What defines Generations Y & Z? With influence over $10 trillion globally in spending both directly and indirectly, it's more important than ever to understand how these generations think and feel. In this presentation, I highlight the 7 most important characteristics of Generations Y & Z for marketers and technologists to understand, based on my 15 years of youth research.

1. www.TotalYouthResearch.com1slide
7
CHARACTERISTICS
OF
Y & Z
GENERATIONS

2. { who are they? }
www.TotalYouthResearch.com2slide
Generation Y
Generation Z

3. Gen Y:
15-32 years
www.TotalYouthResearch.com3slide
gen Y
millennialsGeneration Y

4. Gen Z:
0-14 years
www.TotalYouthResearch.com4slide
gen Z
teens Generation Z

5. www.TotalYouthResearch.com
Get the ul(mate
guide to youth
genera(ons Y & Z
Get answers to these 3 ques(ons:
Who are they?
What do they want?
How do we give it to them?
www.totalyouthresearch.com/total-­‐youth-­‐handbook

6. www.TotalYouthResearch.com6slide
#1 THE ANALOG
GENERATION
flickr © norai-koeln
analog
offline

7. www.TotalYouthResearch.com7slide
75%of students were able to iden(fy
7 key emo(ons of strangers
through touch alone
(Source The Total Youth Mobile Report 2015)

8. www.TotalYouthResearch.com8slide
never underestimate the power
of analog in the digital age
analog
offline

9. www.TotalYouthResearch.com9slide
#2 THE SHARED
EXPERIENCE GENERATION
shared
experienc

10. www.TotalYouthResearch.com10slide
82%
of under 20 year olds admiQed sharing
social media content in the bathroom
(Source The Total Youth Mobile Report 2015)

11. www.TotalYouthResearch.com11slide
…if they aren’t sharing
your brand, you don’t exist
shared
experien

12. www.TotalYouthResearch.com12slide
#3 THE DISCONNECTED
GENERATION
disconnect
generation

13. www.TotalYouthResearch.com13slide
-33%14-­‐17 year olds interacted with just
17 people on a regular basis,
33% less than 15 years ago
(Source The Total Youth Mobile Report 2015)

14. www.TotalYouthResearch.com14slide
…because 1 friend
> 100 “friends”
friends
generation

15. www.TotalYouthResearch.com15slide
#4 THE LOOKUP
GENERATION
lookup
generatio

16. www.TotalYouthResearch.com16slide
62%
of teens looked up
“How to Kiss” on Google
(Source Google 2014)

17. www.TotalYouthResearch.com17slide
they already Googled your
competition
lookupgeneration

18. www.TotalYouthResearch.com18slide
#5 THE PASSIVE
GENERATION
passivegeneration

19. www.TotalYouthResearch.com19slide
90%of all youth communica(on
is “Passive”
(Source Total Youth Research)

20. www.TotalYouthResearch.com20slide
what’s shared is far less important
than the act of sharing itself
passive
generatio

21. www.TotalYouthResearch.com21slide
#6 THE DISCRETE
GENERATION
discrete
eration

22. www.TotalYouthResearch.com22slide
77%said the #1 reason they used Snapchat
was because it didn’t store messages
(Source Mobile Squared 2014)

23. www.TotalYouthResearch.com23slide
privacy isn’t a burden but a key
selling point for Gens Y & Z
privacy
generation

24. www.TotalYouthResearch.com24slide
#7 THE STORYTELLING
GENERATION
orytellinggeneratio

25. www.TotalYouthResearch.com25slide
47%
of all teen content on Instagram is
#selfies
(Source Total Youth Mobile Report 2015)

26. www.TotalYouthResearch.com26slide
every object is an opportunity
to tell their story
storytellgeneration

27. www.TotalYouthResearch.com
Youth, Students, Teens, Millennials, Generation Y, Generation Z
TOTAL YOUTH RESEARCH
Thank you for your interest in this research

28. Share the love
don’t forget to
hit the LIKE button
so other Slideshare users
can discover this too
www.TotalYouthResearch.com

29. www.TotalYouthResearch.com
Get the ul(mate
guide to youth
genera(ons Y & Z
Get answers to these 3 ques(ons:
Who are they?
What do they want?
How do we give it to them?
www.totalyouthresearch.com/total-­‐youth-­‐handbook