The document discusses the importance of having a clear marketing strategy for a business. It notes that a marketing strategy should define the company's objectives and strengths, involve all staff, and provide direction so the whole company is working towards the same goals. It also recommends conducting marketing research, considering affiliate marketing and outsourcing sales to help grow the business. The overall message is that any company needs a marketing plan and strategy to avoid inconsistency and achieve its ultimate objectives.

1. MARKETING STRATEGY
WHAT IS MARKETING STRATEGY?

2. MARKETING AND STRATEGY
Any venture or
journey you take
should have some
destination, otherwise
you’ll end up going
round in circles.

3. WHAT ARE MARKETING
STRATEGIES
Marketing strategies
might seem obvious,
but too many
companies don’t have
clear marketing
strategies, what are
you aiming for?

4. WHAT IS A MARKETING
STRATEGY?
A marketing strategy
will take account of
strengths and
weaknesses - you may
need more exercise in
some areas.

5. A MARKETING STRATEGY
Everyone in your
company should be
heading to the same
destination, and a strap
line or boiler plate
message might remind
everyone where you
are all heading.

6. MARKETING STRATEGIES
Marketing strategies
should involve
everyone in the
business, not just the
owner, otherwise
you’ll end up running
round in circles.

7. MARKETING PLAN
You should create a
marketing plan to
detail what the
marketing objectives
are.
Focus on actions that
need to be taken to
achieve your marketing
objectives.

8. THE MARKETING STRATEGY
Take a corporate look
in the mirror, and see
your company as
others see you.
Reflect on the
messages that staff,
website, brochures
portray to customers

9. MARKETING RESEARCH
Do some marketing
research to test what
customers want and
expect.
If your customers like
the taste of what you
have to offer, they will
come back to you.

10. WHAT ARE THE MARKETING
STRATEGIES
Marketing strategies
should involve all staff,
so that you are all
singing from the same
hymn sheet
Listen out for
disharmony, & correct
the message, get
everyone on same
page

11. AFFILIATE MARKETING
Affiliate marketing
might help spread your
marketing message to
reach more customers
- by paying a
commission for sales
results, you can
increase sales without
overhead costs.

12. WHAT IS MARKETING
STRATEGIES
OK, so you are a
visionary, but how will
you grow your
enterprise, what is the
marketing plan, what
do you hope to
achieve?

13. ADDITIONAL RESOURCES
Business growth could
be achieved by having
a clear marketing
strategy - affiliate
marketing could help
sales grow.
www.affiliates-
school.com/

14. OUT SOURCE SALES
You might outsource
sales to commission
based sales
representatives, visit
www.sales-
distributors.com/

15. ULTIMATE OBJECTIVE
Every business needs a
marketing plan and
ultimately an exit plan.
Perhaps you will sell
the business & retire,
or leave in good shape
for your children to
run it - have a
marketing strategy!

16. MARKETING STRATEGY
WWW.AFFILIATES-SCHOOL.COM