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A Federal
Family Portrait:


               Boomers
               Passing the Torch
               to Generations X/Y
               Presented by:
               Andrew Krzmarzick
Overview


• Boomers are departing in droves!

• Gen X and Y stay six months and leave!

• Veterans: What’s the matter with kids today?

• Conflict and chaos everywhere!!!


                                                 2
Overview

• But imagine…

• Our mission:

           Intergenerational harmony
              and a happy hand-off




                                       3
Agenda
  • The Generations
      • Traditionals
      • Baby Boomers
      • Generation X
      • Millennials

  • The Situation
                               Pop Quiz
      • Veterans/Boomers: Retiring from Work?
      • Gen X/Y: Rewriting “Work”?
      • Key Surveys, Studies and Trends

  • The Solutions
      • 12 Ideas to Recruit, Retain and Train


                                                4
The Generations

    Greatest                        Silent                   Baby Boomers                        Generation                     Gen Y/
   Generation                     Generation                                                        X                          Millennials


1900-1909       1910-1919      1920-1929       1930-1939     1940-1949         1950-1959      1960-1969       1970-1979     1980-1989    1990-1999




Model-T,        World War      Women's         Great         World War         Hydrogen       JFK, Martin     Vietnam       Mikhail      Internet,
First Flight,   I, Triangle    Suffrage,       Depression,   II, Adolf         Bomb,          Luther King     War,          Gorbachev,   Nelson
San             Shirtwaist     King Tut's      Mohandas      Hitler, Pearl     McCarthyis     Jr.,            Munich        Mount St.    Mandela,
Francisco       Factory, the   Tomb,           Gandhi,       Harbor,           m, Korean      Eichmann        Olympic       Helens,      Operation
Earthquake,     Titanic,       Mussolini, J.   Empire        Manhattan         War, Color     Trial, Berlin   Games,        AIDS, Pac-   Desert
Einstein's      Russian        Edgar           State         Project,          TV, Polio      Wall, Cuban     Watergate,    Man,         Storm,
Theory of       Revolution,    Hoover,         Building,     Chuck             Vaccine, Mt.   Missile         Abortion,     Personal     Waco, O.J.
Relativity,     Mata Hari,     Mein            Amelia        Yeager,           Everest,       Crisis, Draft   Patty         Computers,   Simpson,
Boxer           Prohibiton     Kampf,          Earhart,      Berlin Airlift,   Disneyland,    Protests,       Hearst, Pol   Ethiopian    Oklahoma
Rebellion,                     Monkey          Nazis,        Apartheid,        Rosa Parks,    Charles         Pot, Star     Famine,      City
First Silent                   Trial,          quot;Monopoly,quot;   Communist         Sputnik        Manson          Wars,         Exxon        Bombing,
Movie                          Charles         the           China                                            Disco,        Valdez       Princess
                               Lindbergh       Hindenburg                                                     Margaret                   Diana, Y2K
                                                                                                              Thatcher
                                                                                                                                               5
The Generations



1936    Matures/       Baby Boomers
                                      1946
        Traditionals
                        (1946-1964)
       (pre-1946)

       Generation X    Generation Y
       (1965-1978)     (1979-2000)
1961



                                             6
The Generations


Exercise 1.1 – 10 minutes, 3-4 people near you

• Name, Organization, Generation

• Identify one quality of each generation that you
appreciate or admire

•Identify one quality of each generation that
creates challenges in the workplace
                                                     7
The Generations

IMPORTANT CAVEAT!

 • Be careful about comparisons
 • Boomers aren’t done yet;
      they still have much to contribute
 • Gen X/Y: “Labels are unfair”
       and potentially discriminatory
 • Measure individual merit

                                           8
The Generations


      “Don't fall prey to stereotypes…
         It's all about going out and
   finding people who are a good job fit,
       a cultural fit and a lifestyle fit.”
                                               - Ed Powell
                         Director of Business Development,
                             Monster Government Solutions




                                                             9
Generational Characteristics




Adapted from © VisionPoint Products, Inc.   10
Generational Characteristics




Adapted from © VisionPoint Products, Inc.   11
Generational Learning Preferences


      Veterans                       Boomers                          Gen X              Millennials
Formal/conservative           Lifelong learners              Edutainment             Teamwork
Value to team vs. self        Well-educated                  Clear expectations      Technology
Straightforward               Interactive, participatory     Be efficient            Experiential
Learn privately               Non-authoritarian              Tie to reality          Learning communities
Big picture, then detail      Networking, teamwork           Use visual aids         Clear structure
Respect for experience        Make ’em feel important        Up-to-date technology   Fun and games
Tie to real-world             Real-time application          Break frequently        Relevant
Clear and logical facts       Be democratic                  Role plays are good     Short attention span




    * Source: Coates, J. Generational Learning Styles. LERN Books. River Falls, WI
                                                                                                            12
Application

Exercise 1.2 – 10 mins in groups of 3-4

       Are you developing training
          that accounts for these
         generational differences
        and learning preferences?

       If so, please share examples.


                                          13
Pop Quiz
  Quiz 1

  Quiz 2



           14
The Situation




                15
The Situation

Federal Brain Drain
• 60% of all Federal workers
             are eligible to retire by 2015

• 90% of 6,000 Federal Executives

• In sum: ~ 1 million Federal workers eligible to exit




 Source: Partnership for Public Service, Issue Brief PPS-05-08: Federal Brain Drain, November 2005
                                                                                                     16
The Situation

Are Boomers Really Retiring?

• 70% of boomers expect to work in their retirement years


• 68% expect to never retire – cycle of work/play


• Half of boomers want second careers that help others


Sources:
- AARP, Knowledge Management, Staying Ahead of the Curve 2003:
The AARP Working in Retirement Study.
- Harvard School of Public Health-MetLife foundation Initiative on Retirement and Civic Engagement,
Reinventing Aging: Baby Boomers and Civic Engagement, October 23, 2005                                      17
- Merrill Lynch, New Retirement Survey: A Perspective from the Baby Boomer Generation, February 23, 2005.
18
The Situation
Is There Anyone Out There (Besides Us!)?




                                                • At the “mid-career” level
                                                    (GS 12 to 15), government fills
                                                    just 15% of vacancies with external
                                                    candidates
                                                • Leads to isolation                                       in recruitment



       Source: Partnership for Public Service, Issue Brief PPS-05-08: Federal Brain Drain, November 2005
                                                                                                                            19
The Situation
Catch Me If You Can…




                                                     • Generation X/Y change
                                                     jobs every 2.8 years

                                                     • Typical cost to recruit/train new
                                                     employee: 70% - 200% of an
                                                     annual salary

                                                     • New workers can take 12-18
                                                     months to reach acceptable levels of
                                                     competence and performance.
   Sources:
   -Rummler, L. What Companies Can Do to Survive the Retirement Explosion,
   Talent Management Magazine, January 2007.
   - Ruzick, K. Students Eager for Government Jobs, Unsure How to Get Them.
   Found at goveexec.com/dailyfed/0506/0506r1.htm.                                         20
The Situation
            Partnership for Public Service Survey

• 42% of college juniors/seniors were extremely/very
    interested in working for the federal government

• Only 13 out of 3,000 students felt
      extremely or very knowledgeable about federal jobs.




Source:
- Ruzick, K. Students Eager for Government Jobs, Unsure How to Get Them.
Found at goveexec.com/dailyfed/0506/0506r1.htm.                            21
The Situation


“Within Reach But Out of Synch” Study (January 2007)

• Surveyed Gen Y, managers in private and non-profit
  sector and “Government Go Gets (G3s)”
• G3s = scientists, engineers, lawyers, policy experts

• Asked: What do you seek in your ideal job?




 Source: Council for Excellence in Government. Within Reach…But Out of Synch: The Possibilities and
 Challenges of Shaping Tomorrow’s Government Workforce. December 2006. Found at http://www.excel.gov.
                                                                                                        22
The Situation




Source: Council for Excellence in Government. Within Reach…But Out of Synch: The Possibilities and
Challenges of Shaping Tomorrow’s Government Workforce. December 2006. Found at http://www.excel.gov.
                                                                                                       23
The Situation




Source: Council for Excellence in Government. Within Reach…But Out of Synch: The Possibilities and
Challenges of Shaping Tomorrow’s Government Workforce. December 2006. Found at http://www.excel.gov.   24
The Situation



    May 2006

    “Federal Pay Outpaces Private-Sector Pay”

    • As of 2004: average wage and benefits:
       Federal Worker =          $100,178 ($66,558)
       Private Sector Worker =   $ 51,876 ($42,635)
Source: Edwards, C. Tax and Budget Bulletin, Cato Institute, No. 35, May 2006.

                                                                                 25
The Situation



    May 2006

    Why?
    • General wage increases
     • Increased locality pay
     • Expansion of benefits
     • Growth in high-paid jobs, extended careers
Source: Edwards, C. Tax and Budget Bulletin, Cato Institute, No. 35, May 2006.   26
The Situation

Attracting the Next Generation

• Average Federal New Hire:
       33 years old
       1-5 years experience
• Seek:
       Job security
       Flex schedule
      Telecommuting


Source: U.S. Merit Systems Protection Board. Attracting the Next Generation: A Look at Federal Entry-
Level Hires. January 2008.
                                                                                                        27
The Situation

Attracting the Next Generation




Source: U.S. Merit Systems Protection Board. Attracting the Next Generation: A Look at Federal Entry-
Level Hires. January 2008.
                                                                                                        28
Application

 Exercise 2-1 – 5 mins in small groups

How do these trends impact your training
 and personnel development activities?




                                         29
Pop Quiz 2
  Quiz 1

  Quiz 2



             30
The Solutions

    1. Volunteer or Encore Career


    “Get                         “Fed
  Involved”                   Experience”




                                            31
The Solutions

       2. Coaching / Mentoring




                2-Way!           32
The Solutions

           3. Face-to-Face




            Web-Based!       33
The Solutions


           4. Podcast Interviews




                                   34
The Solutions

           5. Show and Tell




   http://www.youtube.com/thecoastguardchannel
                                                 35
The Solutions

    6. Internships
                     Federal Career
                     Intern Program
                     • entry-level
                     positions (GS-5, 7, 9)
                     for a 2-year internship
                     • eligibility for
                     permanent placement




                                               36
The Solutions

     7. Rotational Assignments

    Presidential
   Management
  Fellows Program
•Attracts graduate,
law, doctoral-level
students
•Rotate assignments
within / among agencies



                                 37
The Solutions

        8. Dedicated Institution




                                   38
The Solutions

  9. Make Government “Cool” Again




                                    39
The Solutions

        10. Social Networks




                              40
The Solutions

   11. Social Virtual Networks




                                 41
The Solutions

                 12. Be Where They Are




      “Call to Serve”
    Links 670 colleges /
universities with 75 agencies            42
Pop Quiz 3
  Quiz 1




             43
Conclusion
You learned about:

• The Generations and their unique qualities.
• The Situation that’s changing the Federal family.
• Some of The    Solutions for recruitment and retention.
• Now:
 Let’s work together to meet the training and development
            needs of the emerging Federal family!


                                                            44
Thank You!
    For More Information:
         Andrew Krzmarzick
     Senior Project Coordinator
           (202) 821-6288
Andrew_Krzmarzick@grad.usda.gov
        GraduateSchool.edu
   GenerationShift.blogspot.com
       Twitter.com/krazykriz
LinkedIn.com/in/AndrewKrzmarzick
     Delicious.com/akrzmarzick
    Slideshare.com/akrzmarzick     45
References/Resources
•   Branham, F. L. Keeping the People Who Keep You in Business: 24 Ways To Hang On To
    Your Most Valuable Talent. AMACOM, October 2000. Found at www.amanet.org.
•   Corporate Executive Board. Fact Brief: Succession Planning in the Federal Government, January 2004.
•   Council for Excellence in Government. Within Reach…But Out of Synch: The Possibilities and Challenges
    of Shaping Tomorrow’s Government Workforce. December 2006. Found at http://www.excelgov.org/.
•   Government Executive, Students Eager for Government Jobs, Unsure How to Get Them, Karen Ruzick.
    Found at http://www.govexec.com/dailyfed/0506/050206r1.htm.
•   Office of Personnel Management, Presidential Fellows Program. https://www.pmf.opm.gov/Index.aspx
•   Office of Personnel Management. Career Patterns Initiative. Found at
    http://www.opm.gov/hcaaf_resource_center/careerPatterns/index.asp
•   Partnership for Public Service, Issue Brief PPS-05-08: Federal Brain Drain, November 2005. Found at http://
    www.ourpublicservice.org/research/research_show.htm?doc_id=153769
•   Resto, C., Ybarra, I., Sethi, R. Recruit or Die: How Any Business Can Beat the Big Guys in the War for
    Young Talent. The Penguin Group. 2007.
•   Rummler, L. What Companies Can Do to Survive the Retirement Explosion, Talent Management Magazine,
    January 2007.
•   Ruzick, K. OPM Expands Ad Campaign Aimed at Would-Be Civil Servants, Government Executive, Found at
    http://www.govexec.com/dailyfed/1106/111306r1.htm.
•   Tandberg Corporation. See: Future of Government. Found at http://www.tandberg.com/collateral/
    future_of_government_study_2007.pdf
•   Thompson, N. Finding The Civil Service's Hidden Sex Appeal: Why the Brightest Young People Shy Away
    from Government, The Washington Monthly, November 2000.
•   USA Freedom Corps. Found at http://www.usafreedomcorps.gov/about_usafc/special/boomers.asp.
•   Washburn, E. Are Your Ready for Generation X? - Changing World View - The Five Generations, Physician
    Executive, January-February 2000.


                                                                                                              46

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Federal Family Portrait: Boomers Passing the Torch to Gens X/Y

  • 1. A Federal Family Portrait: Boomers Passing the Torch to Generations X/Y Presented by: Andrew Krzmarzick
  • 2. Overview • Boomers are departing in droves! • Gen X and Y stay six months and leave! • Veterans: What’s the matter with kids today? • Conflict and chaos everywhere!!! 2
  • 3. Overview • But imagine… • Our mission: Intergenerational harmony and a happy hand-off 3
  • 4. Agenda • The Generations • Traditionals • Baby Boomers • Generation X • Millennials • The Situation Pop Quiz • Veterans/Boomers: Retiring from Work? • Gen X/Y: Rewriting “Work”? • Key Surveys, Studies and Trends • The Solutions • 12 Ideas to Recruit, Retain and Train 4
  • 5. The Generations Greatest Silent Baby Boomers Generation Gen Y/ Generation Generation X Millennials 1900-1909 1910-1919 1920-1929 1930-1939 1940-1949 1950-1959 1960-1969 1970-1979 1980-1989 1990-1999 Model-T, World War Women's Great World War Hydrogen JFK, Martin Vietnam Mikhail Internet, First Flight, I, Triangle Suffrage, Depression, II, Adolf Bomb, Luther King War, Gorbachev, Nelson San Shirtwaist King Tut's Mohandas Hitler, Pearl McCarthyis Jr., Munich Mount St. Mandela, Francisco Factory, the Tomb, Gandhi, Harbor, m, Korean Eichmann Olympic Helens, Operation Earthquake, Titanic, Mussolini, J. Empire Manhattan War, Color Trial, Berlin Games, AIDS, Pac- Desert Einstein's Russian Edgar State Project, TV, Polio Wall, Cuban Watergate, Man, Storm, Theory of Revolution, Hoover, Building, Chuck Vaccine, Mt. Missile Abortion, Personal Waco, O.J. Relativity, Mata Hari, Mein Amelia Yeager, Everest, Crisis, Draft Patty Computers, Simpson, Boxer Prohibiton Kampf, Earhart, Berlin Airlift, Disneyland, Protests, Hearst, Pol Ethiopian Oklahoma Rebellion, Monkey Nazis, Apartheid, Rosa Parks, Charles Pot, Star Famine, City First Silent Trial, quot;Monopoly,quot; Communist Sputnik Manson Wars, Exxon Bombing, Movie Charles the China Disco, Valdez Princess Lindbergh Hindenburg Margaret Diana, Y2K Thatcher 5
  • 6. The Generations 1936 Matures/ Baby Boomers 1946 Traditionals (1946-1964) (pre-1946) Generation X Generation Y (1965-1978) (1979-2000) 1961 6
  • 7. The Generations Exercise 1.1 – 10 minutes, 3-4 people near you • Name, Organization, Generation • Identify one quality of each generation that you appreciate or admire •Identify one quality of each generation that creates challenges in the workplace 7
  • 8. The Generations IMPORTANT CAVEAT! • Be careful about comparisons • Boomers aren’t done yet; they still have much to contribute • Gen X/Y: “Labels are unfair” and potentially discriminatory • Measure individual merit 8
  • 9. The Generations “Don't fall prey to stereotypes… It's all about going out and finding people who are a good job fit, a cultural fit and a lifestyle fit.” - Ed Powell Director of Business Development, Monster Government Solutions 9
  • 10. Generational Characteristics Adapted from © VisionPoint Products, Inc. 10
  • 11. Generational Characteristics Adapted from © VisionPoint Products, Inc. 11
  • 12. Generational Learning Preferences Veterans Boomers Gen X Millennials Formal/conservative Lifelong learners Edutainment Teamwork Value to team vs. self Well-educated Clear expectations Technology Straightforward Interactive, participatory Be efficient Experiential Learn privately Non-authoritarian Tie to reality Learning communities Big picture, then detail Networking, teamwork Use visual aids Clear structure Respect for experience Make ’em feel important Up-to-date technology Fun and games Tie to real-world Real-time application Break frequently Relevant Clear and logical facts Be democratic Role plays are good Short attention span * Source: Coates, J. Generational Learning Styles. LERN Books. River Falls, WI 12
  • 13. Application Exercise 1.2 – 10 mins in groups of 3-4 Are you developing training that accounts for these generational differences and learning preferences? If so, please share examples. 13
  • 14. Pop Quiz Quiz 1 Quiz 2 14
  • 16. The Situation Federal Brain Drain • 60% of all Federal workers are eligible to retire by 2015 • 90% of 6,000 Federal Executives • In sum: ~ 1 million Federal workers eligible to exit Source: Partnership for Public Service, Issue Brief PPS-05-08: Federal Brain Drain, November 2005 16
  • 17. The Situation Are Boomers Really Retiring? • 70% of boomers expect to work in their retirement years • 68% expect to never retire – cycle of work/play • Half of boomers want second careers that help others Sources: - AARP, Knowledge Management, Staying Ahead of the Curve 2003: The AARP Working in Retirement Study. - Harvard School of Public Health-MetLife foundation Initiative on Retirement and Civic Engagement, Reinventing Aging: Baby Boomers and Civic Engagement, October 23, 2005 17 - Merrill Lynch, New Retirement Survey: A Perspective from the Baby Boomer Generation, February 23, 2005.
  • 18. 18
  • 19. The Situation Is There Anyone Out There (Besides Us!)? • At the “mid-career” level (GS 12 to 15), government fills just 15% of vacancies with external candidates • Leads to isolation in recruitment Source: Partnership for Public Service, Issue Brief PPS-05-08: Federal Brain Drain, November 2005 19
  • 20. The Situation Catch Me If You Can… • Generation X/Y change jobs every 2.8 years • Typical cost to recruit/train new employee: 70% - 200% of an annual salary • New workers can take 12-18 months to reach acceptable levels of competence and performance. Sources: -Rummler, L. What Companies Can Do to Survive the Retirement Explosion, Talent Management Magazine, January 2007. - Ruzick, K. Students Eager for Government Jobs, Unsure How to Get Them. Found at goveexec.com/dailyfed/0506/0506r1.htm. 20
  • 21. The Situation Partnership for Public Service Survey • 42% of college juniors/seniors were extremely/very interested in working for the federal government • Only 13 out of 3,000 students felt extremely or very knowledgeable about federal jobs. Source: - Ruzick, K. Students Eager for Government Jobs, Unsure How to Get Them. Found at goveexec.com/dailyfed/0506/0506r1.htm. 21
  • 22. The Situation “Within Reach But Out of Synch” Study (January 2007) • Surveyed Gen Y, managers in private and non-profit sector and “Government Go Gets (G3s)” • G3s = scientists, engineers, lawyers, policy experts • Asked: What do you seek in your ideal job? Source: Council for Excellence in Government. Within Reach…But Out of Synch: The Possibilities and Challenges of Shaping Tomorrow’s Government Workforce. December 2006. Found at http://www.excel.gov. 22
  • 23. The Situation Source: Council for Excellence in Government. Within Reach…But Out of Synch: The Possibilities and Challenges of Shaping Tomorrow’s Government Workforce. December 2006. Found at http://www.excel.gov. 23
  • 24. The Situation Source: Council for Excellence in Government. Within Reach…But Out of Synch: The Possibilities and Challenges of Shaping Tomorrow’s Government Workforce. December 2006. Found at http://www.excel.gov. 24
  • 25. The Situation May 2006 “Federal Pay Outpaces Private-Sector Pay” • As of 2004: average wage and benefits: Federal Worker = $100,178 ($66,558) Private Sector Worker = $ 51,876 ($42,635) Source: Edwards, C. Tax and Budget Bulletin, Cato Institute, No. 35, May 2006. 25
  • 26. The Situation May 2006 Why? • General wage increases • Increased locality pay • Expansion of benefits • Growth in high-paid jobs, extended careers Source: Edwards, C. Tax and Budget Bulletin, Cato Institute, No. 35, May 2006. 26
  • 27. The Situation Attracting the Next Generation • Average Federal New Hire:  33 years old  1-5 years experience • Seek:  Job security  Flex schedule Telecommuting Source: U.S. Merit Systems Protection Board. Attracting the Next Generation: A Look at Federal Entry- Level Hires. January 2008. 27
  • 28. The Situation Attracting the Next Generation Source: U.S. Merit Systems Protection Board. Attracting the Next Generation: A Look at Federal Entry- Level Hires. January 2008. 28
  • 29. Application Exercise 2-1 – 5 mins in small groups How do these trends impact your training and personnel development activities? 29
  • 30. Pop Quiz 2 Quiz 1 Quiz 2 30
  • 31. The Solutions 1. Volunteer or Encore Career “Get “Fed Involved” Experience” 31
  • 32. The Solutions 2. Coaching / Mentoring 2-Way! 32
  • 33. The Solutions 3. Face-to-Face Web-Based! 33
  • 34. The Solutions 4. Podcast Interviews 34
  • 35. The Solutions 5. Show and Tell http://www.youtube.com/thecoastguardchannel 35
  • 36. The Solutions 6. Internships Federal Career Intern Program • entry-level positions (GS-5, 7, 9) for a 2-year internship • eligibility for permanent placement 36
  • 37. The Solutions 7. Rotational Assignments Presidential Management Fellows Program •Attracts graduate, law, doctoral-level students •Rotate assignments within / among agencies 37
  • 38. The Solutions 8. Dedicated Institution 38
  • 39. The Solutions 9. Make Government “Cool” Again 39
  • 40. The Solutions 10. Social Networks 40
  • 41. The Solutions 11. Social Virtual Networks 41
  • 42. The Solutions 12. Be Where They Are “Call to Serve” Links 670 colleges / universities with 75 agencies 42
  • 43. Pop Quiz 3 Quiz 1 43
  • 44. Conclusion You learned about: • The Generations and their unique qualities. • The Situation that’s changing the Federal family. • Some of The Solutions for recruitment and retention. • Now: Let’s work together to meet the training and development needs of the emerging Federal family! 44
  • 45. Thank You! For More Information: Andrew Krzmarzick Senior Project Coordinator (202) 821-6288 Andrew_Krzmarzick@grad.usda.gov GraduateSchool.edu GenerationShift.blogspot.com Twitter.com/krazykriz LinkedIn.com/in/AndrewKrzmarzick Delicious.com/akrzmarzick Slideshare.com/akrzmarzick 45
  • 46. References/Resources • Branham, F. L. Keeping the People Who Keep You in Business: 24 Ways To Hang On To Your Most Valuable Talent. AMACOM, October 2000. Found at www.amanet.org. • Corporate Executive Board. Fact Brief: Succession Planning in the Federal Government, January 2004. • Council for Excellence in Government. Within Reach…But Out of Synch: The Possibilities and Challenges of Shaping Tomorrow’s Government Workforce. December 2006. Found at http://www.excelgov.org/. • Government Executive, Students Eager for Government Jobs, Unsure How to Get Them, Karen Ruzick. Found at http://www.govexec.com/dailyfed/0506/050206r1.htm. • Office of Personnel Management, Presidential Fellows Program. https://www.pmf.opm.gov/Index.aspx • Office of Personnel Management. Career Patterns Initiative. Found at http://www.opm.gov/hcaaf_resource_center/careerPatterns/index.asp • Partnership for Public Service, Issue Brief PPS-05-08: Federal Brain Drain, November 2005. Found at http:// www.ourpublicservice.org/research/research_show.htm?doc_id=153769 • Resto, C., Ybarra, I., Sethi, R. Recruit or Die: How Any Business Can Beat the Big Guys in the War for Young Talent. The Penguin Group. 2007. • Rummler, L. What Companies Can Do to Survive the Retirement Explosion, Talent Management Magazine, January 2007. • Ruzick, K. OPM Expands Ad Campaign Aimed at Would-Be Civil Servants, Government Executive, Found at http://www.govexec.com/dailyfed/1106/111306r1.htm. • Tandberg Corporation. See: Future of Government. Found at http://www.tandberg.com/collateral/ future_of_government_study_2007.pdf • Thompson, N. Finding The Civil Service's Hidden Sex Appeal: Why the Brightest Young People Shy Away from Government, The Washington Monthly, November 2000. • USA Freedom Corps. Found at http://www.usafreedomcorps.gov/about_usafc/special/boomers.asp. • Washburn, E. Are Your Ready for Generation X? - Changing World View - The Five Generations, Physician Executive, January-February 2000. 46