Nike FIND YOUR GREATNESS Campaign Analysis.pptxDalyCleetus
The document summarizes Nike's "Find Your Greatness" marketing campaign from 2012. The campaign's key messages were to motivate and provide energy for common athletes to celebrate accomplishments and experience sports. The objectives were to inspire all athletes, not just professionals, to achieve their goals through persistence and overcoming adversity. Nike communicated the campaign through social media, digital channels, billboards, and TV in 25 countries. The strategy was to sell an emotional dream through compelling content while promoting their brand and products.
Volvo is developing a new digital marketing strategy to appeal to younger target markets while maintaining their current older customer base. Their strategy includes increasing spending on Google AdWords, social media marketing, and mobile development. They plan to launch a new ad campaign in February 2017 with a total budget of $19.2 million. The goal is to increase brand recognition and sales to become more profitable.
The document provides details about the NikeTown store located at 300 Newbury St in Boston, MA. It describes the store's prime location with two entrances and large size allowing for multiple departments and displays. It notes the spacious layout without aisles and stocking of a large amount of inventory across men's, women's, and various sport categories. The document also summarizes consumer perceptions of Nike, including likes for innovative designs but dislikes when styles change too rapidly, as well as differences in technology and benefits between Nike and other shoe brands.
Maintaining public relations and therefore having a sound public relations strategy is important for any company be it an extremely small one or a large MNC with thousands of employees.
Here is a nine step process that will help you plan your public relations strategy perfectly and most productively.
Media planning is generally outsourced to a media agency and entails sourcing and selecting optimal media platforms for a client's brand or product to use. - Prakash Joshi.
Volvo's digital strategy aims to increase sales, market share, and brand awareness through an advertising campaign targeting family, mid-high income, and safety-focused car buyers. The campaign will use paid Google, Facebook, Twitter, and Instagram ads between December and March with keywords and social media pages/hashtags. It is estimated to cost $26.6 million to develop, run, and evaluate the campaign over 15 months. Volvo expects the campaign will successfully drive more traffic and clicks to their site.
Nike FIND YOUR GREATNESS Campaign Analysis.pptxDalyCleetus
The document summarizes Nike's "Find Your Greatness" marketing campaign from 2012. The campaign's key messages were to motivate and provide energy for common athletes to celebrate accomplishments and experience sports. The objectives were to inspire all athletes, not just professionals, to achieve their goals through persistence and overcoming adversity. Nike communicated the campaign through social media, digital channels, billboards, and TV in 25 countries. The strategy was to sell an emotional dream through compelling content while promoting their brand and products.
Volvo is developing a new digital marketing strategy to appeal to younger target markets while maintaining their current older customer base. Their strategy includes increasing spending on Google AdWords, social media marketing, and mobile development. They plan to launch a new ad campaign in February 2017 with a total budget of $19.2 million. The goal is to increase brand recognition and sales to become more profitable.
The document provides details about the NikeTown store located at 300 Newbury St in Boston, MA. It describes the store's prime location with two entrances and large size allowing for multiple departments and displays. It notes the spacious layout without aisles and stocking of a large amount of inventory across men's, women's, and various sport categories. The document also summarizes consumer perceptions of Nike, including likes for innovative designs but dislikes when styles change too rapidly, as well as differences in technology and benefits between Nike and other shoe brands.
Maintaining public relations and therefore having a sound public relations strategy is important for any company be it an extremely small one or a large MNC with thousands of employees.
Here is a nine step process that will help you plan your public relations strategy perfectly and most productively.
Media planning is generally outsourced to a media agency and entails sourcing and selecting optimal media platforms for a client's brand or product to use. - Prakash Joshi.
Volvo's digital strategy aims to increase sales, market share, and brand awareness through an advertising campaign targeting family, mid-high income, and safety-focused car buyers. The campaign will use paid Google, Facebook, Twitter, and Instagram ads between December and March with keywords and social media pages/hashtags. It is estimated to cost $26.6 million to develop, run, and evaluate the campaign over 15 months. Volvo expects the campaign will successfully drive more traffic and clicks to their site.
The document discusses the Mercedes-Benz S-Class sedan. It provides information on the target market for the S-Class, which is middle-aged people with middle to high incomes. The brand is not popular with young people due to its expensive price point. Mercedes-Benz targets both male and female buyers by designing cars to fit both genders. The document also discusses Mercedes-Benz's marketing and advertising strategies to promote the S-Class, including fashion festivals, social media advertising, and donations to charity to increase sales.
Nike is a major American multinational corporation that designs, develops, manufactures, and sells footwear, apparel, equipment, accessories, and services. Its mission is to bring inspiration and innovation to every athlete in the world. It has a market capitalization of $68 billion and was founded in 1964. Some of its notable marketing campaigns include "Make It Count", "Find Your Greatness", and it endorses major athletes like LeBron James and Cristiano Ronaldo. Nike uses integrated marketing communications to achieve consistency across its brand elements and integration across different contact points with customers. It collects customer data through initiatives like Nike+ to drive its corporate strategy and marketing campaigns.
The document outlines Steve Madden's digital marketing strategy for its style blog, which targets young women aged 18-34. The blog focuses on inspiration, trends, celebrities, design, creativity, and originality. The strategy's goals are to expand the email list through landing pages encouraging subscribers, encourage online purchases with instant savings offers, and expand the blog's reach through celebrity inspiration content. The overall strategy aims to promote the brand and drive sales through the style blog.
Snickers: the case for positioning evolutionAli Salama
Snickers' positioning has evolved over time from 1990-2012. It was initially positioned as a meal replacement and source of energy using bold fonts and references to horses in ads. In 2010, Snickers adopted the global brand idea of being a "hunger satisfier and energy booster" that helps improve mood. This idea was highly successful, driving an 8% sales increase in the US. The "You're Not You When You're Hungry" campaign exemplified this positioning change, conveying a consistent message across 40 markets through qualitative research into consumers' psyche. Snickers' positioning has smoothly evolved while staying true to its core DNA as a candy bar.
The document outlines a proposed digital marketing strategy for the Irish Football Association (IFA). It begins with a situational analysis of IFA and its current lack of a marketing strategy. The strategy identifies key audience targets and proposes using multiple digital channels including Facebook, Twitter, YouTube, and paid search. An action plan details content for each channel aligned with upcoming football matches. Measurement tactics are outlined to track engagement for each channel through analytics tools. The goal is to increase membership, revenue, and awareness of IFA through an integrated digital marketing approach.
How to Develop Creative Advertising StrategyJul Ahn
The document discusses effective advertising strategies. It notes that effective advertising must extend from a sound marketing strategy and be compatible with other elements of integrated marketing communications. It must also take the consumer's view and focus on product benefits rather than attributes. Additionally, effective advertising needs to find a unique way to break through clutter, be persuasive by highlighting benefits for consumers, and never promise more than can be delivered. The creative idea also should not overwhelm the underlying strategy.
Markham Global Fest is a new cultural festival taking place in July and August 2015 to coincide with the PanAm games. The festival hopes to attract families and tourists from the GTA and abroad to experience the diverse entertainment and unite people. The marketing plan includes advertisements in 12 languages on TV, in malls and community centers. A social media campaign with contests on Facebook, Twitter and Instagram will encourage engagement. Press releases and advisories will promote the festival to media and the community. Various community events will also help reach the target market within a $125,000 budget.
Nike faced declining global sales in the late 1980s, falling behind Reebok. To regain market leadership, Nike's strategy was to promote its shoes as fashion accessories rather than just athletic gear. Nike signed iconic athlete endorsers like Michael Jordan and targeted all demographics. Through various marketing campaigns emphasizing passion and determination, Nike was able to increase its market share and global sales significantly by the early 1990s, rising to become one of the most successful brands of that decade.
Media objectives and strategies 1.30.13Cassie Stox
This document discusses media objectives and strategies. It provides guidelines for writing measurable and actionable media objectives that are derived from marketing objectives and focused on a specific goal. It also discusses how to write strategies that explain how the objective will be achieved through specific tactics. Additionally, it covers determining reach and frequency goals, using CPM and CPP to estimate budgets, and considering the pros and cons of different media types when developing an effective media mix.
Introducing the digital strategy for Nivea Skincare.
A detailed campaign with the objective to increase Nivea's market share and build brand loyalty amongst consumers within the skincare and cosmetics market.
Kylie Cosmetics Digital Marketing StrategyEmily Bruce
Kylie Cosmetics uses social media as its primary marketing strategy, focusing on platforms like Instagram, Snapchat, and YouTube where Kylie Jenner actively promotes her makeup line and provides tutorials. Their website is optimized for search engines using keywords like "matte lipstick" and "cosmetics" and focuses on inbound marketing through blogging and email updates rather than paid online advertising. Their mobile site mirrors the online website for a seamless user experience across platforms.
This document provides an overview of multi-channel digital marketing strategies and techniques. It begins with the speaker's background and journey to success in digital marketing. It then discusses key concepts like touch points, ROI, and traffic channels. The document outlines a 4 step strategic approach to multi-channel digital marketing: market research, marketing strategy, implementation, and optimization. Specific digital marketing channels covered include SEO, social media marketing, PPC advertising, and Facebook marketing. Case studies and examples are provided to illustrate concepts. The document emphasizes the importance of analysis and testing to improve marketing performance.
The North Face logo is based on Half Dome in Yosemite and features a slanted quarter-circle with lines and logotype. The brand uses a simple color palette of grays and red to evoke mountainsides. Helvetica font is used across all branding elements. The North Face sells gear for outdoor activities and focuses on innovation and sustainability. Its mission is to embody exploration and adventure. The brand is known for quality but some see it as expensive.
The document provides guidelines for creating social media content for a brand's Facebook page. It recommends using photos that can stand alone with minimal captions, optimizing images for mobile, keeping the brand logo small, and creating original, engaging content that demonstrates the brand's role. It also provides dimensions and best practices for images, videos, and ads on Facebook.
The document provides information about a proposed digital marketing audit and strategic roadmap engagement by East Coast Catalyst. It includes an overview of why such audits are needed given digital disruption, East Coast Catalyst's 30-point assessment framework and approach, proposed deliverables including a state of affairs assessment and strategic recommendations/roadmap, and a summary of East Coast Catalyst and testimonials from past clients praising their expertise and approach.
The document outlines a digital marketing strategy for Shell that focuses on increasing customer loyalty and communication through social media platforms like Facebook, Twitter, and YouTube. It identifies challenges like disloyal customers and competitive industries, and sets goals to improve B2C communication, meet global demand, and increase visibility online. The strategy proposes utilizing Google AdWords, social media, blogging, a mobile app and more to engage target audiences and evaluate campaign success.
Coke Zero - Coca Cola: Digital Marketing Campaign for Coke Zero Amit Chaturvedi
This document outlines a marketing campaign for Coke Zero called "The Revolution Within." The campaign aims to target semi-athletic males aged 25+ who want to make positive changes. It will feature user-generated videos on YouTube showing people enacting small revolutionary acts. These videos will be promoted on Facebook, Twitter, and through mobile campaigns to engage users. The goal is to highlight individuals who inspire change and make them unofficial brand ambassadors. Users can upload videos to compete for prizes in supporting the theme of starting revolutions from within oneself.
The document discusses the importance of having a clear marketing strategy for a business. It notes that a marketing strategy should define the company's objectives and strengths, involve all staff, and provide direction so the whole company is working towards the same goals. It also recommends conducting marketing research, considering affiliate marketing and outsourcing sales to help grow the business. The overall message is that any company needs a marketing plan and strategy to avoid inconsistency and achieve its ultimate objectives.
Toyota is a Japanese automotive manufacturer founded in 1937 by Kiichiro Toyoda. Their social media strategy includes producing short branded videos, monitoring social media, and using Pinterest to improve their brand appeal. Their market planning focuses on being green, promoting safety, and providing low operating costs, as they work to lead the future of mobility globally.
Volvo's marketing strategy report analyzes the company's background, values, sales performance, and environmental factors to develop strategies. An internal analysis uses SWOT and McKinsey 7S models to examine strengths like safety standards and weaknesses like high prices. Porter's Five Forces shows competitive rivalry and buyer power pose threats. Segmentation and targeting strategies aim to increase sales in growing markets like China and among customers who value safety. The promotional mix will use advertising, PR, direct marketing, and sales promotions to position Volvo as the world's safest premium car brand.
Volvo is a Swedish automaker founded in 1927 that is known for its focus on safety innovations. It has over 110,000 employees and sells cars globally. While its car division was sold to Ford in 1999 and then Geely of China in 2010, Volvo remains committed to its core values of safety, quality, and environmental care. Notable safety firsts include the three-point seatbelt in 1959 and side impact airbags in 1991. Volvo's vision is for nobody to be seriously injured or killed in its new cars, and it continues developing new safety technologies like pedestrian detection systems.
The document discusses the Mercedes-Benz S-Class sedan. It provides information on the target market for the S-Class, which is middle-aged people with middle to high incomes. The brand is not popular with young people due to its expensive price point. Mercedes-Benz targets both male and female buyers by designing cars to fit both genders. The document also discusses Mercedes-Benz's marketing and advertising strategies to promote the S-Class, including fashion festivals, social media advertising, and donations to charity to increase sales.
Nike is a major American multinational corporation that designs, develops, manufactures, and sells footwear, apparel, equipment, accessories, and services. Its mission is to bring inspiration and innovation to every athlete in the world. It has a market capitalization of $68 billion and was founded in 1964. Some of its notable marketing campaigns include "Make It Count", "Find Your Greatness", and it endorses major athletes like LeBron James and Cristiano Ronaldo. Nike uses integrated marketing communications to achieve consistency across its brand elements and integration across different contact points with customers. It collects customer data through initiatives like Nike+ to drive its corporate strategy and marketing campaigns.
The document outlines Steve Madden's digital marketing strategy for its style blog, which targets young women aged 18-34. The blog focuses on inspiration, trends, celebrities, design, creativity, and originality. The strategy's goals are to expand the email list through landing pages encouraging subscribers, encourage online purchases with instant savings offers, and expand the blog's reach through celebrity inspiration content. The overall strategy aims to promote the brand and drive sales through the style blog.
Snickers: the case for positioning evolutionAli Salama
Snickers' positioning has evolved over time from 1990-2012. It was initially positioned as a meal replacement and source of energy using bold fonts and references to horses in ads. In 2010, Snickers adopted the global brand idea of being a "hunger satisfier and energy booster" that helps improve mood. This idea was highly successful, driving an 8% sales increase in the US. The "You're Not You When You're Hungry" campaign exemplified this positioning change, conveying a consistent message across 40 markets through qualitative research into consumers' psyche. Snickers' positioning has smoothly evolved while staying true to its core DNA as a candy bar.
The document outlines a proposed digital marketing strategy for the Irish Football Association (IFA). It begins with a situational analysis of IFA and its current lack of a marketing strategy. The strategy identifies key audience targets and proposes using multiple digital channels including Facebook, Twitter, YouTube, and paid search. An action plan details content for each channel aligned with upcoming football matches. Measurement tactics are outlined to track engagement for each channel through analytics tools. The goal is to increase membership, revenue, and awareness of IFA through an integrated digital marketing approach.
How to Develop Creative Advertising StrategyJul Ahn
The document discusses effective advertising strategies. It notes that effective advertising must extend from a sound marketing strategy and be compatible with other elements of integrated marketing communications. It must also take the consumer's view and focus on product benefits rather than attributes. Additionally, effective advertising needs to find a unique way to break through clutter, be persuasive by highlighting benefits for consumers, and never promise more than can be delivered. The creative idea also should not overwhelm the underlying strategy.
Markham Global Fest is a new cultural festival taking place in July and August 2015 to coincide with the PanAm games. The festival hopes to attract families and tourists from the GTA and abroad to experience the diverse entertainment and unite people. The marketing plan includes advertisements in 12 languages on TV, in malls and community centers. A social media campaign with contests on Facebook, Twitter and Instagram will encourage engagement. Press releases and advisories will promote the festival to media and the community. Various community events will also help reach the target market within a $125,000 budget.
Nike faced declining global sales in the late 1980s, falling behind Reebok. To regain market leadership, Nike's strategy was to promote its shoes as fashion accessories rather than just athletic gear. Nike signed iconic athlete endorsers like Michael Jordan and targeted all demographics. Through various marketing campaigns emphasizing passion and determination, Nike was able to increase its market share and global sales significantly by the early 1990s, rising to become one of the most successful brands of that decade.
Media objectives and strategies 1.30.13Cassie Stox
This document discusses media objectives and strategies. It provides guidelines for writing measurable and actionable media objectives that are derived from marketing objectives and focused on a specific goal. It also discusses how to write strategies that explain how the objective will be achieved through specific tactics. Additionally, it covers determining reach and frequency goals, using CPM and CPP to estimate budgets, and considering the pros and cons of different media types when developing an effective media mix.
Introducing the digital strategy for Nivea Skincare.
A detailed campaign with the objective to increase Nivea's market share and build brand loyalty amongst consumers within the skincare and cosmetics market.
Kylie Cosmetics Digital Marketing StrategyEmily Bruce
Kylie Cosmetics uses social media as its primary marketing strategy, focusing on platforms like Instagram, Snapchat, and YouTube where Kylie Jenner actively promotes her makeup line and provides tutorials. Their website is optimized for search engines using keywords like "matte lipstick" and "cosmetics" and focuses on inbound marketing through blogging and email updates rather than paid online advertising. Their mobile site mirrors the online website for a seamless user experience across platforms.
This document provides an overview of multi-channel digital marketing strategies and techniques. It begins with the speaker's background and journey to success in digital marketing. It then discusses key concepts like touch points, ROI, and traffic channels. The document outlines a 4 step strategic approach to multi-channel digital marketing: market research, marketing strategy, implementation, and optimization. Specific digital marketing channels covered include SEO, social media marketing, PPC advertising, and Facebook marketing. Case studies and examples are provided to illustrate concepts. The document emphasizes the importance of analysis and testing to improve marketing performance.
The North Face logo is based on Half Dome in Yosemite and features a slanted quarter-circle with lines and logotype. The brand uses a simple color palette of grays and red to evoke mountainsides. Helvetica font is used across all branding elements. The North Face sells gear for outdoor activities and focuses on innovation and sustainability. Its mission is to embody exploration and adventure. The brand is known for quality but some see it as expensive.
The document provides guidelines for creating social media content for a brand's Facebook page. It recommends using photos that can stand alone with minimal captions, optimizing images for mobile, keeping the brand logo small, and creating original, engaging content that demonstrates the brand's role. It also provides dimensions and best practices for images, videos, and ads on Facebook.
The document provides information about a proposed digital marketing audit and strategic roadmap engagement by East Coast Catalyst. It includes an overview of why such audits are needed given digital disruption, East Coast Catalyst's 30-point assessment framework and approach, proposed deliverables including a state of affairs assessment and strategic recommendations/roadmap, and a summary of East Coast Catalyst and testimonials from past clients praising their expertise and approach.
The document outlines a digital marketing strategy for Shell that focuses on increasing customer loyalty and communication through social media platforms like Facebook, Twitter, and YouTube. It identifies challenges like disloyal customers and competitive industries, and sets goals to improve B2C communication, meet global demand, and increase visibility online. The strategy proposes utilizing Google AdWords, social media, blogging, a mobile app and more to engage target audiences and evaluate campaign success.
Coke Zero - Coca Cola: Digital Marketing Campaign for Coke Zero Amit Chaturvedi
This document outlines a marketing campaign for Coke Zero called "The Revolution Within." The campaign aims to target semi-athletic males aged 25+ who want to make positive changes. It will feature user-generated videos on YouTube showing people enacting small revolutionary acts. These videos will be promoted on Facebook, Twitter, and through mobile campaigns to engage users. The goal is to highlight individuals who inspire change and make them unofficial brand ambassadors. Users can upload videos to compete for prizes in supporting the theme of starting revolutions from within oneself.
The document discusses the importance of having a clear marketing strategy for a business. It notes that a marketing strategy should define the company's objectives and strengths, involve all staff, and provide direction so the whole company is working towards the same goals. It also recommends conducting marketing research, considering affiliate marketing and outsourcing sales to help grow the business. The overall message is that any company needs a marketing plan and strategy to avoid inconsistency and achieve its ultimate objectives.
Toyota is a Japanese automotive manufacturer founded in 1937 by Kiichiro Toyoda. Their social media strategy includes producing short branded videos, monitoring social media, and using Pinterest to improve their brand appeal. Their market planning focuses on being green, promoting safety, and providing low operating costs, as they work to lead the future of mobility globally.
Volvo's marketing strategy report analyzes the company's background, values, sales performance, and environmental factors to develop strategies. An internal analysis uses SWOT and McKinsey 7S models to examine strengths like safety standards and weaknesses like high prices. Porter's Five Forces shows competitive rivalry and buyer power pose threats. Segmentation and targeting strategies aim to increase sales in growing markets like China and among customers who value safety. The promotional mix will use advertising, PR, direct marketing, and sales promotions to position Volvo as the world's safest premium car brand.
Volvo is a Swedish automaker founded in 1927 that is known for its focus on safety innovations. It has over 110,000 employees and sells cars globally. While its car division was sold to Ford in 1999 and then Geely of China in 2010, Volvo remains committed to its core values of safety, quality, and environmental care. Notable safety firsts include the three-point seatbelt in 1959 and side impact airbags in 1991. Volvo's vision is for nobody to be seriously injured or killed in its new cars, and it continues developing new safety technologies like pedestrian detection systems.
Jaguar XJ8 parts, British Car parts, German Car parts are available at very exclusive prices only at vintageimportsinc.com. For more information on different car parts, tools and equipments, visit now.
This document provides suppliers a guide to updating their Corporate Social Responsibility (CSR) evaluation and action plans using the VSIB application. It outlines how suppliers can access and fill out the CSR evaluation questionnaire, upload supporting documents, and add action plans to improve their CSR performance, which are requirements for Volvo suppliers regulated in Key Element Procedures no. 6. Suppliers can view and update their CSR scorecard information and action plans by accessing the "CSR Evaluation" and "Add action plan" features in the VSIB application.
Geely Automobile is China's first independent automaker. In 2009, it acquired Swedish automaker Volvo from Ford. Geely has over 12,000 employees across 6 Chinese plants and 500 dealerships. Volvo produces various vehicles and offers jobs in engineering, manufacturing, and transportation. It focuses on environmental sustainability through initiatives like using renewable energy and developing emissions-reducing technologies. Volvo has a history of prioritizing safety innovations from seatbelts to advanced driver assistance systems. It remains headquartered in Gothenburg, Sweden.
Branding is a process of building long-term relationships with customers to differentiate a product or service through consistent quality and value. It provides an identity and culture for the product. Regional brands have succeeded due to understanding local needs, low overheads, and one-to-one relationships. Building brands in rural markets requires customizing the message for different audiences like families, youth, and seniors while leveraging word-of-mouth and relevant local media. Consumer response to brands varies across regions and demographics in rural areas.
The presentation discusses Volvo Cars' Content Store, a global asset bank and marketing resource management system that allows Volvo to plan, adapt, and roll out global marketing campaigns easily. It introduces the Dealer Module case study, which aims to provide dealers an easy way to adapt globally produced print and digital templates. The presentation covers experiences and challenges with the Content Store and Dealer Module, such as securing brand guidelines and complex dealer setups in the system.
Volvo S90, Regional Presnentation, Narodna galerija, Ljubljana, Slovenia 20.4...Goran Aničić
Volvo is introducing its new S90 and V90 models. Key features include Scandinavian design focus, the Sensus infotainment system, Drive-E powertrain options including plug-in hybrid and all new petrol and diesel engines, advanced IntelliSafe active safety systems, and competitive pricing across key European markets. Volvo's long term goal is to increase annual sales to 800,000 vehicles by focusing on safety, electrification, and autonomous driving capabilities as part of its Vision 2020 of zero fatalities in new Volvo cars.
http://www.hughesvolvo.com, Santa Barbara Volvo, 2012 Volvo Models, XC60, XC70, XC90, V50, S40, S60, S80, C30, C70, Santa Barbara, Goleta, Camarillo, Ventura, Thousand Oaks, Santa Maria, Lompoc, New Cars, Used Car, Used Truck, Crossover, SUV
Mike Burke - Playing to Win in America's Digital Crossroads - GCS16KC Digital Drive
This document outlines a playbook for how the Kansas City region can capitalize on the new ultra-high-speed fiber network. It recommends becoming a connected, smart, innovative community by organizing leadership, committing resources, and learning to navigate innovation. Four cornerstone strategies are proposed: ensuring universal access and capacity through inclusion projects; driving innovation through neighborhood, education, arts, health and government demonstrations; expanding economic opportunities through research, workforce development and business support; and establishing global leadership through conferences and marketing. Immediate action is needed to launch a leadership organization and community outreach to support related efforts and ensure the region establishes itself as a global innovation leader.
Deconstructing Digital Strategy and Transformation. Trying to break it down into some of it's constituent elements. Hopefully enabling a more execution friendly model of thinking about Digital Strategy.
The document outlines Vasco Duarte's workshop about developing a product vision. It provides context about the target customer segment of 15-25 year olds in emerging markets and details about their daily lives and mobile phone usage, which involves heavy texting, picture sharing, and playing games. The workshop will guide groups through 8 steps to define a product vision for a mobile phone manufacturer, including understanding customer needs and the competitive landscape. Each group will present their vision to the others.
Adv 420 final presentation Rory MaguireRory Maguire
This document proposes a digital marketing strategy for Total, a major French oil and gas company, to better engage two key audiences - younger audience X who uses social media more and older audience Y who is more financially focused. It evaluates Total's current digital presence and proposes additions like developing apps, hiring content designers, and setting goals to engage audiences across websites and social media like Instagram, Twitter, and Facebook. Costs to implement the new plan are estimated at $320,000.
Honda UK expands their digital strategy with YahooLizzie Barclay
Yahoo Gemini is Yahoo's unified native advertising marketplace that allows ads to be placed contextually across Yahoo sites on mobile and desktop. It uses audience targeting and personalization technology to serve ads to the right audiences. Honda UK used Yahoo Gemini to test new formats and increase reach in their digital strategy for the Honda Accord. They rotated creative focusing on offers and brand awareness. The results were promising, with lower CPC and CPL than competitors, so Honda UK increased their Yahoo Gemini budget.
How Facebook's New Algorithm is Killing Organic ReachSISDigital
Facebook's latest algorithm is minimizing organic reach for brands on the platform - what does this mean for content marketing strategy? And how is Converged Media going to evolve in 2014?
More than ever before, customers in “the rest of the world” want to be considered and engaged across all channels and ecosystems. Therefore, reaching out to audiences globally and engaging with customers around the world takes more than a global footprint. A number of unexpected and cross-functional challenges are on their way in any area where borders and boundaries must be crossed. This session will cover key enablers and drivers that should be considered from both strategic and tactical perspectives to embed omnichannel experiences in the global value chain.
O documento discute a evolução do consumidor para um modelo omnicanal, onde ele utiliza múltiplos canais de forma integrada em sua jornada de compras. O consumidor atual está constantemente conectado através de dispositivos móveis e busca conveniência e experiências personalizadas. Para atender a esse consumidor, os varejistas precisam adotar uma abordagem omnicanal que integre todos os canais de forma coordenada.
This document outlines a digital marketing strategy to raise awareness of Honda vehicles among adults aged 25-40. The strategy involves social media campaigns on Twitter and Facebook using the hashtag #HondaChamps, as well as Google AdWords search engine optimization. Key performance indicators such as new customers, demographics, and click-to-purchase rates will track the effectiveness of the campaigns. The proposed budget of $500,000 will be spent on Google ads, social media prizes and promotions, agency fees, and promoted hashtag advertisements on Facebook and Twitter.
Euro Car Parts wants to grow its digital presence to increase sales from £250M to £300M annually. It will position itself as a content brand, providing solutions for customers' automotive needs. The strategy involves building communities on social media, increasing online transactions, and using digital and mobile to extend Euro Car Parts' customer service. Performance will be monitored monthly through tracking, checking goals and conversions, and measuring key indicators to allow for recommendations.
Mobile advertising involves communicating products and services to mobile device users through various formats like SMS, MMS, apps, mobile web, and location-based services. It is a growing market, as consumers now spend more time on their mobile devices than watching TV, and more commerce is occurring through mobile. Successful mobile marketing requires understanding consumer mobile habits and creating short, visual content that is easily consumed on mobile.
iLive2014 - Michael Buch Sandager - Mobile advertising – the 'forgotten' mediaiLive Conference
Your customers are mobile! Shopping is becoming mobile! Why are you not spending ⅓ of your advertising budget on mobile? In his presentation Michael will present the advantages of using mobile advertising, and update you on Rich Media, Targeting and RTB options
Final project for converse microsoft power point Miao Wang
The document outlines a social media marketing strategy for Converse to increase brand preference and market share among young generations. The strategy includes setting up an official Converse blog to communicate with fans, launching a Converse YouTube channel to promote videos, and optimizing search engine results through keywords and content. The target market is Generation Y users who are active on social media. Metrics like blog engagement, YouTube followers and traffic, and Google Analytics will track the strategy's success. The $200,000 budget is allocated across these social media initiatives over a one-year timeline.
Digital Marketing Beyond Facebook & GoogleDigital Vidya
This document discusses digital marketing strategies in India beyond Facebook and Google. It recommends taking a multi-platform approach, including LinkedIn, Quora, programmatic advertising platforms, native platforms, video/OTT platforms, audio platforms, industry-specific platforms, and YouTube. Some key platforms mentioned are LinkedIn, Quora, Google Marketing Platform, Times Internet, Daily Hunt, Adgebra, Hotstar, Gaana, and Saavn. The document provides best practices for using different platforms and examples of targeting options. It also notes that while voice assistants are growing in India, voice advertising is not yet open to advertisers.
This personal portfolio document summarizes LouAnn Schafer's work with three clients in 2016: United Federal Credit Union, Chamberlain Group, and Gladiator GarageWorks. For UFCU, Schafer led promotional campaigns, events, advertising, and digital efforts to grow membership and loans. For Chamberlain, she worked on connected home devices and intelligent lighting products. For Gladiator, Schafer helped shift the brand strategy to focus on lifestyle imagery and organized multiple national and regional awareness campaigns using various advertising, PR, and social media tools.
This document discusses Volkswagen's marketing strategy to target females aged 24-33 to appeal their unique car designs. The strategy involves using social media like blogs on Facebook and Twitter. It also involves creating mobile apps for finding dealers and scheduling appointments. Internet marketing with Google AdWords paying per click is recommended. Success will be evaluated by profit-cost analysis and customer surveys. The optimal budget is $3.5 million allocated to social media, mobile, and internet marketing.
This document provides an overview of Google Ads and how to set up campaign tracking and measurement. It discusses:
1. The different types of Google Ads campaigns including Search, Display, Video, Shopping and App campaigns.
2. How to set up conversion tracking to measure goals like sales, leads, or app installs. This includes setting conversion actions and attribution models.
3. Key reporting metrics for measuring campaign performance like conversions, cost per conversion, conversion rate and view-through conversions.
4. Tips for calculating return on investment and understanding time-based conversion data.
FilGoal.com is the most popular sports news website in Egypt, receiving millions of monthly users. It provides extensive coverage of international and Egyptian football leagues. The website has been operating since 2001 and provides breaking news coverage 24/7. It also has a large mobile audience through its mobile website and apps. The document provides statistics on FilGoal's audience, which is mostly male aged 16-36. It outlines the site's various advertising opportunities including banners, videos, and customized sponsorships. Performance is measured through metrics like impressions, click-through rate, and video plays. Successful past client campaigns are highlighted. Contact information is provided for those interested in the site's advertising services.
EDS is a pioneer in location-based mobile advertising. They process 100GB of location data per hour and analyze 26BN bid requests daily. Their proprietary technology layers locations onto user journeys across devices to target and retarget audiences. Their services include geo-fencing, historical location data, cross-device targeting, and reporting on key metrics like store visits and brand sentiment. They provide comprehensive digital marketing strategies, set up search, display, and video campaigns, and optimize campaigns on an ongoing basis through keyword, ad, and targeting adjustments with monthly reporting.
Mobile Sports Group Automotive Case StudiesRick Furr
- GMC mobile search campaign resulted in a 44% lift in purchase intent. Banners were seen by 1 million unique users, with 77% expressing interest in purchasing a GMC Terrain.
- Volvo achieved significant brand lift and engagement through mobile display and video ads promoting its new S60 sedan. This included a 240% increase in brand favorability and 88% increase in purchase intent.
- Automotive brands are increasingly relying on mobile to drive sales. More than 23% of car shoppers use mobile during the buying process and 40% of mobile searches occur on dealer lots. Mobile allows ongoing interactions to build customer relationships.
Leadmill is a mobile advertising company headquartered in Copenhagen with offices in Bangalore. They have over 20 years of combined mobile experience and can run campaigns across over 100 countries. Their platform allows advertisers to launch, track, and measure mobile campaigns worldwide through various ad formats like banners, videos, native ads. They provide targeted advertising and detailed reporting to optimize campaign performance.
The document provides an overview of different types of digital advertising, including digital display advertising, native advertising, digital out-of-home advertising, and programmatic advertising. It then analyzes case studies from Apple, Airbnb, and Coca-Cola to illustrate best practices in digital advertising strategies. Key takeaways are that digital advertising is critical for modern marketing, each format has unique strengths, and effective ads provide clear value, engage audiences visually and with calls to action, and are optimized for mobile experiences.
Volkswagen India Promotion & Distribution MarketingKandarp Desai
Volkswagen aimed to increase brand awareness in India through extensive promotional campaigns using various traditional and digital marketing channels. They launched newspaper and television advertisements as well as social media campaigns to connect with customers. This resulted in a 169% increase in sales and recall rising from 4% to 50%. Volkswagen continues promoting through print, television, social media and special campaigns to further engage customers in India.
This document discusses social media marketing and advertising. It outlines key benefits like increased visibility and cost-effective targeting. It also explores trends like rising ad spending and effective formats. Types of ads are examined along with the top social networks. Best practices for running ads include defining objectives, targeting audiences, creating engaging content, and optimizing campaigns. Case studies show successful campaigns from Samsung and Coca-Cola that resulted in sales and awareness lifts. The conclusion emphasizes the importance of social media marketing and ads for businesses.
This document provides information about an individual's marketing career and services. It discusses 15 years of online marketing experience including degrees, awards and creating brands. Services offered include digital audits, strategy workshops, campaign execution across online/social platforms, and performance measurement. Client examples and case studies are presented for Allianz and Griffith College campaigns. Tools used for different marketing functions are also listed. The overall message is that the individual helps clients grow through integrated online and offline marketing solutions.
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This document provides a digital marketing proposal for a hair dye product called Kleur Tonacity. It outlines various traditional and digital marketing activities including augmented reality mirrors in tube stations, photo booths in stores, press features, brand ambassador events, a website and mobile app, social media presence, and paid search/display advertising. The proposal explains how the traditional and digital activities will complement each other to drive awareness, consideration, decision and purchase. Key performance indicators are identified to measure goals around generating brand awareness, driving sales, and building loyalty through acquisition, behavior and outcome metrics.
How digital marketing help to local businesses in kurnoolkeerthik70
Digital marketing, also called as online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. Digital marketing surrounds a wide variety of marketing tactics to reach consumers online. As the technology started to take over the world, things started to change around technology latest surveys or statistics revealed that consumers are spending a lot more on internet. Brands and marketers adopting digital marketing to allure costumers and enhance their sales.
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In the recent edition, The 10 Most Influential Leaders Guiding Corporate Evolution, 2024, The Silicon Leaders magazine gladly features Dejan Štancer, President of the Global Chamber of Business Leaders (GCBL), along with other leaders.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
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This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
Industrial Tech SW: Category Renewal and CreationChristian Dahlen
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
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Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
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As a business owner, I understand the importance of having a strong online presence and leveraging various digital platforms to reach and engage with your target audience. One often overlooked yet highly valuable asset in this regard is the humble Yahoo account. While many may perceive Yahoo as a relic of the past, the truth is that these accounts still hold immense potential for businesses of all sizes.
2. About Volvo Cars
Founded in Gothenburg, Sweden back in
1927.
For over 80 years Volvo has provided
transportation related products and
services with a focus on quality, design,
safety and environmental care.
The Volvo Iron Mark is the universal
symbol for strength and endurance, which
reflects the Volvo commitment to high
safety standards.
3. Volvo Challenges & Goals
The highly competitive auto manufacturing
industry creates numerous rivals for Volvo
to outshine and out sell.
Constant advances in technology force
Volvo to keep up with new innovative
technology in automobiles.
With a new digital media strategy Volvo will
advance beyond all competitors with
increased sales and higher brand
recognition.
4. Social Media
Facebook- Update profile timeline daily and share photos
posted by consumers. Also create interest groups and a
fan page to help drive targeted traffic to Volvo main
webpage.
Twitter- Encourage customer feedback by directly tweeting
at Volvo, to gain consumer insight. Through every
advertising channel implement #Volvo to promote
discussion about the brand in the Twitter community.
YouTube- Post updated videos frequently including
commercials, giveaways and quality interviews with CEO
Stefan Jacoby, to share new and exciting information about
the company.
Instagram- Create contests and giveaways for consumers
uploading the best photos of their Volvo to increase
excitement about the brand.
5. Internet Marketing
Launching an internet marketing campaign will
have benefits such as; increased sales, greater
consumer purchasing intent and increased buyer
recommendations.
Advertise Volvo with Google AdWords and reach
more customers directly by purchasing keywords
used by niche audience.
- Design personal and creative advertisements
- Choose keywords directly related to Volvo
- Save money with these pay-per-click
advertisements
6. Internet Marketing Con’t
Potential Google AdWords Keywords
-Volvo (which has global monthly searches- 13,600,000)
-Vehicles for sale (global monthly searches- 4,090,000)
-Sedan (global monthly searches- 3,350,000)
-Car Safety (global monthly searches- 450,000)
Sample Google AdWords Advertisement:
Volvo New & Used Cars!
We value quality, design and safety
$1000 off 2012 Volvo S60
7. Mobile Strategy
With an increasing number of people using
smartphones, Volvo needs to establish a mobile
marketing strategy
Including an app for people to download where:
-Volvo can send promotional deals directly to
consumers to reach them instantly
-Consumers can interact in a Question &
Answer forum while on the go
-Consumers can be involved in competitions,
such as an Instagram photo contest
8. Target Market
The Volvo brand has a reputation for car
safety which could be used to target these
demographics:
-Families
-Parents of teen drivers
-Men & women age 65+
Google AdWords also has a contextual
targeting feature which scans millions of web
pages, analyzing texts to ensure that your ad
finds its way to the best possible audience.
9. Budget Breakdown
Digital Media campaign budget for one year:
Total budget- $4,000,000.00
Social Media Campaign- $1,500,000.00
Internet Marketing Campaign- $1,000,000.00
Google AdWords Campaign- $500,000.00
Mobile Advertising- $500,000.00
Additional Fees- $500,000.00
Additional funding for seasonal peaks
-August (when the new models arrive)
-Holiday season (November-January)
10. Evaluating Success
Measure campaign effectiveness with Google’s
Reporting Tools:
-Demographic Report can help identify your
ideal target audience by showing if your ad
performed better with certain groups
-Reach and Frequency Report can tell you
how many people saw your ad and how many
times they saw it over a period a time
-View-Through Conversion Report shows you
the number of online conversations that resulted
after a viewer saw but didn’t click on your ad
