probable futures for citizens, businesses and marketers.
Buckle up. Bumpy roads ahead.
Everything evolves, including how human beings relate to one another in intimate relationships. Norms which have been relatively stable in this space have been mutating and changing rapidly over the past ten years - and will continue along this trajectory into the foreseeable future.
In this report we will be sharing with you a snapshot of some of the forces and waves of change which are shaping the future of relationships. And while many of these data points may seem alien or downright strange, they do point to a possible future of acceptance, openness and increased happiness through relationships that really work.
The Future of Relationships was created by the cultural strategy team at sparks & honey, in partnership with the Museum of Sex in NYC.
In the past, careers were stable, linear and singular. People chose one path and pursued it over the course of their lives from college to retirement. In our modern age of technology driven exponential change - this model no longer works.
Careers are now complex, fragmented, specialized, collaborative and ever evolving. More often than not, our work life will be made up of a portfolio of micro-careers.
This presentation will show you a snapshot of 20 careers that will likely come of age in the next 10 years. Some of these jobs exist now, but will come into greater demand soon. Others do not exist yet, but through our daily scanning of future fringe signals we see strong potential in their emergence.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
Gen X @ 50
1.
2.
3. Nobody leaves baby, I mean, Gen X in the corner. They’re the slackers,
the latchkey kids, the middle child generation. Caught between Boomers
and Millennials, they were neglected and ignored. Gen X, those born
1966 to 1981, had to fend for themselves.
Disappointed in big institutions, from family to government, organized
religion to marketing and advertising, they had their nihilistic, self-
deprecating phase. Nevermind was Nirvana’s biggest album. “We’re not
worthy,” said Wayne and Garth in the 1992 comedy Wayne’s World. “I’m
a loser, baby,” sang Beck.
And over time, people believed them. As a result, so the story goes, no
one knows who they are, and they continue to be as mysterious as the
“X” cipher in their name.
But a funny thing happened on the way to Gen X at 50...
For a small and supposedly lost generation, they managed to ensconce
themselves in positions of power. Barack Obama has a classic Gen X
bio and leadership and negotiation style. Xers like Elon Musk created
innovative startups whose explicit aim is to make the world a better
place. At work, more than any other generation, Xers are mentoring
their younger coworkers – and they’re doing it under the radar. If they’re
moving mountains, they’re not always broadcasting it. And at home, they
are at the epicenter of the modern family unit, holding the purse strings
for their Millennial and Gen Z kids and Boomer parents.
Even as Millennials and Gen Z get all the press, Gen X’s anti-
authoritarian, anti-glitz ethos of keepin’ it real and keepin’ it small is
reverberating and morphing culture. From their DIY indie aesthetic to
their idea of imperfect beauty, to the startup business model they helped
pioneer that privileges openness, anti-hierarchy, and flexibility – these
rebels with a cause shook things up in multiple aspects of culture.
And their influence continues to radiate – whether you’ve noticed or not.
4. By 2028, Gen X is expected to
outnumber Boomers
(64.6 million to 63.7 million)
- Pew Research
WHY GEN X?
Anti-label, anti-authoritarian, with an individualistic, take-
care-of-yourself streak influenced by single-parent households
(the result of an exponential rise in divorce rates), Gen X
have consistently confused marketers. Today, Gen X are sat
firmly in the middle of two larger generations, who at their
edges are strikingly similar to X – a five-year overlap at the
most conservative estimates. Holders of the purse and gaining
strength politically, Xers’ influence over decisions that affect
their adjacent cohorts have become increasingly important.
11. Though most Xers have been
out of college for at least fifteen
years, they have nearly as much
student loan debt as Millennials,
averaging $20K. (Pew)
17. THE RISE OF THE POWER WOMAN
The generation that’s hidden in plain sight is ready
for their moment in the sun. Gen X sit firmly, and now
proudly, in the middle. Never flashy, always real, even
the most common baby name of their generation is
synonymous with girl-next-door sensibilities.
18.
19. Jennifer Garner
Jennifer Lopez
Jennifer Jason Leigh
Jennifer Hudson
Jennifer Aniston
Jennifer Nettles
Jennifer Grey
Jennifer Beals
Jennifer Love Hewitt
Jennifer Capriati
Jennifer Connelly
Jennifer Kessy
Between 1970 and 1984, there were 859,112 baby Jennifers born in the US. For a whopping 14
years, Jennifer was the number one Gen X baby girl name in the country, until Jessica took over
in 1985. Even today, Xers maintain a connection to their Jennifer-ness. Our research has shown
that Gen X continue to follow and celebrate the careers of famous Jennifers (yes, even tennis
phenomenon Jennifer Capriati), and in doing so remind us of the impact Xer women have made,
and will continue to make, on work, education and politics.
22. M
illennials
Boom
ers
Gen X
PURCHASING POWER AND DEBT
PURCHASING POWER AND DEBT
$2.8 TRILLION
$46K
$6.1 TRILLION
$70K
$4.9 TRILLION
$103K
Gen X has spending power: 31%
of total income dollars in the US –
even though they make up only 25%
of the population.
But, they have a lot of debt to
pay off. Gen X is saddled with the
highest household debt of any
generation at $103K.
household debt per generation
28. GEN X
BOOMERS
POLITICS & POWER
POLITICS & POWER
The trend toward becoming more politically
active with age continues with Xers. They are
set to vote themselves into a House majority
by 2018, displacing an outgoing Boomer
representation who’ve remained in power
longer than expected.
Millennials lag far behind in active political
engagement, achieving a shockingly high level
of disinterest in the overall political process.
politically active, lean
slightly left, vote in federal
elections
disinterested in federal
and local policy, do not
vote, actively avoid political
engagement
strongly politically
active, voice opinions
on major issues, occupy
the center, attend rallies
and fundraisers
disinterested in local
policy, do not vote
locally, passively avoid
political engagement
committed to the political
process, lean right, vocal
supporters and contributors
locally and federally
disinterested in the majority
of policy decisions, vote
locally but infrequently,
follow politics during
presidential cycles
23% 12.4% 3.5%
9%
16%
25%